The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Made You Look Agency: Sagmeister / New York Client: Booth Clibborn Category: Publication Design / Book Jacket Design
Identifying Courage Agency: Slaughter Hanson / Birmingham Client: Alabama Vets Category: Brand and Corporate Identity / Booklet/Brochure
White Book Agency: Happy Forsman & Bodenfors / Göthenburg Client: White Arkitekter Category: Brand and Corporate Identity / Booklet/Brochure
Maxygen 2000 Annual Report Agency: Cahan & Associates / San Francisco Client: Maxygen Category: Brand and Corporate Identity Design / Annual Report
In remembrance of the NANJING Massacre Agency: JST Design Consultants / Beijing Client: Nanjing Massacre Memorial Category: Package Design / Product Packaging: Campaign
RSVP All-in-One Stationery Agency: King James RSVP / Cape Town Client: King James RSVP Category: Brand and Corporate Identity / Corporate Identity
Unavailable Perfume Agency: Sagmeister / New York Client: Blue Q Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Rome Street Football - SPQR Agency: Wieden + Kennedy / Amsterdam Client: Nike Italy Category: Direct Mail / Direct Mail: Single
Archipelago Pennies Poster Campaign Agency: Duffy Design / Minneapolis Client: Archipelago Category: Package Design / Commercial Product Packaging
Brotherhood book Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Brotherhood Category: Publication Design / Book Jacket Design
Steve Sandoz Memorial Book Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Publication Design / Book Jacket Design
MAAS Product-Folder 2001 Agency: HEBE. Werbung & Design / Leonberg Client: MAAS Goldsmith Category: Brand and Corporate Identity / Booklet/Brochure
Sampoerna Annual Report 2000 Agency: Epigram / Singapore Client: Sampoerna Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report Agency: Cahan & Associates / San Francisco Client: Linear Technology Category: Brand and Corporate Identity Design / Annual Report
What's Your Anti-Drug? Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Office of National Drug Control Policy Category: Package Design / Product Packaging: Campaign
Kidsware Agency: Grey Worldwide / Mumbai Client: Premsons Bazaar Category: Brand and Corporate Identity / Corporate Identity
Foschini Bags Agency: Jupiter Drawing Room, The / Cape Town Client: Foschini Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Artifacts Agency: Reservoir / San Fransico Client: Reservoir Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Call for Entries Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Hatch Adult Swim Posters Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Package Design / Commercial Product Packaging
American Photography 17 Agency: 344 Design LLC / Pasadena Client: Amilus, Inc. Category: Publication Design / Book Jacket Design
Office Agency: Schumacher Jersild Wessman & Enander / Stockholm Client: Journal Category: Publication Design / Book Jacket Design
The Ego Book Agency: Ogilvy & Mather / Frankfurt Client: Eckes Chantre Cognac Category: Brand and Corporate Identity / Booklet/Brochure
Issue 1 Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Issue 2 Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Mind Cellars Agency: Wildstudio Design / Porte Alegre Client: 3rd Mercosur Visual Arts Biennial Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Be the One Agency: Cramer-Krasselt / Milwaukee Client: Milwaukee Urban League Category: Package Design / Product Packaging: Campaign
Food Chain Films Corporate Identity Agency: Sandstrom Design / Portland Client: Food Chain Films Category: Brand and Corporate Identity / Corporate Identity
Tazo 3 Stack Tins Agency: Sandstrom Design / Portland Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Sixty Weeks Agency: VCU Adcenter / Richmond Client: VCU Adcenter Category: Direct Mail / Direct Mail: Single
Skinny Latte+ Agency: Leo Burnett / Singapore Client: Ya Kum Coffee Stall Category: Package Design / Commercial Product Packaging
Capabilities Brochure Agency: Agency Eleven / Minneapolis Client: Gage Category: Brand and Corporate Identity / Booklet/Brochure
TruthZine Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Brand and Corporate Identity / Booklet/Brochure
Moments Agency: Bates Brasil / São Paulo Client: Coca-Cola Category: Brand and Corporate Identity / Booklet/Brochure
BBDO Asia Pacific Agency: BBDO / Kuala Lumpur Client: BBDO Malaysia Category: Brand and Corporate Identity / Booklet/Brochure
Voice Brochure Agency: Cahan & Associates / San Francisco Client: AIGA Category: Brand and Corporate Identity / Booklet/Brochure
Client Stories; Business Reviews Agency: Cahan & Associates / San Francisco Client: Stroock & Stroock & Lavan Category: Brand and Corporate Identity / Booklet/Brochure
Brochure/Book Agency: Connelly Partners / Boston Client: Druker A505 Category: Brand and Corporate Identity / Booklet/Brochure
Volume 9 Agency: Design: MW / New York Client: Takashimaya New York Category: Brand and Corporate Identity / Booklet/Brochure
Faszination Clie Agency: Euro RSCG Thomsen Roehle / Dusseldorf Client: Sony Category: Brand and Corporate Identity / Booklet/Brochure
V408 Book Agency: Fuse / St. Louis Client: Eddie Robinson Foundation, The Category: Brand and Corporate Identity / Booklet/Brochure
Bjorn Dahlstrom catalogue Agency: Happy Forsman & Bodenfors / Göthenburg Client: Rohsska Museet Category: Brand and Corporate Identity / Booklet/Brochure
Watercloset workship: sit beautiful! Agency: Happy Forsman & Bodenfors / Göthenburg Client: Rohsska Museet Category: Brand and Corporate Identity / Booklet/Brochure
Leatherman Tools 2001 Product Catalog Agency: Hornall Anderson Design Works / Seattle Client: Leatherman Tool Group Category: Brand and Corporate Identity / Booklet/Brochure
Media Kit Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Brill's Content Category: Brand and Corporate Identity / Booklet/Brochure
Heffernan Icons Agency: Pentagram Design / San Francisco Client: Terry Heffernan Category: Brand and Corporate Identity / Booklet/Brochure
Precision Brochure Agency: Saatchi & Saatchi / Sydney Client: Spicers Paper Category: Brand and Corporate Identity / Booklet/Brochure
Waggener Edstrom Book Agency: Sandstrom Design / Portland Client: Waggener Edstrom Category: Brand and Corporate Identity / Booklet/Brochure
Target Brand Mrktg. Book and DVD Agency: Graphiculture / Minneapolis Client: Target Corporation Category: Brand and Corporate Identity / Booklet/Brochure
John Varvatos Agency: Toth Brand Imaging / Concord Client: John Varvatos Category: Brand and Corporate Identity / Booklet/Brochure

2002 Design Gold Pencil

Sagmeister / New York

Booth Clibborn

Made You Look

Publication Design / Book Jacket Design

02022D

2002 Design Gold Pencil

Slaughter Hanson / Birmingham

Alabama Vets

Identifying Courage

Brand and Corporate Identity / Booklet/Brochure

02004D

2002 Design Gold Pencil

Happy Forsman & Bodenfors / Göthenburg

White Arkitekter

White Book

Brand and Corporate Identity / Booklet/Brochure

02005D

2002 Design Gold Pencil

Cahan & Associates / San Francisco

Maxygen

Maxygen 2000 Annual Report

Brand and Corporate Identity Design / Annual Report

02003D

2002 Design Gold Pencil

JST Design Consultants / Beijing

Nanjing Massacre Memorial

In remembrance of the NANJING Massacre

Package Design / Product Packaging: Campaign

02014D

2002 Design Gold Pencil

King James RSVP / Cape Town

King James RSVP

RSVP All-in-One Stationery

Brand and Corporate Identity / Corporate Identity

02008D

2002 Design Gold Pencil

Sagmeister / New York

Blue Q

Unavailable Perfume

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02017D

2002 Design Gold Pencil

Wieden + Kennedy / Amsterdam

Nike Italy

Rome Street Football - SPQR

Direct Mail / Direct Mail: Single

02029D

2002 Design Gold Pencil

Duffy Design / Minneapolis

Archipelago

Archipelago Pennies Poster Campaign

Package Design / Commercial Product Packaging

02011D

2002 Design Silver Pencil

Ogilvy & Mather/Brand Integration Group / New York

Brotherhood

Brotherhood book

Publication Design / Book Jacket Design

02023D

2002 Design Silver Pencil

Sandstrom Design / Portland

Sandstrom Design

Steve Sandoz Memorial Book

Publication Design / Book Jacket Design

02024D

2002 Design Silver Pencil

HEBE. Werbung & Design / Leonberg

MAAS Goldsmith

MAAS Product-Folder 2001

Brand and Corporate Identity / Booklet/Brochure

02006D

2002 Design Silver Pencil

Epigram / Singapore

Sampoerna

Sampoerna Annual Report 2000

Brand and Corporate Identity Design / Annual Report

02001D

2002 Design Silver Pencil

Cahan & Associates / San Francisco

Linear Technology

2000 Annual Report

Brand and Corporate Identity Design / Annual Report

02002D

2002 Design Silver Pencil

Ogilvy & Mather/Brand Integration Group / New York

Office of National Drug Control Policy

What's Your Anti-Drug?

Package Design / Product Packaging: Campaign

02015D

2002 Design Silver Pencil

Grey Worldwide / Mumbai

Premsons Bazaar

Kidsware

Brand and Corporate Identity / Corporate Identity

02009D

2002 Design Silver Pencil

Jupiter Drawing Room, The / Cape Town

Foschini

Foschini Bags

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02018D

2002 Design Silver Pencil

Reservoir / San Fransico

Reservoir

Artifacts

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02019D

2002 Design Silver Pencil

Bozell / New York

Art Director's Club

Call for Entries

Direct Mail / Direct Mail: Single

02030D

2002 Design Silver Pencil

Cartoon Network / Atlanta

Cartoon Network

Hatch Adult Swim Posters

Package Design / Commercial Product Packaging

02012D

2002 Design Bronze Pencil

344 Design LLC / Pasadena

Amilus, Inc.

American Photography 17

Publication Design / Book Jacket Design

02025D

2002 Design Bronze Pencil

Schumacher Jersild Wessman & Enander / Stockholm

Journal

Office

Publication Design / Book Jacket Design

02026D

2002 Design Bronze Pencil

Ogilvy & Mather / Frankfurt

Eckes Chantre Cognac

The Ego Book

Brand and Corporate Identity / Booklet/Brochure

02007D

2002 Design Bronze Pencil

Ogilvy & Mather/Brand Integration Group / New York

Ogilvy & Mather

Issue 1

Publication Design / Trade Magazine Full Issue

02027D

2002 Design Bronze Pencil

Ogilvy & Mather/Brand Integration Group / New York

Ogilvy & Mather

Issue 2

Publication Design / Trade Magazine Full Issue

02028D

2002 Design Bronze Pencil

Wildstudio Design / Porte Alegre

3rd Mercosur Visual Arts Biennial

Mind Cellars

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

02021D

2002 Design Bronze Pencil

Cramer-Krasselt / Milwaukee

Milwaukee Urban League

Be the One

Package Design / Product Packaging: Campaign

02016D

2002 Design Bronze Pencil

Sandstrom Design / Portland

Food Chain Films

Food Chain Films Corporate Identity

Brand and Corporate Identity / Corporate Identity

02010D

2002 Design Bronze Pencil

Sandstrom Design / Portland

Tazo

Tazo 3 Stack Tins

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02020D

2002 Design Bronze Pencil

VCU Adcenter / Richmond

VCU Adcenter

Sixty Weeks

Direct Mail / Direct Mail: Single

02031D

2002 Design Bronze Pencil

Leo Burnett / Singapore

Ya Kum Coffee Stall

Skinny Latte+

Package Design / Commercial Product Packaging

02013D

2002 Design Merit Award

Agency Eleven / Minneapolis

Gage

Capabilities Brochure

Brand and Corporate Identity / Booklet/Brochure

02037D

2002 Design Merit Award

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

TruthZine

Brand and Corporate Identity / Booklet/Brochure

02038D

2002 Design Merit Award

Bates Brasil / São Paulo

Coca-Cola

Moments

Brand and Corporate Identity / Booklet/Brochure

02039D

2002 Design Merit Award

BBDO / Kuala Lumpur

BBDO Malaysia

BBDO Asia Pacific

Brand and Corporate Identity / Booklet/Brochure

02040D

2002 Design Merit Award

Cahan & Associates / San Francisco

AIGA

Voice Brochure

Brand and Corporate Identity / Booklet/Brochure

02041D

2002 Design Merit Award

Cahan & Associates / San Francisco

Stroock & Stroock & Lavan

Client Stories; Business Reviews

Brand and Corporate Identity / Booklet/Brochure

02042D

2002 Design Merit Award

Connelly Partners / Boston

Druker A505

Brochure/Book

Brand and Corporate Identity / Booklet/Brochure

02043D

2002 Design Merit Award

Design: MW / New York

Takashimaya New York

Volume 9

Brand and Corporate Identity / Booklet/Brochure

02044D

2002 Design Merit Award

Euro RSCG Thomsen Roehle / Dusseldorf

Sony

Faszination Clie

Brand and Corporate Identity / Booklet/Brochure

02045D

2002 Design Merit Award

Fuse / St. Louis

Eddie Robinson Foundation, The

V408 Book

Brand and Corporate Identity / Booklet/Brochure

02046D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Rohsska Museet

Bjorn Dahlstrom catalogue

Brand and Corporate Identity / Booklet/Brochure

02047D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Rohsska Museet

Watercloset workship: sit beautiful!

Brand and Corporate Identity / Booklet/Brochure

02048D

2002 Design Merit Award

Hornall Anderson Design Works / Seattle

Leatherman Tool Group

Leatherman Tools 2001 Product Catalog

Brand and Corporate Identity / Booklet/Brochure

02049D

2002 Design Merit Award

Ogilvy & Mather/Brand Integration Group / New York

Brill's Content

Media Kit

Brand and Corporate Identity / Booklet/Brochure

02050D

2002 Design Merit Award

Pentagram Design / San Francisco

Terry Heffernan

Heffernan Icons

Brand and Corporate Identity / Booklet/Brochure

02051D

2002 Design Merit Award

Saatchi & Saatchi / Sydney

Spicers Paper

Precision Brochure

Brand and Corporate Identity / Booklet/Brochure

02052D

2002 Design Merit Award

Sandstrom Design / Portland

Waggener Edstrom

Waggener Edstrom Book

Brand and Corporate Identity / Booklet/Brochure

02053D

2002 Design Merit Award

Graphiculture / Minneapolis

Target Corporation

Target Brand Mrktg. Book and DVD

Brand and Corporate Identity / Booklet/Brochure

02054D

2002 Design Merit Award

Toth Brand Imaging / Concord

John Varvatos

John Varvatos

Brand and Corporate Identity / Booklet/Brochure

02055D

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