The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Weight Check Agency: Hakuhodo / Tokyo Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single
Celica Dog Agency: Saatchi & Saatchi / Torrance Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Ronquido Agency: BBDO Mexico / Mexico City Client: Bayer de Mexico Category: Consumer Television / Consumer Television :20 and Under: Single
Rainforest, Following Car, Battle Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
What Are You?, Capture, Fanta Beam Agency: Hakuhodo / Tokyo Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
Fist fight/Cliff/London Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
School Agency: Saatchi & Saatchi / London Client: Toyota GB Category: Consumer Television / Consumer Television :30/:25 Single
Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Organized Agency: Carmichael Lynch / Minneapolis Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Tag, Tailgating, Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Blackmail, Nearly There, Treat Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Husband & Wife/Father & Son/Fellow Workers Agency: Dentsu / Tokyo Client: Otsuka Pharmaceutical Category: Consumer Television / Consumer Television Over :30 Campaign
Coronation, Moonwalk, Boxing Agency: Concept Farm, The / New York Client: International Division of the History Channel Category: Consumer Television / Consumer Television :30/:25 Campaign
Polecat, Gobble Gobble, Treats for Santa Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Boat/Leaf Blower/Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Subtitles, Orchestra, Photograph Agency: Miles Calcraft Briginshaw Duffy / London Client: Aristoc Category: Consumer Television / Consumer Television :30/:25 Campaign
Serie Agency: Agulla & Baccetti / Buenos Aires Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Yawn Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Look at Me, Yawn, Father and Son Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Leonard, Gavin, Eric Agency: Forsman & Bodenfors / Göthenburg Client: Comviq Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Clearly the Best Place - Fred Car Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Clearly the Best Place - Jane Jetson Microwave Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Moving Fast Agency: Leo Burnett / Hong Kong Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Riot Agency: Abbott Mead Vickers.BBDO / London Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Single
Hollywood Agency: Clemenger BBDO / Melbourne Client: AXA Australia Health Insurance Category: Consumer Television / Consumer Television :20 and Under: Single
Football Agency: D'Arcy / Shanghai Client: Bright Dairy Category: Consumer Television / Consumer Television :20 and Under: Single
Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Leaf Blower Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Germans/Helicopter/Theatre Audience Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kids Parties, Motivational Speaker, Pilot Agency: Brown Melhuish Fishlock / Sydney Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Campaign
Riot, Looting, War, Court Agency: Abbott Mead Vickers.BBDO / London Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Umpire/Peek/Sniff Agency: TBWA Hunt Lascaris / Johannesburg Client: Nashua Category: Consumer Television / Consumer Television :20 and Under: Campaign
Surgeon Agency: Abbott Mead Vickers.BBDO / London Client: Kaliber Category: Consumer Television / Consumer Television :30/:25 Single
Aqueduct Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
White Man Dancing Agency: BBDO / New York Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television :30/:25 Single
Heads Agency: Carmichael Lynch / Minneapolis Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Budget.com Man Agency: Cliff Freeman and Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30/:25 Single
Time Agency: DM9 DDB Publicidade / São Paulo Client: Johnson & Johnson - Neutrogena Category: Consumer Television / Consumer Television :30/:25 Single
Apartment Agency: Fallon / Minneapolis Client: Lee Apparel Co./Buddy Lee, The Category: Consumer Television / Consumer Television :30/:25 Single
Airport Agency: Fallon / New York Client: Conseco Category: Consumer Television / Consumer Television :30/:25 Single
Sonogram Agency: Foote Cone & Belding / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Monkey II Agency: Goodby Silverstein & Partners / San Francisco Client: E-Trade Category: Consumer Television / Consumer Television :30/:25 Single
Rycharde Hawkes Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television :30/:25 Single
State Reception Agency: Grabarz & Partners / Hamburg Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
Boat Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
P.E.V.R. Agency: Venables Bell & Partners / San Francisco Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Single

2002 Advertising Gold Pencil

Hakuhodo / Tokyo

Coca-Cola Japan

The Weight Check

Consumer Television / Consumer Television :20 and Under: Single

02079A

2002 Advertising Silver Pencil

Saatchi & Saatchi / Torrance

Toyota Motor Sales

Celica Dog

Consumer Television / Consumer Television :20 and Under: Single

02080A

2002 Advertising Bronze Pencil

BBDO Mexico / Mexico City

Bayer de Mexico

Ronquido

Consumer Television / Consumer Television :20 and Under: Single

02081A

2002 Advertising Gold Pencil

BMP DDB / London

Guardian Film 4

Rainforest, Following Car, Battle

Consumer Television / Consumer Television :20 and Under: Campaign

02082A

2002 Advertising Silver Pencil

Hakuhodo / Tokyo

Coca-Cola

What Are You?, Capture, Fanta Beam

Consumer Television / Consumer Television :20 and Under: Campaign

02083A

2002 Advertising Bronze Pencil

BMP DDB / London

Guardian Film 4

Fist fight/Cliff/London

Consumer Television / Consumer Television :20 and Under: Campaign

02084A

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Toyota GB

School

Consumer Television / Consumer Television :30/:25 Single

02072A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Nail Gun

Consumer Television / Consumer Television :30/:25 Single

02073A

2002 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

IKEA

Organized

Consumer Television / Consumer Television :30/:25 Single

02074A

2002 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Tag, Tailgating, Shade Runner

Consumer Television / Consumer Television Over :30 Campaign

02069A

2002 Advertising Silver Pencil

Lowe / London

Interbrew UK

Blackmail, Nearly There, Treat

Consumer Television / Consumer Television Over :30 Campaign

02070A

2002 Advertising Bronze Pencil

Dentsu / Tokyo

Otsuka Pharmaceutical

Husband & Wife/Father & Son/Fellow Workers

Consumer Television / Consumer Television Over :30 Campaign

02071A

2002 Advertising Gold Pencil

Concept Farm, The / New York

International Division of the History Channel

Coronation, Moonwalk, Boxing

Consumer Television / Consumer Television :30/:25 Campaign

02075A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Miller High Life

Polecat, Gobble Gobble, Treats for Santa

Consumer Television / Consumer Television :30/:25 Campaign

02076A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Boat/Leaf Blower/Nail Gun

Consumer Television / Consumer Television :30/:25 Campaign

02077A

2002 Advertising Bronze Pencil

Miles Calcraft Briginshaw Duffy / London

Aristoc

Subtitles, Orchestra, Photograph

Consumer Television / Consumer Television :30/:25 Campaign

02078A

2002 Advertising Gold Pencil

Agulla & Baccetti / Buenos Aires

HSBC La Buenos Aires Insurance

Serie

Consumer Television / Consumer Television Over :30 Single

02064A

2002 Advertising Gold Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Odyssey

Consumer Television / Consumer Television Over :30 Single

02065A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Shade Runner

Consumer Television / Consumer Television Over :30 Single

02066A

2002 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Twist

Consumer Television / Consumer Television Over :30 Single

02067A

2002 Advertising Bronze Pencil

Agulla & Baccetti / Buenos Aires

Telecom

Yawn

Consumer Television / Consumer Television Over :30 Single

02068A

2002 Advertising Gold Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave

Consumer Television / Consumer Television Varying Lengths: Campaign

02085A

2002 Advertising Silver Pencil

Agulla & Baccetti / Buenos Aires

Telecom

Look at Me, Yawn, Father and Son

Consumer Television / Consumer Television Varying Lengths: Campaign

02086A

2002 Advertising Bronze Pencil

Forsman & Bodenfors / Göthenburg

Comviq

Leonard, Gavin, Eric

Consumer Television / Consumer Television Varying Lengths: Campaign

02087A

2002 Advertising Gold Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Fred Car

Consumer Television / Consumer Television Under $50,000 Budget

02088A

2002 Advertising Silver Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Jane Jetson Microwave

Consumer Television / Consumer Television Under $50,000 Budget

02089A

2002 Advertising Merit Award

Leo Burnett / Hong Kong

IKEA

Moving Fast

Consumer Television / Consumer Television :20 and Under: Single

02495A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

BBC News 24

Riot

Consumer Television / Consumer Television :20 and Under: Single

02523A

2002 Advertising Merit Award

Clemenger BBDO / Melbourne

AXA Australia Health Insurance

Hollywood

Consumer Television / Consumer Television :20 and Under: Single

02524A

2002 Advertising Merit Award

D'Arcy / Shanghai

Bright Dairy

Football

Consumer Television / Consumer Television :20 and Under: Single

02525A

2002 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

Fox Sports

Nail Gun

Consumer Television / Consumer Television :20 and Under: Single

02526A

2002 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

Fox Sports

Leaf Blower

Consumer Television / Consumer Television :20 and Under: Single

02528A

2002 Advertising Merit Award

BMP DDB / London

Guardian Film 4

Germans/Helicopter/Theatre Audience

Consumer Television / Consumer Television :20 and Under: Campaign

02529A

2002 Advertising Merit Award

Brown Melhuish Fishlock / Sydney

IKEA

Kids Parties, Motivational Speaker, Pilot

Consumer Television / Consumer Television :20 and Under: Campaign

02530A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

BBC News 24

Riot, Looting, War, Court

Consumer Television / Consumer Television :20 and Under: Campaign

02531A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Nashua

Umpire/Peek/Sniff

Consumer Television / Consumer Television :20 and Under: Campaign

02532A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Kaliber

Surgeon

Consumer Television / Consumer Television :30/:25 Single

02477A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Aqueduct

Consumer Television / Consumer Television :30/:25 Single

02478A

2002 Advertising Merit Award

BBDO / New York

Guinness/Red Stripe

White Man Dancing

Consumer Television / Consumer Television :30/:25 Single

02479A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

IKEA

Heads

Consumer Television / Consumer Television :30/:25 Single

02480A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Budget

Budget.com Man

Consumer Television / Consumer Television :30/:25 Single

02481A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

Johnson & Johnson - Neutrogena

Time

Consumer Television / Consumer Television :30/:25 Single

02482A

2002 Advertising Merit Award

Fallon / Minneapolis

Lee Apparel Co./Buddy Lee, The

Apartment

Consumer Television / Consumer Television :30/:25 Single

02483A

2002 Advertising Merit Award

Fallon / New York

Conseco

Airport

Consumer Television / Consumer Television :30/:25 Single

02484A

2002 Advertising Merit Award

Foote Cone & Belding / San Francisco

Fox Sports

Sonogram

Consumer Television / Consumer Television :30/:25 Single

02485A

2002 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

E-Trade

Monkey II

Consumer Television / Consumer Television :30/:25 Single

02486A

2002 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

Rycharde Hawkes

Consumer Television / Consumer Television :30/:25 Single

02487A

2002 Advertising Merit Award

Grabarz & Partners / Hamburg

Volkswagen AG

State Reception

Consumer Television / Consumer Television :30/:25 Single

02488A

2002 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

Fox Sports

Boat

Consumer Television / Consumer Television :30/:25 Single

02489A

2002 Advertising Merit Award

Venables Bell & Partners / San Francisco

Ultimate TV

P.E.V.R.

Consumer Television / Consumer Television :30/:25 Single

02490A

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