The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moving Fast Agency: Leo Burnett / Hong Kong Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Riot Agency: Abbott Mead Vickers.BBDO / London Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Single
Hollywood Agency: Clemenger BBDO / Melbourne Client: AXA Australia Health Insurance Category: Consumer Television / Consumer Television :20 and Under: Single
Football Agency: D'Arcy / Shanghai Client: Bright Dairy Category: Consumer Television / Consumer Television :20 and Under: Single
Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Leaf Blower Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Allergy Suffers Agency: BBDO / Atlanta Client: Georgia World Congress Center Category: Trade / Trade Color Full Page or Spread: Single
Silicone Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Trade / Trade Color Full Page or Spread: Single
Pity Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Water Droplets Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Work Police Agency: Cramer-Krasselt / Chicago Client: Hyatt Category: Trade / Trade Color Full Page or Spread: Single
Anti War Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Bush/Kennedy Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
God Bless Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Guiliani Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Pakistan Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Invader Agency: Ogilvy & Mather / Frankfurt Client: IBM Germany Category: Trade / Trade Color Full Page or Spread: Single
Suicide Hotline Agency: Palmer Jarvis DDB / Vancouver Client: Docusystems Category: Trade / Trade Color Full Page or Spread: Single
Beat up magazine Agency: Rethink / Vancouver Client: Maclean's Category: Trade / Trade Color Full Page or Spread: Single
Antoni Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Cecilia Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Marco Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Single
Cards Agency: Saatchi & Saatchi / Singapore Client: Changi Cargo Category: Trade / Trade Color Full Page or Spread: Single
Books Agency: Taxi / Toronto Client: Association of Universities and Colleges of Canada Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Earl Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Nancy Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Ask Bob - Paul Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Trade / Trade Color Full Page or Spread: Single
Agency: ADK America / Torrance Client: Fujifilm Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Agency: Dimension Interactiva / san sebastian Client: Euskaltel Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Product Recall - Please note this spot first aired nationwide on April Fools Day Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Faces Agency: DM9 DDB Publicidade / São Paulo Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Radio: Single
Hey White Fella Agency: M&C Saatchi / London Client: Kick Racism Out of Football Category: Public Service/Political / Public Service/Political Radio: Single
Tourists Agency: BBDO / New York Client: Citizens Against Terrorism Category: Public Service/Political / Public Service/Political Radio: Single
Desert Agency: Suburban / Larchmont Client: Companion Animal Placement Category: Public Service/Political / Public Service/Political Radio: Single
The Colonel Agency: Cole & Weber/Red Cell / Seattle Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Radio: Single
Death Penalty Agency: Saatchi & Saatchi / Milan Client: MTV Category: Public Service/Political / Public Service/Political Radio: Single
Cam Agency: ZiG / Toronto Client: Breast Cancer Society Category: Public Service/Political / Public Service/Political Radio: Single
Germans/Helicopter/Theatre Audience Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kids Parties, Motivational Speaker, Pilot Agency: Brown Melhuish Fishlock / Sydney Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Campaign
Riot, Looting, War, Court Agency: Abbott Mead Vickers.BBDO / London Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Umpire/Peek/Sniff Agency: TBWA Hunt Lascaris / Johannesburg Client: Nashua Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Grey Interactive / New York Client: Robert Allen Group Category: E-Commerce / E-Commerce B2B - Web Sites
Hitchcock Agency: BBDO / Atlanta Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Single
Fence Agency: BBDO/Guerrero Ortega / Makati City Client: Adidas Philippines Category: Newspaper / Newspaper 600 Lines or Less: Single
Cannibal Agency: Clarke Goward / Boston Client: Ragged Mountain Category: Newspaper / Newspaper 600 Lines or Less: Single
Queen Mother Agency: Crispin Porter & Bogusky / Miami Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Single
Sunflowers Agency: Foote Cone & Belding / Singapore Client: Shin Chin Distributors Category: Newspaper / Newspaper 600 Lines or Less: Single
New Agency: Lowe Lintas GGK AG / Zürich Client: AMAG Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
Coin Requital Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Distend Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single

2002 Advertising Merit Award

Leo Burnett / Hong Kong

IKEA

Moving Fast

Consumer Television / Consumer Television :20 and Under: Single

02495A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

BBC News 24

Riot

Consumer Television / Consumer Television :20 and Under: Single

02523A

2002 Advertising Merit Award

Clemenger BBDO / Melbourne

AXA Australia Health Insurance

Hollywood

Consumer Television / Consumer Television :20 and Under: Single

02524A

2002 Advertising Merit Award

D'Arcy / Shanghai

Bright Dairy

Football

Consumer Television / Consumer Television :20 and Under: Single

02525A

2002 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

Fox Sports

Nail Gun

Consumer Television / Consumer Television :20 and Under: Single

02526A

2002 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

Fox Sports

Leaf Blower

Consumer Television / Consumer Television :20 and Under: Single

02528A

2002 Advertising Merit Award

BBDO / Atlanta

Georgia World Congress Center

Allergy Suffers

Trade / Trade Color Full Page or Spread: Single

02302A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Silicone

Trade / Trade Color Full Page or Spread: Single

02303A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

American Standard

Pity

Trade / Trade Color Full Page or Spread: Single

02304A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

American Standard

Water Droplets

Trade / Trade Color Full Page or Spread: Single

02305A

2002 Advertising Merit Award

Cramer-Krasselt / Chicago

Hyatt

Work Police

Trade / Trade Color Full Page or Spread: Single

02306A

2002 Advertising Merit Award

Fallon / New York

Time

Anti War

Trade / Trade Color Full Page or Spread: Single

02307A

2002 Advertising Merit Award

Fallon / New York

Time

Bush/Kennedy

Trade / Trade Color Full Page or Spread: Single

02308A

2002 Advertising Merit Award

Fallon / New York

Time

God Bless

Trade / Trade Color Full Page or Spread: Single

02309A

2002 Advertising Merit Award

Fallon / New York

Time

Guiliani

Trade / Trade Color Full Page or Spread: Single

02310A

2002 Advertising Merit Award

Fallon / New York

Time

Pakistan

Trade / Trade Color Full Page or Spread: Single

02311A

2002 Advertising Merit Award

Ogilvy & Mather / Frankfurt

IBM Germany

Invader

Trade / Trade Color Full Page or Spread: Single

02312A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Docusystems

Suicide Hotline

Trade / Trade Color Full Page or Spread: Single

02313A

2002 Advertising Merit Award

Rethink / Vancouver

Maclean's

Beat up magazine

Trade / Trade Color Full Page or Spread: Single

02314A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Antoni

Trade / Trade Color Full Page or Spread: Single

02315A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Cecilia

Trade / Trade Color Full Page or Spread: Single

02316A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Marco

Trade / Trade Color Full Page or Spread: Single

02317A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

Changi Cargo

Cards

Trade / Trade Color Full Page or Spread: Single

02318A

2002 Advertising Merit Award

Taxi / Toronto

Association of Universities and Colleges of Canada

Books

Trade / Trade Color Full Page or Spread: Single

02319A

2002 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Ask Bob - Earl

Trade / Trade Color Full Page or Spread: Single

02320A

2002 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Ask Bob - Nancy

Trade / Trade Color Full Page or Spread: Single

02321A

2002 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Ask Bob - Paul

Trade / Trade Color Full Page or Spread: Single

02322A

2002 Interactive Merit Award

ADK America / Torrance

Fujifilm

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

02155N

2002 Interactive Merit Award

Dimension Interactiva / san sebastian

Euskaltel

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

02156N

2002 Advertising Merit Award

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Product Recall - Please note this spot first aired nationwide on April Fools Day

Public Service/Political / Public Service/Political Radio: Single

02430A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

MASP São Paulo Museum of Art

Faces

Public Service/Political / Public Service/Political Radio: Single

02431A

2002 Advertising Merit Award

M&C Saatchi / London

Kick Racism Out of Football

Hey White Fella

Public Service/Political / Public Service/Political Radio: Single

02432A

2002 Advertising Merit Award

BBDO / New York

Citizens Against Terrorism

Tourists

Public Service/Political / Public Service/Political Radio: Single

02433A

2002 Advertising Merit Award

Suburban / Larchmont

Companion Animal Placement

Desert

Public Service/Political / Public Service/Political Radio: Single

02434A

2002 Advertising Merit Award

Cole & Weber/Red Cell / Seattle

American Civil Liberties Union

The Colonel

Public Service/Political / Public Service/Political Radio: Single

02435A

2002 Advertising Merit Award

Saatchi & Saatchi / Milan

MTV

Death Penalty

Public Service/Political / Public Service/Political Radio: Single

02436A

2002 Advertising Merit Award

ZiG / Toronto

Breast Cancer Society

Cam

Public Service/Political / Public Service/Political Radio: Single

02437A

2002 Advertising Merit Award

BMP DDB / London

Guardian Film 4

Germans/Helicopter/Theatre Audience

Consumer Television / Consumer Television :20 and Under: Campaign

02529A

2002 Advertising Merit Award

Brown Melhuish Fishlock / Sydney

IKEA

Kids Parties, Motivational Speaker, Pilot

Consumer Television / Consumer Television :20 and Under: Campaign

02530A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

BBC News 24

Riot, Looting, War, Court

Consumer Television / Consumer Television :20 and Under: Campaign

02531A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Nashua

Umpire/Peek/Sniff

Consumer Television / Consumer Television :20 and Under: Campaign

02532A

2002 Interactive Merit Award

Grey Interactive / New York

Robert Allen Group

E-Commerce / E-Commerce B2B - Web Sites

02157N

2002 Advertising Merit Award

BBDO / Atlanta

Stamps Unlimited

Hitchcock

Newspaper / Newspaper 600 Lines or Less: Single

02139A

2002 Advertising Merit Award

BBDO/Guerrero Ortega / Makati City

Adidas Philippines

Fence

Newspaper / Newspaper 600 Lines or Less: Single

02140A

2002 Advertising Merit Award

Clarke Goward / Boston

Ragged Mountain

Cannibal

Newspaper / Newspaper 600 Lines or Less: Single

02141A

2002 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Fifth Avenue Stamp Gallery

Queen Mother

Newspaper / Newspaper 600 Lines or Less: Single

02142A

2002 Advertising Merit Award

Foote Cone & Belding / Singapore

Shin Chin Distributors

Sunflowers

Newspaper / Newspaper 600 Lines or Less: Single

02143A

2002 Advertising Merit Award

Lowe Lintas GGK AG / Zürich

AMAG Volkswagen

New

Newspaper / Newspaper 600 Lines or Less: Single

02144A

2002 Advertising Merit Award

Mullen / Wenham

American Heritage Dictionary

Coin Requital

Newspaper / Newspaper 600 Lines or Less: Single

02145A

2002 Advertising Merit Award

Mullen / Wenham

American Heritage Dictionary

Distend

Newspaper / Newspaper 600 Lines or Less: Single

02146A

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