The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Short, Inner, White Agency: BBDO / New York Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Pitch From Above, Mob, Western Agency: Pearson Miller / New York Client: Rainbow Media/Independent Film Channel Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Just, Sit Up, Night Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Raining Runners, Snowplow, Off-Road Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
9 to 5 Agency: Axmith McIntyre Wicht / Toronto Client: Labatt Breweries Category: Collateral Advertising / Collateral Posters: Single
White Tiger Agency: Batey / Singapore Client: Singapore Zoological Gardens Category: Collateral Advertising / Collateral Posters: Single
Guarantee Agency: Bubba's Deli / Roswell Client: Go With the Flow Category: Collateral Advertising / Collateral Posters: Single
Black Power Agency: DM9 DDB Publicidade / São Paulo Client: Antarctica/Malzbier Category: Collateral Advertising / Collateral Posters: Single
As A Male Skater Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Skiers Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Drive-In Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Collateral Advertising / Collateral Posters: Single
Old Jeans Agency: Ogilvy & Mather / Mexico City Client: Mattel Matchbox Category: Collateral Advertising / Collateral Posters: Single
Pause Agency: Ogilvy & Mather / Kuala Lumpur Client: Guinness Anchor Berhad Category: Collateral Advertising / Collateral Posters: Single
Worm Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Beach Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Musical Notes Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Malaysia Category: Collateral Advertising / Collateral Posters: Single
Speedy Agency: TBWA / Berlin Client: Kawasaki Motoren GmbH Category: Collateral Advertising / Collateral Posters: Single
Crossword Agency: TBWA Hunt Lascaris / Johannesburg Client: Bic Category: Collateral Advertising / Collateral Posters: Single
Evolution Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW C1 Category: Collateral Advertising / Collateral Posters: Single
The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Collateral Advertising / Collateral Posters: Single
Turtle Agency: Vinizius Young & Rubicam / Barcelona Client: Swatch Category: Collateral Advertising / Collateral Posters: Single
Flavor Suggestions Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation PULL FROM BOOK Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
The Power of Advertising Agency: Kohnke Hanneken / Milwaukee Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Holly Agency: Ogilvy / London Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Garage, Gaziger, Everyone Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Campaign
Frank, Phrase, Thong Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin Agency: Brand Architecture International / New York Client: The Economist Category: Outdoor / Outdoor: Campaign
Morning Paper, Keeping An Eye, Hospital Bed Agency: Forsman & Bodenfors / Göthenburg Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign
Road Signs Agency: Forsman & Bodenfors / Göthenburg Client: Volvo of Sweden Category: Outdoor / Outdoor: Campaign
London/Paris/NewYork Agency: Leo Burnett / Oslo Client: SAS Category: Outdoor / Outdoor: Campaign
We're Watching Agency: Modernista! / Boston Client: MTV Category: Outdoor / Outdoor: Campaign
We're Watching 2 Agency: Modernista! / Boston Client: MTV Category: Outdoor / Outdoor: Campaign
Exit Agency: Publicis in the West / Seattle Client: Washington State Lottery Category: Outdoor / Outdoor: Campaign
Beach, Bar, Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Outdoor / Outdoor: Campaign
How Much Is This? Agency: TBWAChiatDay / Los Angeles Client: MOCA Category: Outdoor / Outdoor: Campaign
Operation/Dandruff/Ice Cream Agency: BMP DDB / London Client: Volkswagen Passat Category: Consumer Television / Consumer Television Over :30 Campaign
Clearly the Best Place - Aquaman Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Divac Agency: Publicis & Hal Riney / San Francisco Client: Sacramento Kings Category: Consumer Television / Consumer Television Under $50,000 Budget
TASTE TEST Agency: Saatchi & Saatchi / Johannesburg Client: Eukanuba Category: Consumer Television / Consumer Television Under $50,000 Budget
Toronto Film Festival - Ticket Booth Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Trade / Trade B/W Full Page or Spread: Single
Hammock Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Velux America Category: Trade / Trade B/W Full Page or Spread: Single
Committed To Excellence Agency: Publicis & Hal Riney / San Francisco Client: Publicis & Hal Riney Category: Trade / Trade B/W Full Page or Spread: Single
Lump Agency: BBDO / Atlanta Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Boy Agency: Leo Burnett / São Paulo Client: Ação da Cidadania Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cut Agency: Martin|Williams / Minneapolis Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Flaws Agency: Martin|Williams / Minneapolis Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Price Agency: Martin|Williams / Minneapolis Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy Agency: Ogilvy & Mather / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Changi Prison - Grandparents Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single

2002 Advertising Merit Award

BBDO / New York

Guinness/Red Stripe

Short, Inner, White

Consumer Television / Consumer Television Varying Lengths: Campaign

02533A

2002 Advertising Merit Award

Pearson Miller / New York

Rainbow Media/Independent Film Channel

Pitch From Above, Mob, Western

Consumer Television / Consumer Television Varying Lengths: Campaign

02534A

2002 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Just, Sit Up, Night Runner

Consumer Television / Consumer Television Varying Lengths: Campaign

02536A

2002 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Raining Runners, Snowplow, Off-Road

Consumer Television / Consumer Television Varying Lengths: Campaign

02537A

2002 Advertising Merit Award

Axmith McIntyre Wicht / Toronto

Labatt Breweries

9 to 5

Collateral Advertising / Collateral Posters: Single

02360A

2002 Advertising Merit Award

Batey / Singapore

Singapore Zoological Gardens

White Tiger

Collateral Advertising / Collateral Posters: Single

02361A

2002 Advertising Merit Award

Bubba's Deli / Roswell

Go With the Flow

Guarantee

Collateral Advertising / Collateral Posters: Single

02362A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

Antarctica/Malzbier

Black Power

Collateral Advertising / Collateral Posters: Single

02363A

2002 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

As A Male Skater

Collateral Advertising / Collateral Posters: Single

02364A

2002 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

Skiers

Collateral Advertising / Collateral Posters: Single

02365A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Drive-In

Collateral Advertising / Collateral Posters: Single

02366A

2002 Advertising Merit Award

Ogilvy & Mather / Mexico City

Mattel Matchbox

Old Jeans

Collateral Advertising / Collateral Posters: Single

02367A

2002 Advertising Merit Award

Ogilvy & Mather / Kuala Lumpur

Guinness Anchor Berhad

Pause

Collateral Advertising / Collateral Posters: Single

02368A

2002 Advertising Merit Award

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Worm

Collateral Advertising / Collateral Posters: Single

02369A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Beach

Collateral Advertising / Collateral Posters: Single

02370A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Pool

Collateral Advertising / Collateral Posters: Single

02371A

2002 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble Malaysia

Musical Notes

Collateral Advertising / Collateral Posters: Single

02372A

2002 Advertising Merit Award

TBWA / Berlin

Kawasaki Motoren GmbH

Speedy

Collateral Advertising / Collateral Posters: Single

02373A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Bic

Crossword

Collateral Advertising / Collateral Posters: Single

02374A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW C1

Evolution

Collateral Advertising / Collateral Posters: Single

02375A

2002 Advertising Merit Award

TBWA / Singapore

Thule Asia

The Shell

Collateral Advertising / Collateral Posters: Single

02376A

2002 Advertising Merit Award

Vinizius Young & Rubicam / Barcelona

Swatch

Turtle

Collateral Advertising / Collateral Posters: Single

02377A

2002 Advertising Merit Award

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation PULL FROM BOOK

Flavor Suggestions

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02427A

2002 Advertising Merit Award

Kohnke Hanneken / Milwaukee

William F. Eisner Museum of Advertising & Design

The Power of Advertising

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02428A

2002 Advertising Merit Award

Ogilvy / London

COI/Child Protection

Holly

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02429A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Garage, Gaziger, Everyone

Consumer Radio / Consumer Radio: Campaign

02455A

2002 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Anheuser-Busch

Frank, Phrase, Thong

Consumer Radio / Consumer Radio: Campaign

02456A

2002 Advertising Merit Award

Brand Architecture International / New York

The Economist

Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin

Outdoor / Outdoor: Campaign

02282A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Göteborgs Posten

Morning Paper, Keeping An Eye, Hospital Bed

Outdoor / Outdoor: Campaign

02283A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Volvo of Sweden

Road Signs

Outdoor / Outdoor: Campaign

02284A

2002 Advertising Merit Award

Leo Burnett / Oslo

SAS

London/Paris/NewYork

Outdoor / Outdoor: Campaign

02285A

2002 Advertising Merit Award

Modernista! / Boston

MTV

We're Watching

Outdoor / Outdoor: Campaign

02286A

2002 Advertising Merit Award

Modernista! / Boston

MTV

We're Watching 2

Outdoor / Outdoor: Campaign

02287A

2002 Advertising Merit Award

Publicis in the West / Seattle

Washington State Lottery

Exit

Outdoor / Outdoor: Campaign

02288A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Beach, Bar, Pool

Outdoor / Outdoor: Campaign

02289A

2002 Advertising Merit Award

TBWAChiatDay / Los Angeles

MOCA

How Much Is This?

Outdoor / Outdoor: Campaign

02290A

2002 Advertising Merit Award

BMP DDB / London

Volkswagen Passat

Operation/Dandruff/Ice Cream

Consumer Television / Consumer Television Over :30 Campaign

02476A

2002 Advertising Merit Award

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Aquaman

Consumer Television / Consumer Television Under $50,000 Budget

02538A

2002 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Sacramento Kings

Divac

Consumer Television / Consumer Television Under $50,000 Budget

02539A

2002 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Eukanuba

TASTE TEST

Consumer Television / Consumer Television Under $50,000 Budget

02540A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Toronto Film Festival - Ticket Booth

Trade / Trade B/W Full Page or Spread: Single

02299A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Velux America

Hammock

Trade / Trade B/W Full Page or Spread: Single

02300A

2002 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Publicis & Hal Riney

Committed To Excellence

Trade / Trade B/W Full Page or Spread: Single

02301A

2002 Advertising Merit Award

BBDO / Atlanta

Georgia Breast Cancer Coalition

Lump

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02411A

2002 Advertising Merit Award

Leo Burnett / São Paulo

Ação da Cidadania

Boy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02412A

2002 Advertising Merit Award

Martin|Williams / Minneapolis

Amnesty International

Cut

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02413A

2002 Advertising Merit Award

Martin|Williams / Minneapolis

Amnesty International

Flaws

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02414A

2002 Advertising Merit Award

Martin|Williams / Minneapolis

Amnesty International

Price

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02415A

2002 Advertising Merit Award

Ogilvy & Mather / Mumbai

Cancer Patients Aid Association

Cowboy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02416A

2002 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Changi Prison - Grandparents

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02417A

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