The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Where Did We Park The Car?
Agency: Forsman & Bodenfors / Göthenburg
Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Float
Agency: Frog Advertising / Singapore
Client: Belluzio Footwear Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Escape
Agency: Frog Advertising / Singapore
Client: Denim Cartel Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bike Fall
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Izzo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Climbing
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Shelf
Agency: Giovanni Foote Cone & Belding / São Paulo
Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ojo
Agency: Grey Mexico / Mexico City
Client: Glaxo Smithkline Beecham Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Garage
Agency: Grey Worldwide / Johannesburg
Client: Mazda Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Darwin
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Oops
Agency: GSD&M / Austin
Client: United Healthcare Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Curious George
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Awake
Agency: Leo Burnett / Chicago
Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Chastity
Agency: Leo Burnett / Chicago
Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Windshield
Agency: Leo Burnett / Chicago
Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Tyres
Agency: Leo Burnett / McMahons Point
Client: Subaru Australia Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Drive In
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Relaxation Clinic
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Blank Page
Agency: Lowe / Bangkok
Client: Nestle Kit Kat Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Animal 1
Agency: Neogama / São Paulo
Client: Swatch Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Animal 5
Agency: Neogama / São Paulo
Client: Swatch Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Wailing Wall
Agency: Neogama / São Paulo
Client: Umbro Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Oxy/Bowling Shoes
Agency: Ogilvy & Mather / Singapore
Client: Glaxo Smithkline Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Oxy/Slippers
Agency: Ogilvy & Mather / Singapore
Client: Glaxo Smithkline Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Oxy/Sandals
Agency: Ogilvy & Mather / Singapore
Client: Glaxo Smithkline Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Always Has the Last Word
Agency: Ogilvy & Mather / Hong Kong
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cut Through the Clutter
Agency: Ogilvy & Mather / Hong Kong
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ship
Agency: Palmer Jarvis DDB / Toronto
Client: Clorox Canada Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bar
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Hourglass
Agency: Saatchi & Saatchi / Johannesburg
Client: Procter & Gamble-Oil of Olay Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Tock Tick
Agency: Saatchi & Saatchi / Cape Town
Client: Procter & Gamble - Oil of Olay Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Speed Camera
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg
Client: Daimler Chrysler South Africa Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bouffant/Afro/Rasta/Punk
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW C1 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Evolution
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW C1 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Black Box
Agency: TBWA / Singapore
Client: Samsonite Asia Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Subway
Agency: TBWA\Chiat\Day / Los Angeles
Client: Apple iTunes Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Living Room
Agency: Jupiter Drawing Room, The / Johannesburg
Client: Prodec Paints Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Turtle
Agency: Vinizius Young & Rubicam / Barcelona
Client: Swatch Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Burkina Faso
Agency: Young & Rubicam / Chicago
Client: Mother Jones Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Baggage Carousel
Agency: BADJAR Advertising / Melbourne
Client: BMW Group - MINI Category: Outdoor / Guerilla Advertising: Single
Coasters
Agency: Blattner Brunner / Pittsburgh
Client: Zippo Category: Outdoor / Guerilla Advertising: Single
Stairmaster
Agency: Foote Cone & Belding / Singapore
Client: Adidas Singapore Category: Outdoor / Guerilla Advertising: Single
Crack
Agency: Goh Ramanathan / Singapore
Client: Hush Puppies Category: Outdoor / Guerilla Advertising: Single
Mask
Agency: JDA / Perth
Client: Bikeforce Australia Category: Outdoor / Guerilla Advertising: Single
Coaster
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Dunlop Category: Outdoor / Guerilla Advertising: Single
Hitchhikers
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Nashua Category: Outdoor / Guerilla Advertising: Single
Baby Magazine
Agency: Young & Rubicam / São Paulo
Client: Editoria Simbolo Category: Outdoor / Guerilla Advertising: Single
Surgeon
Agency: Abbott Mead Vickers.BBDO / London
Client: Kaliber Category: Consumer Television / Consumer Television :30/:25 Single
Aqueduct
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Merit Award
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Volvo Cars Sweden
Title:
Where Did We Park The Car?
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02192A
Award:
2002 Advertising Merit Award
Agency:
Frog Advertising / Singapore
Client:
Belluzio Footwear
Title:
Float
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02193A
Award:
2002 Advertising Merit Award
Agency:
Frog Advertising / Singapore
Client:
Denim Cartel
Title:
Escape
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02194A
Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Izzo Motors
Title:
Bike Fall
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02195A
Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Chrysler Brasil
Title:
Climbing
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02196A
Award:
2002 Advertising Merit Award
Agency:
Giovanni Foote Cone & Belding / São Paulo
Client:
Chrysler Brasil
Title:
Shelf
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02197A
Award:
2002 Advertising Merit Award
Agency:
Grey Mexico / Mexico City
Client:
Glaxo Smithkline Beecham
Title:
Ojo
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02198A
Award:
2002 Advertising Merit Award
Agency:
Grey Worldwide / Johannesburg
Client:
Mazda
Title:
Garage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02199A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Darwin
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02200A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
United Healthcare
Title:
Oops
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02201A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Curious George
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02202A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid
Title:
Awake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02203A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid
Title:
Chastity
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02204A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid
Title:
Windshield
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02205A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / McMahons Point
Client:
Subaru Australia
Title:
Tyres
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02206A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Drive In
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02207A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Travel & Tourism
Title:
Relaxation Clinic
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02208A
Award:
2002 Advertising Merit Award
Agency:
Lowe / Bangkok
Client:
Nestle Kit Kat
Title:
Blank Page
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02209A
Award:
2002 Advertising Merit Award
Agency:
Neogama / São Paulo
Client:
Swatch
Title:
Animal 1
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02210A
Award:
2002 Advertising Merit Award
Agency:
Neogama / São Paulo
Client:
Swatch
Title:
Animal 5
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02211A
Award:
2002 Advertising Merit Award
Agency:
Neogama / São Paulo
Client:
Umbro
Title:
Wailing Wall
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02212A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Glaxo Smithkline
Title:
Oxy/Bowling Shoes
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02213A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Glaxo Smithkline
Title:
Oxy/Slippers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02214A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Glaxo Smithkline
Title:
Oxy/Sandals
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02215A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
The Economist
Title:
Always Has the Last Word
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02216A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
The Economist
Title:
Cut Through the Clutter
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02217A
Award:
2002 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Toronto
Client:
Clorox Canada
Title:
Ship
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02218A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Bar
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02219A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Pool
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02220A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Procter & Gamble-Oil of Olay
Title:
Hourglass
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02221A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Procter & Gamble - Oil of Olay
Title:
Tock Tick
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02222A
Award:
2002 Advertising Merit Award
Agency:
Sonnenberg Murphy Leo Burnett / Johannesburg
Client:
Daimler Chrysler South Africa
Title:
Speed Camera
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02223A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW C1
Title:
Bouffant/Afro/Rasta/Punk
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02224A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW C1
Title:
Evolution
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02225A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Samsonite Asia
Title:
Black Box
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02226A
Award:
2002 Advertising Merit Award
Agency:
TBWA / Singapore
Client:
Thule Asia
Title:
The Shell
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02227A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Apple iTunes
Title:
Subway
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02228A
Award:
2002 Advertising Merit Award
Agency:
Jupiter Drawing Room, The / Johannesburg
Client:
Prodec Paints
Title:
Living Room
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02229A
Award:
2002 Advertising Merit Award
Agency:
Vinizius Young & Rubicam / Barcelona
Client:
Swatch
Title:
Turtle
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02230A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
Mother Jones
Title:
Burkina Faso
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02231A
Award:
2002 Advertising Merit Award
Agency:
BADJAR Advertising / Melbourne
Client:
BMW Group - MINI
Title:
Baggage Carousel
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02291A
Award:
2002 Advertising Merit Award
Agency:
Blattner Brunner / Pittsburgh
Client:
Zippo
Title:
Coasters
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02292A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / Singapore
Client:
Adidas Singapore
Title:
Stairmaster
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02293A
Award:
2002 Advertising Merit Award
Agency:
Goh Ramanathan / Singapore
Client:
Hush Puppies
Title:
Crack
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02294A
Award:
2002 Advertising Merit Award
Agency:
JDA / Perth
Client:
Bikeforce Australia
Title:
Mask
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02295A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Dunlop
Title:
Coaster
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02296A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Nashua
Title:
Hitchhikers
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02297A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / São Paulo
Client:
Editoria Simbolo
Title:
Baby Magazine
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02298A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Kaliber
Title:
Surgeon
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02477A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Aqueduct
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02478A