The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Consumer Television Varying Lengths: Campaign
- Consumer Television Under $50,000 Budget
- Consumer Television Over :30 Single
- Consumer Television Over :30 Campaign
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- Consumer Television :30/:25 Campaign
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Filter
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Coronation, Moonwalk, Boxing
Agency: Concept Farm, The / New York
Client: International Division of the History Channel Category: Consumer Television / Consumer Television :30/:25 Campaign
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Clearly the Best Place - Fred Car
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
The Weight Check
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single
Tag, Tailgating, Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Serie
Agency: Agulla & Baccetti / Buenos Aires
Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Rainforest, Following Car, Battle
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
School
Agency: Saatchi & Saatchi / London
Client: Toyota GB Category: Consumer Television / Consumer Television :30/:25 Single
Polecat, Gobble Gobble, Treats for Santa
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Boat/Leaf Blower/Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Look at Me, Yawn, Father and Son
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Clearly the Best Place - Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Celica Dog
Agency: Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Blackmail, Nearly There, Treat
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
What Are You?, Capture, Fanta Beam
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Subtitles, Orchestra, Photograph
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Aristoc Category: Consumer Television / Consumer Television :30/:25 Campaign
Leonard, Gavin, Eric
Agency: Forsman & Bodenfors / Göthenburg
Client: Comviq Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Ronquido
Agency: BBDO Mexico / Mexico City
Client: Bayer de Mexico Category: Consumer Television / Consumer Television :20 and Under: Single
Husband & Wife/Father & Son/Fellow Workers
Agency: Dentsu / Tokyo
Client: Otsuka Pharmaceutical Category: Consumer Television / Consumer Television Over :30 Campaign
Yawn
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
Fist fight/Cliff/London
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Organized
Agency: Carmichael Lynch / Minneapolis
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Mink Coat+
Agency: BBDO / New York
Client: Frito Lay/Doritos Category: Consumer Television / Consumer Television :30/:25 Campaign
Chain Letter+
Agency: Cliff Freeman and Partners / New York
Client: Budget Category: Consumer Television / Consumer Television :30/:25 Campaign
Lumberjack+
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Television / Consumer Television :30/:25 Campaign
Orbit Campaign
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Television / Consumer Television :30/:25 Campaign
Under The Mess+
Agency: Leagas Delaney / Paris
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Campaign
Gap Holiday TV
Agency: Modernista! / Boston
Client: Gap, The Category: Consumer Television / Consumer Television :30/:25 Campaign
Sacramento Kings Player Campaign
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Campaign
The power of flowers
Agency: Robert/Boisen & Likeminded / Copenhagen K
Client: Interflora Category: Consumer Television / Consumer Television :30/:25 Campaign
Ride Home/School/Family Snap
Agency: Saatchi & Saatchi / London
Client: Toyota GB/Toyota Corolla Category: Consumer Television / Consumer Television :30/:25 Campaign
Campaign 1
Agency: Secret Weapon Marketing / Santa Monica
Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Campaign
Spokesman
Agency: Venables Bell & Partners / San Francisco
Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Campaign
Turf, Superstition, Sent to Minors
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Campaign
Short, Inner, White
Agency: BBDO / New York
Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Pitch From Above, Mob, Western
Agency: Pearson Miller / New York
Client: Rainbow Media/Independent Film Channel Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Just, Sit Up, Night Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Raining Runners, Snowplow, Off-Road
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Clearly the Best Place - Aquaman
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Divac
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television Under $50,000 Budget
TASTE TEST
Agency: Saatchi & Saatchi / Johannesburg
Client: Eukanuba Category: Consumer Television / Consumer Television Under $50,000 Budget
Moving Fast
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Riot
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Single
Hollywood
Agency: Clemenger BBDO / Melbourne
Client: AXA Australia Health Insurance Category: Consumer Television / Consumer Television :20 and Under: Single
Football
Agency: D'Arcy / Shanghai
Client: Bright Dairy Category: Consumer Television / Consumer Television :20 and Under: Single
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single