The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Allergy Suffers
Agency: BBDO / Atlanta
Client: Georgia World Congress Center Category: Trade / Trade Color Full Page or Spread: Single
Silicone
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Trade / Trade Color Full Page or Spread: Single
Pity
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Water Droplets
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Work Police
Agency: Cramer-Krasselt / Chicago
Client: Hyatt Category: Trade / Trade Color Full Page or Spread: Single
Anti War
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Bush/Kennedy
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
God Bless
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Guiliani
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Pakistan
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Invader
Agency: Ogilvy & Mather / Frankfurt
Client: IBM Germany Category: Trade / Trade Color Full Page or Spread: Single
Suicide Hotline
Agency: Palmer Jarvis DDB / Vancouver
Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Single
Beat up magazine
Agency: Rethink / Vancouver
Client: Maclean's Category: Trade / Trade Color Full Page or Spread: Single
Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Cecilia
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Marco
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Cards
Agency: Saatchi & Saatchi / Singapore
Client: Changi Cargo Category: Trade / Trade Color Full Page or Spread: Single
Books
Agency: Taxi / Toronto
Client: Association of Universities and Colleges of Canada Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Earl
Agency: VitroRobertson / San Diego
Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Nancy
Agency: VitroRobertson / San Diego
Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Paul
Agency: VitroRobertson / San Diego
Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Office/Snake/Iron
Agency: Palmer Jarvis DDB / Vancouver
Client: Lastminutelodgings.com Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Drew
Agency: Saatchi & Saatchi / Hong Kong
Client: Procter & Gamble - Oil of Olay Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Lovingly-crafted
Agency: Square One / Dallas
Client: Urban Home Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Garage, Gaziger, Everyone
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Campaign
Frank, Phrase, Thong
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Moving Fast
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Riot
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Single
Hollywood
Agency: Clemenger BBDO / Melbourne
Client: AXA Australia Health Insurance Category: Consumer Television / Consumer Television :20 and Under: Single
Football
Agency: D'Arcy / Shanghai
Client: Bright Dairy Category: Consumer Television / Consumer Television :20 and Under: Single
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Leaf Blower
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
E=IQ2
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
Pie Chart
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
White Tiger
Agency: Batey / Singapore
Client: Singapore Zoological Gardens Category: Outdoor / Outdoor: Single
Line Up
Agency: M&C Saatchi / Melbourne
Client: Public Transport Corporation Category: Outdoor / Outdoor: Single
No Middle Ground Billboard
Agency: OgilvyOne worldwide / Makati City
Client: The Economist Category: Outdoor / Outdoor: Single
Cubicles
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Outdoor / Outdoor: Single
Absolut Alternative
Agency: TBWA/Chiat/Day / New York
Client: Absolut Vodka Category: Outdoor / Outdoor: Single
Icee Perfect, Snack Flip, Bathroom Key, Tow In
Agency: Wieden+Kennedy / New York
Client: ESPN - Summer X Games Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
The Outdoors
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Evil Nemesis
Agency: Goodby Silverstein & Partners / San Francisco
Client: Wall Street Journal, The Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Drive In
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Baywatch
Agency: Palmer Jarvis DDB / Vancouver
Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Guest Parking
Agency: Palmer Jarvis DDB / Vancouver
Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Dry Grass
Agency: Saatchi & Saatchi / Bangkok
Client: Procter & Gamble Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Colin Powell
Agency: DDB / Singapore
Client: Volvo Cars East Asia Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Price
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Clearly the Best Place - Aquaman
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Georgia World Congress Center
Title:
Allergy Suffers
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02302A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Silicone
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02303A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Pity
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02304A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Water Droplets
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02305A
Award:
2002 Advertising Merit Award
Agency:
Cramer-Krasselt / Chicago
Client:
Hyatt
Title:
Work Police
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02306A
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Anti War
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02307A
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Bush/Kennedy
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02308A
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
God Bless
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02309A
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Guiliani
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02310A
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Pakistan
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02311A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
IBM Germany
Title:
Invader
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02312A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Docusystems
Title:
Suicide Hotline
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02313A
Award:
2002 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Maclean's
Title:
Beat up magazine
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02314A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Antoni
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02315A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Cecilia
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02316A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Marco
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02317A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Changi Cargo
Title:
Cards
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02318A
Award:
2002 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Association of Universities and Colleges of Canada
Title:
Books
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02319A
Award:
2002 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Ask Bob - Earl
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02320A
Award:
2002 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Ask Bob - Nancy
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02321A
Award:
2002 Advertising Merit Award
Agency:
VitroRobertson / San Diego
Client:
Taylor Guitars
Title:
Ask Bob - Paul
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02322A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Lastminutelodgings.com
Title:
Office/Snake/Iron
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
02271A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Procter & Gamble - Oil of Olay
Title:
Drew
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
02272A
Award:
2002 Advertising Merit Award
Agency:
Square One / Dallas
Client:
Urban Home
Title:
Lovingly-crafted
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
02273A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Garage, Gaziger, Everyone
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02455A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Frank, Phrase, Thong
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02456A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Moving Fast
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02495A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
BBC News 24
Title:
Riot
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02523A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
AXA Australia Health Insurance
Title:
Hollywood
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02524A
Award:
2002 Advertising Merit Award
Agency:
D'Arcy / Shanghai
Client:
Bright Dairy
Title:
Football
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02525A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02526A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Leaf Blower
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02528A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
E=IQ2
Category:
Outdoor / Outdoor: Single
Annual ID:
02274A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Pie Chart
Category:
Outdoor / Outdoor: Single
Annual ID:
02275A
Award:
2002 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Singapore Zoological Gardens
Title:
White Tiger
Category:
Outdoor / Outdoor: Single
Annual ID:
02276A
Award:
2002 Advertising Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
Public Transport Corporation
Title:
Line Up
Category:
Outdoor / Outdoor: Single
Annual ID:
02277A
Award:
2002 Advertising Merit Award
Agency:
OgilvyOne worldwide / Makati City
Client:
The Economist
Title:
No Middle Ground Billboard
Category:
Outdoor / Outdoor: Single
Annual ID:
02278A
Award:
2002 Advertising Merit Award
Agency:
Publicis in the West / Seattle
Client:
Washington State Lottery
Title:
Cubicles
Category:
Outdoor / Outdoor: Single
Annual ID:
02279A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach
Category:
Outdoor / Outdoor: Single
Annual ID:
02280A
Award:
2002 Advertising Merit Award
Agency:
TBWA/Chiat/Day / New York
Client:
Absolut Vodka
Title:
Absolut Alternative
Category:
Outdoor / Outdoor: Single
Annual ID:
02281A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN - Summer X Games
Title:
Icee Perfect, Snack Flip, Bathroom Key, Tow In
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02546A
Award:
2002 Advertising Merit Award
Agency:
Borders Perrin Norrander / Portland
Client:
Columbia Sportswear
Title:
The Outdoors
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02265A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Wall Street Journal, The
Title:
Evil Nemesis
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02266A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Drive In
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02267A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
KVOS TV
Title:
Baywatch
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02268A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
KVOS TV
Title:
Guest Parking
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02269A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Bangkok
Client:
Procter & Gamble
Title:
Dry Grass
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
02270A
Award:
2002 Advertising Merit Award
Agency:
DDB / Singapore
Client:
Volvo Cars East Asia
Title:
Colin Powell
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
02425A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Price
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
02426A
Award:
2002 Advertising Merit Award
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Aquaman
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02538A
