The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mr. AKA's Hairdo Helper
Agency: a.k.a.Robaire / Los Angeles
Client: a.k.a.Robaire Category: Collateral Advertising / Collateral: Self-Promotion
Dark Cynical Thinking
Agency: Robaire and Hogshead / Los Angeles
Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
The Garbage
Agency: BDDP et Fils / Boulogne Billancourt
Client: BDDP et Fils Category: Collateral Advertising / Collateral: Self-Promotion
Tube Map
Agency: BDH\TBWA / Manchester
Client: BDH/TBWA Category: Collateral Advertising / Collateral: Self-Promotion
Cannes Congratulations
Agency: Butler Shine & Stern / Sausalito
Client: Butler Shine & Stern Category: Collateral Advertising / Collateral: Self-Promotion
Blood Bag
Agency: David Stone Copywriting / Broomfield
Client: David Stone Category: Collateral Advertising / Collateral: Self-Promotion
Take Your Children to Work Day
Agency: Lowe / New York
Client: Lowe Lintas & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Coupon
Agency: Mad Dogs & Englishmen / San Francisco
Client: Mad Dogs San Francisco Category: Collateral Advertising / Collateral: Self-Promotion
Ping Pong
Agency: Mullen / Wenham
Client: Mullen Category: Collateral Advertising / Collateral: Self-Promotion
Victor Ng
Agency: Leo Burnett / Singapore
Client: Victor Ng Category: Collateral Advertising / Collateral: Self-Promotion
Meaningless Comment
Agency: Saatchi & Saatchi / Torrance
Client: Saatchi & Saatchi Category: Collateral Advertising / Collateral: Self-Promotion
Bowl Cut Call For Entries
Agency: WONGDOODY / Seattle
Client: Belding Awards Category: Collateral Advertising / Collateral: Self-Promotion
Stamps Unlimited Campaign
Agency: BBDO / Atlanta
Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Koufax, Clinton, Movies, Queen Mother
Agency: Crispin Porter & Bogusky / Miami
Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Toenails
Agency: Leo Burnett / New Delhi
Client: Dabur India Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Upgrade your language
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Reliable
Agency: NET#WORK BBDO / Johannesburg
Client: Delta Motor Corporation Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mink Coat+
Agency: BBDO / New York
Client: Frito Lay/Doritos Category: Consumer Television / Consumer Television :30/:25 Campaign
Chain Letter+
Agency: Cliff Freeman and Partners / New York
Client: Budget Category: Consumer Television / Consumer Television :30/:25 Campaign
Lumberjack+
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Television / Consumer Television :30/:25 Campaign
Orbit Campaign
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Television / Consumer Television :30/:25 Campaign
Under The Mess+
Agency: Leagas Delaney / Paris
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Campaign
Gap Holiday TV
Agency: Modernista! / Boston
Client: Gap, The Category: Consumer Television / Consumer Television :30/:25 Campaign
Sacramento Kings Player Campaign
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Campaign
The power of flowers
Agency: Robert/Boisen & Likeminded / Copenhagen K
Client: Interflora Category: Consumer Television / Consumer Television :30/:25 Campaign
Ride Home/School/Family Snap
Agency: Saatchi & Saatchi / London
Client: Toyota GB/Toyota Corolla Category: Consumer Television / Consumer Television :30/:25 Campaign
Campaign 1
Agency: Secret Weapon Marketing / Santa Monica
Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Campaign
Spokesman
Agency: Venables Bell & Partners / San Francisco
Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Campaign
Turf, Superstition, Sent to Minors
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Campaign
Cigarette, Billboard, Grocery Store
Agency: Robaire and Hogshead / Los Angeles
Client: Michael Ruppert Studios Category: Trade / Trade Color Full Page or Spread: Campaign
Trade
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Campaign
Bus Driver
Agency: Fallon / Minneapolis
Client: International Category: Trade / Trade Color Full Page or Spread: Campaign
Hanging Skates
Agency: Fallon / Minneapolis
Client: The Hockey School Category: Trade / Trade Color Full Page or Spread: Campaign
Dr. Ho/Greenspan/Hillary
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
FISCHER AMERICA 18 unexpected years.
Agency: Fischer America / São Paulo
Client: Fischer America Category: Trade / Trade Color Full Page or Spread: Campaign
Brain Surgery/Nuclear Reactor/Human Cloning
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Velux America Category: Trade / Trade Color Full Page or Spread: Campaign
Helmut, Distance, Rear
Agency: Merkley Newman Harty / New York
Client: BMW Motorcycles Category: Trade / Trade Color Full Page or Spread: Campaign
Business Rules
Agency: Mullen / Wenham
Client: Fortune Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Schematic, Slide Rule, 1969, Frankenstein
Agency: Mullen / Wenham
Client: Genuity Category: Trade / Trade Color Full Page or Spread: Campaign
Collating/Kicking the Copier/Suicide Hotline
Agency: Palmer Jarvis DDB / Vancouver
Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Campaign
Bubbles/Castle/Cards
Agency: Saatchi & Saatchi / Singapore
Client: CAAS Category: Trade / Trade Color Full Page or Spread: Campaign
Hack/Merit/Seen It
Agency: Taxi / Toronto
Client: Marketing Awards+ Category: Trade / Trade Color Full Page or Spread: Campaign
Magazines
Agency: Young & Rubicam / São Paulo
Client: About Category: Trade / Trade Color Full Page or Spread: Campaign
Baggage Carousel
Agency: BADJAR Advertising / Melbourne
Client: BMW Group - MINI Category: Outdoor / Guerilla Advertising: Single
Coasters
Agency: Blattner Brunner / Pittsburgh
Client: Zippo Category: Outdoor / Guerilla Advertising: Single
Stairmaster
Agency: Foote Cone & Belding / Singapore
Client: Adidas Singapore Category: Outdoor / Guerilla Advertising: Single
Crack
Agency: Goh Ramanathan / Singapore
Client: Hush Puppies Category: Outdoor / Guerilla Advertising: Single
Mask
Agency: JDA / Perth
Client: Bikeforce Australia Category: Outdoor / Guerilla Advertising: Single
Coaster
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Dunlop Category: Outdoor / Guerilla Advertising: Single
Hitchhikers
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Nashua Category: Outdoor / Guerilla Advertising: Single
Award:
2002 Advertising Merit Award
Agency:
a.k.a.Robaire / Los Angeles
Client:
a.k.a.Robaire
Title:
Mr. AKA's Hairdo Helper
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02348A
Award:
2002 Advertising Merit Award
Agency:
Robaire and Hogshead / Los Angeles
Client:
Robaire and Hogshead
Title:
Dark Cynical Thinking
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02349A
Award:
2002 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne Billancourt
Client:
BDDP et Fils
Title:
The Garbage
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02350A
Award:
2002 Advertising Merit Award
Agency:
BDH\TBWA / Manchester
Client:
BDH/TBWA
Title:
Tube Map
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02351A
Award:
2002 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Butler Shine & Stern
Title:
Cannes Congratulations
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02352A
Award:
2002 Advertising Merit Award
Agency:
David Stone Copywriting / Broomfield
Client:
David Stone
Title:
Blood Bag
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02353A
Award:
2002 Advertising Merit Award
Agency:
Lowe / New York
Client:
Lowe Lintas & Partners
Title:
Take Your Children to Work Day
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02354A
Award:
2002 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / San Francisco
Client:
Mad Dogs San Francisco
Title:
Coupon
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02355A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Mullen
Title:
Ping Pong
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02356A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Victor Ng
Title:
Victor Ng
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02357A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Torrance
Client:
Saatchi & Saatchi
Title:
Meaningless Comment
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02358A
Award:
2002 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Belding Awards
Title:
Bowl Cut Call For Entries
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02359A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Stamps Unlimited
Title:
Stamps Unlimited Campaign
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02154A
Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Fifth Avenue Stamp Gallery
Title:
Koufax, Clinton, Movies, Queen Mother
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02155A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / New Delhi
Client:
Dabur India
Title:
Toenails
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02156A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Upgrade your language
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02157A
Award:
2002 Advertising Merit Award
Agency:
NET#WORK BBDO / Johannesburg
Client:
Delta Motor Corporation
Title:
Reliable
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02158A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Frito Lay/Doritos
Title:
Mink Coat+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02511A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Budget
Title:
Chain Letter+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02512A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Lumberjack+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02513A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Orbit Campaign
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02514A
Award:
2002 Advertising Merit Award
Agency:
Leagas Delaney / Paris
Client:
IKEA
Title:
Under The Mess+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02515A
Award:
2002 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
Gap, The
Title:
Gap Holiday TV
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02516A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Sacramento Kings Player Campaign
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02517A
Award:
2002 Advertising Merit Award
Agency:
Robert/Boisen & Likeminded / Copenhagen K
Client:
Interflora
Title:
The power of flowers
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02518A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Toyota GB/Toyota Corolla
Title:
Ride Home/School/Family Snap
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02519A
Award:
2002 Advertising Merit Award
Agency:
Secret Weapon Marketing / Santa Monica
Client:
Jack in the Box
Title:
Campaign 1
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02520A
Award:
2002 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Ultimate TV
Title:
Spokesman
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02521A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
Turf, Superstition, Sent to Minors
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02522A
Award:
2002 Advertising Merit Award
Agency:
Robaire and Hogshead / Los Angeles
Client:
Michael Ruppert Studios
Title:
Cigarette, Billboard, Grocery Store
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02323A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Trade
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02324A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
International
Title:
Bus Driver
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02325A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
The Hockey School
Title:
Hanging Skates
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02326A
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Dr. Ho/Greenspan/Hillary
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02327A
Award:
2002 Advertising Merit Award
Agency:
Fischer America / São Paulo
Client:
Fischer America
Title:
FISCHER AMERICA 18 unexpected years.
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02328A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Velux America
Title:
Brain Surgery/Nuclear Reactor/Human Cloning
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02329A
Award:
2002 Advertising Merit Award
Agency:
Merkley Newman Harty / New York
Client:
BMW Motorcycles
Title:
Helmut, Distance, Rear
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02330A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Fortune Magazine
Title:
Business Rules
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02331A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Genuity
Title:
Schematic, Slide Rule, 1969, Frankenstein
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02332A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Docusystems
Title:
Collating/Kicking the Copier/Suicide Hotline
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02333A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
CAAS
Title:
Bubbles/Castle/Cards
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02334A
Award:
2002 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Marketing Awards+
Title:
Hack/Merit/Seen It
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02335A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / São Paulo
Client:
About
Title:
Magazines
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02336A
Award:
2002 Advertising Merit Award
Agency:
BADJAR Advertising / Melbourne
Client:
BMW Group - MINI
Title:
Baggage Carousel
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02291A
Award:
2002 Advertising Merit Award
Agency:
Blattner Brunner / Pittsburgh
Client:
Zippo
Title:
Coasters
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02292A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / Singapore
Client:
Adidas Singapore
Title:
Stairmaster
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02293A
Award:
2002 Advertising Merit Award
Agency:
Goh Ramanathan / Singapore
Client:
Hush Puppies
Title:
Crack
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02294A
Award:
2002 Advertising Merit Award
Agency:
JDA / Perth
Client:
Bikeforce Australia
Title:
Mask
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02295A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Dunlop
Title:
Coaster
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02296A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Nashua
Title:
Hitchhikers
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02297A
