The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Newspaper/Blanket Agency: Publicis Mojo / Auckland Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Divan Bench Agency: DM9 DDB Publicidade / São Paulo Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Blood Agency: Saatchi & Saatchi / London Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hearse Sponsorship Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Dog Walker Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Mia Agency: BVK / Milwaukee Client: Shaken Baby Association Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Helder, Henrique, Teresa Agency: BBDO Portugal / Lisbon Client: Portuguese Road Safety Category: Public Service/Political / Public Service/Political Radio: Campaign
Cigars/Announcements/Labor Agency: Young & Rubicam / Chicago Client: Misericordia Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Willie/Sherry/Phillip Agency: Crispin Porter & Bogusky / Miami Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Blues Name/Mad Libs/Value Agency: Arnika / Richmond Client: Boys & Girls Club of America Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Street Kids Agency: Ogilvy & Mather / Frankfurt Client: Verein Fur Arbeits und Erziehungshilfe Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Janine DiGiovanni/Eddie Adams/George Herman Agency: Adworks / Washington Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Kill Your Speed Agency: Abbott Mead Vickers.BBDO / London Client: DETR Category: Public Service/Political / Public Service/Political Radio: Single
Imagination/Whale Agency: Dentsu / Tokyo Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
You Never Know Agency: Ogilvy / London Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Radio: Single
Blank Sheet Agency: Taxi / Toronto Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy Agency: Ogilvy & Mather / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
White Agency: Young & Rubicam / Miami Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Phillip Agency: Crispin Porter & Bogusky / Miami Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Sherry Agency: Crispin Porter & Bogusky / Miami Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Lump Agency: BBDO / Atlanta Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Trailer Agency: Cole Henderson Drake / Atlanta Client: Dahlonega Film Festival Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Gay Rights Agency: DeVito/Verdi / New York Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Tombstone Agency: DeVito/Verdi / New York Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Perfume 1 Agency: DM9 DDB Publicidade / São Paulo Client: Project Take Part/Iguatemi Mall Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Perfume 2 Agency: DM9 DDB Publicidade / São Paulo Client: Project Take Part/Iguatemi Mall Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
200 Kroner Agency: Leo Burnett / Oslo Client: Save the Children Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Before/After Agency: Leo Burnett / Mumbai Client: Tarun Mitra Mandal Eye Donation Movement Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Teeth Agency: Leo Burnett / Singapore Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wright Brothers Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina First Flight Centennial Commission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WA Street Agency: Nail Commuications / Providence Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cowboy Agency: Ogilvy & Mather / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Changi Prison Grandparents Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Changi Prison Skulls Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
PATTERN Agency: Saatchi & Saatchi / Johannesburg Client: Gender Equality Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hemorrhoid, Dead, Bears Agency: Saatchi & Saatchi / Singapore Client: Acres Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wall Agency: Saatchi & Saatchi / Singapore Client: Aware Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Family Agency: Saatchi & Saatchi / Singapore Client: SEA Shepherd Conservation Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Beer Taps Agency: Sawyer Riley Compton / Atlanta Client: Georgia Tech Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Teeth Agency: Sawyer Riley Compton / Atlanta Client: Partnership Against Domestic Violence, The Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Flavor Suggestions Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation PULL FROM BOOK Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
The Power of Advertising Agency: Kohnke Hanneken / Milwaukee Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Holly Agency: Ogilvy / London Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Careful Campaign Agency: Arnold Worldwide / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Skating, Turkey, Theatre Agency: BBDO / New York Client: Office of the Mayor Category: Public Service/Political / Public Service/Political Radio: Campaign
Same As Me Agency: Saatchi & Saatchi / Sydney Client: Pedestrian Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Auto Trader Wrecks Agency: Clemenger BBDO / Wellington Client: Land Transport Safety Authority Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Crab Agency: Leo Burnett / Kuala Lumpur Client: Malaysian Nature Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Sharks of the World Agency: Leo Burnett / Singapore Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

2002 Advertising Gold Pencil

Publicis Mojo / Auckland

Auckland City Mission

Newspaper/Blanket

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02039A

2002 Advertising Silver Pencil

DM9 DDB Publicidade / São Paulo

MASP São Paulo Museum of Art

Divan Bench

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02040A

2002 Advertising Bronze Pencil

Saatchi & Saatchi / London

Emma

Blood

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02041A

2002 Advertising Gold Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Hearse Sponsorship

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02049A

2002 Advertising Silver Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Dog Walker

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02050A

2002 Advertising Bronze Pencil

BVK / Milwaukee

Shaken Baby Association

Mia

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02051A

2002 Advertising Gold Pencil

BBDO Portugal / Lisbon

Portuguese Road Safety

Helder, Henrique, Teresa

Public Service/Political / Public Service/Political Radio: Campaign

02057A

2002 Advertising Gold Pencil

Young & Rubicam / Chicago

Misericordia

Cigars/Announcements/Labor

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02042A

2002 Advertising Silver Pencil

Crispin Porter & Bogusky / Miami

Best Buddies

Willie/Sherry/Phillip

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02043A

2002 Advertising Bronze Pencil

Arnika / Richmond

Boys & Girls Club of America

Blues Name/Mad Libs/Value

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02044A

2002 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Verein Fur Arbeits und Erziehungshilfe

Street Kids

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

02048A

2002 Advertising Gold Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02052A

2002 Advertising Silver Pencil

Adworks / Washington

Newseum

Janine DiGiovanni/Eddie Adams/George Herman

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02053A

2002 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

DETR

Kill Your Speed

Public Service/Political / Public Service/Political Radio: Single

02054A

2002 Advertising Silver Pencil

Dentsu / Tokyo

Japan Ad Council

Imagination/Whale

Public Service/Political / Public Service/Political Radio: Single

02055A

2002 Advertising Bronze Pencil

Ogilvy / London

COI/Child Protection

You Never Know

Public Service/Political / Public Service/Political Radio: Single

02056A

2002 Advertising Silver Pencil

Taxi / Toronto

ABC Canada Literacy Foundation

Blank Sheet

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02045A

2002 Advertising Silver Pencil

Ogilvy & Mather / Mumbai

Cancer Patients Aid Association

Cowboy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02046A

2002 Advertising Bronze Pencil

Young & Rubicam / Miami

Amnesty International

White

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02047A

2002 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Best Buddies

Phillip

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02159A

2002 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Best Buddies

Sherry

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02160A

2002 Advertising Merit Award

BBDO / Atlanta

Georgia Breast Cancer Coalition

Lump

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02385A

2002 Advertising Merit Award

Cole Henderson Drake / Atlanta

Dahlonega Film Festival

Trailer

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02386A

2002 Advertising Merit Award

DeVito/Verdi / New York

American Civil Liberties Union

Gay Rights

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02387A

2002 Advertising Merit Award

DeVito/Verdi / New York

American Civil Liberties Union

Tombstone

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02388A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

Project Take Part/Iguatemi Mall

Perfume 1

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02389A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

Project Take Part/Iguatemi Mall

Perfume 2

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02390A

2002 Advertising Merit Award

Leo Burnett / Oslo

Save the Children

200 Kroner

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02391A

2002 Advertising Merit Award

Leo Burnett / Mumbai

Tarun Mitra Mandal Eye Donation Movement

Before/After

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02392A

2002 Advertising Merit Award

Leo Burnett / Singapore

Ocean Environment

Teeth

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02393A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina First Flight Centennial Commission

Wright Brothers

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02394A

2002 Advertising Merit Award

Nail Commuications / Providence

United Way

WA Street

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02395A

2002 Advertising Merit Award

Ogilvy & Mather / Mumbai

Cancer Patients Aid Association

Cowboy

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02396A

2002 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Changi Prison Grandparents

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02397A

2002 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Changi Prison Skulls

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02398A

2002 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Gender Equality

PATTERN

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02399A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

Acres

Hemorrhoid, Dead, Bears

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02400A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

Aware

Wall

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02401A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

SEA Shepherd Conservation Society

Family

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02402A

2002 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Georgia Tech

Beer Taps

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02403A

2002 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Partnership Against Domestic Violence, The

Teeth

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02404A

2002 Advertising Merit Award

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation PULL FROM BOOK

Flavor Suggestions

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02427A

2002 Advertising Merit Award

Kohnke Hanneken / Milwaukee

William F. Eisner Museum of Advertising & Design

The Power of Advertising

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02428A

2002 Advertising Merit Award

Ogilvy / London

COI/Child Protection

Holly

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02429A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Massachusetts Department of Public Health

Careful Campaign

Public Service/Political / Public Service/Political Radio: Campaign

02438A

2002 Advertising Merit Award

BBDO / New York

Office of the Mayor

Skating, Turkey, Theatre

Public Service/Political / Public Service/Political Radio: Campaign

02439A

2002 Advertising Merit Award

Saatchi & Saatchi / Sydney

Pedestrian Council

Same As Me

Public Service/Political / Public Service/Political Radio: Campaign

02440A

2002 Advertising Merit Award

Clemenger BBDO / Wellington

Land Transport Safety Authority

Auto Trader Wrecks

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02405A

2002 Advertising Merit Award

Leo Burnett / Kuala Lumpur

Malaysian Nature Society

Crab

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02406A

2002 Advertising Merit Award

Leo Burnett / Singapore

Ocean Environment

Sharks of the World

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02407A

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