The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin Agency: Brand Architecture International / New York Client: The Economist Category: Outdoor / Outdoor: Campaign
Morning Paper, Keeping An Eye, Hospital Bed Agency: Forsman & Bodenfors / Göthenburg Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign
Road Signs Agency: Forsman & Bodenfors / Göthenburg Client: Volvo of Sweden Category: Outdoor / Outdoor: Campaign
London/Paris/NewYork Agency: Leo Burnett / Oslo Client: SAS Category: Outdoor / Outdoor: Campaign
We're Watching Agency: Modernista! / Boston Client: MTV Category: Outdoor / Outdoor: Campaign
We're Watching 2 Agency: Modernista! / Boston Client: MTV Category: Outdoor / Outdoor: Campaign
Exit Agency: Publicis in the West / Seattle Client: Washington State Lottery Category: Outdoor / Outdoor: Campaign
Beach, Bar, Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Outdoor / Outdoor: Campaign
How Much Is This? Agency: TBWAChiatDay / Los Angeles Client: MOCA Category: Outdoor / Outdoor: Campaign
Agency: Abel & Baker / Stockholm Client: Cedderoth Category: Promotional Advertising / Promotional Advertising - Web Sites
microbus Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
radiovw.com Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Deepend Sydney / Redfern Client: Nokia Australia Category: Promotional Advertising / Promotional Advertising - Web Sites
Audi A4 Agency: DoubleYou / Barcelona Client: Audi Spain Category: Promotional Advertising / Promotional Advertising - Web Sites
Audi A4 Avant Agency: DoubleYou / Barcelona Client: Audi Spain Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: moonwalk sthml/St. Lukes Sweden / Stockholm Client: darling magazine Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Olson & Company / Minneapolis Client: Phillips Beverage Co Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Sudden Industries / New York Client: Universal Music Group Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Tarantula / New York Client: Bialystock & Bloom Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: thoughtbubble productions / New York Client: Warner Bros. Category: Promotional Advertising / Promotional Advertising - Web Sites
12 Songs Agency: Bozell / New York Client: Kevin Brady Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Oil Can Agency: Carmichael Lynch / Minneapolis Client: Potlatch Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
CSA Images Royalty Free CDs Agency: Charles S. Anderson Design / Minneapolis Client: CSA Images Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tea Tins Agency: Clarke Goward / Boston Client: Tealuxe Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Jonnie Walker Bottle Agency: Claydonheeleyjonesmason / London Client: UDV Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
VS Sassoon Colour Agency: Dew Gibbons / London Client: Procter & Gamble Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Reebok Fitness Water Agency: Karacters Design Group / Vancouver Client: CC Beverage Corp. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
My Half-Boat Agency: Periscope / Minneapolis Client: Buffalo Wild Wings Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Beefeater's Spire Gin Agency: Powell / New York Client: Allied Domecq POWELL WANTS TO PULL FROM BOOK! Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Kink Live IV CD Agency: Sandstrom Design / Portland Client: Kink fm102 Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Kombucha Wonder Drink Holiday Gift Box Agency: Sandstrom Design / Portland Client: Kombucha Wonder Drink Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tazo 20 count Cartons Agency: Sandstrom Design / Portland Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Montepulciano Agency: Schumacher Jersild Wessman & Enander / Stockholm Client: Asprit/Amfora Vinhuis Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Corporate Identity Agency: Schumacher Jersild Wessman & Enander / Stockholm Client: R.O.O.M. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Smoke Packaging Series Agency: Signal / Addison Client: Supre Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Corel Agency: Taxi / Toronto Client: Corel Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Special Brew 211 Agency: Turner Duckworth / San Francisco Client: McKenzie River Corp. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
IG Agency: AgênciaClick / São Paulo Client: IG Category: Banners / Banner - Campaign
Agency: hillmancurtis, inc. / New York Client: Ultimate TV from Microsoft Category: Banners / Banner - Campaign
Agency: Modem Media / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
Agency: Modem Media / San Francisco Client: Intel Category: Banners / Banner - Campaign
Renault Agency: OgilvyInteractive / São Paulo Client: Renault Category: Banners / Banner - Campaign
Generic Agency: OgilvyInteractive Singapore / Singapore Client: Love Singapore Group of Churches Category: Banners / Banner - Campaign
Agency: Tribal DDB Worldwide / London Client: The Guardian Category: Banners / Banner - Campaign
Product Recall - Please note this spot first aired nationwide on April Fools Day Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Faces Agency: DM9 DDB Publicidade / São Paulo Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Radio: Single
Hey White Fella Agency: M&C Saatchi / London Client: Kick Racism Out of Football Category: Public Service/Political / Public Service/Political Radio: Single
Tourists Agency: BBDO / New York Client: Citizens Against Terrorism Category: Public Service/Political / Public Service/Political Radio: Single
Desert Agency: Suburban / Larchmont Client: Companion Animal Placement Category: Public Service/Political / Public Service/Political Radio: Single
The Colonel Agency: Cole & Weber/Red Cell / Seattle Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Radio: Single

2002 Advertising Merit Award

Brand Architecture International / New York

The Economist

Depth Gauge, Polygraph, Bell Curve, Litmus Paper, Section of Skin

Outdoor / Outdoor: Campaign

02282A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Göteborgs Posten

Morning Paper, Keeping An Eye, Hospital Bed

Outdoor / Outdoor: Campaign

02283A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Volvo of Sweden

Road Signs

Outdoor / Outdoor: Campaign

02284A

2002 Advertising Merit Award

Leo Burnett / Oslo

SAS

London/Paris/NewYork

Outdoor / Outdoor: Campaign

02285A

2002 Advertising Merit Award

Modernista! / Boston

MTV

We're Watching

Outdoor / Outdoor: Campaign

02286A

2002 Advertising Merit Award

Modernista! / Boston

MTV

We're Watching 2

Outdoor / Outdoor: Campaign

02287A

2002 Advertising Merit Award

Publicis in the West / Seattle

Washington State Lottery

Exit

Outdoor / Outdoor: Campaign

02288A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Beach, Bar, Pool

Outdoor / Outdoor: Campaign

02289A

2002 Advertising Merit Award

TBWAChiatDay / Los Angeles

MOCA

How Much Is This?

Outdoor / Outdoor: Campaign

02290A

2002 Interactive Merit Award

Abel & Baker / Stockholm

Cedderoth

Promotional Advertising / Promotional Advertising - Web Sites

02107N

2002 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

microbus

Promotional Advertising / Promotional Advertising - Web Sites

02108N

2002 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen of America

radiovw.com

Promotional Advertising / Promotional Advertising - Web Sites

02109N

2002 Interactive Merit Award

Deepend Sydney / Redfern

Nokia Australia

Promotional Advertising / Promotional Advertising - Web Sites

02110N

2002 Interactive Merit Award

DoubleYou / Barcelona

Audi Spain

Audi A4

Promotional Advertising / Promotional Advertising - Web Sites

02111N

2002 Interactive Merit Award

DoubleYou / Barcelona

Audi Spain

Audi A4 Avant

Promotional Advertising / Promotional Advertising - Web Sites

02112N

2002 Interactive Merit Award

moonwalk sthml/St. Lukes Sweden / Stockholm

darling magazine

Promotional Advertising / Promotional Advertising - Web Sites

02113N

2002 Interactive Merit Award

Olson & Company / Minneapolis

Phillips Beverage Co

Promotional Advertising / Promotional Advertising - Web Sites

02114N

2002 Interactive Merit Award

Sudden Industries / New York

Universal Music Group

Promotional Advertising / Promotional Advertising - Web Sites

02115N

2002 Interactive Merit Award

Tarantula / New York

Bialystock & Bloom

Promotional Advertising / Promotional Advertising - Web Sites

02116N

2002 Interactive Merit Award

thoughtbubble productions / New York

Warner Bros.

Promotional Advertising / Promotional Advertising - Web Sites

02117N

2002 Design Merit Award

Bozell / New York

Kevin Brady

12 Songs

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02137D

2002 Design Merit Award

Carmichael Lynch / Minneapolis

Potlatch

Oil Can

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02138D

2002 Design Merit Award

Charles S. Anderson Design / Minneapolis

CSA Images

CSA Images Royalty Free CDs

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02139D

2002 Design Merit Award

Clarke Goward / Boston

Tealuxe

Tea Tins

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02140D

2002 Design Merit Award

Claydonheeleyjonesmason / London

UDV

Jonnie Walker Bottle

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02141D

2002 Design Merit Award

Dew Gibbons / London

Procter & Gamble

VS Sassoon Colour

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02142D

2002 Design Merit Award

Karacters Design Group / Vancouver

CC Beverage Corp.

Reebok Fitness Water

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02143D

2002 Design Merit Award

Periscope / Minneapolis

Buffalo Wild Wings

My Half-Boat

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02144D

2002 Design Merit Award

Powell / New York

Allied Domecq POWELL WANTS TO PULL FROM BOOK!

Beefeater's Spire Gin

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02145D

2002 Design Merit Award

Sandstrom Design / Portland

Kink fm102

Kink Live IV CD

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02146D

2002 Design Merit Award

Sandstrom Design / Portland

Kombucha Wonder Drink

Kombucha Wonder Drink Holiday Gift Box

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02147D

2002 Design Merit Award

Sandstrom Design / Portland

Tazo

Tazo 20 count Cartons

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02148D

2002 Design Merit Award

Schumacher Jersild Wessman & Enander / Stockholm

Asprit/Amfora Vinhuis

Montepulciano

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02149D

2002 Design Merit Award

Schumacher Jersild Wessman & Enander / Stockholm

R.O.O.M.

Corporate Identity

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02150D

2002 Design Merit Award

Signal / Addison

Supre

Smoke Packaging Series

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02151D

2002 Design Merit Award

Taxi / Toronto

Corel

Corel

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02152D

2002 Design Merit Award

Turner Duckworth / San Francisco

McKenzie River Corp.

Special Brew 211

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02153D

2002 Interactive Merit Award

AgênciaClick / São Paulo

IG

IG

Banners / Banner - Campaign

02086N

2002 Interactive Merit Award

hillmancurtis, inc. / New York

Ultimate TV from Microsoft

Banners / Banner - Campaign

02087N

2002 Interactive Merit Award

Modem Media / San Francisco

Hewlett-Packard

Banners / Banner - Campaign

02088N

2002 Interactive Merit Award

Modem Media / San Francisco

Intel

Banners / Banner - Campaign

02089N

2002 Interactive Merit Award

OgilvyInteractive / São Paulo

Renault

Renault

Banners / Banner - Campaign

02090N

2002 Interactive Merit Award

OgilvyInteractive Singapore / Singapore

Love Singapore Group of Churches

Generic

Banners / Banner - Campaign

02091N

2002 Interactive Merit Award

Tribal DDB Worldwide / London

The Guardian

Banners / Banner - Campaign

02092N

2002 Advertising Merit Award

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Product Recall - Please note this spot first aired nationwide on April Fools Day

Public Service/Political / Public Service/Political Radio: Single

02430A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

MASP São Paulo Museum of Art

Faces

Public Service/Political / Public Service/Political Radio: Single

02431A

2002 Advertising Merit Award

M&C Saatchi / London

Kick Racism Out of Football

Hey White Fella

Public Service/Political / Public Service/Political Radio: Single

02432A

2002 Advertising Merit Award

BBDO / New York

Citizens Against Terrorism

Tourists

Public Service/Political / Public Service/Political Radio: Single

02433A

2002 Advertising Merit Award

Suburban / Larchmont

Companion Animal Placement

Desert

Public Service/Political / Public Service/Political Radio: Single

02434A

2002 Advertising Merit Award

Cole & Weber/Red Cell / Seattle

American Civil Liberties Union

The Colonel

Public Service/Political / Public Service/Political Radio: Single

02435A

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