The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
In remembrance of the NANJING Massacre
Agency: JST Design Consultants / Beijing
Client: Nanjing Massacre Memorial Category: Package Design / Product Packaging: Campaign
What's Your Anti-Drug?
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Office of National Drug Control Policy Category: Package Design / Product Packaging: Campaign
Be the One
Agency: Cramer-Krasselt / Milwaukee
Client: Milwaukee Urban League Category: Package Design / Product Packaging: Campaign
Archipelago Pennies Poster Campaign
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Package Design / Commercial Product Packaging
Hatch Adult Swim Posters
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Package Design / Commercial Product Packaging
Skinny Latte+
Agency: Leo Burnett / Singapore
Client: Ya Kum Coffee Stall Category: Package Design / Commercial Product Packaging
Mind Cellars
Agency: Wildstudio Design / Porte Alegre
Client: 3rd Mercosur Visual Arts Biennial Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
RSVP All-in-One Stationery
Agency: King James RSVP / Cape Town
Client: King James RSVP Category: Brand and Corporate Identity / Corporate Identity
Kidsware
Agency: Grey Worldwide / Mumbai
Client: Premsons Bazaar Category: Brand and Corporate Identity / Corporate Identity
Food Chain Films Corporate Identity
Agency: Sandstrom Design / Portland
Client: Food Chain Films Category: Brand and Corporate Identity / Corporate Identity
Issue 1
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Issue 2
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Rome Street Football - SPQR
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Italy Category: Direct Mail / Direct Mail: Single
Call for Entries
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sixty Weeks
Agency: VCU Adcenter / Richmond
Client: VCU Adcenter Category: Direct Mail / Direct Mail: Single
Unavailable Perfume
Agency: Sagmeister / New York
Client: Blue Q Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Foschini Bags
Agency: Jupiter Drawing Room, The / Cape Town
Client: Foschini Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Artifacts
Agency: Reservoir / San Fransico
Client: Reservoir Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tazo 3 Stack Tins
Agency: Sandstrom Design / Portland
Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Made You Look
Agency: Sagmeister / New York
Client: Booth Clibborn Category: Publication Design / Book Jacket Design
Brotherhood book
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Brotherhood Category: Publication Design / Book Jacket Design
Steve Sandoz Memorial Book
Agency: Sandstrom Design / Portland
Client: Sandstrom Design Category: Publication Design / Book Jacket Design
American Photography 17
Agency: 344 Design LLC / Pasadena
Client: Amilus, Inc. Category: Publication Design / Book Jacket Design
Office
Agency: Schumacher Jersild Wessman & Enander / Stockholm
Client: Journal Category: Publication Design / Book Jacket Design
Sampoerna Annual Report 2000
Agency: Epigram / Singapore
Client: Sampoerna Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Linear Technology Category: Brand and Corporate Identity Design / Annual Report
Maxygen 2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Maxygen Category: Brand and Corporate Identity Design / Annual Report
Identifying Courage
Agency: Slaughter Hanson / Birmingham
Client: Alabama Vets Category: Brand and Corporate Identity / Booklet/Brochure
White Book
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: White Arkitekter Category: Brand and Corporate Identity / Booklet/Brochure
MAAS Product-Folder 2001
Agency: HEBE. Werbung & Design / Leonberg
Client: MAAS Goldsmith Category: Brand and Corporate Identity / Booklet/Brochure
The Ego Book
Agency: Ogilvy & Mather / Frankfurt
Client: Eckes Chantre Cognac Category: Brand and Corporate Identity / Booklet/Brochure
Homestead Poster Campaign
Agency: Archrival / Lincoln
Client: Homestead of America Category: Package Design / Product Packaging: Campaign
Beacon +
Agency: Beacon Communications / Tokyo
Client: Beacon Communications Category: Package Design / Product Packaging: Campaign
Jars of Clay
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Amnesty International Category: Package Design / Product Packaging: Campaign
Sorry for the Confusion
Agency: Duffy Design / Minneapolis
Client: Art and Architecture Category: Package Design / Product Packaging: Campaign
Coastal Cleanup Day Poster Series
Agency: Eleven / San Francisco
Client: California Coastal Commission Category: Package Design / Product Packaging: Campaign
Block Party
Agency: Goodby Silverstein & Partners / San Francisco
Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Crissy Field Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Egret
Agency: Goodby Silverstein & Partners / San Francisco
Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Flying Circus
Agency: Goodby Silverstein & Partners / San Francisco
Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Kite
Agency: Goodby Silverstein & Partners / San Francisco
Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Red Cross Poster
Agency: Graham Clifford Design / New York
Client: Residents of New York City Category: Package Design / Product Packaging: Campaign
9/11 Poster
Agency: Griffith Phillips Creative / Dallas
Client: Salvation Army of Texas Category: Package Design / Product Packaging: Campaign
See the city
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Arkitektur Museet Category: Package Design / Product Packaging: Campaign
The eye
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Arkitektur Museet Category: Package Design / Product Packaging: Campaign
Bjorn Dahlstrom
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Rohsska Museet Category: Package Design / Product Packaging: Campaign
Watercloset workshop: sit beautiful!
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Rohsska Museet Category: Package Design / Product Packaging: Campaign
TV/Flowerpot/Fishtank
Agency: Kinetic Interactive / Singapore
Client: Residents' Committee Category: Package Design / Product Packaging: Campaign
Camo
Agency: Kinetic Interactive / Singapore
Client: Singapore Cancer Society Category: Package Design / Product Packaging: Campaign
Shirt/Blouse/Sweater
Agency: Kinetic Interactive / Singapore
Client: Singapore Petroleum Limited Category: Package Design / Product Packaging: Campaign
Award:
2002 Design Gold Pencil
Agency:
JST Design Consultants / Beijing
Client:
Nanjing Massacre Memorial
Title:
In remembrance of the NANJING Massacre
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02014D
Award:
2002 Design Silver Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Office of National Drug Control Policy
Title:
What's Your Anti-Drug?
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02015D
Award:
2002 Design Bronze Pencil
Agency:
Cramer-Krasselt / Milwaukee
Client:
Milwaukee Urban League
Title:
Be the One
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02016D
Award:
2002 Design Gold Pencil
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Pennies Poster Campaign
Category:
Package Design / Commercial Product Packaging
Annual ID:
02011D
Award:
2002 Design Silver Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Hatch Adult Swim Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02012D
Award:
2002 Design Bronze Pencil
Agency:
Leo Burnett / Singapore
Client:
Ya Kum Coffee Stall
Title:
Skinny Latte+
Category:
Package Design / Commercial Product Packaging
Annual ID:
02013D
Award:
2002 Design Bronze Pencil
Agency:
Wildstudio Design / Porte Alegre
Client:
3rd Mercosur Visual Arts Biennial
Title:
Mind Cellars
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
02021D
Award:
2002 Design Gold Pencil
Agency:
King James RSVP / Cape Town
Client:
King James RSVP
Title:
RSVP All-in-One Stationery
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02008D
Award:
2002 Design Silver Pencil
Agency:
Grey Worldwide / Mumbai
Client:
Premsons Bazaar
Title:
Kidsware
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02009D
Award:
2002 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Food Chain Films
Title:
Food Chain Films Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02010D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Ogilvy & Mather
Title:
Issue 1
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
02027D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Ogilvy & Mather
Title:
Issue 2
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
02028D
Award:
2002 Design Gold Pencil
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike Italy
Title:
Rome Street Football - SPQR
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02029D
Award:
2002 Design Silver Pencil
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Call for Entries
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02030D
Award:
2002 Design Bronze Pencil
Agency:
VCU Adcenter / Richmond
Client:
VCU Adcenter
Title:
Sixty Weeks
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02031D
Award:
2002 Design Gold Pencil
Agency:
Sagmeister / New York
Client:
Blue Q
Title:
Unavailable Perfume
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02017D
Award:
2002 Design Silver Pencil
Agency:
Jupiter Drawing Room, The / Cape Town
Client:
Foschini
Title:
Foschini Bags
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02018D
Award:
2002 Design Silver Pencil
Agency:
Reservoir / San Fransico
Client:
Reservoir
Title:
Artifacts
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02019D
Award:
2002 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo 3 Stack Tins
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02020D
Award:
2002 Design Gold Pencil
Agency:
Sagmeister / New York
Client:
Booth Clibborn
Title:
Made You Look
Category:
Publication Design / Book Jacket Design
Annual ID:
02022D
Award:
2002 Design Silver Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Brotherhood
Title:
Brotherhood book
Category:
Publication Design / Book Jacket Design
Annual ID:
02023D
Award:
2002 Design Silver Pencil
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Steve Sandoz Memorial Book
Category:
Publication Design / Book Jacket Design
Annual ID:
02024D
Award:
2002 Design Bronze Pencil
Agency:
344 Design LLC / Pasadena
Client:
Amilus, Inc.
Title:
American Photography 17
Category:
Publication Design / Book Jacket Design
Annual ID:
02025D
Award:
2002 Design Bronze Pencil
Agency:
Schumacher Jersild Wessman & Enander / Stockholm
Client:
Journal
Title:
Office
Category:
Publication Design / Book Jacket Design
Annual ID:
02026D
Award:
2002 Design Silver Pencil
Agency:
Epigram / Singapore
Client:
Sampoerna
Title:
Sampoerna Annual Report 2000
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02001D
Award:
2002 Design Silver Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Linear Technology
Title:
2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02002D
Award:
2002 Design Gold Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Maxygen
Title:
Maxygen 2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02003D
Award:
2002 Design Gold Pencil
Agency:
Slaughter Hanson / Birmingham
Client:
Alabama Vets
Title:
Identifying Courage
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02004D
Award:
2002 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
White Arkitekter
Title:
White Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02005D
Award:
2002 Design Silver Pencil
Agency:
HEBE. Werbung & Design / Leonberg
Client:
MAAS Goldsmith
Title:
MAAS Product-Folder 2001
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02006D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Eckes Chantre Cognac
Title:
The Ego Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02007D
Award:
2002 Design Merit Award
Agency:
Archrival / Lincoln
Client:
Homestead of America
Title:
Homestead Poster Campaign
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02110D
Award:
2002 Design Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Beacon Communications
Title:
Beacon +
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02111D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
Amnesty International
Title:
Jars of Clay
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02112D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Art and Architecture
Title:
Sorry for the Confusion
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02113D
Award:
2002 Design Merit Award
Agency:
Eleven / San Francisco
Client:
California Coastal Commission
Title:
Coastal Cleanup Day Poster Series
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02114D
Award:
2002 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Golden Gate National Parks
Title:
Block Party
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02115D
Award:
2002 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Golden Gate National Parks
Title:
Crissy Field Campaign
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02116D
Award:
2002 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Golden Gate National Parks
Title:
Egret
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02117D
Award:
2002 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Golden Gate National Parks
Title:
Flying Circus
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02118D
Award:
2002 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Golden Gate National Parks
Title:
Kite
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02119D
Award:
2002 Design Merit Award
Agency:
Graham Clifford Design / New York
Client:
Residents of New York City
Title:
Red Cross Poster
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02120D
Award:
2002 Design Merit Award
Agency:
Griffith Phillips Creative / Dallas
Client:
Salvation Army of Texas
Title:
9/11 Poster
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02121D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Arkitektur Museet
Title:
See the city
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02122D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Arkitektur Museet
Title:
The eye
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02123D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Rohsska Museet
Title:
Bjorn Dahlstrom
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02124D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Rohsska Museet
Title:
Watercloset workshop: sit beautiful!
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02125D
Award:
2002 Design Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Residents' Committee
Title:
TV/Flowerpot/Fishtank
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02126D
Award:
2002 Design Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Singapore Cancer Society
Title:
Camo
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02127D
Award:
2002 Design Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Singapore Petroleum Limited
Title:
Shirt/Blouse/Sweater
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02128D
