The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Local Knowledge Agency: Forsman & Bodenfors / Göthenburg Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign
Absolut LA Agency: TBWA\Chiat\Day / New York Client: Absolut Vodka Category: Outdoor / Outdoor: Single
Missing Piece Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Ashtray Agency: Dentsu Young & Rubicam / Singapore Client: Singapore Cancer Society Category: Outdoor / Guerilla Advertising: Single
Not Playstation 2 Agency: Whybin Lawrence TBWA / Sydney Client: Sony Computer Entertainment Category: Outdoor / Guerilla Advertising: Single
Penis Agency: DDB NZ Limited / Auckland Client: SKY Television Category: Outdoor / Guerilla Advertising: Single
Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin Agency: Brand Architecture International / New York Client: The Economist Category: Outdoor / Outdoor: Campaign
Morning Paper, Keeping An Eye, Hospital Bed Agency: Forsman & Bodenfors / Göthenburg Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign
Road Signs Agency: Forsman & Bodenfors / Göthenburg Client: Volvo of Sweden Category: Outdoor / Outdoor: Campaign
London/Paris/NewYork Agency: Leo Burnett / Oslo Client: SAS Category: Outdoor / Outdoor: Campaign
We're Watching Agency: Modernista! / Boston Client: MTV Category: Outdoor / Outdoor: Campaign
We're Watching 2 Agency: Modernista! / Boston Client: MTV Category: Outdoor / Outdoor: Campaign
Exit Agency: Publicis in the West / Seattle Client: Washington State Lottery Category: Outdoor / Outdoor: Campaign
Beach, Bar, Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Outdoor / Outdoor: Campaign
How Much Is This? Agency: TBWAChiatDay / Los Angeles Client: MOCA Category: Outdoor / Outdoor: Campaign
E=IQ2 Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Pie Chart Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
White Tiger Agency: Batey / Singapore Client: Singapore Zoological Gardens Category: Outdoor / Outdoor: Single
Line Up Agency: M&C Saatchi / Melbourne Client: Public Transport Corporation Category: Outdoor / Outdoor: Single
No Middle Ground Billboard Agency: OgilvyOne worldwide / Makati City Client: The Economist Category: Outdoor / Outdoor: Single
Cubicles Agency: Publicis in the West / Seattle Client: Washington State Lottery Category: Outdoor / Outdoor: Single
Beach Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Outdoor / Outdoor: Single
Absolut Alternative Agency: TBWA/Chiat/Day / New York Client: Absolut Vodka Category: Outdoor / Outdoor: Single
Baggage Carousel Agency: BADJAR Advertising / Melbourne Client: BMW Group - MINI Category: Outdoor / Guerilla Advertising: Single
Coasters Agency: Blattner Brunner / Pittsburgh Client: Zippo Category: Outdoor / Guerilla Advertising: Single
Stairmaster Agency: Foote Cone & Belding / Singapore Client: Adidas Singapore Category: Outdoor / Guerilla Advertising: Single
Crack Agency: Goh Ramanathan / Singapore Client: Hush Puppies Category: Outdoor / Guerilla Advertising: Single
Mask Agency: JDA / Perth Client: Bikeforce Australia Category: Outdoor / Guerilla Advertising: Single
Coaster Agency: TBWA Hunt Lascaris / Johannesburg Client: Dunlop Category: Outdoor / Guerilla Advertising: Single
Hitchhikers Agency: TBWA Hunt Lascaris / Johannesburg Client: Nashua Category: Outdoor / Guerilla Advertising: Single
Baby Magazine Agency: Young & Rubicam / São Paulo Client: Editoria Simbolo Category: Outdoor / Guerilla Advertising: Single

2002 Advertising Silver Pencil

Forsman & Bodenfors / Göthenburg

Göteborgs Posten

Local Knowledge

Outdoor / Outdoor: Campaign

02019A

2002 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Absolut Vodka

Absolut LA

Outdoor / Outdoor: Single

02017A

2002 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Missing Piece

Outdoor / Outdoor: Single

02018A

2002 Advertising Silver Pencil

Dentsu Young & Rubicam / Singapore

Singapore Cancer Society

Ashtray

Outdoor / Guerilla Advertising: Single

02020A

2002 Advertising Silver Pencil

Whybin Lawrence TBWA / Sydney

Sony Computer Entertainment

Not Playstation 2

Outdoor / Guerilla Advertising: Single

02021A

2002 Advertising Bronze Pencil

DDB NZ Limited / Auckland

SKY Television

Penis

Outdoor / Guerilla Advertising: Single

02022A

2002 Advertising Merit Award

Brand Architecture International / New York

The Economist

Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin

Outdoor / Outdoor: Campaign

02282A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Göteborgs Posten

Morning Paper, Keeping An Eye, Hospital Bed

Outdoor / Outdoor: Campaign

02283A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Volvo of Sweden

Road Signs

Outdoor / Outdoor: Campaign

02284A

2002 Advertising Merit Award

Leo Burnett / Oslo

SAS

London/Paris/NewYork

Outdoor / Outdoor: Campaign

02285A

2002 Advertising Merit Award

Modernista! / Boston

MTV

We're Watching

Outdoor / Outdoor: Campaign

02286A

2002 Advertising Merit Award

Modernista! / Boston

MTV

We're Watching 2

Outdoor / Outdoor: Campaign

02287A

2002 Advertising Merit Award

Publicis in the West / Seattle

Washington State Lottery

Exit

Outdoor / Outdoor: Campaign

02288A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Beach, Bar, Pool

Outdoor / Outdoor: Campaign

02289A

2002 Advertising Merit Award

TBWAChiatDay / Los Angeles

MOCA

How Much Is This?

Outdoor / Outdoor: Campaign

02290A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

E=IQ2

Outdoor / Outdoor: Single

02274A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Pie Chart

Outdoor / Outdoor: Single

02275A

2002 Advertising Merit Award

Batey / Singapore

Singapore Zoological Gardens

White Tiger

Outdoor / Outdoor: Single

02276A

2002 Advertising Merit Award

M&C Saatchi / Melbourne

Public Transport Corporation

Line Up

Outdoor / Outdoor: Single

02277A

2002 Advertising Merit Award

OgilvyOne worldwide / Makati City

The Economist

No Middle Ground Billboard

Outdoor / Outdoor: Single

02278A

2002 Advertising Merit Award

Publicis in the West / Seattle

Washington State Lottery

Cubicles

Outdoor / Outdoor: Single

02279A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Beach

Outdoor / Outdoor: Single

02280A

2002 Advertising Merit Award

TBWA/Chiat/Day / New York

Absolut Vodka

Absolut Alternative

Outdoor / Outdoor: Single

02281A

2002 Advertising Merit Award

BADJAR Advertising / Melbourne

BMW Group - MINI

Baggage Carousel

Outdoor / Guerilla Advertising: Single

02291A

2002 Advertising Merit Award

Blattner Brunner / Pittsburgh

Zippo

Coasters

Outdoor / Guerilla Advertising: Single

02292A

2002 Advertising Merit Award

Foote Cone & Belding / Singapore

Adidas Singapore

Stairmaster

Outdoor / Guerilla Advertising: Single

02293A

2002 Advertising Merit Award

Goh Ramanathan / Singapore

Hush Puppies

Crack

Outdoor / Guerilla Advertising: Single

02294A

2002 Advertising Merit Award

JDA / Perth

Bikeforce Australia

Mask

Outdoor / Guerilla Advertising: Single

02295A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Dunlop

Coaster

Outdoor / Guerilla Advertising: Single

02296A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Nashua

Hitchhikers

Outdoor / Guerilla Advertising: Single

02297A

2002 Advertising Merit Award

Young & Rubicam / São Paulo

Editoria Simbolo

Baby Magazine

Outdoor / Guerilla Advertising: Single

02298A

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