The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Coronation, Moonwalk, Boxing Agency: Concept Farm, The / New York Client: International Division of the History Channel Category: Consumer Television / Consumer Television :30/:25 Campaign
Polecat, Gobble Gobble, Treats for Santa Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Boat/Leaf Blower/Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Subtitles, Orchestra, Photograph Agency: Miles Calcraft Briginshaw Duffy / London Client: Aristoc Category: Consumer Television / Consumer Television :30/:25 Campaign
Rainforest, Following Car, Battle Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
What Are You?, Capture, Fanta Beam Agency: Hakuhodo / Tokyo Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
Fist fight/Cliff/London Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Serie Agency: Agulla & Baccetti / Buenos Aires Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Yawn Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
The Weight Check Agency: Hakuhodo / Tokyo Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single
Celica Dog Agency: Saatchi & Saatchi / Torrance Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Ronquido Agency: BBDO Mexico / Mexico City Client: Bayer de Mexico Category: Consumer Television / Consumer Television :20 and Under: Single
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Look at Me, Yawn, Father and Son Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Leonard, Gavin, Eric Agency: Forsman & Bodenfors / Göthenburg Client: Comviq Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Tag, Tailgating, Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Blackmail, Nearly There, Treat Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Husband & Wife/Father & Son/Fellow Workers Agency: Dentsu / Tokyo Client: Otsuka Pharmaceutical Category: Consumer Television / Consumer Television Over :30 Campaign
Clearly the Best Place - Fred Car Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Clearly the Best Place - Jane Jetson Microwave Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
School Agency: Saatchi & Saatchi / London Client: Toyota GB Category: Consumer Television / Consumer Television :30/:25 Single
Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Organized Agency: Carmichael Lynch / Minneapolis Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Mink Coat+ Agency: BBDO / New York Client: Frito Lay/Doritos Category: Consumer Television / Consumer Television :30/:25 Campaign
Chain Letter+ Agency: Cliff Freeman and Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30/:25 Campaign
Lumberjack+ Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Consumer Television / Consumer Television :30/:25 Campaign
Orbit Campaign Agency: GSD&M / Austin Client: Land Rover North America Category: Consumer Television / Consumer Television :30/:25 Campaign
Under The Mess+ Agency: Leagas Delaney / Paris Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Campaign
Gap Holiday TV Agency: Modernista! / Boston Client: Gap, The Category: Consumer Television / Consumer Television :30/:25 Campaign
Sacramento Kings Player Campaign Agency: Publicis & Hal Riney / San Francisco Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Campaign
The power of flowers Agency: Robert/Boisen & Likeminded / Copenhagen K Client: Interflora Category: Consumer Television / Consumer Television :30/:25 Campaign
Ride Home/School/Family Snap Agency: Saatchi & Saatchi / London Client: Toyota GB/Toyota Corolla Category: Consumer Television / Consumer Television :30/:25 Campaign
Campaign 1 Agency: Secret Weapon Marketing / Santa Monica Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Campaign
Spokesman Agency: Venables Bell & Partners / San Francisco Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Campaign
Turf, Superstition, Sent to Minors Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Campaign
Germans/Helicopter/Theatre Audience Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kids Parties, Motivational Speaker, Pilot Agency: Brown Melhuish Fishlock / Sydney Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Campaign
Riot, Looting, War, Court Agency: Abbott Mead Vickers.BBDO / London Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Umpire/Peek/Sniff Agency: TBWA Hunt Lascaris / Johannesburg Client: Nashua Category: Consumer Television / Consumer Television :20 and Under: Campaign
Plasticine Agency: Abbott Mead Vickers.BBDO / London Client: Dulux Category: Consumer Television / Consumer Television Over :30 Single
Dreamer Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Consumer Television / Consumer Television Over :30 Single
Status Agency: Result DDB / Amstelveen Client: Pon's Automobielhandel B.V. Category: Consumer Television / Consumer Television Over :30 Single
Clearly the Best Place - Aquaman Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Over :30 Single
The Magma Agency: Euro RSCG Corporate / Levallois Client: Airbus Category: Consumer Television / Consumer Television Over :30 Single
College Tuition Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television Over :30 Single
Big Bird Agency: Fallon / Minneapolis Client: PBS Category: Consumer Television / Consumer Television Over :30 Single
Nice & Tidy Agency: Forsman & Bodenfors / Göthenburg Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single

2002 Advertising Gold Pencil

Concept Farm, The / New York

International Division of the History Channel

Coronation, Moonwalk, Boxing

Consumer Television / Consumer Television :30/:25 Campaign

02075A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Miller High Life

Polecat, Gobble Gobble, Treats for Santa

Consumer Television / Consumer Television :30/:25 Campaign

02076A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Boat/Leaf Blower/Nail Gun

Consumer Television / Consumer Television :30/:25 Campaign

02077A

2002 Advertising Bronze Pencil

Miles Calcraft Briginshaw Duffy / London

Aristoc

Subtitles, Orchestra, Photograph

Consumer Television / Consumer Television :30/:25 Campaign

02078A

2002 Advertising Gold Pencil

BMP DDB / London

Guardian Film 4

Rainforest, Following Car, Battle

Consumer Television / Consumer Television :20 and Under: Campaign

02082A

2002 Advertising Silver Pencil

Hakuhodo / Tokyo

Coca-Cola

What Are You?, Capture, Fanta Beam

Consumer Television / Consumer Television :20 and Under: Campaign

02083A

2002 Advertising Bronze Pencil

BMP DDB / London

Guardian Film 4

Fist fight/Cliff/London

Consumer Television / Consumer Television :20 and Under: Campaign

02084A

2002 Advertising Gold Pencil

Agulla & Baccetti / Buenos Aires

HSBC La Buenos Aires Insurance

Serie

Consumer Television / Consumer Television Over :30 Single

02064A

2002 Advertising Gold Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Odyssey

Consumer Television / Consumer Television Over :30 Single

02065A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Shade Runner

Consumer Television / Consumer Television Over :30 Single

02066A

2002 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Twist

Consumer Television / Consumer Television Over :30 Single

02067A

2002 Advertising Bronze Pencil

Agulla & Baccetti / Buenos Aires

Telecom

Yawn

Consumer Television / Consumer Television Over :30 Single

02068A

2002 Advertising Gold Pencil

Hakuhodo / Tokyo

Coca-Cola Japan

The Weight Check

Consumer Television / Consumer Television :20 and Under: Single

02079A

2002 Advertising Silver Pencil

Saatchi & Saatchi / Torrance

Toyota Motor Sales

Celica Dog

Consumer Television / Consumer Television :20 and Under: Single

02080A

2002 Advertising Bronze Pencil

BBDO Mexico / Mexico City

Bayer de Mexico

Ronquido

Consumer Television / Consumer Television :20 and Under: Single

02081A

2002 Advertising Gold Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave

Consumer Television / Consumer Television Varying Lengths: Campaign

02085A

2002 Advertising Silver Pencil

Agulla & Baccetti / Buenos Aires

Telecom

Look at Me, Yawn, Father and Son

Consumer Television / Consumer Television Varying Lengths: Campaign

02086A

2002 Advertising Bronze Pencil

Forsman & Bodenfors / Göthenburg

Comviq

Leonard, Gavin, Eric

Consumer Television / Consumer Television Varying Lengths: Campaign

02087A

2002 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Tag, Tailgating, Shade Runner

Consumer Television / Consumer Television Over :30 Campaign

02069A

2002 Advertising Silver Pencil

Lowe / London

Interbrew UK

Blackmail, Nearly There, Treat

Consumer Television / Consumer Television Over :30 Campaign

02070A

2002 Advertising Bronze Pencil

Dentsu / Tokyo

Otsuka Pharmaceutical

Husband & Wife/Father & Son/Fellow Workers

Consumer Television / Consumer Television Over :30 Campaign

02071A

2002 Advertising Gold Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Fred Car

Consumer Television / Consumer Television Under $50,000 Budget

02088A

2002 Advertising Silver Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Jane Jetson Microwave

Consumer Television / Consumer Television Under $50,000 Budget

02089A

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Toyota GB

School

Consumer Television / Consumer Television :30/:25 Single

02072A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Nail Gun

Consumer Television / Consumer Television :30/:25 Single

02073A

2002 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

IKEA

Organized

Consumer Television / Consumer Television :30/:25 Single

02074A

2002 Advertising Merit Award

BBDO / New York

Frito Lay/Doritos

Mink Coat+

Consumer Television / Consumer Television :30/:25 Campaign

02511A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Budget

Chain Letter+

Consumer Television / Consumer Television :30/:25 Campaign

02512A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Lumberjack+

Consumer Television / Consumer Television :30/:25 Campaign

02513A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Orbit Campaign

Consumer Television / Consumer Television :30/:25 Campaign

02514A

2002 Advertising Merit Award

Leagas Delaney / Paris

IKEA

Under The Mess+

Consumer Television / Consumer Television :30/:25 Campaign

02515A

2002 Advertising Merit Award

Modernista! / Boston

Gap, The

Gap Holiday TV

Consumer Television / Consumer Television :30/:25 Campaign

02516A

2002 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Sacramento Kings

Sacramento Kings Player Campaign

Consumer Television / Consumer Television :30/:25 Campaign

02517A

2002 Advertising Merit Award

Robert/Boisen & Likeminded / Copenhagen K

Interflora

The power of flowers

Consumer Television / Consumer Television :30/:25 Campaign

02518A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Toyota GB/Toyota Corolla

Ride Home/School/Family Snap

Consumer Television / Consumer Television :30/:25 Campaign

02519A

2002 Advertising Merit Award

Secret Weapon Marketing / Santa Monica

Jack in the Box

Campaign 1

Consumer Television / Consumer Television :30/:25 Campaign

02520A

2002 Advertising Merit Award

Venables Bell & Partners / San Francisco

Ultimate TV

Spokesman

Consumer Television / Consumer Television :30/:25 Campaign

02521A

2002 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

Turf, Superstition, Sent to Minors

Consumer Television / Consumer Television :30/:25 Campaign

02522A

2002 Advertising Merit Award

BMP DDB / London

Guardian Film 4

Germans/Helicopter/Theatre Audience

Consumer Television / Consumer Television :20 and Under: Campaign

02529A

2002 Advertising Merit Award

Brown Melhuish Fishlock / Sydney

IKEA

Kids Parties, Motivational Speaker, Pilot

Consumer Television / Consumer Television :20 and Under: Campaign

02530A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

BBC News 24

Riot, Looting, War, Court

Consumer Television / Consumer Television :20 and Under: Campaign

02531A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Nashua

Umpire/Peek/Sniff

Consumer Television / Consumer Television :20 and Under: Campaign

02532A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Dulux

Plasticine

Consumer Television / Consumer Television Over :30 Single

02457A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Guinness

Dreamer

Consumer Television / Consumer Television Over :30 Single

02458A

2002 Advertising Merit Award

Result DDB / Amstelveen

Pon's Automobielhandel B.V.

Status

Consumer Television / Consumer Television Over :30 Single

02459A

2002 Advertising Merit Award

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Aquaman

Consumer Television / Consumer Television Over :30 Single

02460A

2002 Advertising Merit Award

Euro RSCG Corporate / Levallois

Airbus

The Magma

Consumer Television / Consumer Television Over :30 Single

02461A

2002 Advertising Merit Award

Fallon / Minneapolis

Citibank

College Tuition

Consumer Television / Consumer Television Over :30 Single

02462A

2002 Advertising Merit Award

Fallon / Minneapolis

PBS

Big Bird

Consumer Television / Consumer Television Over :30 Single

02463A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

IKEA

Nice & Tidy

Consumer Television / Consumer Television Over :30 Single

02464A

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