The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Public Service/Political Radio: Single
- Public Service/Political Radio: Campaign
- Public Service/Political Outdoor and Posters: Single
- Public Service/Political Outdoor and Posters: Campaign
- Public Service/Political Newspaper or Magazine: Single
- Public Service/Political Newspaper or Magazine: Campaign
- Public Service/Political Collateral: Brochures and Direct Mail: Campaign
- Public Service/Political Collateral: Brochures and Direct Mail
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Awards
- Awards
- Judges
- Agency
- Holding Company
- Network
- Creative
- Country
- Region
- Creative Rankings
Award
Agency
Client
Title
Category
Annual ID

Newspaper/Blanket
Agency: Publicis Mojo / Auckland
Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Divan Bench
Agency: DM9 DDB Publicidade / São Paulo
Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Blood
Agency: Saatchi & Saatchi / London
Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Hearse Sponsorship
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail


Dog Walker
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail


Mia
Agency: BVK / Milwaukee
Client: Shaken Baby Association Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail


Helder, Henrique, Teresa
Agency: BBDO Portugal / Lisbon
Client: Portuguese Road Safety Category: Public Service/Political / Public Service/Political Radio: Campaign


Cigars/Announcements/Labor
Agency: Young & Rubicam / Chicago
Client: Misericordia Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


Willie/Sherry/Phillip
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


Blues Name/Mad Libs/Value
Agency: Arnika / Richmond
Client: Boys & Girls Club of America Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


Street Kids
Agency: Ogilvy & Mather / Frankfurt
Client: Verein Fur Arbeits und Erziehungshilfe Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign


Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign


Janine DiGiovanni/Eddie Adams/George Herman
Agency: Adworks / Washington
Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign


Kill Your Speed
Agency: Abbott Mead Vickers.BBDO / London
Client: DETR Category: Public Service/Political / Public Service/Political Radio: Single


Imagination/Whale
Agency: Dentsu / Tokyo
Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single


You Never Know
Agency: Ogilvy / London
Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Radio: Single


Blank Sheet
Agency: Taxi / Toronto
Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single


Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single


White
Agency: Young & Rubicam / Miami
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single


Phillip
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Sherry
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Lump
Agency: BBDO / Atlanta
Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Trailer
Agency: Cole Henderson Drake / Atlanta
Client: Dahlonega Film Festival Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Gay Rights
Agency: DeVito/Verdi / New York
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Tombstone
Agency: DeVito/Verdi / New York
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Perfume 1
Agency: DM9 DDB Publicidade / São Paulo
Client: Project Take Part/Iguatemi Mall Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Perfume 2
Agency: DM9 DDB Publicidade / São Paulo
Client: Project Take Part/Iguatemi Mall Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


200 Kroner
Agency: Leo Burnett / Oslo
Client: Save the Children Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Before/After
Agency: Leo Burnett / Mumbai
Client: Tarun Mitra Mandal Eye Donation Movement Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Teeth
Agency: Leo Burnett / Singapore
Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Wright Brothers
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina First Flight Centennial Commission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


WA Street
Agency: Nail Commuications / Providence
Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Changi Prison Grandparents
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Changi Prison Skulls
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


PATTERN
Agency: Saatchi & Saatchi / Johannesburg
Client: Gender Equality Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Hemorrhoid, Dead, Bears
Agency: Saatchi & Saatchi / Singapore
Client: Acres Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Wall
Agency: Saatchi & Saatchi / Singapore
Client: Aware Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Family
Agency: Saatchi & Saatchi / Singapore
Client: SEA Shepherd Conservation Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Beer Taps
Agency: Sawyer Riley Compton / Atlanta
Client: Georgia Tech Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Teeth
Agency: Sawyer Riley Compton / Atlanta
Client: Partnership Against Domestic Violence, The Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation PULL FROM BOOK Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail


The Power of Advertising
Agency: Kohnke Hanneken / Milwaukee
Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail


Holly
Agency: Ogilvy / London
Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail


Careful Campaign
Agency: Arnold Worldwide / Boston
Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Radio: Campaign


Skating, Turkey, Theatre
Agency: BBDO / New York
Client: Office of the Mayor Category: Public Service/Political / Public Service/Political Radio: Campaign


Same As Me
Agency: Saatchi & Saatchi / Sydney
Client: Pedestrian Council Category: Public Service/Political / Public Service/Political Radio: Campaign


Auto Trader Wrecks
Agency: Clemenger BBDO / Wellington
Client: Land Transport Safety Authority Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


Crab
Agency: Leo Burnett / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


Sharks of the World
Agency: Leo Burnett / Singapore
Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


Award:
2002 Advertising Gold Pencil
Agency:
Publicis Mojo / Auckland
Client:
Auckland City Mission
Title:
Newspaper/Blanket
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02039A

Award:
2002 Advertising Silver Pencil
Agency:
DM9 DDB Publicidade / São Paulo
Client:
MASP São Paulo Museum of Art
Title:
Divan Bench
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02040A

Award:
2002 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / London
Client:
Emma
Title:
Blood
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02041A

Award:
2002 Advertising Gold Pencil
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Hearse Sponsorship
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02049A

Award:
2002 Advertising Silver Pencil
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Dog Walker
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02050A

Award:
2002 Advertising Bronze Pencil
Agency:
BVK / Milwaukee
Client:
Shaken Baby Association
Title:
Mia
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02051A

Award:
2002 Advertising Gold Pencil
Agency:
BBDO Portugal / Lisbon
Client:
Portuguese Road Safety
Title:
Helder, Henrique, Teresa
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02057A

Award:
2002 Advertising Gold Pencil
Agency:
Young & Rubicam / Chicago
Client:
Misericordia
Title:
Cigars/Announcements/Labor
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02042A

Award:
2002 Advertising Silver Pencil
Agency:
Crispin Porter & Bogusky / Miami
Client:
Best Buddies
Title:
Willie/Sherry/Phillip
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02043A

Award:
2002 Advertising Bronze Pencil
Agency:
Arnika / Richmond
Client:
Boys & Girls Club of America
Title:
Blues Name/Mad Libs/Value
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02044A

Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Verein Fur Arbeits und Erziehungshilfe
Title:
Street Kids
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
02048A

Award:
2002 Advertising Gold Pencil
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
02052A

Award:
2002 Advertising Silver Pencil
Agency:
Adworks / Washington
Client:
Newseum
Title:
Janine DiGiovanni/Eddie Adams/George Herman
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
02053A

Award:
2002 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
DETR
Title:
Kill Your Speed
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02054A

Award:
2002 Advertising Silver Pencil
Agency:
Dentsu / Tokyo
Client:
Japan Ad Council
Title:
Imagination/Whale
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02055A

Award:
2002 Advertising Bronze Pencil
Agency:
Ogilvy / London
Client:
COI/Child Protection
Title:
You Never Know
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02056A

Award:
2002 Advertising Silver Pencil
Agency:
Taxi / Toronto
Client:
ABC Canada Literacy Foundation
Title:
Blank Sheet
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02045A

Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02046A

Award:
2002 Advertising Bronze Pencil
Agency:
Young & Rubicam / Miami
Client:
Amnesty International
Title:
White
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02047A

Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Best Buddies
Title:
Phillip
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02159A

Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Best Buddies
Title:
Sherry
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02160A

Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Georgia Breast Cancer Coalition
Title:
Lump
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02385A

Award:
2002 Advertising Merit Award
Agency:
Cole Henderson Drake / Atlanta
Client:
Dahlonega Film Festival
Title:
Trailer
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02386A

Award:
2002 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
American Civil Liberties Union
Title:
Gay Rights
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02387A

Award:
2002 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
American Civil Liberties Union
Title:
Tombstone
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02388A

Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Project Take Part/Iguatemi Mall
Title:
Perfume 1
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02389A

Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Project Take Part/Iguatemi Mall
Title:
Perfume 2
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02390A

Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Oslo
Client:
Save the Children
Title:
200 Kroner
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02391A

Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Mumbai
Client:
Tarun Mitra Mandal Eye Donation Movement
Title:
Before/After
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02392A

Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Ocean Environment
Title:
Teeth
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02393A

Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina First Flight Centennial Commission
Title:
Wright Brothers
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02394A

Award:
2002 Advertising Merit Award
Agency:
Nail Commuications / Providence
Client:
United Way
Title:
WA Street
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02395A

Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02396A

Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison Grandparents
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02397A

Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison Skulls
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02398A

Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Gender Equality
Title:
PATTERN
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02399A

Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Acres
Title:
Hemorrhoid, Dead, Bears
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02400A

Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
Aware
Title:
Wall
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02401A

Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
SEA Shepherd Conservation Society
Title:
Family
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02402A

Award:
2002 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Georgia Tech
Title:
Beer Taps
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02403A

Award:
2002 Advertising Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Partnership Against Domestic Violence, The
Title:
Teeth
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02404A

Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation PULL FROM BOOK
Title:
Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02427A

Award:
2002 Advertising Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
William F. Eisner Museum of Advertising & Design
Title:
The Power of Advertising
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02428A

Award:
2002 Advertising Merit Award
Agency:
Ogilvy / London
Client:
COI/Child Protection
Title:
Holly
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02429A

Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Massachusetts Department of Public Health
Title:
Careful Campaign
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02438A

Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Office of the Mayor
Title:
Skating, Turkey, Theatre
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02439A

Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Pedestrian Council
Title:
Same As Me
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02440A

Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport Safety Authority
Title:
Auto Trader Wrecks
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02405A

Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Malaysian Nature Society
Title:
Crab
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02406A
