The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Beach Bar Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn Agency: Lowe Bull Calvert Pace / Johannesburg Client: Dulux Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
City Snow, Dots Fence, Treadmill, Collage Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fish, Cow, Pig Agency: Tandem Company Gausch DDB / Barcelona Client: Miguel Torres Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Collage Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Dots Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Jerome Young Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Glass Agency: Abbott Mead Vickers.BBDO / London Client: Campbell Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
White Lines Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Consumer Magazine Campaign Agency: Archibald Ingall Stretton / London Client: Metropolis Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Beetle Shapes Campaign Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Counter Culture Campaign Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Make It Possible Agency: Bassat Ogilvy / Barcelona Client: Grauvell Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Earthquake Agency: Beast / Hong Kong Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Interesting Times Agency: Berry Bush BBDO / Cape Town Client: News 24 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Own Rules Agency: BMF / Sydney Client: Pedigree Dog Food Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Porn in the USA/Crash/Gun/Dinner/Glossy Mags Agency: BMP DDB / London Client: Guardian Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Loose Chippings/Dog Trailer/Baby Seat Agency: BMP DDB / London Client: Volkswagen Passat Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bikes Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Food Chain/Mini's/Dignity/Geese/Work Police Agency: Cramer-Krasselt / Chicago Client: Hyatt Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Brighten up the world Agency: Dentsu / Tokyo Client: Converse Sales Promotion/Moonstar Chemical Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Abducted Agency: DM9 DDB Publicidade / São Paulo Client: TAM Airlines Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby/Hands/Pregnant Agency: Doris Soh & Associates / Singapore Client: Dunlop Tyres Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bum, Breasts, Back Agency: DPZ / São Paulo Client: Johnson & Johnson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Ugly Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Natan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Photo Lab Agency: Fallon / Minneapolis Client: Nikon Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hump/Traffic Light/Curve Agency: Foote Cone & Belding / Singapore Client: Stuttgart Auto Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Gorillas Agency: Giovanni Foote Cone & Belding / São Paulo Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Awake / Windshield / Chastity / Freezers Agency: Leo Burnett / Chicago Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Campaign Agency: Leo Burnett / Chicago Client: Polaroid Joycam Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Animals Agency: Neogama / São Paulo Client: Swatch Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cut Through Agency: Ogilvy & Mather / Hong Kong Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bench, Yacht, Desk Agency: Ogilvy & Mather / Frankfurt Client: Pagelli Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Things Talking to Things Agency: Ogilvy & Mather / New York Client: Motorola Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
snail Agency: Saatchi & Saatchi / Hong Kong Client: China Light & Power/Oxygen Broadband Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Babybel Campaign Agency: Saatchi & Saatchi / Madrid Client: Queserias Bel España Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Walk Agency: TBWA\Chiat\Day / Los Angeles Client: Apple iTunes Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Living Room/Bedroom/House Agency: Jupiter Drawing Room, The / Johannesburg Client: Prodec Paints Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
ACG print campaign Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Burkina Faso/Slaughterhouse/Caribou Agency: Young & Rubicam / Chicago Client: Mother Jones Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Office/Snake/Iron Agency: Palmer Jarvis DDB / Vancouver Client: Lastminutelodgings.com Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Drew Agency: Saatchi & Saatchi / Hong Kong Client: Procter & Gamble - Oil of Olay Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Lovingly-crafted Agency: Square One / Dallas Client: Urban Home Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Stairs Agency: M&C Saatchi / Sydney Client: Sydney Aquariaum Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Thin Agency: Ogilvy & Mather / Hong Kong Client: Kimberly-Clark Corporation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Armpit Agency: Borders Perrin Norrander / Portland Client: Duncan Yo-Yo Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
The Outdoors Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Evil Nemesis Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal, The Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Drive In Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Club 18-30

Beach Bar Pool

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02013A

2002 Advertising Gold Pencil

Lowe Bull Calvert Pace / Johannesburg

Dulux

Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02014A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

City Snow, Dots Fence, Treadmill, Collage

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02015A

2002 Advertising Bronze Pencil

Tandem Company Gausch DDB / Barcelona

Miguel Torres

Fish, Cow, Pig

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02016A

2002 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Collage

Consumer Magazine / Magazine Color Full Page or Spread: Single

02009A

2002 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Dots

Consumer Magazine / Magazine Color Full Page or Spread: Single

02010A

2002 Advertising Silver Pencil

Saatchi & Saatchi / London

Club 18-30

Beach

Consumer Magazine / Magazine Color Full Page or Spread: Single

02011A

2002 Advertising Bronze Pencil

Leagas Delaney / San Francisco

Adidas

Jerome Young

Consumer Magazine / Magazine Color Full Page or Spread: Single

02012A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Campbell

Glass

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02232A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

White Lines

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02233A

2002 Advertising Merit Award

Archibald Ingall Stretton / London

Metropolis

Consumer Magazine Campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02234A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Beetle Shapes Campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02235A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Counter Culture Campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02236A

2002 Advertising Merit Award

Bassat Ogilvy / Barcelona

Grauvell

Make It Possible

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02237A

2002 Advertising Merit Award

Beast / Hong Kong

Samsonite

Earthquake

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02238A

2002 Advertising Merit Award

Berry Bush BBDO / Cape Town

News 24

Interesting Times

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02239A

2002 Advertising Merit Award

BMF / Sydney

Pedigree Dog Food

Own Rules

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02240A

2002 Advertising Merit Award

BMP DDB / London

Guardian

Porn in the USA/Crash/Gun/Dinner/Glossy Mags

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02241A

2002 Advertising Merit Award

BMP DDB / London

Volkswagen Passat

Loose Chippings/Dog Trailer/Baby Seat

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02242A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Bikes

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02243A

2002 Advertising Merit Award

Cramer-Krasselt / Chicago

Hyatt

Food Chain/Mini's/Dignity/Geese/Work Police

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02244A

2002 Advertising Merit Award

Dentsu / Tokyo

Converse Sales Promotion/Moonstar Chemical

Brighten up the world

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02245A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

TAM Airlines

Abducted

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02246A

2002 Advertising Merit Award

Doris Soh & Associates / Singapore

Dunlop Tyres

Baby/Hands/Pregnant

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02247A

2002 Advertising Merit Award

DPZ / São Paulo

Johnson & Johnson

Bum, Breasts, Back

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02248A

2002 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Natan

Ugly

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02249A

2002 Advertising Merit Award

Fallon / Minneapolis

Nikon

Photo Lab

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02250A

2002 Advertising Merit Award

Foote Cone & Belding / Singapore

Stuttgart Auto

Hump/Traffic Light/Curve

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02251A

2002 Advertising Merit Award

Giovanni Foote Cone & Belding / São Paulo

Chrysler Brasil

Gorillas

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02252A

2002 Advertising Merit Award

Leo Burnett / Chicago

Polaroid

Awake / Windshield / Chastity / Freezers

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02253A

2002 Advertising Merit Award

Leo Burnett / Chicago

Polaroid Joycam

Campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02254A

2002 Advertising Merit Award

Neogama / São Paulo

Swatch

Animals

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02255A

2002 Advertising Merit Award

Ogilvy & Mather / Hong Kong

The Economist

Cut Through

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02256A

2002 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Pagelli Guitars

Bench, Yacht, Desk

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02257A

2002 Advertising Merit Award

Ogilvy & Mather / New York

Motorola

Things Talking to Things

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02258A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

China Light & Power/Oxygen Broadband

snail

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02259A

2002 Advertising Merit Award

Saatchi & Saatchi / Madrid

Queserias Bel España

Babybel Campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02260A

2002 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple iTunes

Walk

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02261A

2002 Advertising Merit Award

Jupiter Drawing Room, The / Johannesburg

Prodec Paints

Living Room/Bedroom/House

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02262A

2002 Advertising Merit Award

Wieden+Kennedy / Amsterdam

Nike Europe

ACG print campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02263A

2002 Advertising Merit Award

Young & Rubicam / Chicago

Mother Jones

Burkina Faso/Slaughterhouse/Caribou

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02264A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Lastminutelodgings.com

Office/Snake/Iron

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

02271A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Procter & Gamble - Oil of Olay

Drew

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

02272A

2002 Advertising Merit Award

Square One / Dallas

Urban Home

Lovingly-crafted

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

02273A

2002 Advertising Merit Award

M&C Saatchi / Sydney

Sydney Aquariaum

Stairs

Consumer Magazine / Magazine B/W Full Page or Spread: Single

02161A

2002 Advertising Merit Award

Ogilvy & Mather / Hong Kong

Kimberly-Clark Corporation

Thin

Consumer Magazine / Magazine B/W Full Page or Spread: Single

02162A

2002 Advertising Merit Award

Borders Perrin Norrander / Portland

Duncan Yo-Yo

Armpit

Consumer Magazine / Magazine B/W Full Page or Spread: Single

02545A

2002 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

The Outdoors

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02265A

2002 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal, The

Evil Nemesis

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02266A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Drive In

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02267A

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