The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Germans/Helicopter/Theatre Audience
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kids Parties, Motivational Speaker, Pilot
Agency: Brown Melhuish Fishlock / Sydney
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Campaign
Riot, Looting, War, Court
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Umpire/Peek/Sniff
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Nashua Category: Consumer Television / Consumer Television :20 and Under: Campaign
Plasticine
Agency: Abbott Mead Vickers.BBDO / London
Client: Dulux Category: Consumer Television / Consumer Television Over :30 Single
Dreamer
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Consumer Television / Consumer Television Over :30 Single
Status
Agency: Result DDB / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Consumer Television / Consumer Television Over :30 Single
Clearly the Best Place - Aquaman
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Over :30 Single
The Magma
Agency: Euro RSCG Corporate / Levallois
Client: Airbus Category: Consumer Television / Consumer Television Over :30 Single
College Tuition
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television Over :30 Single
Big Bird
Agency: Fallon / Minneapolis
Client: PBS Category: Consumer Television / Consumer Television Over :30 Single
Nice & Tidy
Agency: Forsman & Bodenfors / Göthenburg
Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Sofa
Agency: Lowe / London
Client: Reebok Category: Consumer Television / Consumer Television Over :30 Single
Orbit
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Television / Consumer Television Over :30 Single
Pitch From Above
Agency: Pearson Miller / New York
Client: Rainbow Media/IFC Category: Consumer Television / Consumer Television Over :30 Single
Adolf
Agency: Leo Burnett / Oslo
Client: Puls.no Category: Consumer Television / Consumer Television Over :30 Single
Doctor
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Square
Agency: McCann-Erickson Manchester / Cheshire
Client: Durex Category: Consumer Television / Consumer Television Over :30 Single
Gum
Agency: Ogilvy & Mather / Buenos Aires
Client: Skin Less Skin Category: Consumer Television / Consumer Television Over :30 Single
The Test kitchen
Agency: Stenstrom & Co Advertising / Stockholm
Client: Kungsornen Category: Consumer Television / Consumer Television Over :30 Single
Falling Stars
Agency: TBWA\Chiat\Day / Los Angeles
Client: XM Satellite Radio Category: Consumer Television / Consumer Television Over :30 Single
Crazy Legs
Agency: TBWA\Chiat\Day / San Francisco
Client: Levi's Category: Consumer Television / Consumer Television Over :30 Single
Freestyle
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Operation/Dandruff/Ice Cream
Agency: BMP DDB / London
Client: Volkswagen Passat Category: Consumer Television / Consumer Television Over :30 Campaign
Moving Fast
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Riot
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Single
Hollywood
Agency: Clemenger BBDO / Melbourne
Client: AXA Australia Health Insurance Category: Consumer Television / Consumer Television :20 and Under: Single
Football
Agency: D'Arcy / Shanghai
Client: Bright Dairy Category: Consumer Television / Consumer Television :20 and Under: Single
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Leaf Blower
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Clearly the Best Place - Aquaman
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Divac
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television Under $50,000 Budget
TASTE TEST
Agency: Saatchi & Saatchi / Johannesburg
Client: Eukanuba Category: Consumer Television / Consumer Television Under $50,000 Budget
Surgeon
Agency: Abbott Mead Vickers.BBDO / London
Client: Kaliber Category: Consumer Television / Consumer Television :30/:25 Single
Aqueduct
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
White Man Dancing
Agency: BBDO / New York
Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television :30/:25 Single
Heads
Agency: Carmichael Lynch / Minneapolis
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Budget.com Man
Agency: Cliff Freeman and Partners / New York
Client: Budget Category: Consumer Television / Consumer Television :30/:25 Single
Time
Agency: DM9 DDB Publicidade / São Paulo
Client: Johnson & Johnson - Neutrogena Category: Consumer Television / Consumer Television :30/:25 Single
Apartment
Agency: Fallon / Minneapolis
Client: Lee Apparel Co./Buddy Lee, The Category: Consumer Television / Consumer Television :30/:25 Single
Airport
Agency: Fallon / New York
Client: Conseco Category: Consumer Television / Consumer Television :30/:25 Single
Sonogram
Agency: Foote Cone & Belding / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Monkey II
Agency: Goodby Silverstein & Partners / San Francisco
Client: E-Trade Category: Consumer Television / Consumer Television :30/:25 Single
Rycharde Hawkes
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television :30/:25 Single
State Reception
Agency: Grabarz & Partners / Hamburg
Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
Boat
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
P.E.V.R.
Agency: Venables Bell & Partners / San Francisco
Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Single
Pool
Agency: La Comunidad / Buenos Aires
Client: MTV Category: Consumer Television / Consumer Television :30/:25 Single
Brown
Agency: Leo Burnett / Chicago
Client: Crayola Category: Consumer Television / Consumer Television :30/:25 Single
Growl for a Grand
Agency: Leo Burnett / London
Client: Kellogg's Category: Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Guardian Film 4
Title:
Germans/Helicopter/Theatre Audience
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02529A
Award:
2002 Advertising Merit Award
Agency:
Brown Melhuish Fishlock / Sydney
Client:
IKEA
Title:
Kids Parties, Motivational Speaker, Pilot
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02530A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
BBC News 24
Title:
Riot, Looting, War, Court
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02531A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Nashua
Title:
Umpire/Peek/Sniff
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02532A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Dulux
Title:
Plasticine
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02457A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Dreamer
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02458A
Award:
2002 Advertising Merit Award
Agency:
Result DDB / Amstelveen
Client:
Pon's Automobielhandel B.V.
Title:
Status
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02459A
Award:
2002 Advertising Merit Award
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Aquaman
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02460A
Award:
2002 Advertising Merit Award
Agency:
Euro RSCG Corporate / Levallois
Client:
Airbus
Title:
The Magma
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02461A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
College Tuition
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02462A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
PBS
Title:
Big Bird
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02463A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
IKEA
Title:
Nice & Tidy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02464A
Award:
2002 Advertising Merit Award
Agency:
Lowe / London
Client:
Reebok
Title:
Sofa
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02465A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Orbit
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02466A
Award:
2002 Advertising Merit Award
Agency:
Pearson Miller / New York
Client:
Rainbow Media/IFC
Title:
Pitch From Above
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02467A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Oslo
Client:
Puls.no
Title:
Adolf
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02468A
Award:
2002 Advertising Merit Award
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Doctor
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02469A
Award:
2002 Advertising Merit Award
Agency:
McCann-Erickson Manchester / Cheshire
Client:
Durex
Title:
Square
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02470A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Buenos Aires
Client:
Skin Less Skin
Title:
Gum
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02471A
Award:
2002 Advertising Merit Award
Agency:
Stenstrom & Co Advertising / Stockholm
Client:
Kungsornen
Title:
The Test kitchen
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02472A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
XM Satellite Radio
Title:
Falling Stars
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02473A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Levi's
Title:
Crazy Legs
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02474A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Freestyle
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02475A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Passat
Title:
Operation/Dandruff/Ice Cream
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02476A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Moving Fast
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02495A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
BBC News 24
Title:
Riot
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02523A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
AXA Australia Health Insurance
Title:
Hollywood
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02524A
Award:
2002 Advertising Merit Award
Agency:
D'Arcy / Shanghai
Client:
Bright Dairy
Title:
Football
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02525A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02526A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Leaf Blower
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02528A
Award:
2002 Advertising Merit Award
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Aquaman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02538A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Divac
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02539A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Eukanuba
Title:
TASTE TEST
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02540A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Kaliber
Title:
Surgeon
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02477A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Aqueduct
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02478A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Guinness/Red Stripe
Title:
White Man Dancing
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02479A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
IKEA
Title:
Heads
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02480A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Budget
Title:
Budget.com Man
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02481A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Johnson & Johnson - Neutrogena
Title:
Time
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02482A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Lee Apparel Co./Buddy Lee, The
Title:
Apartment
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02483A
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Conseco
Title:
Airport
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02484A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Fox Sports
Title:
Sonogram
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02485A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
E-Trade
Title:
Monkey II
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02486A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Rycharde Hawkes
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02487A
Award:
2002 Advertising Merit Award
Agency:
Grabarz & Partners / Hamburg
Client:
Volkswagen AG
Title:
State Reception
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02488A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Boat
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02489A
Award:
2002 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Ultimate TV
Title:
P.E.V.R.
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02490A
Award:
2002 Advertising Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
MTV
Title:
Pool
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02491A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Crayola
Title:
Brown
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02492A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Kellogg's
Title:
Growl for a Grand
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02493A
