The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Imagination/Whale Agency: Dentsu / Tokyo Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
Sampoerna Annual Report 2000 Agency: Epigram / Singapore Client: Sampoerna Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report Agency: Cahan & Associates / San Francisco Client: Linear Technology Category: Brand and Corporate Identity Design / Annual Report
Beetle Hardhat Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Jean-Paul Agency: BDDP et Fils / Boulogne Billancourt Client: Le Cidem Category: International Foreign Language Commercial / Foreign Language Television
Presto Agency: Wieden+Kennedy / Tokyo Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Willie/Sherry/Phillip Agency: Crispin Porter & Bogusky / Miami Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Classifieds Agency: Davidandgoliath / Los Angeles Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Orbit Mini Games Agency: POP / New York Client: Cartoon Network Category: Beyond the Banner
Police Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Designed for Movement Agency: The Jupiter Drawing Room / Johannesburg Client: Nike (SA) Category: Integrated Branding Campaign
Codernauts Lotus Phase Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Integrated Branding Campaign
The Show 2001 CD-ROM Agency: Periscope / Minneapolis Client: Ad Fed Minneapolis Category: Self-Promotion / Self-Promotion - CD-ROM
Delicate/Exotic/Very Personal/Permanent/Waterproof Agency: J. Walter Thompson / Barcelona Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign
Missing Piece Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
God SMS Agency: OgilvyInteractive Singapore / Singapore Client: Love Singapore Group of Churches Category: Wireless
Clearly the Best Place - Jane Jetson Microwave Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Beach Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Home Agency: Fusebox / New York Client: Sanctuary for Families Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Empty Agency: D'Arcy Beijing / Beijing Client: Red Cross Society of China / Beijing Blood Donation Centre Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Eye Agency: AlmapBBDO / São Paulo Client: Audi Category: Banners / Banner - Single
Origami Agency: AgênciaClick / São Paulo Client: WWF Category: Banners / Banner - Single
Call for Entries Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
School Pic Agency: TBWA Hunt Lascaris / Johannesburg Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
Mr. Camouflage Suit Maker Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Belief Creates Possibilities Agency: Kinetic Interactive Pte Ltd / Singapore Client: Ad Planet Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Ensenda - Immediate Delivery Service Agency: a.k.a. Euro RSCG / San Francisco Client: Ensenda Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
What Are You?, Capture, Fanta Beam Agency: Hakuhodo / Tokyo Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Newspaper / Newspaper 600 Lines or Less: Single
Local Knowledge Agency: Forsman & Bodenfors / Göthenburg Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign
Dog Walker Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Hatch Adult Swim Posters Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Package Design / Commercial Product Packaging
Gandhi Agency: RMG David / Mumbai Client: Essar Category: Non-Broadcast / Non-Broadcast: Out-of-Home
What's Your Anti-Drug? Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Office of National Drug Control Policy Category: Package Design / Product Packaging: Campaign
Ashtray Agency: Dentsu Young & Rubicam / Singapore Client: Singapore Cancer Society Category: Outdoor / Guerilla Advertising: Single
Not Playstation 2 Agency: Whybin Lawrence TBWA / Sydney Client: Sony Computer Entertainment Category: Outdoor / Guerilla Advertising: Single
Conference Room Agency: Fallon / Minneapolis Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single
Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Nintendo GameCube Agency: Blast Radius Inc. / Vancouver Client: Nintendo of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Josip Agency: TBWA / Berlin Client: Behinderten-Sportverband Berlin Category: International Foreign Language Commercial / Foreign Language Cinema
Website Agency: Born Magazine / Portland Client: Born Magazine Category: Non-Profit Organizations / Non-Profit - Web Sites
Marshall Fields Challenge, Tom Lehman Golf Charities Agency: Periscope / Minneapolis Client: Marshall Fields Challenge Category: Non-Profit Organizations / Non-Profit - Web Sites
Blackmail, Nearly There, Treat Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Beautiful Day, Deer Crossing, Rain Rain Go Away Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign
Contract Dispute, Hold Out, Shaving Cream Agency: Downtown Partners / Toronto Client: St. Michael's Majors Category: Consumer Radio / Consumer Radio: Campaign
Polecat, Gobble Gobble, Treats for Santa Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Boat/Leaf Blower/Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Blank Sheet Agency: Taxi / Toronto Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single

2002 Advertising Silver Pencil

Dentsu / Tokyo

Japan Ad Council

Imagination/Whale

Public Service/Political / Public Service/Political Radio: Single

02055A

2002 Design Silver Pencil

Epigram / Singapore

Sampoerna

Sampoerna Annual Report 2000

Brand and Corporate Identity Design / Annual Report

02001D

2002 Design Silver Pencil

Cahan & Associates / San Francisco

Linear Technology

2000 Annual Report

Brand and Corporate Identity Design / Annual Report

02002D

2002 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beetle Hardhat

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02029A

2002 Advertising Silver Pencil

BDDP et Fils / Boulogne Billancourt

Le Cidem

Jean-Paul

International Foreign Language Commercial / Foreign Language Television

02093A

2002 Advertising Silver Pencil

Wieden+Kennedy / Tokyo

Nike Japan

Presto

Exceptional Innovation in Marketing / Innovative Marketing: Single

02097A

2002 Advertising Silver Pencil

Crispin Porter & Bogusky / Miami

Best Buddies

Willie/Sherry/Phillip

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02043A

2002 Advertising Silver Pencil

Davidandgoliath / Los Angeles

Mattel

Classifieds

Newspaper / Newspaper 600 Lines or Less: Campaign

02008A

2002 Interactive Silver Pencil

POP / New York

Cartoon Network

Orbit Mini Games

Beyond the Banner

02012N

2002 Advertising Silver Pencil

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Police

Collateral Advertising / Collateral Posters: Single

02034A

2002 Interactive Silver Pencil

The Jupiter Drawing Room / Johannesburg

Nike (SA)

Designed for Movement

Integrated Branding Campaign

02042N

2002 Interactive Silver Pencil

OgilvyInteractive worldwide / New York

IBM

Codernauts Lotus Phase

Integrated Branding Campaign

02043N

2002 Interactive Silver Pencil

Periscope / Minneapolis

Ad Fed Minneapolis

The Show 2001 CD-ROM

Self-Promotion / Self-Promotion - CD-ROM

02054N

2002 Advertising Silver Pencil

J. Walter Thompson / Barcelona

Coty Astor S.A.

Delicate/Exotic/Very Personal/Permanent/Waterproof

Collateral Advertising / Collateral Posters: Campaign

02037A

2002 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Missing Piece

Outdoor / Outdoor: Single

02018A

2002 Interactive Silver Pencil

OgilvyInteractive Singapore / Singapore

Love Singapore Group of Churches

God SMS

Wireless

02048N

2002 Advertising Silver Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Jane Jetson Microwave

Consumer Television / Consumer Television Under $50,000 Budget

02089A

2002 Advertising Silver Pencil

Saatchi & Saatchi / London

Club 18-30

Beach

Consumer Magazine / Magazine Color Full Page or Spread: Single

02011A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Shade Runner

Consumer Television / Consumer Television Over :30 Single

02066A

2002 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Twist

Consumer Television / Consumer Television Over :30 Single

02067A

2002 Interactive Silver Pencil

Fusebox / New York

Sanctuary for Families

Home

Non-Profit Organizations / Non-Profit - Other Digital Advertising

02064N

2002 Interactive Silver Pencil

D'Arcy Beijing / Beijing

Red Cross Society of China / Beijing Blood Donation Centre

Empty

Non-Profit Organizations / Non-Profit - Other Digital Advertising

02065N

2002 Interactive Silver Pencil

AlmapBBDO / São Paulo

Audi

Eye

Banners / Banner - Single

02003N

2002 Interactive Silver Pencil

AgênciaClick / São Paulo

WWF

Origami

Banners / Banner - Single

02004N

2002 Design Silver Pencil

Bozell / New York

Art Director's Club

Call for Entries

Direct Mail / Direct Mail: Single

02030D

2002 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

Sony PlayStation

School Pic

Newspaper / Newspaper Over 600 Lines: Single

02002A

2002 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Mr. Camouflage Suit Maker

Consumer Radio / Consumer Radio: Single

02059A

2002 Interactive Silver Pencil

Kinetic Interactive Pte Ltd / Singapore

Ad Planet

Belief Creates Possibilities

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02032N

2002 Interactive Silver Pencil

a.k.a. Euro RSCG / San Francisco

Ensenda

Ensenda - Immediate Delivery Service

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02033N

2002 Advertising Silver Pencil

Hakuhodo / Tokyo

Coca-Cola

What Are You?, Capture, Fanta Beam

Consumer Television / Consumer Television :20 and Under: Campaign

02083A

2002 Advertising Silver Pencil

TBWA / Singapore

Thule Asia

The Shell

Newspaper / Newspaper 600 Lines or Less: Single

02007A

2002 Advertising Silver Pencil

Forsman & Bodenfors / Göthenburg

Göteborgs Posten

Local Knowledge

Outdoor / Outdoor: Campaign

02019A

2002 Advertising Silver Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Dog Walker

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02050A

2002 Design Silver Pencil

Cartoon Network / Atlanta

Cartoon Network

Hatch Adult Swim Posters

Package Design / Commercial Product Packaging

02012D

2002 Advertising Silver Pencil

RMG David / Mumbai

Essar

Gandhi

Non-Broadcast / Non-Broadcast: Out-of-Home

02091A

2002 Design Silver Pencil

Ogilvy & Mather/Brand Integration Group / New York

Office of National Drug Control Policy

What's Your Anti-Drug?

Package Design / Product Packaging: Campaign

02015D

2002 Advertising Silver Pencil

Dentsu Young & Rubicam / Singapore

Singapore Cancer Society

Ashtray

Outdoor / Guerilla Advertising: Single

02020A

2002 Advertising Silver Pencil

Whybin Lawrence TBWA / Sydney

Sony Computer Entertainment

Not Playstation 2

Outdoor / Guerilla Advertising: Single

02021A

2002 Advertising Silver Pencil

Fallon / Minneapolis

United Airlines

Conference Room

Trade / Trade Color Full Page or Spread: Single

02023A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Nail Gun

Consumer Television / Consumer Television :30/:25 Single

02073A

2002 Interactive Silver Pencil

Blast Radius Inc. / Vancouver

Nintendo of America

Nintendo GameCube

Promotional Advertising / Promotional Advertising - Web Sites

02016N

2002 Advertising Silver Pencil

TBWA / Berlin

Behinderten-Sportverband Berlin

Josip

International Foreign Language Commercial / Foreign Language Cinema

02095A

2002 Interactive Silver Pencil

Born Magazine / Portland

Born Magazine

Website

Non-Profit Organizations / Non-Profit - Web Sites

02059N

2002 Interactive Silver Pencil

Periscope / Minneapolis

Marshall Fields Challenge

Marshall Fields Challenge, Tom Lehman Golf Charities

Non-Profit Organizations / Non-Profit - Web Sites

02060N

2002 Advertising Silver Pencil

Lowe / London

Interbrew UK

Blackmail, Nearly There, Treat

Consumer Television / Consumer Television Over :30 Campaign

02070A

2002 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beautiful Day, Deer Crossing, Rain Rain Go Away

Consumer Radio / Consumer Radio: Campaign

02062A

2002 Advertising Silver Pencil

Downtown Partners / Toronto

St. Michael's Majors

Contract Dispute, Hold Out, Shaving Cream

Consumer Radio / Consumer Radio: Campaign

02063A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Miller High Life

Polecat, Gobble Gobble, Treats for Santa

Consumer Television / Consumer Television :30/:25 Campaign

02076A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Boat/Leaf Blower/Nail Gun

Consumer Television / Consumer Television :30/:25 Campaign

02077A

2002 Advertising Silver Pencil

Taxi / Toronto

ABC Canada Literacy Foundation

Blank Sheet

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02045A

Follow Us