The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Stamps Unlimited Campaign Agency: BBDO / Atlanta Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Koufax, Clinton, Movies, Queen Mother Agency: Crispin Porter & Bogusky / Miami Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Toenails Agency: Leo Burnett / New Delhi Client: Dabur India Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Upgrade your language Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Reliable Agency: NET#WORK BBDO / Johannesburg Client: Delta Motor Corporation Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Dog Agency: Ogilvy & Mather / Hong Kong Client: Sing Pao Daily News Category: International Foreign Language Commercial / Foreign Language Television
Good Times Agency: Ammirati Puris / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Pub Agency: Ammirati Puris / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: Shrek Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: The Family Man Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Everyone Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Single
Mr. Golf Ball Washer Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Horsedrawn Carriage Driver Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Male Fur Coat Wearer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Public Toilet Paper Refiller Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Supermarket Free Sample Guy Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Wedding Band Guitar Player Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Crazy Cal Agency: DeVito/Verdi / New York Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Sushi Agency: DeVito/Verdi / New York Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Cow Friend Agency: Nail Commuications / Providence Client: Sublime Juices & Beverages Category: Consumer Radio / Consumer Radio: Single
Phillip Agency: Crispin Porter & Bogusky / Miami Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Sherry Agency: Crispin Porter & Bogusky / Miami Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Lump Agency: BBDO / Atlanta Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Trailer Agency: Cole Henderson Drake / Atlanta Client: Dahlonega Film Festival Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Gay Rights Agency: DeVito/Verdi / New York Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Tombstone Agency: DeVito/Verdi / New York Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Perfume 1 Agency: DM9 DDB Publicidade / São Paulo Client: Project Take Part/Iguatemi Mall Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Perfume 2 Agency: DM9 DDB Publicidade / São Paulo Client: Project Take Part/Iguatemi Mall Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
200 Kroner Agency: Leo Burnett / Oslo Client: Save the Children Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Before/After Agency: Leo Burnett / Mumbai Client: Tarun Mitra Mandal Eye Donation Movement Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Teeth Agency: Leo Burnett / Singapore Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wright Brothers Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina First Flight Centennial Commission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WA Street Agency: Nail Commuications / Providence Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cowboy Agency: Ogilvy & Mather / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Changi Prison Grandparents Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Changi Prison Skulls Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
PATTERN Agency: Saatchi & Saatchi / Johannesburg Client: Gender Equality Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hemorrhoid, Dead, Bears Agency: Saatchi & Saatchi / Singapore Client: Acres Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wall Agency: Saatchi & Saatchi / Singapore Client: Aware Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Family Agency: Saatchi & Saatchi / Singapore Client: SEA Shepherd Conservation Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Beer Taps Agency: Sawyer Riley Compton / Atlanta Client: Georgia Tech Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Teeth Agency: Sawyer Riley Compton / Atlanta Client: Partnership Against Domestic Violence, The Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Smile Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Awe Agency: Batey / Singapore Client: Daimler Chrysler Category: Newspaper / Newspaper Over 600 Lines: Single
Shadow Boxer Agency: BBDO Canada / Toronto Client: Federal Express Canada Category: Newspaper / Newspaper Over 600 Lines: Single
Bricks Agency: Berry Bush BBDO / Cape Town Client: Isuzu Category: Newspaper / Newspaper Over 600 Lines: Single
Dinner Agency: BMP DDB / London Client: Guardian Category: Newspaper / Newspaper Over 600 Lines: Single
Newspaper Agency: Bozell / New York Client: New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Blue Chip Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Red Ken Agency: Abbot Mead Vickers.BBDO / London Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single

2002 Advertising Merit Award

BBDO / Atlanta

Stamps Unlimited

Stamps Unlimited Campaign

Newspaper / Newspaper 600 Lines or Less: Campaign

02154A

2002 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Fifth Avenue Stamp Gallery

Koufax, Clinton, Movies, Queen Mother

Newspaper / Newspaper 600 Lines or Less: Campaign

02155A

2002 Advertising Merit Award

Leo Burnett / New Delhi

Dabur India

Toenails

Newspaper / Newspaper 600 Lines or Less: Campaign

02156A

2002 Advertising Merit Award

Mullen / Wenham

American Heritage Dictionary

Upgrade your language

Newspaper / Newspaper 600 Lines or Less: Campaign

02157A

2002 Advertising Merit Award

NET#WORK BBDO / Johannesburg

Delta Motor Corporation

Reliable

Newspaper / Newspaper 600 Lines or Less: Campaign

02158A

2002 Advertising Merit Award

Ogilvy & Mather / Hong Kong

Sing Pao Daily News

Dog

International Foreign Language Commercial / Foreign Language Television

02544A

2002 Advertising Merit Award

Ammirati Puris / Toronto

Labatt Breweries of Canada

Good Times

Consumer Radio / Consumer Radio: Single

02441A

2002 Advertising Merit Award

Ammirati Puris / Toronto

Labatt Breweries of Canada

Pub

Consumer Radio / Consumer Radio: Single

02442A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: Shrek

Consumer Radio / Consumer Radio: Single

02443A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: The Family Man

Consumer Radio / Consumer Radio: Single

02444A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Everyone

Consumer Radio / Consumer Radio: Single

02445A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Golf Ball Washer Inventor

Consumer Radio / Consumer Radio: Single

02446A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Horsedrawn Carriage Driver

Consumer Radio / Consumer Radio: Single

02447A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Male Fur Coat Wearer

Consumer Radio / Consumer Radio: Single

02448A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Public Toilet Paper Refiller

Consumer Radio / Consumer Radio: Single

02449A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Supermarket Free Sample Guy

Consumer Radio / Consumer Radio: Single

02450A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Wedding Band Guitar Player

Consumer Radio / Consumer Radio: Single

02451A

2002 Advertising Merit Award

DeVito/Verdi / New York

For Eyes

Crazy Cal

Consumer Radio / Consumer Radio: Single

02452A

2002 Advertising Merit Award

DeVito/Verdi / New York

For Eyes

Sushi

Consumer Radio / Consumer Radio: Single

02453A

2002 Advertising Merit Award

Nail Commuications / Providence

Sublime Juices & Beverages

Cow Friend

Consumer Radio / Consumer Radio: Single

02454A

2002 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Best Buddies

Phillip

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02159A

2002 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Best Buddies

Sherry

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02160A

2002 Advertising Merit Award

BBDO / Atlanta

Georgia Breast Cancer Coalition

Lump

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02385A

2002 Advertising Merit Award

Cole Henderson Drake / Atlanta

Dahlonega Film Festival

Trailer

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02386A

2002 Advertising Merit Award

DeVito/Verdi / New York

American Civil Liberties Union

Gay Rights

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02387A

2002 Advertising Merit Award

DeVito/Verdi / New York

American Civil Liberties Union

Tombstone

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02388A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

Project Take Part/Iguatemi Mall

Perfume 1

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02389A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

Project Take Part/Iguatemi Mall

Perfume 2

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02390A

2002 Advertising Merit Award

Leo Burnett / Oslo

Save the Children

200 Kroner

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02391A

2002 Advertising Merit Award

Leo Burnett / Mumbai

Tarun Mitra Mandal Eye Donation Movement

Before/After

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02392A

2002 Advertising Merit Award

Leo Burnett / Singapore

Ocean Environment

Teeth

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02393A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina First Flight Centennial Commission

Wright Brothers

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02394A

2002 Advertising Merit Award

Nail Commuications / Providence

United Way

WA Street

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02395A

2002 Advertising Merit Award

Ogilvy & Mather / Mumbai

Cancer Patients Aid Association

Cowboy

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02396A

2002 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Changi Prison Grandparents

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02397A

2002 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Changi Prison Skulls

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02398A

2002 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Gender Equality

PATTERN

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02399A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

Acres

Hemorrhoid, Dead, Bears

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02400A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

Aware

Wall

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02401A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

SEA Shepherd Conservation Society

Family

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02402A

2002 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Georgia Tech

Beer Taps

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02403A

2002 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Partnership Against Domestic Violence, The

Teeth

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02404A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Guinness

Smile

Newspaper / Newspaper Over 600 Lines: Single

02099A

2002 Advertising Merit Award

Batey / Singapore

Daimler Chrysler

Awe

Newspaper / Newspaper Over 600 Lines: Single

02100A

2002 Advertising Merit Award

BBDO Canada / Toronto

Federal Express Canada

Shadow Boxer

Newspaper / Newspaper Over 600 Lines: Single

02101A

2002 Advertising Merit Award

Berry Bush BBDO / Cape Town

Isuzu

Bricks

Newspaper / Newspaper Over 600 Lines: Single

02102A

2002 Advertising Merit Award

BMP DDB / London

Guardian

Dinner

Newspaper / Newspaper Over 600 Lines: Single

02103A

2002 Advertising Merit Award

Bozell / New York

New York Times

Newspaper

Newspaper / Newspaper Over 600 Lines: Single

02104A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Blue Chip

Newspaper / Newspaper Over 600 Lines: Single

02105A

2002 Advertising Merit Award

Abbot Mead Vickers.BBDO / London

The Economist

Red Ken

Newspaper / Newspaper Over 600 Lines: Single

02106A

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