The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Operation/Dandruff/Ice Cream
Agency: BMP DDB / London
Client: Volkswagen Passat Category: Consumer Television / Consumer Television Over :30 Campaign
Mink Coat+
Agency: BBDO / New York
Client: Frito Lay/Doritos Category: Consumer Television / Consumer Television :30/:25 Campaign
Chain Letter+
Agency: Cliff Freeman and Partners / New York
Client: Budget Category: Consumer Television / Consumer Television :30/:25 Campaign
Lumberjack+
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Television / Consumer Television :30/:25 Campaign
Orbit Campaign
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Television / Consumer Television :30/:25 Campaign
Under The Mess+
Agency: Leagas Delaney / Paris
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Campaign
Gap Holiday TV
Agency: Modernista! / Boston
Client: Gap, The Category: Consumer Television / Consumer Television :30/:25 Campaign
Sacramento Kings Player Campaign
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Campaign
The power of flowers
Agency: Robert/Boisen & Likeminded / Copenhagen K
Client: Interflora Category: Consumer Television / Consumer Television :30/:25 Campaign
Ride Home/School/Family Snap
Agency: Saatchi & Saatchi / London
Client: Toyota GB/Toyota Corolla Category: Consumer Television / Consumer Television :30/:25 Campaign
Campaign 1
Agency: Secret Weapon Marketing / Santa Monica
Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Campaign
Spokesman
Agency: Venables Bell & Partners / San Francisco
Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Campaign
Turf, Superstition, Sent to Minors
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Campaign
Clearly the Best Place - Aquaman
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Divac
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television Under $50,000 Budget
TASTE TEST
Agency: Saatchi & Saatchi / Johannesburg
Client: Eukanuba Category: Consumer Television / Consumer Television Under $50,000 Budget
Short, Inner, White
Agency: BBDO / New York
Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Pitch From Above, Mob, Western
Agency: Pearson Miller / New York
Client: Rainbow Media/Independent Film Channel Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Just, Sit Up, Night Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Raining Runners, Snowplow, Off-Road
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Surgeon
Agency: Abbott Mead Vickers.BBDO / London
Client: Kaliber Category: Consumer Television / Consumer Television :30/:25 Single
Aqueduct
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
White Man Dancing
Agency: BBDO / New York
Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television :30/:25 Single
Heads
Agency: Carmichael Lynch / Minneapolis
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Budget.com Man
Agency: Cliff Freeman and Partners / New York
Client: Budget Category: Consumer Television / Consumer Television :30/:25 Single
Time
Agency: DM9 DDB Publicidade / São Paulo
Client: Johnson & Johnson - Neutrogena Category: Consumer Television / Consumer Television :30/:25 Single
Apartment
Agency: Fallon / Minneapolis
Client: Lee Apparel Co./Buddy Lee, The Category: Consumer Television / Consumer Television :30/:25 Single
Airport
Agency: Fallon / New York
Client: Conseco Category: Consumer Television / Consumer Television :30/:25 Single
Sonogram
Agency: Foote Cone & Belding / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Monkey II
Agency: Goodby Silverstein & Partners / San Francisco
Client: E-Trade Category: Consumer Television / Consumer Television :30/:25 Single
Rycharde Hawkes
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television :30/:25 Single
State Reception
Agency: Grabarz & Partners / Hamburg
Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
Boat
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
P.E.V.R.
Agency: Venables Bell & Partners / San Francisco
Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Single
Pool
Agency: La Comunidad / Buenos Aires
Client: MTV Category: Consumer Television / Consumer Television :30/:25 Single
Brown
Agency: Leo Burnett / Chicago
Client: Crayola Category: Consumer Television / Consumer Television :30/:25 Single
Growl for a Grand
Agency: Leo Burnett / London
Client: Kellogg's Category: Consumer Television / Consumer Television :30/:25 Single
Boys Room
Agency: Leo Burnett / Chicago
Client: Polaroid iZone Category: Consumer Television / Consumer Television :30/:25 Single
Rubber Band
Agency: Ogilvy & Mather Rightford Searle-Tripp & Makin / Cape Town
Client: Volkswagen SA Category: Consumer Television / Consumer Television :30/:25 Single
Jackson
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Single
Amnesia
Agency: Young & Rubicam / New York
Client: Computer Associates Category: Consumer Television / Consumer Television :30/:25 Single
Great Idea
Agency: BBDO / New York
Client: Federal Express Category: Consumer Television / Consumer Television :30/:25 Single
Newlywed
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Treats for Santa
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Take Me Out to the Ballgame
Agency: Wieden+Kennedy / Portland
Client: Nike Baseball Category: Consumer Television / Consumer Television :30/:25 Single
Old Man
Agency: Saatchi & Saatchi / Bangkok
Client: Sylvania Category: Consumer Television / Consumer Television :30/:25 Single
Classroom
Agency: Saatchi & Saatchi / Hong Kong
Client: Oxygen Broadband Category: Consumer Television / Consumer Television :30/:25 Single
Larry the Crime Donkey
Agency: Secret Weapon Marketing / Santa Monica
Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Single
Dress
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Fresh Category: Consumer Television / Consumer Television :30/:25 Single
Lucy - Who let the dogs out
Agency: The Martin Agency / Richmond
Client: TV Land PULL THIS PIECE!!!! Category: Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Passat
Title:
Operation/Dandruff/Ice Cream
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02476A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Frito Lay/Doritos
Title:
Mink Coat+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02511A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Budget
Title:
Chain Letter+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02512A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Lumberjack+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02513A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Orbit Campaign
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02514A
Award:
2002 Advertising Merit Award
Agency:
Leagas Delaney / Paris
Client:
IKEA
Title:
Under The Mess+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02515A
Award:
2002 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
Gap, The
Title:
Gap Holiday TV
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02516A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Sacramento Kings Player Campaign
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02517A
Award:
2002 Advertising Merit Award
Agency:
Robert/Boisen & Likeminded / Copenhagen K
Client:
Interflora
Title:
The power of flowers
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02518A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Toyota GB/Toyota Corolla
Title:
Ride Home/School/Family Snap
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02519A
Award:
2002 Advertising Merit Award
Agency:
Secret Weapon Marketing / Santa Monica
Client:
Jack in the Box
Title:
Campaign 1
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02520A
Award:
2002 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Ultimate TV
Title:
Spokesman
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02521A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
Turf, Superstition, Sent to Minors
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02522A
Award:
2002 Advertising Merit Award
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Aquaman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02538A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Divac
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02539A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Eukanuba
Title:
TASTE TEST
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02540A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Guinness/Red Stripe
Title:
Short, Inner, White
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02533A
Award:
2002 Advertising Merit Award
Agency:
Pearson Miller / New York
Client:
Rainbow Media/Independent Film Channel
Title:
Pitch From Above, Mob, Western
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02534A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Just, Sit Up, Night Runner
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02536A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Raining Runners, Snowplow, Off-Road
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02537A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Kaliber
Title:
Surgeon
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02477A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Aqueduct
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02478A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Guinness/Red Stripe
Title:
White Man Dancing
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02479A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
IKEA
Title:
Heads
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02480A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Budget
Title:
Budget.com Man
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02481A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Johnson & Johnson - Neutrogena
Title:
Time
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02482A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Lee Apparel Co./Buddy Lee, The
Title:
Apartment
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02483A
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Conseco
Title:
Airport
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02484A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Fox Sports
Title:
Sonogram
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02485A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
E-Trade
Title:
Monkey II
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02486A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Rycharde Hawkes
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02487A
Award:
2002 Advertising Merit Award
Agency:
Grabarz & Partners / Hamburg
Client:
Volkswagen AG
Title:
State Reception
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02488A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Boat
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02489A
Award:
2002 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Ultimate TV
Title:
P.E.V.R.
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02490A
Award:
2002 Advertising Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
MTV
Title:
Pool
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02491A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Crayola
Title:
Brown
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02492A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Kellogg's
Title:
Growl for a Grand
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02493A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid iZone
Title:
Boys Room
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02494A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather Rightford Searle-Tripp & Makin / Cape Town
Client:
Volkswagen SA
Title:
Rubber Band
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02496A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Jackson
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02497A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Computer Associates
Title:
Amnesia
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02498A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Federal Express
Title:
Great Idea
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02499A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Newlywed
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02500A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Treats for Santa
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02501A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Baseball
Title:
Take Me Out to the Ballgame
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02502A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Bangkok
Client:
Sylvania
Title:
Old Man
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02503A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Oxygen Broadband
Title:
Classroom
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02504A
Award:
2002 Advertising Merit Award
Agency:
Secret Weapon Marketing / Santa Monica
Client:
Jack in the Box
Title:
Larry the Crime Donkey
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02505A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Fresh
Title:
Dress
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02506A
Award:
2002 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
TV Land PULL THIS PIECE!!!!
Title:
Lucy - Who let the dogs out
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02507A
