The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Germans/Helicopter/Theatre Audience
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kids Parties, Motivational Speaker, Pilot
Agency: Brown Melhuish Fishlock / Sydney
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Campaign
Riot, Looting, War, Court
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Umpire/Peek/Sniff
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Nashua Category: Consumer Television / Consumer Television :20 and Under: Campaign
Colin Powell
Agency: DDB / Singapore
Client: Volvo Cars East Asia Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Price
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Stamps Unlimited Campaign
Agency: BBDO / Atlanta
Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Koufax, Clinton, Movies, Queen Mother
Agency: Crispin Porter & Bogusky / Miami
Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Toenails
Agency: Leo Burnett / New Delhi
Client: Dabur India Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Upgrade your language
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Reliable
Agency: NET#WORK BBDO / Johannesburg
Client: Delta Motor Corporation Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Cigarette, Billboard, Grocery Store
Agency: Robaire and Hogshead / Los Angeles
Client: Michael Ruppert Studios Category: Trade / Trade Color Full Page or Spread: Campaign
Trade
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Campaign
Bus Driver
Agency: Fallon / Minneapolis
Client: International Category: Trade / Trade Color Full Page or Spread: Campaign
Hanging Skates
Agency: Fallon / Minneapolis
Client: The Hockey School Category: Trade / Trade Color Full Page or Spread: Campaign
Dr. Ho/Greenspan/Hillary
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
FISCHER AMERICA 18 unexpected years.
Agency: Fischer America / São Paulo
Client: Fischer America Category: Trade / Trade Color Full Page or Spread: Campaign
Brain Surgery/Nuclear Reactor/Human Cloning
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Velux America Category: Trade / Trade Color Full Page or Spread: Campaign
Helmut, Distance, Rear
Agency: Merkley Newman Harty / New York
Client: BMW Motorcycles Category: Trade / Trade Color Full Page or Spread: Campaign
Business Rules
Agency: Mullen / Wenham
Client: Fortune Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Schematic, Slide Rule, 1969, Frankenstein
Agency: Mullen / Wenham
Client: Genuity Category: Trade / Trade Color Full Page or Spread: Campaign
Collating/Kicking the Copier/Suicide Hotline
Agency: Palmer Jarvis DDB / Vancouver
Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Campaign
Bubbles/Castle/Cards
Agency: Saatchi & Saatchi / Singapore
Client: CAAS Category: Trade / Trade Color Full Page or Spread: Campaign
Hack/Merit/Seen It
Agency: Taxi / Toronto
Client: Marketing Awards+ Category: Trade / Trade Color Full Page or Spread: Campaign
Magazines
Agency: Young & Rubicam / São Paulo
Client: About Category: Trade / Trade Color Full Page or Spread: Campaign
Plasticine
Agency: Abbott Mead Vickers.BBDO / London
Client: Dulux Category: Consumer Television / Consumer Television Over :30 Single
Dreamer
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Consumer Television / Consumer Television Over :30 Single
Status
Agency: Result DDB / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Consumer Television / Consumer Television Over :30 Single
Clearly the Best Place - Aquaman
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Over :30 Single
The Magma
Agency: Euro RSCG Corporate / Levallois
Client: Airbus Category: Consumer Television / Consumer Television Over :30 Single
College Tuition
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television Over :30 Single
Big Bird
Agency: Fallon / Minneapolis
Client: PBS Category: Consumer Television / Consumer Television Over :30 Single
Nice & Tidy
Agency: Forsman & Bodenfors / Göthenburg
Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Sofa
Agency: Lowe / London
Client: Reebok Category: Consumer Television / Consumer Television Over :30 Single
Orbit
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Television / Consumer Television Over :30 Single
Pitch From Above
Agency: Pearson Miller / New York
Client: Rainbow Media/IFC Category: Consumer Television / Consumer Television Over :30 Single
Adolf
Agency: Leo Burnett / Oslo
Client: Puls.no Category: Consumer Television / Consumer Television Over :30 Single
Doctor
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Square
Agency: McCann-Erickson Manchester / Cheshire
Client: Durex Category: Consumer Television / Consumer Television Over :30 Single
Gum
Agency: Ogilvy & Mather / Buenos Aires
Client: Skin Less Skin Category: Consumer Television / Consumer Television Over :30 Single
The Test kitchen
Agency: Stenstrom & Co Advertising / Stockholm
Client: Kungsornen Category: Consumer Television / Consumer Television Over :30 Single
Falling Stars
Agency: TBWA\Chiat\Day / Los Angeles
Client: XM Satellite Radio Category: Consumer Television / Consumer Television Over :30 Single
Crazy Legs
Agency: TBWA\Chiat\Day / San Francisco
Client: Levi's Category: Consumer Television / Consumer Television Over :30 Single
Freestyle
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Lump
Agency: BBDO / Atlanta
Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Boy
Agency: Leo Burnett / São Paulo
Client: Ação da Cidadania Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cut
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Flaws
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Price
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Guardian Film 4
Title:
Germans/Helicopter/Theatre Audience
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02529A
Award:
2002 Advertising Merit Award
Agency:
Brown Melhuish Fishlock / Sydney
Client:
IKEA
Title:
Kids Parties, Motivational Speaker, Pilot
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02530A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
BBC News 24
Title:
Riot, Looting, War, Court
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02531A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Nashua
Title:
Umpire/Peek/Sniff
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02532A
Award:
2002 Advertising Merit Award
Agency:
DDB / Singapore
Client:
Volvo Cars East Asia
Title:
Colin Powell
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
02425A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Price
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
02426A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Stamps Unlimited
Title:
Stamps Unlimited Campaign
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02154A
Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Fifth Avenue Stamp Gallery
Title:
Koufax, Clinton, Movies, Queen Mother
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02155A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / New Delhi
Client:
Dabur India
Title:
Toenails
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02156A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Upgrade your language
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02157A
Award:
2002 Advertising Merit Award
Agency:
NET#WORK BBDO / Johannesburg
Client:
Delta Motor Corporation
Title:
Reliable
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02158A
Award:
2002 Advertising Merit Award
Agency:
Robaire and Hogshead / Los Angeles
Client:
Michael Ruppert Studios
Title:
Cigarette, Billboard, Grocery Store
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02323A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Trade
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02324A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
International
Title:
Bus Driver
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02325A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
The Hockey School
Title:
Hanging Skates
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02326A
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Dr. Ho/Greenspan/Hillary
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02327A
Award:
2002 Advertising Merit Award
Agency:
Fischer America / São Paulo
Client:
Fischer America
Title:
FISCHER AMERICA 18 unexpected years.
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02328A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Velux America
Title:
Brain Surgery/Nuclear Reactor/Human Cloning
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02329A
Award:
2002 Advertising Merit Award
Agency:
Merkley Newman Harty / New York
Client:
BMW Motorcycles
Title:
Helmut, Distance, Rear
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02330A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Fortune Magazine
Title:
Business Rules
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02331A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Genuity
Title:
Schematic, Slide Rule, 1969, Frankenstein
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02332A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Docusystems
Title:
Collating/Kicking the Copier/Suicide Hotline
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02333A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
CAAS
Title:
Bubbles/Castle/Cards
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02334A
Award:
2002 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Marketing Awards+
Title:
Hack/Merit/Seen It
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02335A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / São Paulo
Client:
About
Title:
Magazines
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02336A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Dulux
Title:
Plasticine
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02457A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Dreamer
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02458A
Award:
2002 Advertising Merit Award
Agency:
Result DDB / Amstelveen
Client:
Pon's Automobielhandel B.V.
Title:
Status
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02459A
Award:
2002 Advertising Merit Award
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Aquaman
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02460A
Award:
2002 Advertising Merit Award
Agency:
Euro RSCG Corporate / Levallois
Client:
Airbus
Title:
The Magma
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02461A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
College Tuition
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02462A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
PBS
Title:
Big Bird
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02463A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
IKEA
Title:
Nice & Tidy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02464A
Award:
2002 Advertising Merit Award
Agency:
Lowe / London
Client:
Reebok
Title:
Sofa
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02465A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Orbit
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02466A
Award:
2002 Advertising Merit Award
Agency:
Pearson Miller / New York
Client:
Rainbow Media/IFC
Title:
Pitch From Above
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02467A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Oslo
Client:
Puls.no
Title:
Adolf
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02468A
Award:
2002 Advertising Merit Award
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Doctor
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02469A
Award:
2002 Advertising Merit Award
Agency:
McCann-Erickson Manchester / Cheshire
Client:
Durex
Title:
Square
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02470A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Buenos Aires
Client:
Skin Less Skin
Title:
Gum
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02471A
Award:
2002 Advertising Merit Award
Agency:
Stenstrom & Co Advertising / Stockholm
Client:
Kungsornen
Title:
The Test kitchen
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02472A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
XM Satellite Radio
Title:
Falling Stars
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02473A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Levi's
Title:
Crazy Legs
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02474A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Freestyle
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02475A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Georgia Breast Cancer Coalition
Title:
Lump
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02411A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Ação da Cidadania
Title:
Boy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02412A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Cut
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02413A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Flaws
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02414A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Price
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02415A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02416A
