The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Careful Campaign
Agency: Arnold Worldwide / Boston
Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Skating, Turkey, Theatre
Agency: BBDO / New York
Client: Office of the Mayor Category: Public Service/Political / Public Service/Political Radio: Campaign
Same As Me
Agency: Saatchi & Saatchi / Sydney
Client: Pedestrian Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Awe
Agency: Batey / Singapore
Client: Daimler Chrysler Category: Newspaper / Newspaper Over 600 Lines: Single
Shadow Boxer
Agency: BBDO Canada / Toronto
Client: Federal Express Canada Category: Newspaper / Newspaper Over 600 Lines: Single
Bricks
Agency: Berry Bush BBDO / Cape Town
Client: Isuzu Category: Newspaper / Newspaper Over 600 Lines: Single
Dinner
Agency: BMP DDB / London
Client: Guardian Category: Newspaper / Newspaper Over 600 Lines: Single
Newspaper
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Blue Chip
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Red Ken
Agency: Abbot Mead Vickers.BBDO / London
Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Plate
Agency: DDB / Dallas
Client: McIlhenny Co. Category: Newspaper / Newspaper Over 600 Lines: Single
Weeping Guitar
Agency: Dentsu Young & Rubicam / Singapore
Client: Class 95FM Category: Newspaper / Newspaper Over 600 Lines: Single
Feels Like a Million
Agency: Fallon / Minneapolis
Client: BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24 Category: Newspaper / Newspaper Over 600 Lines: Single
Poem
Agency: Fallon / Minneapolis
Client: United Airlines Category: Newspaper / Newspaper Over 600 Lines: Single
Nations Collide
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Ostrich Egg
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Pope Mobile
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Queen
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Wilks
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Harrison
Agency: La Comunidad / Buenos Aires
Client: Rolling Stone Category: Newspaper / Newspaper Over 600 Lines: Single
Stocking
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Guinness Anchor Berhad Category: Newspaper / Newspaper Over 600 Lines: Single
Bogey@5
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Pit Stop
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Tennis
Agency: Ogilvy / Bangkok
Client: Red Bull Beverage Category: Newspaper / Newspaper Over 600 Lines: Single
Tree Trunk
Agency: Saatchi & Saatchi / Johannesburg
Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
Pre - Newspaper
Agency: Saatchi & Saatchi / Torrance
Client: Oregon Sports Hall of Fame Category: Newspaper / Newspaper Over 600 Lines: Single
Bandits
Agency: TBWA/Capsula / São Paulo
Client: Wendler Category: Newspaper / Newspaper Over 600 Lines: Single
Price Tags
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Colman's Spray & Cook Category: Newspaper / Newspaper Over 600 Lines: Single
Thumb
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin
Agency: Brand Architecture International / New York
Client: The Economist Category: Outdoor / Outdoor: Campaign
Morning Paper, Keeping An Eye, Hospital Bed
Agency: Forsman & Bodenfors / Göthenburg
Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign
Road Signs
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo of Sweden Category: Outdoor / Outdoor: Campaign
Exit
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Outdoor / Outdoor: Campaign
Beach, Bar, Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Outdoor / Outdoor: Campaign
How Much Is This?
Agency: TBWAChiatDay / Los Angeles
Client: MOCA Category: Outdoor / Outdoor: Campaign
Toronto Film Festival - Ticket Booth
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Trade / Trade B/W Full Page or Spread: Single
Hammock
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Velux America Category: Trade / Trade B/W Full Page or Spread: Single
Committed To Excellence
Agency: Publicis & Hal Riney / San Francisco
Client: Publicis & Hal Riney Category: Trade / Trade B/W Full Page or Spread: Single
Surgeon
Agency: Abbott Mead Vickers.BBDO / London
Client: Kaliber Category: Consumer Television / Consumer Television :30/:25 Single
Aqueduct
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
White Man Dancing
Agency: BBDO / New York
Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television :30/:25 Single
Heads
Agency: Carmichael Lynch / Minneapolis
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Budget.com Man
Agency: Cliff Freeman and Partners / New York
Client: Budget Category: Consumer Television / Consumer Television :30/:25 Single
Time
Agency: DM9 DDB Publicidade / São Paulo
Client: Johnson & Johnson - Neutrogena Category: Consumer Television / Consumer Television :30/:25 Single
Apartment
Agency: Fallon / Minneapolis
Client: Lee Apparel Co./Buddy Lee, The Category: Consumer Television / Consumer Television :30/:25 Single
Airport
Agency: Fallon / New York
Client: Conseco Category: Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Massachusetts Department of Public Health
Title:
Careful Campaign
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02438A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Office of the Mayor
Title:
Skating, Turkey, Theatre
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02439A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Pedestrian Council
Title:
Same As Me
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02440A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Smile
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02099A
Award:
2002 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Daimler Chrysler
Title:
Awe
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02100A
Award:
2002 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Federal Express Canada
Title:
Shadow Boxer
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02101A
Award:
2002 Advertising Merit Award
Agency:
Berry Bush BBDO / Cape Town
Client:
Isuzu
Title:
Bricks
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02102A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Guardian
Title:
Dinner
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02103A
Award:
2002 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Newspaper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02104A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Blue Chip
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02105A
Award:
2002 Advertising Merit Award
Agency:
Abbot Mead Vickers.BBDO / London
Client:
The Economist
Title:
Red Ken
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02106A
Award:
2002 Advertising Merit Award
Agency:
DDB / Dallas
Client:
McIlhenny Co.
Title:
Plate
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02107A
Award:
2002 Advertising Merit Award
Agency:
Dentsu Young & Rubicam / Singapore
Client:
Class 95FM
Title:
Weeping Guitar
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02108A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24
Title:
Feels Like a Million
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02109A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
United Airlines
Title:
Poem
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02110A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Nations Collide
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02111A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Ostrich Egg
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02112A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Pope Mobile
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02113A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Queen
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02114A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Wilks
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02115A
Award:
2002 Advertising Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Rolling Stone
Title:
Harrison
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02116A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Guinness Anchor Berhad
Title:
Stocking
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02117A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Bogey@5
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02118A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Pit Stop
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02119A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy / Bangkok
Client:
Red Bull Beverage
Title:
Tennis
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02120A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Procter & Gamble-Oil of Olay
Title:
Tree Trunk
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02122A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Torrance
Client:
Oregon Sports Hall of Fame
Title:
Pre - Newspaper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02123A
Award:
2002 Advertising Merit Award
Agency:
TBWA/Capsula / São Paulo
Client:
Wendler
Title:
Bandits
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02124A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Colman's Spray & Cook
Title:
Price Tags
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02125A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Sony PlayStation
Title:
Thumb
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02126A
Award:
2002 Advertising Merit Award
Agency:
Brand Architecture International / New York
Client:
The Economist
Title:
Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02282A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Göteborgs Posten
Title:
Morning Paper, Keeping An Eye, Hospital Bed
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02283A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo of Sweden
Title:
Road Signs
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02284A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Oslo
Client:
SAS
Title:
London/Paris/NewYork
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02285A
Award:
2002 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
MTV
Title:
We're Watching
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02286A
Award:
2002 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
MTV
Title:
We're Watching 2
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02287A
Award:
2002 Advertising Merit Award
Agency:
Publicis in the West / Seattle
Client:
Washington State Lottery
Title:
Exit
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02288A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach, Bar, Pool
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02289A
Award:
2002 Advertising Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
MOCA
Title:
How Much Is This?
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02290A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Toronto Film Festival - Ticket Booth
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
02299A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Velux America
Title:
Hammock
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
02300A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Publicis & Hal Riney
Title:
Committed To Excellence
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
02301A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Kaliber
Title:
Surgeon
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02477A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Aqueduct
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02478A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Guinness/Red Stripe
Title:
White Man Dancing
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02479A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
IKEA
Title:
Heads
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02480A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Budget
Title:
Budget.com Man
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02481A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Johnson & Johnson - Neutrogena
Title:
Time
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02482A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Lee Apparel Co./Buddy Lee, The
Title:
Apartment
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02483A
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Conseco
Title:
Airport
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02484A
