The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Stationery Agency: BBDO / Hong Kong Client: Film Factory Limited, The Category: Brand and Corporate Identity / Corporate Identity
El Zanjon Agency: Blok Design / Toronto Client: El Zanjon Category: Brand and Corporate Identity / Corporate Identity
Steam Films Agency: Blok Design / Toronto Client: Steam Films Category: Brand and Corporate Identity / Corporate Identity
Words Agency: PeñaBrand/Butler Shine & Stern / Sausalito Client: Catherine Bowen Category: Brand and Corporate Identity / Corporate Identity
Identity Agency: PeñaBrand/Butler Shine & Stern / Sausalito Client: PeñaBrand Category: Brand and Corporate Identity / Corporate Identity
Identity System Agency: Colle + McVoy / Minneapolis Client: Colle + McVoy Category: Brand and Corporate Identity / Corporate Identity
Wolf Corporate Identity Agency: Duffy Design / Minneapolis Client: Sub Zero Category: Brand and Corporate Identity / Corporate Identity
Stories Agency: Highwood Communications / Calgary Client: Highwood Communications Category: Brand and Corporate Identity / Corporate Identity
Yellowbox Agency: Kinetic Interactive / Singapore Client: Yellowbox Studios Category: Brand and Corporate Identity / Corporate Identity
Corporate ID Agency: Kohnke Hanneken / Milwaukee Client: Church in the City Category: Brand and Corporate Identity / Corporate Identity
brooklyn woods corporate identity system Agency: Powell / New York Client: Brooklyn Woods Category: Brand and Corporate Identity / Corporate Identity
Powell identity system Agency: Powell / New York Client: Powell Category: Brand and Corporate Identity / Corporate Identity
Recycled business card Agency: Rethink / Vancouver Client: Rethink Category: Brand and Corporate Identity / Corporate Identity
Letterhead Package Agency: Rick Johnson & Company / Albuquerque Client: Crusty Underwear Category: Brand and Corporate Identity / Corporate Identity
Kombucha Wonder Drink Corporate Identity Agency: Sandstrom Design / Portland Client: Kombucha Wonder Drink Category: Brand and Corporate Identity / Corporate Identity
Portland Advertising Federation Corporate Identity Agency: Sandstrom Design / Portland Client: Portland Advertising Federation Category: Brand and Corporate Identity / Corporate Identity
Surround Collaborative Architects Corporate Identity Agency: Sandstrom Design / Portland Client: Surround Collaborative Architects Category: Brand and Corporate Identity / Corporate Identity
GR8 Design Agency: TBWA Gavin Reddy / Houghton Client: GR8 Design Category: Brand and Corporate Identity / Corporate Identity
Icee Perfect, Snack Flip, Bathroom Key, Tow In Agency: Wieden+Kennedy / New York Client: ESPN - Summer X Games Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: FUSE, Inc. / St. Louis Client: Missouri Division of Tourism Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: deepend new york / new york Client: bluecashew Category: Self-Promotion / Self-Promotion - Web Sites
Agency: Doubleyou Remo / Madrid Client: Madpix Company Category: Self-Promotion / Self-Promotion - Web Sites
Hunt Adkins Website Agency: Hunt Adkins / Minneapolis Client: Hunt Adkins Category: Self-Promotion / Self-Promotion - Web Sites
Agency: Lead Dog Digital / New York Client: Lead Dog Digital Category: Self-Promotion / Self-Promotion - Web Sites
Agency: Merkley Newman Harty & Partners / New York Client: MNHi Category: Self-Promotion / Self-Promotion - Web Sites
web site Agency: Paris France, Inc. / Portland Client: Steve Bonini Photography Category: Self-Promotion / Self-Promotion - Web Sites
Agency: Pentagram Design, Inc. / San Francisco Client: Terry Heffernan Category: Self-Promotion / Self-Promotion - Web Sites
Agency: point2interactive.com / Detroit Client: point2interactive advertising Category: Self-Promotion / Self-Promotion - Web Sites
Product Recall - Please note this spot first aired nationwide on April Fools Day Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Faces Agency: DM9 DDB Publicidade / São Paulo Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Radio: Single
Hey White Fella Agency: M&C Saatchi / London Client: Kick Racism Out of Football Category: Public Service/Political / Public Service/Political Radio: Single
Tourists Agency: BBDO / New York Client: Citizens Against Terrorism Category: Public Service/Political / Public Service/Political Radio: Single
Desert Agency: Suburban / Larchmont Client: Companion Animal Placement Category: Public Service/Political / Public Service/Political Radio: Single
The Colonel Agency: Cole & Weber/Red Cell / Seattle Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Radio: Single
Death Penalty Agency: Saatchi & Saatchi / Milan Client: MTV Category: Public Service/Political / Public Service/Political Radio: Single
Cam Agency: ZiG / Toronto Client: Breast Cancer Society Category: Public Service/Political / Public Service/Political Radio: Single
Jay Leno Agency: OgilvyInteractive worldwide / Hong Kong Client: The Economist Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Star Trek: Armada II Email Campaign Agency: R/GA / New York Client: Activision Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Agency: Watkinsworldwide / Brooklyn Client: RCA - Commute Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Tingler Agency: Agency Eleven / Minneapolis Client: Gage Category: Direct Mail / Direct Mail: Single
Cote Mailer Agency: Agency Eleven / Minneapolis Client: UPM Category: Direct Mail / Direct Mail: Single
Feel the Love Direct Mail Campaign Agency: Alpern Lehman / Scottsdale Client: Breitfeld & Schliekert Category: Direct Mail / Direct Mail: Single
Rejection letters Agency: Bouvier Kelly / Greensboro Client: Ad Club of the Triad Category: Direct Mail / Direct Mail: Single
Giving Birth Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Microwave Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sunburn Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Wasp Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
The Bubble Agency: Butler Shine & Stern / Sausalito Client: Nuance Communications Category: Direct Mail / Direct Mail: Single
Promo Agency: PeñaBrand/Butler Shine & Stern / Sausalito Client: PeñaBrand Category: Direct Mail / Direct Mail: Single

2002 Design Merit Award

BBDO / Hong Kong

Film Factory Limited, The

Stationery

Brand and Corporate Identity / Corporate Identity

02069D

2002 Design Merit Award

Blok Design / Toronto

El Zanjon

El Zanjon

Brand and Corporate Identity / Corporate Identity

02070D

2002 Design Merit Award

Blok Design / Toronto

Steam Films

Steam Films

Brand and Corporate Identity / Corporate Identity

02071D

2002 Design Merit Award

PeñaBrand/Butler Shine & Stern / Sausalito

Catherine Bowen

Words

Brand and Corporate Identity / Corporate Identity

02072D

2002 Design Merit Award

PeñaBrand/Butler Shine & Stern / Sausalito

PeñaBrand

Identity

Brand and Corporate Identity / Corporate Identity

02073D

2002 Design Merit Award

Colle + McVoy / Minneapolis

Colle + McVoy

Identity System

Brand and Corporate Identity / Corporate Identity

02074D

2002 Design Merit Award

Duffy Design / Minneapolis

Sub Zero

Wolf Corporate Identity

Brand and Corporate Identity / Corporate Identity

02075D

2002 Design Merit Award

Highwood Communications / Calgary

Highwood Communications

Stories

Brand and Corporate Identity / Corporate Identity

02076D

2002 Design Merit Award

Kinetic Interactive / Singapore

Yellowbox Studios

Yellowbox

Brand and Corporate Identity / Corporate Identity

02077D

2002 Design Merit Award

Kohnke Hanneken / Milwaukee

Church in the City

Corporate ID

Brand and Corporate Identity / Corporate Identity

02078D

2002 Design Merit Award

Powell / New York

Brooklyn Woods

brooklyn woods corporate identity system

Brand and Corporate Identity / Corporate Identity

02079D

2002 Design Merit Award

Powell / New York

Powell

Powell identity system

Brand and Corporate Identity / Corporate Identity

02080D

2002 Design Merit Award

Rethink / Vancouver

Rethink

Recycled business card

Brand and Corporate Identity / Corporate Identity

02081D

2002 Design Merit Award

Rick Johnson & Company / Albuquerque

Crusty Underwear

Letterhead Package

Brand and Corporate Identity / Corporate Identity

02082D

2002 Design Merit Award

Sandstrom Design / Portland

Kombucha Wonder Drink

Kombucha Wonder Drink Corporate Identity

Brand and Corporate Identity / Corporate Identity

02083D

2002 Design Merit Award

Sandstrom Design / Portland

Portland Advertising Federation

Portland Advertising Federation Corporate Identity

Brand and Corporate Identity / Corporate Identity

02084D

2002 Design Merit Award

Sandstrom Design / Portland

Surround Collaborative Architects

Surround Collaborative Architects Corporate Identity

Brand and Corporate Identity / Corporate Identity

02085D

2002 Design Merit Award

TBWA Gavin Reddy / Houghton

GR8 Design

GR8 Design

Brand and Corporate Identity / Corporate Identity

02086D

2002 Advertising Merit Award

Wieden+Kennedy / New York

ESPN - Summer X Games

Icee Perfect, Snack Flip, Bathroom Key, Tow In

Exceptional Innovation in Marketing / Innovative Marketing: Single

02546A

2002 Interactive Merit Award

Cartoon Network / Atlanta

Cartoon Network

Promotional Advertising / Promotional Advertising - CD-ROM

02118N

2002 Interactive Merit Award

FUSE, Inc. / St. Louis

Missouri Division of Tourism

Promotional Advertising / Promotional Advertising - CD-ROM

02119N

2002 Interactive Merit Award

deepend new york / new york

bluecashew

Self-Promotion / Self-Promotion - Web Sites

02166N

2002 Interactive Merit Award

Doubleyou Remo / Madrid

Madpix Company

Self-Promotion / Self-Promotion - Web Sites

02167N

2002 Interactive Merit Award

Hunt Adkins / Minneapolis

Hunt Adkins

Hunt Adkins Website

Self-Promotion / Self-Promotion - Web Sites

02168N

2002 Interactive Merit Award

Lead Dog Digital / New York

Lead Dog Digital

Self-Promotion / Self-Promotion - Web Sites

02169N

2002 Interactive Merit Award

Merkley Newman Harty & Partners / New York

MNHi

Self-Promotion / Self-Promotion - Web Sites

02170N

2002 Interactive Merit Award

Paris France, Inc. / Portland

Steve Bonini Photography

web site

Self-Promotion / Self-Promotion - Web Sites

02171N

2002 Interactive Merit Award

Pentagram Design, Inc. / San Francisco

Terry Heffernan

Self-Promotion / Self-Promotion - Web Sites

02172N

2002 Interactive Merit Award

point2interactive.com / Detroit

point2interactive advertising

Self-Promotion / Self-Promotion - Web Sites

02173N

2002 Advertising Merit Award

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Product Recall - Please note this spot first aired nationwide on April Fools Day

Public Service/Political / Public Service/Political Radio: Single

02430A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

MASP São Paulo Museum of Art

Faces

Public Service/Political / Public Service/Political Radio: Single

02431A

2002 Advertising Merit Award

M&C Saatchi / London

Kick Racism Out of Football

Hey White Fella

Public Service/Political / Public Service/Political Radio: Single

02432A

2002 Advertising Merit Award

BBDO / New York

Citizens Against Terrorism

Tourists

Public Service/Political / Public Service/Political Radio: Single

02433A

2002 Advertising Merit Award

Suburban / Larchmont

Companion Animal Placement

Desert

Public Service/Political / Public Service/Political Radio: Single

02434A

2002 Advertising Merit Award

Cole & Weber/Red Cell / Seattle

American Civil Liberties Union

The Colonel

Public Service/Political / Public Service/Political Radio: Single

02435A

2002 Advertising Merit Award

Saatchi & Saatchi / Milan

MTV

Death Penalty

Public Service/Political / Public Service/Political Radio: Single

02436A

2002 Advertising Merit Award

ZiG / Toronto

Breast Cancer Society

Cam

Public Service/Political / Public Service/Political Radio: Single

02437A

2002 Interactive Merit Award

OgilvyInteractive worldwide / Hong Kong

The Economist

Jay Leno

Promotional Advertising / Promotional Advertising - Other Digital Advertising

02120N

2002 Interactive Merit Award

R/GA / New York

Activision

Star Trek: Armada II Email Campaign

Promotional Advertising / Promotional Advertising - Other Digital Advertising

02121N

2002 Interactive Merit Award

Watkinsworldwide / Brooklyn

RCA - Commute

Promotional Advertising / Promotional Advertising - Other Digital Advertising

02122N

2002 Design Merit Award

Agency Eleven / Minneapolis

Gage

Tingler

Direct Mail / Direct Mail: Single

02155D

2002 Design Merit Award

Agency Eleven / Minneapolis

UPM

Cote Mailer

Direct Mail / Direct Mail: Single

02156D

2002 Design Merit Award

Alpern Lehman / Scottsdale

Breitfeld & Schliekert

Feel the Love Direct Mail Campaign

Direct Mail / Direct Mail: Single

02157D

2002 Design Merit Award

Bouvier Kelly / Greensboro

Ad Club of the Triad

Rejection letters

Direct Mail / Direct Mail: Single

02158D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Giving Birth

Direct Mail / Direct Mail: Single

02159D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Microwave

Direct Mail / Direct Mail: Single

02160D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Sunburn

Direct Mail / Direct Mail: Single

02161D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Wasp

Direct Mail / Direct Mail: Single

02162D

2002 Design Merit Award

Butler Shine & Stern / Sausalito

Nuance Communications

The Bubble

Direct Mail / Direct Mail: Single

02163D

2002 Design Merit Award

PeñaBrand/Butler Shine & Stern / Sausalito

PeñaBrand

Promo

Direct Mail / Direct Mail: Single

02164D

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