The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Gizmo Posters
Agency: Cheevers / Portland
Client: NEVCO Category: Collateral Advertising / Collateral Posters: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Collateral Posters: Campaign
Fan
Agency: M&C Saatchi / Sydney
Client: National Gallery Category: Collateral Advertising / Collateral Posters: Campaign
Campaign
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Category: Collateral Advertising / Collateral Posters: Campaign
Beach, Bar, Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Campaign
Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Collateral Advertising / Collateral Posters: Campaign
Living Room, Bedroom, House
Agency: The Jupiter Drawing Room / Johannesburg
Client: Prodec Paints Category: Collateral Advertising / Collateral Posters: Campaign
Good Times
Agency: Ammirati Puris / Toronto
Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Pub
Agency: Ammirati Puris / Toronto
Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: Shrek
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: The Family Man
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Everyone
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Single
Mr. Golf Ball Washer Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Horsedrawn Carriage Driver
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Male Fur Coat Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Public Toilet Paper Refiller
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Supermarket Free Sample Guy
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Wedding Band Guitar Player
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Crazy Cal
Agency: DeVito/Verdi / New York
Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Sushi
Agency: DeVito/Verdi / New York
Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Cow Friend
Agency: Nail Commuications / Providence
Client: Sublime Juices & Beverages Category: Consumer Radio / Consumer Radio: Single
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where There's Iron, There Can Be Rust
Agency: Almap BBDO Comunicacoes / São Paulo
Client: Tintas Coral Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Lemon
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Sidewalk
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Snow Boot
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Driving Around in Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Culture Issue - Window View
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Music Issue - Car Lighter
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cat
Agency: BBDO / Bangkok
Client: Pepsi-Cola Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Sebastian
Agency: BDDP et Fils / Boulogne Billancourt
Client: BMW France Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Earthquake
Agency: Beast / Hong Kong
Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pump
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Your Name Here
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rich & Famous
Agency: Carmichael Lynch / Minneapolis
Client: Gibson Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Airplane
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Uneventful Life
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
What Color
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
'Tab'
Agency: Clemenger BBDO / Wellington
Client: South Pacific Tyres Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bottle
Agency: Crush / Singapore
Client: Cheng Yong Credit Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cleavage
Agency: Crush / Singapore
Client: Private Shop, The Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Instant Photo
Agency: D'Arcy / Shanghai
Client: Shanghai Toothpaste Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pencils
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Baby
Agency: DM9 DDB Publicidade / São Paulo
Client: Moto Honda da Amazonia Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Figures
Agency: DM9 DDB Publicidade / São Paulo
Client: TAM Airlines Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano
Agency: DPZ / São Paulo
Client: Johnson & Johnson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Socks
Agency: DPZ / São Paulo
Client: Timberland Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Old Car
Agency: Foote Cone & Belding / Sandton
Client: SC Johnson/Rally Car Wax Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Freezers
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Seatbelt
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Agency:
Cheevers / Portland
Client:
NEVCO
Title:
Gizmo Posters
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02378A
Award:
2002 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02379A
Award:
2002 Advertising Merit Award
Agency:
M&C Saatchi / Sydney
Client:
National Gallery
Title:
Fan
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02380A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Mattel
Title:
Campaign
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02381A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach, Bar, Pool
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02382A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Cecilia, Marco, Antoni
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02383A
Award:
2002 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Prodec Paints
Title:
Living Room, Bedroom, House
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02384A
Award:
2002 Advertising Merit Award
Agency:
Ammirati Puris / Toronto
Client:
Labatt Breweries of Canada
Title:
Good Times
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02441A
Award:
2002 Advertising Merit Award
Agency:
Ammirati Puris / Toronto
Client:
Labatt Breweries of Canada
Title:
Pub
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02442A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Hollywood Video
Title:
Sixty Second Theater: Shrek
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02443A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Hollywood Video
Title:
Sixty Second Theater: The Family Man
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02444A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Everyone
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02445A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Golf Ball Washer Inventor
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02446A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Horsedrawn Carriage Driver
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02447A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Male Fur Coat Wearer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02448A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Public Toilet Paper Refiller
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02449A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Supermarket Free Sample Guy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02450A
Award:
2002 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Wedding Band Guitar Player
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02451A
Award:
2002 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
For Eyes
Title:
Crazy Cal
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02452A
Award:
2002 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
For Eyes
Title:
Sushi
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02453A
Award:
2002 Advertising Merit Award
Agency:
Nail Commuications / Providence
Client:
Sublime Juices & Beverages
Title:
Cow Friend
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02454A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Smile
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02163A
Award:
2002 Advertising Merit Award
Agency:
Almap BBDO Comunicacoes / São Paulo
Client:
Tintas Coral
Title:
Where There's Iron, There Can Be Rust
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02164A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Lemon
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02165A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Sidewalk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02166A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Shapes - Snow Boot
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02167A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Driving Around in Squares
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02168A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
NYer Culture Issue - Window View
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02169A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
NYer Music Issue - Car Lighter
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02170A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Pepsi-Cola
Title:
Cat
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02171A
Award:
2002 Advertising Merit Award
Agency:
BDDP et Fils / Boulogne Billancourt
Client:
BMW France
Title:
Sebastian
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02172A
Award:
2002 Advertising Merit Award
Agency:
Beast / Hong Kong
Client:
Samsonite
Title:
Earthquake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02173A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Pump
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02174A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Your Name Here
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02175A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Gibson Guitars
Title:
Rich & Famous
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02176A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Airplane
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02177A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
Uneventful Life
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02178A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars of North America
Title:
What Color
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02179A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
South Pacific Tyres
Title:
'Tab'
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02180A
Award:
2002 Advertising Merit Award
Agency:
Crush / Singapore
Client:
Cheng Yong Credit
Title:
Bottle
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02181A
Award:
2002 Advertising Merit Award
Agency:
Crush / Singapore
Client:
Private Shop, The
Title:
Cleavage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02182A
Award:
2002 Advertising Merit Award
Agency:
D'Arcy / Shanghai
Client:
Shanghai Toothpaste Company
Title:
Instant Photo
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02183A
Award:
2002 Advertising Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen
Title:
Pencils
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02184A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Moto Honda da Amazonia
Title:
Baby
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02185A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
TAM Airlines
Title:
Figures
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02186A
Award:
2002 Advertising Merit Award
Agency:
DPZ / São Paulo
Client:
Johnson & Johnson
Title:
Piano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02187A
Award:
2002 Advertising Merit Award
Agency:
DPZ / São Paulo
Client:
Timberland
Title:
Socks
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02188A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / Sandton
Client:
SC Johnson/Rally Car Wax
Title:
Old Car
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02189A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo Cars Sweden
Title:
Freezers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02190A
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo Cars Sweden
Title:
Seatbelt
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02191A
