The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Rome Street Football - SPQR Agency: Wieden + Kennedy / Amsterdam Client: Nike Italy Category: Direct Mail / Direct Mail: Single
Call for Entries Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sixty Weeks Agency: VCU Adcenter / Richmond Client: VCU Adcenter Category: Direct Mail / Direct Mail: Single
Unavailable Perfume Agency: Sagmeister / New York Client: Blue Q Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Foschini Bags Agency: Jupiter Drawing Room, The / Cape Town Client: Foschini Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Artifacts Agency: Reservoir / San Fransico Client: Reservoir Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tazo 3 Stack Tins Agency: Sandstrom Design / Portland Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
In remembrance of the NANJING Massacre Agency: JST Design Consultants / Beijing Client: Nanjing Massacre Memorial Category: Package Design / Product Packaging: Campaign
What's Your Anti-Drug? Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Office of National Drug Control Policy Category: Package Design / Product Packaging: Campaign
Be the One Agency: Cramer-Krasselt / Milwaukee Client: Milwaukee Urban League Category: Package Design / Product Packaging: Campaign
Made You Look Agency: Sagmeister / New York Client: Booth Clibborn Category: Publication Design / Book Jacket Design
Brotherhood book Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Brotherhood Category: Publication Design / Book Jacket Design
Steve Sandoz Memorial Book Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Publication Design / Book Jacket Design
American Photography 17 Agency: 344 Design LLC / Pasadena Client: Amilus, Inc. Category: Publication Design / Book Jacket Design
Office Agency: Schumacher Jersild Wessman & Enander / Stockholm Client: Journal Category: Publication Design / Book Jacket Design
Issue 1 Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Issue 2 Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Archipelago Pennies Poster Campaign Agency: Duffy Design / Minneapolis Client: Archipelago Category: Package Design / Commercial Product Packaging
Hatch Adult Swim Posters Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Package Design / Commercial Product Packaging
Skinny Latte+ Agency: Leo Burnett / Singapore Client: Ya Kum Coffee Stall Category: Package Design / Commercial Product Packaging
RSVP All-in-One Stationery Agency: King James RSVP / Cape Town Client: King James RSVP Category: Brand and Corporate Identity / Corporate Identity
Kidsware Agency: Grey Worldwide / Mumbai Client: Premsons Bazaar Category: Brand and Corporate Identity / Corporate Identity
Food Chain Films Corporate Identity Agency: Sandstrom Design / Portland Client: Food Chain Films Category: Brand and Corporate Identity / Corporate Identity
Sampoerna Annual Report 2000 Agency: Epigram / Singapore Client: Sampoerna Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report Agency: Cahan & Associates / San Francisco Client: Linear Technology Category: Brand and Corporate Identity Design / Annual Report
Maxygen 2000 Annual Report Agency: Cahan & Associates / San Francisco Client: Maxygen Category: Brand and Corporate Identity Design / Annual Report
Identifying Courage Agency: Slaughter Hanson / Birmingham Client: Alabama Vets Category: Brand and Corporate Identity / Booklet/Brochure
White Book Agency: Happy Forsman & Bodenfors / Göthenburg Client: White Arkitekter Category: Brand and Corporate Identity / Booklet/Brochure
MAAS Product-Folder 2001 Agency: HEBE. Werbung & Design / Leonberg Client: MAAS Goldsmith Category: Brand and Corporate Identity / Booklet/Brochure
The Ego Book Agency: Ogilvy & Mather / Frankfurt Client: Eckes Chantre Cognac Category: Brand and Corporate Identity / Booklet/Brochure
Mind Cellars Agency: Wildstudio Design / Porte Alegre Client: 3rd Mercosur Visual Arts Biennial Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Tingler Agency: Agency Eleven / Minneapolis Client: Gage Category: Direct Mail / Direct Mail: Single
Cote Mailer Agency: Agency Eleven / Minneapolis Client: UPM Category: Direct Mail / Direct Mail: Single
Feel the Love Direct Mail Campaign Agency: Alpern Lehman / Scottsdale Client: Breitfeld & Schliekert Category: Direct Mail / Direct Mail: Single
Rejection letters Agency: Bouvier Kelly / Greensboro Client: Ad Club of the Triad Category: Direct Mail / Direct Mail: Single
Giving Birth Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Microwave Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sunburn Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Wasp Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
The Bubble Agency: Butler Shine & Stern / Sausalito Client: Nuance Communications Category: Direct Mail / Direct Mail: Single
Promo Agency: PeñaBrand/Butler Shine & Stern / Sausalito Client: PeñaBrand Category: Direct Mail / Direct Mail: Single
CN 2002 Calendar Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Direct Mail / Direct Mail: Single
Off Site In Chinatown Agency: Core 77 / New York Client: Off Site Category: Direct Mail / Direct Mail: Single
Truth Book Agency: Crispin Porter & Bogusky / Miami Client: Florida Department of Health Category: Direct Mail / Direct Mail: Single
Book of Motoring Agency: Crispin Porter & Bogusky / Miami Client: MINI Category: Direct Mail / Direct Mail: Single
Archipelago Pennies Direct Mail Piece Agency: Duffy Design / Minneapolis Client: Archipelago Category: Direct Mail / Direct Mail: Single
Archipelago Racing Direct Mail Piece Agency: Duffy Design / Minneapolis Client: Archipelago Category: Direct Mail / Direct Mail: Single
Ad-O-Matic Agency: Eisner Underground / Baltimore Client: Advertising Association of Baltimore Category: Direct Mail / Direct Mail: Single
F & M Boxes Agency: Eisner Communications / Baltimore Client: Farmers & Mechanics Bank Category: Direct Mail / Direct Mail: Single
Exercise Mat Agency: Foote Cone & Belding / Seattle Client: Precor Category: Direct Mail / Direct Mail: Single

2002 Design Gold Pencil

Wieden + Kennedy / Amsterdam

Nike Italy

Rome Street Football - SPQR

Direct Mail / Direct Mail: Single

02029D

2002 Design Silver Pencil

Bozell / New York

Art Director's Club

Call for Entries

Direct Mail / Direct Mail: Single

02030D

2002 Design Bronze Pencil

VCU Adcenter / Richmond

VCU Adcenter

Sixty Weeks

Direct Mail / Direct Mail: Single

02031D

2002 Design Gold Pencil

Sagmeister / New York

Blue Q

Unavailable Perfume

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02017D

2002 Design Silver Pencil

Jupiter Drawing Room, The / Cape Town

Foschini

Foschini Bags

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02018D

2002 Design Silver Pencil

Reservoir / San Fransico

Reservoir

Artifacts

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02019D

2002 Design Bronze Pencil

Sandstrom Design / Portland

Tazo

Tazo 3 Stack Tins

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02020D

2002 Design Gold Pencil

JST Design Consultants / Beijing

Nanjing Massacre Memorial

In remembrance of the NANJING Massacre

Package Design / Product Packaging: Campaign

02014D

2002 Design Silver Pencil

Ogilvy & Mather/Brand Integration Group / New York

Office of National Drug Control Policy

What's Your Anti-Drug?

Package Design / Product Packaging: Campaign

02015D

2002 Design Bronze Pencil

Cramer-Krasselt / Milwaukee

Milwaukee Urban League

Be the One

Package Design / Product Packaging: Campaign

02016D

2002 Design Gold Pencil

Sagmeister / New York

Booth Clibborn

Made You Look

Publication Design / Book Jacket Design

02022D

2002 Design Silver Pencil

Ogilvy & Mather/Brand Integration Group / New York

Brotherhood

Brotherhood book

Publication Design / Book Jacket Design

02023D

2002 Design Silver Pencil

Sandstrom Design / Portland

Sandstrom Design

Steve Sandoz Memorial Book

Publication Design / Book Jacket Design

02024D

2002 Design Bronze Pencil

344 Design LLC / Pasadena

Amilus, Inc.

American Photography 17

Publication Design / Book Jacket Design

02025D

2002 Design Bronze Pencil

Schumacher Jersild Wessman & Enander / Stockholm

Journal

Office

Publication Design / Book Jacket Design

02026D

2002 Design Bronze Pencil

Ogilvy & Mather/Brand Integration Group / New York

Ogilvy & Mather

Issue 1

Publication Design / Trade Magazine Full Issue

02027D

2002 Design Bronze Pencil

Ogilvy & Mather/Brand Integration Group / New York

Ogilvy & Mather

Issue 2

Publication Design / Trade Magazine Full Issue

02028D

2002 Design Gold Pencil

Duffy Design / Minneapolis

Archipelago

Archipelago Pennies Poster Campaign

Package Design / Commercial Product Packaging

02011D

2002 Design Silver Pencil

Cartoon Network / Atlanta

Cartoon Network

Hatch Adult Swim Posters

Package Design / Commercial Product Packaging

02012D

2002 Design Bronze Pencil

Leo Burnett / Singapore

Ya Kum Coffee Stall

Skinny Latte+

Package Design / Commercial Product Packaging

02013D

2002 Design Gold Pencil

King James RSVP / Cape Town

King James RSVP

RSVP All-in-One Stationery

Brand and Corporate Identity / Corporate Identity

02008D

2002 Design Silver Pencil

Grey Worldwide / Mumbai

Premsons Bazaar

Kidsware

Brand and Corporate Identity / Corporate Identity

02009D

2002 Design Bronze Pencil

Sandstrom Design / Portland

Food Chain Films

Food Chain Films Corporate Identity

Brand and Corporate Identity / Corporate Identity

02010D

2002 Design Silver Pencil

Epigram / Singapore

Sampoerna

Sampoerna Annual Report 2000

Brand and Corporate Identity Design / Annual Report

02001D

2002 Design Silver Pencil

Cahan & Associates / San Francisco

Linear Technology

2000 Annual Report

Brand and Corporate Identity Design / Annual Report

02002D

2002 Design Gold Pencil

Cahan & Associates / San Francisco

Maxygen

Maxygen 2000 Annual Report

Brand and Corporate Identity Design / Annual Report

02003D

2002 Design Gold Pencil

Slaughter Hanson / Birmingham

Alabama Vets

Identifying Courage

Brand and Corporate Identity / Booklet/Brochure

02004D

2002 Design Gold Pencil

Happy Forsman & Bodenfors / Göthenburg

White Arkitekter

White Book

Brand and Corporate Identity / Booklet/Brochure

02005D

2002 Design Silver Pencil

HEBE. Werbung & Design / Leonberg

MAAS Goldsmith

MAAS Product-Folder 2001

Brand and Corporate Identity / Booklet/Brochure

02006D

2002 Design Bronze Pencil

Ogilvy & Mather / Frankfurt

Eckes Chantre Cognac

The Ego Book

Brand and Corporate Identity / Booklet/Brochure

02007D

2002 Design Bronze Pencil

Wildstudio Design / Porte Alegre

3rd Mercosur Visual Arts Biennial

Mind Cellars

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

02021D

2002 Design Merit Award

Agency Eleven / Minneapolis

Gage

Tingler

Direct Mail / Direct Mail: Single

02155D

2002 Design Merit Award

Agency Eleven / Minneapolis

UPM

Cote Mailer

Direct Mail / Direct Mail: Single

02156D

2002 Design Merit Award

Alpern Lehman / Scottsdale

Breitfeld & Schliekert

Feel the Love Direct Mail Campaign

Direct Mail / Direct Mail: Single

02157D

2002 Design Merit Award

Bouvier Kelly / Greensboro

Ad Club of the Triad

Rejection letters

Direct Mail / Direct Mail: Single

02158D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Giving Birth

Direct Mail / Direct Mail: Single

02159D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Microwave

Direct Mail / Direct Mail: Single

02160D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Sunburn

Direct Mail / Direct Mail: Single

02161D

2002 Design Merit Award

Bozell / New York

Art Director's Club

Wasp

Direct Mail / Direct Mail: Single

02162D

2002 Design Merit Award

Butler Shine & Stern / Sausalito

Nuance Communications

The Bubble

Direct Mail / Direct Mail: Single

02163D

2002 Design Merit Award

PeñaBrand/Butler Shine & Stern / Sausalito

PeñaBrand

Promo

Direct Mail / Direct Mail: Single

02164D

2002 Design Merit Award

Cartoon Network / Atlanta

Cartoon Network

CN 2002 Calendar

Direct Mail / Direct Mail: Single

02165D

2002 Design Merit Award

Core 77 / New York

Off Site

Off Site In Chinatown

Direct Mail / Direct Mail: Single

02166D

2002 Design Merit Award

Crispin Porter & Bogusky / Miami

Florida Department of Health

Truth Book

Direct Mail / Direct Mail: Single

02167D

2002 Design Merit Award

Crispin Porter & Bogusky / Miami

MINI

Book of Motoring

Direct Mail / Direct Mail: Single

02168D

2002 Design Merit Award

Duffy Design / Minneapolis

Archipelago

Archipelago Pennies Direct Mail Piece

Direct Mail / Direct Mail: Single

02169D

2002 Design Merit Award

Duffy Design / Minneapolis

Archipelago

Archipelago Racing Direct Mail Piece

Direct Mail / Direct Mail: Single

02170D

2002 Design Merit Award

Eisner Underground / Baltimore

Advertising Association of Baltimore

Ad-O-Matic

Direct Mail / Direct Mail: Single

02171D

2002 Design Merit Award

Eisner Communications / Baltimore

Farmers & Mechanics Bank

F & M Boxes

Direct Mail / Direct Mail: Single

02172D

2002 Design Merit Award

Foote Cone & Belding / Seattle

Precor

Exercise Mat

Direct Mail / Direct Mail: Single

02173D

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