The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Dog Agency: Ogilvy & Mather / Hong Kong Client: Sing Pao Daily News Category: International Foreign Language Commercial / Foreign Language Television
Stairs Agency: M&C Saatchi / Sydney Client: Sydney Aquariaum Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Thin Agency: Ogilvy & Mather / Hong Kong Client: Kimberly-Clark Corporation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Armpit Agency: Borders Perrin Norrander / Portland Client: Duncan Yo-Yo Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Lump Agency: BBDO / Atlanta Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Boy Agency: Leo Burnett / São Paulo Client: Ação da Cidadania Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cut Agency: Martin|Williams / Minneapolis Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Flaws Agency: Martin|Williams / Minneapolis Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Price Agency: Martin|Williams / Minneapolis Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy Agency: Ogilvy & Mather / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Changi Prison - Grandparents Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
God - I Am Here Agency: Ogilvy & Mather / Singapore Client: Churches of the Love Singapore Movement Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Chin Agency: Saatchi & Saatchi / Wellington Client: Women's Refuge Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Eye Agency: Saatchi & Saatchi / Wellington Client: Women's Refuge Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Woman Abuse - Elevator Agency: Sonnenberg Murphy Leo Burnett / Johannesburg Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Alcoholic Agency: Young & Rubicam / Miami Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Too Young Agency: Young & Rubicam / Miami Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seat Belt Agency: young&rubicam.thinking / Auckland Client: Waitakere City Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Smile Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Awe Agency: Batey / Singapore Client: Daimler Chrysler Category: Newspaper / Newspaper Over 600 Lines: Single
Shadow Boxer Agency: BBDO Canada / Toronto Client: Federal Express Canada Category: Newspaper / Newspaper Over 600 Lines: Single
Bricks Agency: Berry Bush BBDO / Cape Town Client: Isuzu Category: Newspaper / Newspaper Over 600 Lines: Single
Dinner Agency: BMP DDB / London Client: Guardian Category: Newspaper / Newspaper Over 600 Lines: Single
Newspaper Agency: Bozell / New York Client: New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Blue Chip Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Red Ken Agency: Abbot Mead Vickers.BBDO / London Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Plate Agency: DDB / Dallas Client: McIlhenny Co. Category: Newspaper / Newspaper Over 600 Lines: Single
Weeping Guitar Agency: Dentsu Young & Rubicam / Singapore Client: Class 95FM Category: Newspaper / Newspaper Over 600 Lines: Single
Feels Like a Million Agency: Fallon / Minneapolis Client: BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24 Category: Newspaper / Newspaper Over 600 Lines: Single
Poem Agency: Fallon / Minneapolis Client: United Airlines Category: Newspaper / Newspaper Over 600 Lines: Single
Nations Collide Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Ostrich Egg Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Pope Mobile Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Queen Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Wilks Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Harrison Agency: La Comunidad / Buenos Aires Client: Rolling Stone Category: Newspaper / Newspaper Over 600 Lines: Single
Stocking Agency: Ogilvy & Mather / Kuala Lumpur Client: Guinness Anchor Berhad Category: Newspaper / Newspaper Over 600 Lines: Single
Bogey@5 Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Pit Stop Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Tennis Agency: Ogilvy / Bangkok Client: Red Bull Beverage Category: Newspaper / Newspaper Over 600 Lines: Single
Tree Trunk Agency: Saatchi & Saatchi / Johannesburg Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
Pre - Newspaper Agency: Saatchi & Saatchi / Torrance Client: Oregon Sports Hall of Fame Category: Newspaper / Newspaper Over 600 Lines: Single
Bandits Agency: TBWA/Capsula / São Paulo Client: Wendler Category: Newspaper / Newspaper Over 600 Lines: Single
Price Tags Agency: TBWA Hunt Lascaris / Johannesburg Client: Colman's Spray & Cook Category: Newspaper / Newspaper Over 600 Lines: Single
Thumb Agency: TBWA Hunt Lascaris / Johannesburg Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
Clearly the Best Place - Aquaman Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Divac Agency: Publicis & Hal Riney / San Francisco Client: Sacramento Kings Category: Consumer Television / Consumer Television Under $50,000 Budget
TASTE TEST Agency: Saatchi & Saatchi / Johannesburg Client: Eukanuba Category: Consumer Television / Consumer Television Under $50,000 Budget
Icee Perfect, Snack Flip, Bathroom Key, Tow In Agency: Wieden+Kennedy / New York Client: ESPN - Summer X Games Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Hitchcock Agency: BBDO / Atlanta Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Single

2002 Advertising Merit Award

Ogilvy & Mather / Hong Kong

Sing Pao Daily News

Dog

International Foreign Language Commercial / Foreign Language Television

02544A

2002 Advertising Merit Award

M&C Saatchi / Sydney

Sydney Aquariaum

Stairs

Consumer Magazine / Magazine B/W Full Page or Spread: Single

02161A

2002 Advertising Merit Award

Ogilvy & Mather / Hong Kong

Kimberly-Clark Corporation

Thin

Consumer Magazine / Magazine B/W Full Page or Spread: Single

02162A

2002 Advertising Merit Award

Borders Perrin Norrander / Portland

Duncan Yo-Yo

Armpit

Consumer Magazine / Magazine B/W Full Page or Spread: Single

02545A

2002 Advertising Merit Award

BBDO / Atlanta

Georgia Breast Cancer Coalition

Lump

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02411A

2002 Advertising Merit Award

Leo Burnett / São Paulo

Ação da Cidadania

Boy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02412A

2002 Advertising Merit Award

Martin|Williams / Minneapolis

Amnesty International

Cut

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02413A

2002 Advertising Merit Award

Martin|Williams / Minneapolis

Amnesty International

Flaws

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02414A

2002 Advertising Merit Award

Martin|Williams / Minneapolis

Amnesty International

Price

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02415A

2002 Advertising Merit Award

Ogilvy & Mather / Mumbai

Cancer Patients Aid Association

Cowboy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02416A

2002 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Changi Prison - Grandparents

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02417A

2002 Advertising Merit Award

Ogilvy & Mather / Singapore

Churches of the Love Singapore Movement

God - I Am Here

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02418A

2002 Advertising Merit Award

Saatchi & Saatchi / Wellington

Women's Refuge

Chin

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02419A

2002 Advertising Merit Award

Saatchi & Saatchi / Wellington

Women's Refuge

Eye

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02420A

2002 Advertising Merit Award

Sonnenberg Murphy Leo Burnett / Johannesburg

Salvation Army

Woman Abuse - Elevator

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02421A

2002 Advertising Merit Award

Young & Rubicam / Miami

Amnesty International

Alcoholic

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02422A

2002 Advertising Merit Award

Young & Rubicam / Miami

Amnesty International

Too Young

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02423A

2002 Advertising Merit Award

young&rubicam.thinking / Auckland

Waitakere City Council

Seat Belt

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02424A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Guinness

Smile

Newspaper / Newspaper Over 600 Lines: Single

02099A

2002 Advertising Merit Award

Batey / Singapore

Daimler Chrysler

Awe

Newspaper / Newspaper Over 600 Lines: Single

02100A

2002 Advertising Merit Award

BBDO Canada / Toronto

Federal Express Canada

Shadow Boxer

Newspaper / Newspaper Over 600 Lines: Single

02101A

2002 Advertising Merit Award

Berry Bush BBDO / Cape Town

Isuzu

Bricks

Newspaper / Newspaper Over 600 Lines: Single

02102A

2002 Advertising Merit Award

BMP DDB / London

Guardian

Dinner

Newspaper / Newspaper Over 600 Lines: Single

02103A

2002 Advertising Merit Award

Bozell / New York

New York Times

Newspaper

Newspaper / Newspaper Over 600 Lines: Single

02104A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Blue Chip

Newspaper / Newspaper Over 600 Lines: Single

02105A

2002 Advertising Merit Award

Abbot Mead Vickers.BBDO / London

The Economist

Red Ken

Newspaper / Newspaper Over 600 Lines: Single

02106A

2002 Advertising Merit Award

DDB / Dallas

McIlhenny Co.

Plate

Newspaper / Newspaper Over 600 Lines: Single

02107A

2002 Advertising Merit Award

Dentsu Young & Rubicam / Singapore

Class 95FM

Weeping Guitar

Newspaper / Newspaper Over 600 Lines: Single

02108A

2002 Advertising Merit Award

Fallon / Minneapolis

BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24

Feels Like a Million

Newspaper / Newspaper Over 600 Lines: Single

02109A

2002 Advertising Merit Award

Fallon / Minneapolis

United Airlines

Poem

Newspaper / Newspaper Over 600 Lines: Single

02110A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Nations Collide

Newspaper / Newspaper Over 600 Lines: Single

02111A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Ostrich Egg

Newspaper / Newspaper Over 600 Lines: Single

02112A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Pope Mobile

Newspaper / Newspaper Over 600 Lines: Single

02113A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Queen

Newspaper / Newspaper Over 600 Lines: Single

02114A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Wilks

Newspaper / Newspaper Over 600 Lines: Single

02115A

2002 Advertising Merit Award

La Comunidad / Buenos Aires

Rolling Stone

Harrison

Newspaper / Newspaper Over 600 Lines: Single

02116A

2002 Advertising Merit Award

Ogilvy & Mather / Kuala Lumpur

Guinness Anchor Berhad

Stocking

Newspaper / Newspaper Over 600 Lines: Single

02117A

2002 Advertising Merit Award

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Bogey@5

Newspaper / Newspaper Over 600 Lines: Single

02118A

2002 Advertising Merit Award

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Pit Stop

Newspaper / Newspaper Over 600 Lines: Single

02119A

2002 Advertising Merit Award

Ogilvy / Bangkok

Red Bull Beverage

Tennis

Newspaper / Newspaper Over 600 Lines: Single

02120A

2002 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Procter & Gamble-Oil of Olay

Tree Trunk

Newspaper / Newspaper Over 600 Lines: Single

02122A

2002 Advertising Merit Award

Saatchi & Saatchi / Torrance

Oregon Sports Hall of Fame

Pre - Newspaper

Newspaper / Newspaper Over 600 Lines: Single

02123A

2002 Advertising Merit Award

TBWA/Capsula / São Paulo

Wendler

Bandits

Newspaper / Newspaper Over 600 Lines: Single

02124A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Colman's Spray & Cook

Price Tags

Newspaper / Newspaper Over 600 Lines: Single

02125A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Sony PlayStation

Thumb

Newspaper / Newspaper Over 600 Lines: Single

02126A

2002 Advertising Merit Award

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Aquaman

Consumer Television / Consumer Television Under $50,000 Budget

02538A

2002 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Sacramento Kings

Divac

Consumer Television / Consumer Television Under $50,000 Budget

02539A

2002 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Eukanuba

TASTE TEST

Consumer Television / Consumer Television Under $50,000 Budget

02540A

2002 Advertising Merit Award

Wieden+Kennedy / New York

ESPN - Summer X Games

Icee Perfect, Snack Flip, Bathroom Key, Tow In

Exceptional Innovation in Marketing / Innovative Marketing: Single

02546A

2002 Advertising Merit Award

BBDO / Atlanta

Stamps Unlimited

Hitchcock

Newspaper / Newspaper 600 Lines or Less: Single

02139A

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