Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Conference Room Agency: Fallon / Minneapolis Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single
Filthy? Rich? Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Cecilia, Marco, Antoni Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Campaign
Bannister, Serpentine, Sink Agency: Ogilvy & Mather / Frankfurt Client: Mattel Category: Trade / Trade Color Full Page or Spread: Campaign
Harvey, Dave, Matti, Melissa, John Agency: Black Rocket / San Francisco Client: MTV International Category: Trade / Trade Color Full Page or Spread: Campaign
Allergy Suffers Agency: BBDO / Atlanta Client: Georgia World Congress Center Category: Trade / Trade Color Full Page or Spread: Single
Silicone Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Trade / Trade Color Full Page or Spread: Single
Pity Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Water Droplets Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Work Police Agency: Cramer-Krasselt / Chicago Client: Hyatt Category: Trade / Trade Color Full Page or Spread: Single
Anti War Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Bush/Kennedy Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
God Bless Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Guiliani Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Pakistan Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Invader Agency: Ogilvy & Mather / Frankfurt Client: IBM Germany Category: Trade / Trade Color Full Page or Spread: Single
Suicide Hotline Agency: Palmer Jarvis DDB / Vancouver Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Single
Beat up magazine Agency: Rethink / Vancouver Client: Maclean's Category: Trade / Trade Color Full Page or Spread: Single
Antoni Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Cecilia Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Marco Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Cards Agency: Saatchi & Saatchi / Singapore Client: Changi Cargo Category: Trade / Trade Color Full Page or Spread: Single
Books Agency: Taxi / Toronto Client: Association of Universities and Colleges of Canada Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Earl Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Nancy Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Paul Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Toronto Film Festival - Ticket Booth Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Trade / Trade B/W Full Page or Spread: Single
Hammock Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Velux America Category: Trade / Trade B/W Full Page or Spread: Single
Committed To Excellence Agency: Publicis & Hal Riney / San Francisco Client: Publicis & Hal Riney Category: Trade / Trade B/W Full Page or Spread: Single
Cigarette, Billboard, Grocery Store Agency: Robaire and Hogshead / Los Angeles Client: Michael Ruppert Studios Category: Trade / Trade Color Full Page or Spread: Campaign
Trade Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Campaign
Bus Driver Agency: Fallon / Minneapolis Client: International Category: Trade / Trade Color Full Page or Spread: Campaign
Hanging Skates Agency: Fallon / Minneapolis Client: The Hockey School Category: Trade / Trade Color Full Page or Spread: Campaign
Dr. Ho/Greenspan/Hillary Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
FISCHER AMERICA 18 unexpected years. Agency: Fischer America / São Paulo Client: Fischer America Category: Trade / Trade Color Full Page or Spread: Campaign
Brain Surgery/Nuclear Reactor/Human Cloning Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Velux America Category: Trade / Trade Color Full Page or Spread: Campaign
Helmut, Distance, Rear Agency: Merkley Newman Harty / New York Client: BMW Motorcycles Category: Trade / Trade Color Full Page or Spread: Campaign
Business Rules Agency: Mullen / Wenham Client: Fortune Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Schematic, Slide Rule, 1969, Frankenstein Agency: Mullen / Wenham Client: Genuity Category: Trade / Trade Color Full Page or Spread: Campaign
Collating/Kicking the Copier/Suicide Hotline Agency: Palmer Jarvis DDB / Vancouver Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Campaign
Bubbles/Castle/Cards Agency: Saatchi & Saatchi / Singapore Client: CAAS Category: Trade / Trade Color Full Page or Spread: Campaign
Hack/Merit/Seen It Agency: Taxi / Toronto Client: Marketing Awards+ Category: Trade / Trade Color Full Page or Spread: Campaign
Magazines Agency: Young & Rubicam / São Paulo Client: About Category: Trade / Trade Color Full Page or Spread: Campaign

2002 Advertising Silver Pencil

Fallon / Minneapolis

United Airlines

Conference Room

Trade / Trade Color Full Page or Spread: Single

02023A

2002 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

American Standard

Filthy? Rich?

Trade / Trade Color Full Page or Spread: Single

02024A

2002 Advertising Gold Pencil

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Cecilia, Marco, Antoni

Trade / Trade Color Full Page or Spread: Campaign

02025A

2002 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Mattel

Bannister, Serpentine, Sink

Trade / Trade Color Full Page or Spread: Campaign

02026A

2002 Advertising Bronze Pencil

Black Rocket / San Francisco

MTV International

Harvey, Dave, Matti, Melissa, John

Trade / Trade Color Full Page or Spread: Campaign

02027A

2002 Advertising Merit Award

BBDO / Atlanta

Georgia World Congress Center

Allergy Suffers

Trade / Trade Color Full Page or Spread: Single

02302A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Silicone

Trade / Trade Color Full Page or Spread: Single

02303A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

American Standard

Pity

Trade / Trade Color Full Page or Spread: Single

02304A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

American Standard

Water Droplets

Trade / Trade Color Full Page or Spread: Single

02305A

2002 Advertising Merit Award

Cramer-Krasselt / Chicago

Hyatt

Work Police

Trade / Trade Color Full Page or Spread: Single

02306A

2002 Advertising Merit Award

Fallon / New York

Time

Anti War

Trade / Trade Color Full Page or Spread: Single

02307A

2002 Advertising Merit Award

Fallon / New York

Time

Bush/Kennedy

Trade / Trade Color Full Page or Spread: Single

02308A

2002 Advertising Merit Award

Fallon / New York

Time

God Bless

Trade / Trade Color Full Page or Spread: Single

02309A

2002 Advertising Merit Award

Fallon / New York

Time

Guiliani

Trade / Trade Color Full Page or Spread: Single

02310A

2002 Advertising Merit Award

Fallon / New York

Time

Pakistan

Trade / Trade Color Full Page or Spread: Single

02311A

2002 Advertising Merit Award

Ogilvy & Mather / Frankfurt

IBM Germany

Invader

Trade / Trade Color Full Page or Spread: Single

02312A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Docusystems

Suicide Hotline

Trade / Trade Color Full Page or Spread: Single

02313A

2002 Advertising Merit Award

Rethink / Vancouver

Maclean's

Beat up magazine

Trade / Trade Color Full Page or Spread: Single

02314A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Antoni

Trade / Trade Color Full Page or Spread: Single

02315A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Cecilia

Trade / Trade Color Full Page or Spread: Single

02316A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Marco

Trade / Trade Color Full Page or Spread: Single

02317A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

Changi Cargo

Cards

Trade / Trade Color Full Page or Spread: Single

02318A

2002 Advertising Merit Award

Taxi / Toronto

Association of Universities and Colleges of Canada

Books

Trade / Trade Color Full Page or Spread: Single

02319A

2002 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Ask Bob - Earl

Trade / Trade Color Full Page or Spread: Single

02320A

2002 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Ask Bob - Nancy

Trade / Trade Color Full Page or Spread: Single

02321A

2002 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Ask Bob - Paul

Trade / Trade Color Full Page or Spread: Single

02322A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Toronto Film Festival - Ticket Booth

Trade / Trade B/W Full Page or Spread: Single

02299A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Velux America

Hammock

Trade / Trade B/W Full Page or Spread: Single

02300A

2002 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Publicis & Hal Riney

Committed To Excellence

Trade / Trade B/W Full Page or Spread: Single

02301A

2002 Advertising Merit Award

Robaire and Hogshead / Los Angeles

Michael Ruppert Studios

Cigarette, Billboard, Grocery Store

Trade / Trade Color Full Page or Spread: Campaign

02323A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

American Standard

Trade

Trade / Trade Color Full Page or Spread: Campaign

02324A

2002 Advertising Merit Award

Fallon / Minneapolis

International

Bus Driver

Trade / Trade Color Full Page or Spread: Campaign

02325A

2002 Advertising Merit Award

Fallon / Minneapolis

The Hockey School

Hanging Skates

Trade / Trade Color Full Page or Spread: Campaign

02326A

2002 Advertising Merit Award

Fallon / New York

Time

Dr. Ho/Greenspan/Hillary

Trade / Trade Color Full Page or Spread: Campaign

02327A

2002 Advertising Merit Award

Fischer America / São Paulo

Fischer America

FISCHER AMERICA 18 unexpected years.

Trade / Trade Color Full Page or Spread: Campaign

02328A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Velux America

Brain Surgery/Nuclear Reactor/Human Cloning

Trade / Trade Color Full Page or Spread: Campaign

02329A

2002 Advertising Merit Award

Merkley Newman Harty / New York

BMW Motorcycles

Helmut, Distance, Rear

Trade / Trade Color Full Page or Spread: Campaign

02330A

2002 Advertising Merit Award

Mullen / Wenham

Fortune Magazine

Business Rules

Trade / Trade Color Full Page or Spread: Campaign

02331A

2002 Advertising Merit Award

Mullen / Wenham

Genuity

Schematic, Slide Rule, 1969, Frankenstein

Trade / Trade Color Full Page or Spread: Campaign

02332A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Docusystems

Collating/Kicking the Copier/Suicide Hotline

Trade / Trade Color Full Page or Spread: Campaign

02333A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

CAAS

Bubbles/Castle/Cards

Trade / Trade Color Full Page or Spread: Campaign

02334A

2002 Advertising Merit Award

Taxi / Toronto

Marketing Awards+

Hack/Merit/Seen It

Trade / Trade Color Full Page or Spread: Campaign

02335A

2002 Advertising Merit Award

Young & Rubicam / São Paulo

About

Magazines

Trade / Trade Color Full Page or Spread: Campaign

02336A


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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