The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
School
Agency: Saatchi & Saatchi / London
Client: Toyota GB Category: Consumer Television / Consumer Television :30/:25 Single
Serie
Agency: Agulla & Baccetti / Buenos Aires
Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Clearly the Best Place - Fred Car
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Tag, Tailgating, Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
The Weight Check
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single
Rainforest, Following Car, Battle
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Coronation, Moonwalk, Boxing
Agency: Concept Farm, The / New York
Client: International Division of the History Channel Category: Consumer Television / Consumer Television :30/:25 Campaign
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Clearly the Best Place - Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Look at Me, Yawn, Father and Son
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Blackmail, Nearly There, Treat
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Celica Dog
Agency: Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
What Are You?, Capture, Fanta Beam
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
Polecat, Gobble Gobble, Treats for Santa
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Boat/Leaf Blower/Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Organized
Agency: Carmichael Lynch / Minneapolis
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Yawn
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
Leonard, Gavin, Eric
Agency: Forsman & Bodenfors / Göthenburg
Client: Comviq Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Husband & Wife/Father & Son/Fellow Workers
Agency: Dentsu / Tokyo
Client: Otsuka Pharmaceutical Category: Consumer Television / Consumer Television Over :30 Campaign
Ronquido
Agency: BBDO Mexico / Mexico City
Client: Bayer de Mexico Category: Consumer Television / Consumer Television :20 and Under: Single
Fist fight/Cliff/London
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Subtitles, Orchestra, Photograph
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Aristoc Category: Consumer Television / Consumer Television :30/:25 Campaign
Surgeon
Agency: Abbott Mead Vickers.BBDO / London
Client: Kaliber Category: Consumer Television / Consumer Television :30/:25 Single
Aqueduct
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
White Man Dancing
Agency: BBDO / New York
Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television :30/:25 Single
Heads
Agency: Carmichael Lynch / Minneapolis
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Budget.com Man
Agency: Cliff Freeman and Partners / New York
Client: Budget Category: Consumer Television / Consumer Television :30/:25 Single
Time
Agency: DM9 DDB Publicidade / São Paulo
Client: Johnson & Johnson - Neutrogena Category: Consumer Television / Consumer Television :30/:25 Single
Apartment
Agency: Fallon / Minneapolis
Client: Lee Apparel Co./Buddy Lee, The Category: Consumer Television / Consumer Television :30/:25 Single
Airport
Agency: Fallon / New York
Client: Conseco Category: Consumer Television / Consumer Television :30/:25 Single
Sonogram
Agency: Foote Cone & Belding / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Monkey II
Agency: Goodby Silverstein & Partners / San Francisco
Client: E-Trade Category: Consumer Television / Consumer Television :30/:25 Single
Rycharde Hawkes
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television :30/:25 Single
State Reception
Agency: Grabarz & Partners / Hamburg
Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
Boat
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
P.E.V.R.
Agency: Venables Bell & Partners / San Francisco
Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Single
Pool
Agency: La Comunidad / Buenos Aires
Client: MTV Category: Consumer Television / Consumer Television :30/:25 Single
Brown
Agency: Leo Burnett / Chicago
Client: Crayola Category: Consumer Television / Consumer Television :30/:25 Single
Growl for a Grand
Agency: Leo Burnett / London
Client: Kellogg's Category: Consumer Television / Consumer Television :30/:25 Single
Boys Room
Agency: Leo Burnett / Chicago
Client: Polaroid iZone Category: Consumer Television / Consumer Television :30/:25 Single
Rubber Band
Agency: Ogilvy & Mather Rightford Searle-Tripp & Makin / Cape Town
Client: Volkswagen SA Category: Consumer Television / Consumer Television :30/:25 Single
Jackson
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Single
Amnesia
Agency: Young & Rubicam / New York
Client: Computer Associates Category: Consumer Television / Consumer Television :30/:25 Single
Great Idea
Agency: BBDO / New York
Client: Federal Express Category: Consumer Television / Consumer Television :30/:25 Single
Newlywed
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Treats for Santa
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
Toyota GB
Title:
School
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02072A
Award:
2002 Advertising Gold Pencil
Agency:
Agulla & Baccetti / Buenos Aires
Client:
HSBC La Buenos Aires Insurance
Title:
Serie
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02064A
Award:
2002 Advertising Gold Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Odyssey
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02065A
Award:
2002 Advertising Gold Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Fred Car
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02088A
Award:
2002 Advertising Gold Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02085A
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Tag, Tailgating, Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02069A
Award:
2002 Advertising Gold Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Coca-Cola Japan
Title:
The Weight Check
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02079A
Award:
2002 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Guardian Film 4
Title:
Rainforest, Following Car, Battle
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02082A
Award:
2002 Advertising Gold Pencil
Agency:
Concept Farm, The / New York
Client:
International Division of the History Channel
Title:
Coronation, Moonwalk, Boxing
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02075A
Award:
2002 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02073A
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02066A
Award:
2002 Advertising Silver Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Twist
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02067A
Award:
2002 Advertising Silver Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Jane Jetson Microwave
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02089A
Award:
2002 Advertising Silver Pencil
Agency:
Agulla & Baccetti / Buenos Aires
Client:
Telecom
Title:
Look at Me, Yawn, Father and Son
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02086A
Award:
2002 Advertising Silver Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Blackmail, Nearly There, Treat
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02070A
Award:
2002 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Torrance
Client:
Toyota Motor Sales
Title:
Celica Dog
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02080A
Award:
2002 Advertising Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Coca-Cola
Title:
What Are You?, Capture, Fanta Beam
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02083A
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Polecat, Gobble Gobble, Treats for Santa
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02076A
Award:
2002 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Boat/Leaf Blower/Nail Gun
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02077A
Award:
2002 Advertising Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
IKEA
Title:
Organized
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02074A
Award:
2002 Advertising Bronze Pencil
Agency:
Agulla & Baccetti / Buenos Aires
Client:
Telecom
Title:
Yawn
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02068A
Award:
2002 Advertising Bronze Pencil
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Comviq
Title:
Leonard, Gavin, Eric
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02087A
Award:
2002 Advertising Bronze Pencil
Agency:
Dentsu / Tokyo
Client:
Otsuka Pharmaceutical
Title:
Husband & Wife/Father & Son/Fellow Workers
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02071A
Award:
2002 Advertising Bronze Pencil
Agency:
BBDO Mexico / Mexico City
Client:
Bayer de Mexico
Title:
Ronquido
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02081A
Award:
2002 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Guardian Film 4
Title:
Fist fight/Cliff/London
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02084A
Award:
2002 Advertising Bronze Pencil
Agency:
Miles Calcraft Briginshaw Duffy / London
Client:
Aristoc
Title:
Subtitles, Orchestra, Photograph
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02078A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Kaliber
Title:
Surgeon
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02477A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Aqueduct
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02478A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Guinness/Red Stripe
Title:
White Man Dancing
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02479A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
IKEA
Title:
Heads
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02480A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Budget
Title:
Budget.com Man
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02481A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Johnson & Johnson - Neutrogena
Title:
Time
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02482A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Lee Apparel Co./Buddy Lee, The
Title:
Apartment
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02483A
Award:
2002 Advertising Merit Award
Agency:
Fallon / New York
Client:
Conseco
Title:
Airport
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02484A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Fox Sports
Title:
Sonogram
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02485A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
E-Trade
Title:
Monkey II
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02486A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Rycharde Hawkes
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02487A
Award:
2002 Advertising Merit Award
Agency:
Grabarz & Partners / Hamburg
Client:
Volkswagen AG
Title:
State Reception
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02488A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Boat
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02489A
Award:
2002 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Ultimate TV
Title:
P.E.V.R.
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02490A
Award:
2002 Advertising Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
MTV
Title:
Pool
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02491A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Crayola
Title:
Brown
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02492A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Kellogg's
Title:
Growl for a Grand
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02493A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Polaroid iZone
Title:
Boys Room
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02494A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather Rightford Searle-Tripp & Makin / Cape Town
Client:
Volkswagen SA
Title:
Rubber Band
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02496A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Jackson
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02497A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Computer Associates
Title:
Amnesia
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02498A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Federal Express
Title:
Great Idea
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02499A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Newlywed
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02500A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Treats for Santa
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02501A
