The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Garage, Gaziger, Everyone
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Campaign
Frank, Phrase, Thong
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Operation/Dandruff/Ice Cream
Agency: BMP DDB / London
Client: Volkswagen Passat Category: Consumer Television / Consumer Television Over :30 Campaign
Phillip
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Sherry
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Lump
Agency: BBDO / Atlanta
Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Trailer
Agency: Cole Henderson Drake / Atlanta
Client: Dahlonega Film Festival Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Gay Rights
Agency: DeVito/Verdi / New York
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Tombstone
Agency: DeVito/Verdi / New York
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Perfume 1
Agency: DM9 DDB Publicidade / São Paulo
Client: Project Take Part/Iguatemi Mall Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Perfume 2
Agency: DM9 DDB Publicidade / São Paulo
Client: Project Take Part/Iguatemi Mall Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
200 Kroner
Agency: Leo Burnett / Oslo
Client: Save the Children Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Before/After
Agency: Leo Burnett / Mumbai
Client: Tarun Mitra Mandal Eye Donation Movement Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Teeth
Agency: Leo Burnett / Singapore
Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wright Brothers
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina First Flight Centennial Commission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WA Street
Agency: Nail Commuications / Providence
Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Changi Prison Grandparents
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Changi Prison Skulls
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
PATTERN
Agency: Saatchi & Saatchi / Johannesburg
Client: Gender Equality Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hemorrhoid, Dead, Bears
Agency: Saatchi & Saatchi / Singapore
Client: Acres Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wall
Agency: Saatchi & Saatchi / Singapore
Client: Aware Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Family
Agency: Saatchi & Saatchi / Singapore
Client: SEA Shepherd Conservation Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Beer Taps
Agency: Sawyer Riley Compton / Atlanta
Client: Georgia Tech Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Teeth
Agency: Sawyer Riley Compton / Atlanta
Client: Partnership Against Domestic Violence, The Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hitchcock
Agency: BBDO / Atlanta
Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Single
Fence
Agency: BBDO/Guerrero Ortega / Makati City
Client: Adidas Philippines Category: Newspaper / Newspaper 600 Lines or Less: Single
Cannibal
Agency: Clarke Goward / Boston
Client: Ragged Mountain Category: Newspaper / Newspaper 600 Lines or Less: Single
Queen Mother
Agency: Crispin Porter & Bogusky / Miami
Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Single
Sunflowers
Agency: Foote Cone & Belding / Singapore
Client: Shin Chin Distributors Category: Newspaper / Newspaper 600 Lines or Less: Single
New
Agency: Lowe Lintas GGK AG / Zürich
Client: AMAG Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
Coin Requital
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Distend
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Peregrinate
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Scott Emulsion - Mother
Agency: Ogilvy & Mather / Singapore
Client: Glaxo Smithkline Category: Newspaper / Newspaper 600 Lines or Less: Single
Keyboard as Tire
Agency: Ogilvy & Mather / Frankfurt
Client: IBM Germany Category: Newspaper / Newspaper 600 Lines or Less: Single
Guest Parking
Agency: Palmer Jarvis DDB / Vancouver
Client: KVOS TV Category: Newspaper / Newspaper 600 Lines or Less: Single
Baywatch
Agency: Palmer Jarvis DDB / Vancouver
Client: KVOS TV Category: Newspaper / Newspaper 600 Lines or Less: Single
Twist
Agency: Saatchi & Saatchi / Johannesburg
Client: Engen Category: Newspaper / Newspaper 600 Lines or Less: Single
Dancers Die
Agency: Sawyer Riley Compton / Atlanta
Client: Atlanta Ballet Category: Newspaper / Newspaper 600 Lines or Less: Single
Dining Out 120s
Agency: BBDO/Guerrero Ortega / Makati City
Client: Visa International Category: Non-Broadcast / Non-Broadcast: Cinema
Instinct
Agency: Bryant Fulton & Shee / Vancouver
Client: Vancouver International Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Beach 40
Agency: Saatchi & Saatchi / London
Client: Club 18-30/Club 18-30 Holidays Category: Non-Broadcast / Non-Broadcast: Cinema
Product Recall - Please note this spot first aired nationwide on April Fools Day
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Faces
Agency: DM9 DDB Publicidade / São Paulo
Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Radio: Single
Hey White Fella
Agency: M&C Saatchi / London
Client: Kick Racism Out of Football Category: Public Service/Political / Public Service/Political Radio: Single
Tourists
Agency: BBDO / New York
Client: Citizens Against Terrorism Category: Public Service/Political / Public Service/Political Radio: Single
Desert
Agency: Suburban / Larchmont
Client: Companion Animal Placement Category: Public Service/Political / Public Service/Political Radio: Single
The Colonel
Agency: Cole & Weber/Red Cell / Seattle
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Radio: Single
Death Penalty
Agency: Saatchi & Saatchi / Milan
Client: MTV Category: Public Service/Political / Public Service/Political Radio: Single