The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Made You Look
Agency: Sagmeister / New York
Client: Booth Clibborn Category: Publication Design / Book Jacket Design
Identifying Courage
Agency: Slaughter Hanson / Birmingham
Client: Alabama Vets Category: Brand and Corporate Identity / Booklet/Brochure
White Book
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: White Arkitekter Category: Brand and Corporate Identity / Booklet/Brochure
Maxygen 2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Maxygen Category: Brand and Corporate Identity Design / Annual Report
In remembrance of the NANJING Massacre
Agency: JST Design Consultants / Beijing
Client: Nanjing Massacre Memorial Category: Package Design / Product Packaging: Campaign
RSVP All-in-One Stationery
Agency: King James RSVP / Cape Town
Client: King James RSVP Category: Brand and Corporate Identity / Corporate Identity
Unavailable Perfume
Agency: Sagmeister / New York
Client: Blue Q Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Rome Street Football - SPQR
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Italy Category: Direct Mail / Direct Mail: Single
Archipelago Pennies Poster Campaign
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Package Design / Commercial Product Packaging
Brotherhood book
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Brotherhood Category: Publication Design / Book Jacket Design
Steve Sandoz Memorial Book
Agency: Sandstrom Design / Portland
Client: Sandstrom Design Category: Publication Design / Book Jacket Design
MAAS Product-Folder 2001
Agency: HEBE. Werbung & Design / Leonberg
Client: MAAS Goldsmith Category: Brand and Corporate Identity / Booklet/Brochure
Sampoerna Annual Report 2000
Agency: Epigram / Singapore
Client: Sampoerna Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Linear Technology Category: Brand and Corporate Identity Design / Annual Report
What's Your Anti-Drug?
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Office of National Drug Control Policy Category: Package Design / Product Packaging: Campaign
Kidsware
Agency: Grey Worldwide / Mumbai
Client: Premsons Bazaar Category: Brand and Corporate Identity / Corporate Identity
Foschini Bags
Agency: Jupiter Drawing Room, The / Cape Town
Client: Foschini Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Artifacts
Agency: Reservoir / San Fransico
Client: Reservoir Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Call for Entries
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Hatch Adult Swim Posters
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Package Design / Commercial Product Packaging
American Photography 17
Agency: 344 Design LLC / Pasadena
Client: Amilus, Inc. Category: Publication Design / Book Jacket Design
Office
Agency: Schumacher Jersild Wessman & Enander / Stockholm
Client: Journal Category: Publication Design / Book Jacket Design
The Ego Book
Agency: Ogilvy & Mather / Frankfurt
Client: Eckes Chantre Cognac Category: Brand and Corporate Identity / Booklet/Brochure
Issue 1
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Issue 2
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Mind Cellars
Agency: Wildstudio Design / Porte Alegre
Client: 3rd Mercosur Visual Arts Biennial Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Be the One
Agency: Cramer-Krasselt / Milwaukee
Client: Milwaukee Urban League Category: Package Design / Product Packaging: Campaign
Food Chain Films Corporate Identity
Agency: Sandstrom Design / Portland
Client: Food Chain Films Category: Brand and Corporate Identity / Corporate Identity
Tazo 3 Stack Tins
Agency: Sandstrom Design / Portland
Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Sixty Weeks
Agency: VCU Adcenter / Richmond
Client: VCU Adcenter Category: Direct Mail / Direct Mail: Single
Skinny Latte+
Agency: Leo Burnett / Singapore
Client: Ya Kum Coffee Stall Category: Package Design / Commercial Product Packaging
Capabilities Brochure
Agency: Agency Eleven / Minneapolis
Client: Gage Category: Brand and Corporate Identity / Booklet/Brochure
TruthZine
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Brand and Corporate Identity / Booklet/Brochure
Moments
Agency: Bates Brasil / São Paulo
Client: Coca-Cola Category: Brand and Corporate Identity / Booklet/Brochure
BBDO Asia Pacific
Agency: BBDO / Kuala Lumpur
Client: BBDO Malaysia Category: Brand and Corporate Identity / Booklet/Brochure
Voice Brochure
Agency: Cahan & Associates / San Francisco
Client: AIGA Category: Brand and Corporate Identity / Booklet/Brochure
Client Stories; Business Reviews
Agency: Cahan & Associates / San Francisco
Client: Stroock & Stroock & Lavan Category: Brand and Corporate Identity / Booklet/Brochure
Brochure/Book
Agency: Connelly Partners / Boston
Client: Druker A505 Category: Brand and Corporate Identity / Booklet/Brochure
Volume 9
Agency: Design: MW / New York
Client: Takashimaya New York Category: Brand and Corporate Identity / Booklet/Brochure
Faszination Clie
Agency: Euro RSCG Thomsen Roehle / Dusseldorf
Client: Sony Category: Brand and Corporate Identity / Booklet/Brochure
V408 Book
Agency: Fuse / St. Louis
Client: Eddie Robinson Foundation, The Category: Brand and Corporate Identity / Booklet/Brochure
Bjorn Dahlstrom catalogue
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Rohsska Museet Category: Brand and Corporate Identity / Booklet/Brochure
Watercloset workship: sit beautiful!
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Rohsska Museet Category: Brand and Corporate Identity / Booklet/Brochure
Leatherman Tools 2001 Product Catalog
Agency: Hornall Anderson Design Works / Seattle
Client: Leatherman Tool Group Category: Brand and Corporate Identity / Booklet/Brochure
Media Kit
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Brill's Content Category: Brand and Corporate Identity / Booklet/Brochure
Heffernan Icons
Agency: Pentagram Design / San Francisco
Client: Terry Heffernan Category: Brand and Corporate Identity / Booklet/Brochure
Precision Brochure
Agency: Saatchi & Saatchi / Sydney
Client: Spicers Paper Category: Brand and Corporate Identity / Booklet/Brochure
Waggener Edstrom Book
Agency: Sandstrom Design / Portland
Client: Waggener Edstrom Category: Brand and Corporate Identity / Booklet/Brochure
Target Brand Mrktg. Book and DVD
Agency: Graphiculture / Minneapolis
Client: Target Corporation Category: Brand and Corporate Identity / Booklet/Brochure
John Varvatos
Agency: Toth Brand Imaging / Concord
Client: John Varvatos Category: Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Gold Pencil
Agency:
Sagmeister / New York
Client:
Booth Clibborn
Title:
Made You Look
Category:
Publication Design / Book Jacket Design
Annual ID:
02022D
Award:
2002 Design Gold Pencil
Agency:
Slaughter Hanson / Birmingham
Client:
Alabama Vets
Title:
Identifying Courage
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02004D
Award:
2002 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
White Arkitekter
Title:
White Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02005D
Award:
2002 Design Gold Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Maxygen
Title:
Maxygen 2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02003D
Award:
2002 Design Gold Pencil
Agency:
JST Design Consultants / Beijing
Client:
Nanjing Massacre Memorial
Title:
In remembrance of the NANJING Massacre
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02014D
Award:
2002 Design Gold Pencil
Agency:
King James RSVP / Cape Town
Client:
King James RSVP
Title:
RSVP All-in-One Stationery
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02008D
Award:
2002 Design Gold Pencil
Agency:
Sagmeister / New York
Client:
Blue Q
Title:
Unavailable Perfume
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02017D
Award:
2002 Design Gold Pencil
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike Italy
Title:
Rome Street Football - SPQR
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02029D
Award:
2002 Design Gold Pencil
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Pennies Poster Campaign
Category:
Package Design / Commercial Product Packaging
Annual ID:
02011D
Award:
2002 Design Silver Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Brotherhood
Title:
Brotherhood book
Category:
Publication Design / Book Jacket Design
Annual ID:
02023D
Award:
2002 Design Silver Pencil
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Steve Sandoz Memorial Book
Category:
Publication Design / Book Jacket Design
Annual ID:
02024D
Award:
2002 Design Silver Pencil
Agency:
HEBE. Werbung & Design / Leonberg
Client:
MAAS Goldsmith
Title:
MAAS Product-Folder 2001
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02006D
Award:
2002 Design Silver Pencil
Agency:
Epigram / Singapore
Client:
Sampoerna
Title:
Sampoerna Annual Report 2000
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02001D
Award:
2002 Design Silver Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Linear Technology
Title:
2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02002D
Award:
2002 Design Silver Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Office of National Drug Control Policy
Title:
What's Your Anti-Drug?
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02015D
Award:
2002 Design Silver Pencil
Agency:
Grey Worldwide / Mumbai
Client:
Premsons Bazaar
Title:
Kidsware
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02009D
Award:
2002 Design Silver Pencil
Agency:
Jupiter Drawing Room, The / Cape Town
Client:
Foschini
Title:
Foschini Bags
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02018D
Award:
2002 Design Silver Pencil
Agency:
Reservoir / San Fransico
Client:
Reservoir
Title:
Artifacts
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02019D
Award:
2002 Design Silver Pencil
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Call for Entries
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02030D
Award:
2002 Design Silver Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Hatch Adult Swim Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02012D
Award:
2002 Design Bronze Pencil
Agency:
344 Design LLC / Pasadena
Client:
Amilus, Inc.
Title:
American Photography 17
Category:
Publication Design / Book Jacket Design
Annual ID:
02025D
Award:
2002 Design Bronze Pencil
Agency:
Schumacher Jersild Wessman & Enander / Stockholm
Client:
Journal
Title:
Office
Category:
Publication Design / Book Jacket Design
Annual ID:
02026D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Eckes Chantre Cognac
Title:
The Ego Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02007D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Ogilvy & Mather
Title:
Issue 1
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
02027D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Ogilvy & Mather
Title:
Issue 2
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
02028D
Award:
2002 Design Bronze Pencil
Agency:
Wildstudio Design / Porte Alegre
Client:
3rd Mercosur Visual Arts Biennial
Title:
Mind Cellars
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
02021D
Award:
2002 Design Bronze Pencil
Agency:
Cramer-Krasselt / Milwaukee
Client:
Milwaukee Urban League
Title:
Be the One
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02016D
Award:
2002 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Food Chain Films
Title:
Food Chain Films Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02010D
Award:
2002 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo 3 Stack Tins
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02020D
Award:
2002 Design Bronze Pencil
Agency:
VCU Adcenter / Richmond
Client:
VCU Adcenter
Title:
Sixty Weeks
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02031D
Award:
2002 Design Bronze Pencil
Agency:
Leo Burnett / Singapore
Client:
Ya Kum Coffee Stall
Title:
Skinny Latte+
Category:
Package Design / Commercial Product Packaging
Annual ID:
02013D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
Gage
Title:
Capabilities Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02037D
Award:
2002 Design Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
TruthZine
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02038D
Award:
2002 Design Merit Award
Agency:
Bates Brasil / São Paulo
Client:
Coca-Cola
Title:
Moments
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02039D
Award:
2002 Design Merit Award
Agency:
BBDO / Kuala Lumpur
Client:
BBDO Malaysia
Title:
BBDO Asia Pacific
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02040D
Award:
2002 Design Merit Award
Agency:
Cahan & Associates / San Francisco
Client:
AIGA
Title:
Voice Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02041D
Award:
2002 Design Merit Award
Agency:
Cahan & Associates / San Francisco
Client:
Stroock & Stroock & Lavan
Title:
Client Stories; Business Reviews
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02042D
Award:
2002 Design Merit Award
Agency:
Connelly Partners / Boston
Client:
Druker A505
Title:
Brochure/Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02043D
Award:
2002 Design Merit Award
Agency:
Design: MW / New York
Client:
Takashimaya New York
Title:
Volume 9
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02044D
Award:
2002 Design Merit Award
Agency:
Euro RSCG Thomsen Roehle / Dusseldorf
Client:
Sony
Title:
Faszination Clie
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02045D
Award:
2002 Design Merit Award
Agency:
Fuse / St. Louis
Client:
Eddie Robinson Foundation, The
Title:
V408 Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02046D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Rohsska Museet
Title:
Bjorn Dahlstrom catalogue
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02047D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Rohsska Museet
Title:
Watercloset workship: sit beautiful!
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02048D
Award:
2002 Design Merit Award
Agency:
Hornall Anderson Design Works / Seattle
Client:
Leatherman Tool Group
Title:
Leatherman Tools 2001 Product Catalog
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02049D
Award:
2002 Design Merit Award
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Brill's Content
Title:
Media Kit
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02050D
Award:
2002 Design Merit Award
Agency:
Pentagram Design / San Francisco
Client:
Terry Heffernan
Title:
Heffernan Icons
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02051D
Award:
2002 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Spicers Paper
Title:
Precision Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02052D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Waggener Edstrom
Title:
Waggener Edstrom Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02053D
Award:
2002 Design Merit Award
Agency:
Graphiculture / Minneapolis
Client:
Target Corporation
Title:
Target Brand Mrktg. Book and DVD
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02054D
Award:
2002 Design Merit Award
Agency:
Toth Brand Imaging / Concord
Client:
John Varvatos
Title:
John Varvatos
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02055D
