The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis
Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Hearse Sponsorship
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Helder, Henrique, Teresa
Agency: BBDO Portugal / Lisbon
Client: Portuguese Road Safety Category: Public Service/Political / Public Service/Political Radio: Campaign
Queen, Churchill, Pope Mobile, Ostrich Egg
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Rainforest, Following Car, Battle
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis
Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Newspaper/Blanket
Agency: Publicis Mojo / Auckland
Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bar
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
The Weight Check
Agency: Hakuhodo / Tokyo
Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single
Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Campaign
Christmas Wrapping Paper - Christmas Mailer
Agency: Mother / London
Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
Sixty Second Theater: Hannibal, The Grinch, The Family Man
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Absolut LA
Agency: TBWA\Chiat\Day / New York
Client: Absolut Vodka Category: Outdoor / Outdoor: Single
Tag, Tailgating, Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Coronation, Moonwalk, Boxing
Agency: Concept Farm, The / New York
Client: International Division of the History Channel Category: Consumer Television / Consumer Television :30/:25 Campaign
Domino
Agency: D'Arcy / Hong Kong
Client: Philips Lighting Category: International Foreign Language Commercial / Foreign Language Television
Tock Tick
Agency: Saatchi & Saatchi / Cape Town
Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
Clearly the Best Place - Fred Car
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Cigars/Announcements/Labor
Agency: Young & Rubicam / Chicago
Client: Misericordia Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Kill Your Speed
Agency: Abbott Mead Vickers.BBDO / London
Client: DETR Category: Public Service/Political / Public Service/Political Radio: Single
Worm/Police/Speed Limit
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Campaign
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Beach Bar Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Matchbook
Agency: BBDO / New York
Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Sixty Second Theater: Hannibal
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Serie
Agency: Agulla & Baccetti / Buenos Aires
Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Cheryl & Me
Agency: Black Rocket / San Francisco
Client: Lucky Magazine Category: Non-Broadcast / Non-Broadcast: Cinema
Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Dots
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
School
Agency: Saatchi & Saatchi / London
Client: Toyota GB Category: Consumer Television / Consumer Television :30/:25 Single
Dog Walker
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Winter Sale
Agency: BMP DDB / London
Client: Harvey Nichols Category: Newspaper / Newspaper Over 600 Lines: Campaign
What Are You?, Capture, Fanta Beam
Agency: Hakuhodo / Tokyo
Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
Presto
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Divan Bench
Agency: DM9 DDB Publicidade / São Paulo
Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Street Kids
Agency: Ogilvy & Mather / Frankfurt
Client: Verein Fur Arbeits und Erziehungshilfe Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Classifieds
Agency: Davidandgoliath / Los Angeles
Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Police
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Celica Dog
Agency: Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Bannister, Serpentine, Sink
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Category: Trade / Trade Color Full Page or Spread: Campaign
Blank Book
Agency: D'Arcy / Hong Kong
Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
Beautiful Day, Deer Crossing, Rain Rain Go Away
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign
Contract Dispute, Hold Out, Shaving Cream
Agency: Downtown Partners / Toronto
Client: St. Michael's Majors Category: Consumer Radio / Consumer Radio: Campaign
Missing Piece
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
Blank Sheet
Agency: Taxi / Toronto
Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Blackmail, Nearly There, Treat
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Award:
2002 Advertising Best of Show Pencil
Agency:
Fallon / Minneapolis
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02096A
Award:
2002 Advertising Gold Pencil
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Hearse Sponsorship
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02049A
Award:
2002 Advertising Gold Pencil
Agency:
BBDO Portugal / Lisbon
Client:
Portuguese Road Safety
Title:
Helder, Henrique, Teresa
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02057A
Award:
2002 Advertising Gold Pencil
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Queen, Churchill, Pope Mobile, Ostrich Egg
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02004A
Award:
2002 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Guardian Film 4
Title:
Rainforest, Following Car, Battle
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02082A
Award:
2002 Advertising Gold Pencil
Agency:
Fallon / Minneapolis
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02096A
Award:
2002 Advertising Gold Pencil
Agency:
Publicis Mojo / Auckland
Client:
Auckland City Mission
Title:
Newspaper/Blanket
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02039A
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Bar
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02033A
Award:
2002 Advertising Gold Pencil
Agency:
Hakuhodo / Tokyo
Client:
Coca-Cola Japan
Title:
The Weight Check
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02079A
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Cecilia, Marco, Antoni
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02025A
Award:
2002 Advertising Gold Pencil
Agency:
Mother / London
Client:
Mother
Title:
Christmas Wrapping Paper - Christmas Mailer
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02031A
Award:
2002 Advertising Gold Pencil
Agency:
Cliff Freeman and Partners / New York
Client:
Hollywood Video
Title:
Sixty Second Theater: Hannibal, The Grinch, The Family Man
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02061A
Award:
2002 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Absolut Vodka
Title:
Absolut LA
Category:
Outdoor / Outdoor: Single
Annual ID:
02017A
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Tag, Tailgating, Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02069A
Award:
2002 Advertising Gold Pencil
Agency:
Concept Farm, The / New York
Client:
International Division of the History Channel
Title:
Coronation, Moonwalk, Boxing
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02075A
Award:
2002 Advertising Gold Pencil
Agency:
D'Arcy / Hong Kong
Client:
Philips Lighting
Title:
Domino
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
02092A
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Cape Town
Client:
Procter & Gamble-Oil of Olay
Title:
Tock Tick
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02001A
Award:
2002 Advertising Gold Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Fred Car
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02088A
Award:
2002 Advertising Gold Pencil
Agency:
Young & Rubicam / Chicago
Client:
Misericordia
Title:
Cigars/Announcements/Labor
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02042A
Award:
2002 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
DETR
Title:
Kill Your Speed
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02054A
Award:
2002 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Worm/Police/Speed Limit
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02036A
Award:
2002 Advertising Gold Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02085A
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach Bar Pool
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02013A
Award:
2002 Advertising Gold Pencil
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02014A
Award:
2002 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Matchbook
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02028A
Award:
2002 Advertising Gold Pencil
Agency:
Cliff Freeman and Partners / New York
Client:
Hollywood Video
Title:
Sixty Second Theater: Hannibal
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02058A
Award:
2002 Advertising Gold Pencil
Agency:
Agulla & Baccetti / Buenos Aires
Client:
HSBC La Buenos Aires Insurance
Title:
Serie
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02064A
Award:
2002 Advertising Gold Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Odyssey
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02065A
Award:
2002 Advertising Gold Pencil
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
02052A
Award:
2002 Advertising Gold Pencil
Agency:
Black Rocket / San Francisco
Client:
Lucky Magazine
Title:
Cheryl & Me
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
02090A
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02009A
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Dots
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02010A
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
Toyota GB
Title:
School
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02072A
Award:
2002 Advertising Silver Pencil
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Dog Walker
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02050A
Award:
2002 Advertising Silver Pencil
Agency:
BMP DDB / London
Client:
Harvey Nichols
Title:
Winter Sale
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02005A
Award:
2002 Advertising Silver Pencil
Agency:
Hakuhodo / Tokyo
Client:
Coca-Cola
Title:
What Are You?, Capture, Fanta Beam
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02083A
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
Presto
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02097A
Award:
2002 Advertising Silver Pencil
Agency:
DM9 DDB Publicidade / São Paulo
Client:
MASP São Paulo Museum of Art
Title:
Divan Bench
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02040A
Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Verein Fur Arbeits und Erziehungshilfe
Title:
Street Kids
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
02048A
Award:
2002 Advertising Silver Pencil
Agency:
Davidandgoliath / Los Angeles
Client:
Mattel
Title:
Classifieds
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
02008A
Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Police
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02034A
Award:
2002 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Torrance
Client:
Toyota Motor Sales
Title:
Celica Dog
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02080A
Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Mattel
Title:
Bannister, Serpentine, Sink
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02026A
Award:
2002 Advertising Silver Pencil
Agency:
D'Arcy / Hong Kong
Client:
D'Arcy HK
Title:
Blank Book
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02032A
Award:
2002 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beautiful Day, Deer Crossing, Rain Rain Go Away
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02062A
Award:
2002 Advertising Silver Pencil
Agency:
Downtown Partners / Toronto
Client:
St. Michael's Majors
Title:
Contract Dispute, Hold Out, Shaving Cream
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02063A
Award:
2002 Advertising Silver Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Missing Piece
Category:
Outdoor / Outdoor: Single
Annual ID:
02018A
Award:
2002 Advertising Silver Pencil
Agency:
Taxi / Toronto
Client:
ABC Canada Literacy Foundation
Title:
Blank Sheet
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02045A
Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02046A
Award:
2002 Advertising Silver Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Blackmail, Nearly There, Treat
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02070A
