The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis
Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Campaign
Bannister, Serpentine, Sink
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Category: Trade / Trade Color Full Page or Spread: Campaign
Harvey, Dave, Matti, Melissa, John
Agency: Black Rocket / San Francisco
Client: MTV International Category: Trade / Trade Color Full Page or Spread: Campaign
God SMS
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Wireless
Ashtray
Agency: Dentsu Young & Rubicam / Singapore
Client: Singapore Cancer Society Category: Outdoor / Guerilla Advertising: Single
Not Playstation 2
Agency: Whybin Lawrence TBWA / Sydney
Client: Sony Computer Entertainment Category: Outdoor / Guerilla Advertising: Single
Penis
Agency: DDB NZ Limited / Auckland
Client: SKY Television Category: Outdoor / Guerilla Advertising: Single
HP Invent Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Banners / Banner - Campaign
I can't see anything: now I can see it all
Agency: Herraiz Soto & Co. / Madrid
Client: Planeta 2010 Category: Banners / Banner - Campaign
Microprojector Campaign
Agency: Foote Cone Belding - San Francisco / San Francisco
Client: Compaq Computer Corp. Category: Banners / Banner - Campaign
Cayenne Banner Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Category: Banners / Banner - Campaign
Tock Tick
Agency: Saatchi & Saatchi / Cape Town
Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
School Pic
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
Crossword
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Bic Category: Newspaper / Newspaper Over 600 Lines: Single
Matchbook
Agency: BBDO / New York
Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Beetle Hardhat
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Slipped Poster
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Colman's Spray & Cook Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Clearly the Best Place - Fred Car
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Clearly the Best Place - Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Tag, Tailgating, Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Blackmail, Nearly There, Treat
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Husband & Wife/Father & Son/Fellow Workers
Agency: Dentsu / Tokyo
Client: Otsuka Pharmaceutical Category: Consumer Television / Consumer Television Over :30 Campaign
Cigars/Announcements/Labor
Agency: Young & Rubicam / Chicago
Client: Misericordia Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Willie/Sherry/Phillip
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Blues Name/Mad Libs/Value
Agency: Arnika / Richmond
Client: Boys & Girls Club of America Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Unavailable Perfume
Agency: Sagmeister / New York
Client: Blue Q Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Foschini Bags
Agency: Jupiter Drawing Room, The / Cape Town
Client: Foschini Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Artifacts
Agency: Reservoir / San Fransico
Client: Reservoir Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tazo 3 Stack Tins
Agency: Sandstrom Design / Portland
Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Local Knowledge
Agency: Forsman & Bodenfors / Göthenburg
Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign
Cheryl & Me
Agency: Black Rocket / San Francisco
Client: Lucky Magazine Category: Non-Broadcast / Non-Broadcast: Cinema
Kill Your Speed
Agency: Abbott Mead Vickers.BBDO / London
Client: DETR Category: Public Service/Political / Public Service/Political Radio: Single
Imagination/Whale
Agency: Dentsu / Tokyo
Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
You Never Know
Agency: Ogilvy / London
Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Radio: Single
Cranius Campaign
Agency: Hunt Adkins / Minneapolis
Client: Hi Wire Category: Self-Promotion / Self-Promotion - Other Digital Advertising
thoughtbubble Holiday Card
Agency: thoughtbubble productions / New York
Client: thoughtbubble productions Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Allied Works Architecture website
Agency: Paris France, Inc. / Portland
Client: Allied Works Architecture Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Belief Creates Possibilities
Agency: Kinetic Interactive Pte Ltd / Singapore
Client: Ad Planet Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Ensenda - Immediate Delivery Service
Agency: a.k.a. Euro RSCG / San Francisco
Client: Ensenda Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Welcome to The Farm
Agency: Kinetic Interactive Pte Ltd / Singapore
Client: The Picture Farm Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Fiori website
Agency: Paris France, Inc. / Portland
Client: Fiori, Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
The A Class. A Good Idea CD-Rom
Agency: SCHOLZ & VOLKMER / Wiesbaden
Client: Mercedes-Benz Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Got used interactive cd
Agency: Archrival / Lincoln
Client: nebraska book company Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Imagination & Realization
Agency: Hakuhodo Inc. / Tokyo
Client: SONY MARKETING (JAPAN) INC. Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
digitango cd rom
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Digitango Category: Promotional Advertising / Promotional Advertising - CD-ROM
Worm/Police/Speed Limit
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Campaign
Delicate/Exotic/Very Personal/Permanent/Waterproof
Agency: J. Walter Thompson / Barcelona
Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Interactive Gold Pencil
Agency:
Fallon Minneapolis / Minneapolis
Client:
BMW of North America
Title:
The Hire: BMW Films Web Site
Category:
Integrated Branding Campaign
Annual ID:
02040N
Award:
2002 Advertising Gold Pencil
Agency:
Fallon / Minneapolis
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02096A
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Cecilia, Marco, Antoni
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02025A
Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Mattel
Title:
Bannister, Serpentine, Sink
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02026A
Award:
2002 Advertising Bronze Pencil
Agency:
Black Rocket / San Francisco
Client:
MTV International
Title:
Harvey, Dave, Matti, Melissa, John
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02027A
Award:
2002 Interactive Silver Pencil
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Love Singapore Group of Churches
Title:
God SMS
Category:
Wireless
Annual ID:
02048N
Award:
2002 Interactive Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
Lee Jeans
Title:
Be Like Buddy Lee PDA
Category:
Wireless
Annual ID:
02049N
Award:
2002 Advertising Silver Pencil
Agency:
Dentsu Young & Rubicam / Singapore
Client:
Singapore Cancer Society
Title:
Ashtray
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02020A
Award:
2002 Advertising Silver Pencil
Agency:
Whybin Lawrence TBWA / Sydney
Client:
Sony Computer Entertainment
Title:
Not Playstation 2
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02021A
Award:
2002 Advertising Bronze Pencil
Agency:
DDB NZ Limited / Auckland
Client:
SKY Television
Title:
Penis
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02022A
Award:
2002 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
HP Invent Banner Campaign
Category:
Banners / Banner - Campaign
Annual ID:
02006N
Award:
2002 Interactive Silver Pencil
Agency:
Herraiz Soto & Co. / Madrid
Client:
Planeta 2010
Title:
I can't see anything: now I can see it all
Category:
Banners / Banner - Campaign
Annual ID:
02007N
Award:
2002 Interactive Bronze Pencil
Agency:
Foote Cone Belding - San Francisco / San Francisco
Client:
Compaq Computer Corp.
Title:
Microprojector Campaign
Category:
Banners / Banner - Campaign
Annual ID:
02008N
Award:
2002 Interactive Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche
Title:
Cayenne Banner Campaign
Category:
Banners / Banner - Campaign
Annual ID:
02009N
Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Cape Town
Client:
Procter & Gamble-Oil of Olay
Title:
Tock Tick
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02001A
Award:
2002 Advertising Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Sony PlayStation
Title:
School Pic
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02002A
Award:
2002 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Bic
Title:
Crossword
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02003A
Award:
2002 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Matchbook
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02028A
Award:
2002 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beetle Hardhat
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02029A
Award:
2002 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Colman's Spray & Cook
Title:
Slipped Poster
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02030A
Award:
2002 Advertising Gold Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Fred Car
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02088A
Award:
2002 Advertising Silver Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Jane Jetson Microwave
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02089A
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Tag, Tailgating, Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02069A
Award:
2002 Advertising Silver Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Blackmail, Nearly There, Treat
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02070A
Award:
2002 Advertising Bronze Pencil
Agency:
Dentsu / Tokyo
Client:
Otsuka Pharmaceutical
Title:
Husband & Wife/Father & Son/Fellow Workers
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02071A
Award:
2002 Advertising Gold Pencil
Agency:
Young & Rubicam / Chicago
Client:
Misericordia
Title:
Cigars/Announcements/Labor
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02042A
Award:
2002 Advertising Silver Pencil
Agency:
Crispin Porter & Bogusky / Miami
Client:
Best Buddies
Title:
Willie/Sherry/Phillip
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02043A
Award:
2002 Advertising Bronze Pencil
Agency:
Arnika / Richmond
Client:
Boys & Girls Club of America
Title:
Blues Name/Mad Libs/Value
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02044A
Award:
2002 Design Gold Pencil
Agency:
Sagmeister / New York
Client:
Blue Q
Title:
Unavailable Perfume
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02017D
Award:
2002 Design Silver Pencil
Agency:
Jupiter Drawing Room, The / Cape Town
Client:
Foschini
Title:
Foschini Bags
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02018D
Award:
2002 Design Silver Pencil
Agency:
Reservoir / San Fransico
Client:
Reservoir
Title:
Artifacts
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02019D
Award:
2002 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo 3 Stack Tins
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02020D
Award:
2002 Advertising Silver Pencil
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Göteborgs Posten
Title:
Local Knowledge
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02019A
Award:
2002 Advertising Gold Pencil
Agency:
Black Rocket / San Francisco
Client:
Lucky Magazine
Title:
Cheryl & Me
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
02090A
Award:
2002 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
DETR
Title:
Kill Your Speed
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02054A
Award:
2002 Advertising Silver Pencil
Agency:
Dentsu / Tokyo
Client:
Japan Ad Council
Title:
Imagination/Whale
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02055A
Award:
2002 Advertising Bronze Pencil
Agency:
Ogilvy / London
Client:
COI/Child Protection
Title:
You Never Know
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02056A
Award:
2002 Interactive Silver Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
Hi Wire
Title:
Cranius Campaign
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
02056N
Award:
2002 Interactive Bronze Pencil
Agency:
thoughtbubble productions / New York
Client:
thoughtbubble productions
Title:
thoughtbubble Holiday Card
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
02057N
Award:
2002 Interactive Gold Pencil
Agency:
Paris France, Inc. / Portland
Client:
Allied Works Architecture
Title:
Allied Works Architecture website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02031N
Award:
2002 Interactive Silver Pencil
Agency:
Kinetic Interactive Pte Ltd / Singapore
Client:
Ad Planet
Title:
Belief Creates Possibilities
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02032N
Award:
2002 Interactive Silver Pencil
Agency:
a.k.a. Euro RSCG / San Francisco
Client:
Ensenda
Title:
Ensenda - Immediate Delivery Service
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02033N
Award:
2002 Interactive Bronze Pencil
Agency:
Kinetic Interactive Pte Ltd / Singapore
Client:
The Picture Farm
Title:
Welcome to The Farm
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02034N
Award:
2002 Interactive Bronze Pencil
Agency:
Paris France, Inc. / Portland
Client:
Fiori, Inc.
Title:
Fiori website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02035N
Award:
2002 Interactive Gold Pencil
Agency:
SCHOLZ & VOLKMER / Wiesbaden
Client:
Mercedes-Benz
Title:
The A Class. A Good Idea CD-Rom
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02025N
Award:
2002 Interactive Gold Pencil
Agency:
Archrival / Lincoln
Client:
nebraska book company
Title:
Got used interactive cd
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02026N
Award:
2002 Interactive Bronze Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
SONY MARKETING (JAPAN) INC.
Title:
Imagination & Realization
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02027N
Award:
2002 Interactive Silver Pencil
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
Digitango
Title:
digitango cd rom
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
02018N
Award:
2002 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Worm/Police/Speed Limit
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02036A
Award:
2002 Advertising Silver Pencil
Agency:
J. Walter Thompson / Barcelona
Client:
Coty Astor S.A.
Title:
Delicate/Exotic/Very Personal/Permanent/Waterproof
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02037A
