The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Subground
Agency: Aimaq Rapp Stolle / Berlin
Client: Nike International Category: Package Design / Commercial Product Packaging
Snowflake
Agency: Batey / Singapore
Client: Singapore Airlines Category: Package Design / Commercial Product Packaging
Radio VW Posters
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Package Design / Commercial Product Packaging
Radiovw - Turntable
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Package Design / Commercial Product Packaging
Alice in Wonderland
Agency: Carmichael Lynch / Minneapolis
Client: Children's Theater Category: Package Design / Commercial Product Packaging
Mensa recruitment - prodigy
Agency: Gosh Advertising / Singapore
Client: Mensa Singapore Category: Package Design / Commercial Product Packaging
Mensa Recruitment - Prodigy (Dots)
Agency: Gosh Advertising / Singapore
Client: Mensa Singapore Category: Package Design / Commercial Product Packaging
Free Mullets, Fried Food Diet, Mardi Gras, Thighs, Thousands
Agency: Hill Holliday / New York
Client: Popeyes Category: Package Design / Commercial Product Packaging
Motor Psycho
Agency: Iridium Design / Ottawa
Client: Ottawa Knights Category: Package Design / Commercial Product Packaging
Globechair
Agency: Kinetic Interactive / Singapore
Client: Lorgan's The Retro Store Category: Package Design / Commercial Product Packaging
An open letter to the string quartet of the Titanic.
Agency: Lindsay Stone & Briggs / Madison
Client: Bach Dancing & Dynamite Society Category: Package Design / Commercial Product Packaging
On banging your head in 3/4 time.
Agency: Lindsay Stone & Briggs / Madison
Client: Bach Dancing & Dynamite Society Category: Package Design / Commercial Product Packaging
SoHo
Agency: Lowe / New York
Client: Montblanc Category: Package Design / Commercial Product Packaging
Bull Posters
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Package Design / Commercial Product Packaging
WOW Posters
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Package Design / Commercial Product Packaging
DIY CALENDAR
Agency: Saatchi & Saatchi / Johannesburg
Client: Petervale Category: Package Design / Commercial Product Packaging
Promotional Campaign
Agency: Templin Brink Design / San Francisco
Client: Art Real Screen Printers Category: Package Design / Commercial Product Packaging
Sperm/Brain/Attractive
Agency: Jupiter Drawing Room, The / Johannesburg
Client: Discovery Health Category: Package Design / Commercial Product Packaging
12 Songs
Agency: Bozell / New York
Client: Kevin Brady Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Oil Can
Agency: Carmichael Lynch / Minneapolis
Client: Potlatch Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
CSA Images Royalty Free CDs
Agency: Charles S. Anderson Design / Minneapolis
Client: CSA Images Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tea Tins
Agency: Clarke Goward / Boston
Client: Tealuxe Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Jonnie Walker Bottle
Agency: Claydonheeleyjonesmason / London
Client: UDV Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
VS Sassoon Colour
Agency: Dew Gibbons / London
Client: Procter & Gamble Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Reebok Fitness Water
Agency: Karacters Design Group / Vancouver
Client: CC Beverage Corp. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
My Half-Boat
Agency: Periscope / Minneapolis
Client: Buffalo Wild Wings Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Beefeater's Spire Gin
Agency: Powell / New York
Client: Allied Domecq POWELL WANTS TO PULL FROM BOOK! Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Kink Live IV CD
Agency: Sandstrom Design / Portland
Client: Kink fm102 Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Kombucha Wonder Drink Holiday Gift Box
Agency: Sandstrom Design / Portland
Client: Kombucha Wonder Drink Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tazo 20 count Cartons
Agency: Sandstrom Design / Portland
Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Montepulciano
Agency: Schumacher Jersild Wessman & Enander / Stockholm
Client: Asprit/Amfora Vinhuis Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Corporate Identity
Agency: Schumacher Jersild Wessman & Enander / Stockholm
Client: R.O.O.M. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Smoke Packaging Series
Agency: Signal / Addison
Client: Supre Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Corel
Agency: Taxi / Toronto
Client: Corel Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Special Brew 211
Agency: Turner Duckworth / San Francisco
Client: McKenzie River Corp. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tingler
Agency: Agency Eleven / Minneapolis
Client: Gage Category: Direct Mail / Direct Mail: Single
Cote Mailer
Agency: Agency Eleven / Minneapolis
Client: UPM Category: Direct Mail / Direct Mail: Single
Feel the Love Direct Mail Campaign
Agency: Alpern Lehman / Scottsdale
Client: Breitfeld & Schliekert Category: Direct Mail / Direct Mail: Single
Rejection letters
Agency: Bouvier Kelly / Greensboro
Client: Ad Club of the Triad Category: Direct Mail / Direct Mail: Single
Giving Birth
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Microwave
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sunburn
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Wasp
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
The Bubble
Agency: Butler Shine & Stern / Sausalito
Client: Nuance Communications Category: Direct Mail / Direct Mail: Single
Promo
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: PeñaBrand Category: Direct Mail / Direct Mail: Single
CN 2002 Calendar
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Direct Mail / Direct Mail: Single
Off Site In Chinatown
Agency: Core 77 / New York
Client: Off Site Category: Direct Mail / Direct Mail: Single
Truth Book
Agency: Crispin Porter & Bogusky / Miami
Client: Florida Department of Health Category: Direct Mail / Direct Mail: Single
Book of Motoring
Agency: Crispin Porter & Bogusky / Miami
Client: MINI Category: Direct Mail / Direct Mail: Single
Archipelago Pennies Direct Mail Piece
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Direct Mail / Direct Mail: Single
Award:
2002 Design Merit Award
Agency:
Aimaq Rapp Stolle / Berlin
Client:
Nike International
Title:
Subground
Category:
Package Design / Commercial Product Packaging
Annual ID:
02092D
Award:
2002 Design Merit Award
Agency:
Batey / Singapore
Client:
Singapore Airlines
Title:
Snowflake
Category:
Package Design / Commercial Product Packaging
Annual ID:
02093D
Award:
2002 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Radio VW Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02094D
Award:
2002 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Radiovw - Turntable
Category:
Package Design / Commercial Product Packaging
Annual ID:
02095D
Award:
2002 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Children's Theater
Title:
Alice in Wonderland
Category:
Package Design / Commercial Product Packaging
Annual ID:
02096D
Award:
2002 Design Merit Award
Agency:
Gosh Advertising / Singapore
Client:
Mensa Singapore
Title:
Mensa recruitment - prodigy
Category:
Package Design / Commercial Product Packaging
Annual ID:
02097D
Award:
2002 Design Merit Award
Agency:
Gosh Advertising / Singapore
Client:
Mensa Singapore
Title:
Mensa Recruitment - Prodigy (Dots)
Category:
Package Design / Commercial Product Packaging
Annual ID:
02098D
Award:
2002 Design Merit Award
Agency:
Hill Holliday / New York
Client:
Popeyes
Title:
Free Mullets, Fried Food Diet, Mardi Gras, Thighs, Thousands
Category:
Package Design / Commercial Product Packaging
Annual ID:
02099D
Award:
2002 Design Merit Award
Agency:
Iridium Design / Ottawa
Client:
Ottawa Knights
Title:
Motor Psycho
Category:
Package Design / Commercial Product Packaging
Annual ID:
02100D
Award:
2002 Design Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Lorgan's The Retro Store
Title:
Globechair
Category:
Package Design / Commercial Product Packaging
Annual ID:
02101D
Award:
2002 Design Merit Award
Agency:
Lindsay Stone & Briggs / Madison
Client:
Bach Dancing & Dynamite Society
Title:
An open letter to the string quartet of the Titanic.
Category:
Package Design / Commercial Product Packaging
Annual ID:
02102D
Award:
2002 Design Merit Award
Agency:
Lindsay Stone & Briggs / Madison
Client:
Bach Dancing & Dynamite Society
Title:
On banging your head in 3/4 time.
Category:
Package Design / Commercial Product Packaging
Annual ID:
02103D
Award:
2002 Design Merit Award
Agency:
Lowe / New York
Client:
Montblanc
Title:
SoHo
Category:
Package Design / Commercial Product Packaging
Annual ID:
02104D
Award:
2002 Design Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
Bull Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02105D
Award:
2002 Design Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
WOW Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02106D
Award:
2002 Design Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Petervale
Title:
DIY CALENDAR
Category:
Package Design / Commercial Product Packaging
Annual ID:
02107D
Award:
2002 Design Merit Award
Agency:
Templin Brink Design / San Francisco
Client:
Art Real Screen Printers
Title:
Promotional Campaign
Category:
Package Design / Commercial Product Packaging
Annual ID:
02108D
Award:
2002 Design Merit Award
Agency:
Jupiter Drawing Room, The / Johannesburg
Client:
Discovery Health
Title:
Sperm/Brain/Attractive
Category:
Package Design / Commercial Product Packaging
Annual ID:
02109D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Kevin Brady
Title:
12 Songs
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02137D
Award:
2002 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Potlatch
Title:
Oil Can
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02138D
Award:
2002 Design Merit Award
Agency:
Charles S. Anderson Design / Minneapolis
Client:
CSA Images
Title:
CSA Images Royalty Free CDs
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02139D
Award:
2002 Design Merit Award
Agency:
Clarke Goward / Boston
Client:
Tealuxe
Title:
Tea Tins
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02140D
Award:
2002 Design Merit Award
Agency:
Claydonheeleyjonesmason / London
Client:
UDV
Title:
Jonnie Walker Bottle
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02141D
Award:
2002 Design Merit Award
Agency:
Dew Gibbons / London
Client:
Procter & Gamble
Title:
VS Sassoon Colour
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02142D
Award:
2002 Design Merit Award
Agency:
Karacters Design Group / Vancouver
Client:
CC Beverage Corp.
Title:
Reebok Fitness Water
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02143D
Award:
2002 Design Merit Award
Agency:
Periscope / Minneapolis
Client:
Buffalo Wild Wings
Title:
My Half-Boat
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02144D
Award:
2002 Design Merit Award
Agency:
Powell / New York
Client:
Allied Domecq POWELL WANTS TO PULL FROM BOOK!
Title:
Beefeater's Spire Gin
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02145D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Kink fm102
Title:
Kink Live IV CD
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02146D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Kombucha Wonder Drink
Title:
Kombucha Wonder Drink Holiday Gift Box
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02147D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo 20 count Cartons
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02148D
Award:
2002 Design Merit Award
Agency:
Schumacher Jersild Wessman & Enander / Stockholm
Client:
Asprit/Amfora Vinhuis
Title:
Montepulciano
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02149D
Award:
2002 Design Merit Award
Agency:
Schumacher Jersild Wessman & Enander / Stockholm
Client:
R.O.O.M.
Title:
Corporate Identity
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02150D
Award:
2002 Design Merit Award
Agency:
Signal / Addison
Client:
Supre
Title:
Smoke Packaging Series
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02151D
Award:
2002 Design Merit Award
Agency:
Taxi / Toronto
Client:
Corel
Title:
Corel
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02152D
Award:
2002 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
McKenzie River Corp.
Title:
Special Brew 211
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02153D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
Gage
Title:
Tingler
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02155D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
UPM
Title:
Cote Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02156D
Award:
2002 Design Merit Award
Agency:
Alpern Lehman / Scottsdale
Client:
Breitfeld & Schliekert
Title:
Feel the Love Direct Mail Campaign
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02157D
Award:
2002 Design Merit Award
Agency:
Bouvier Kelly / Greensboro
Client:
Ad Club of the Triad
Title:
Rejection letters
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02158D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Giving Birth
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02159D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Microwave
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02160D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Sunburn
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02161D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Wasp
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02162D
Award:
2002 Design Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Nuance Communications
Title:
The Bubble
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02163D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
PeñaBrand
Title:
Promo
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02164D
Award:
2002 Design Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
CN 2002 Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02165D
Award:
2002 Design Merit Award
Agency:
Core 77 / New York
Client:
Off Site
Title:
Off Site In Chinatown
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02166D
Award:
2002 Design Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Florida Department of Health
Title:
Truth Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02167D
Award:
2002 Design Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
MINI
Title:
Book of Motoring
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02168D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Pennies Direct Mail Piece
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02169D
