The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Yellowbox
Agency: Kinetic Interactive / Singapore
Client: Yellowbox Studios Category: Brand and Corporate Identity / Corporate Identity
Corporate ID
Agency: Kohnke Hanneken / Milwaukee
Client: Church in the City Category: Brand and Corporate Identity / Corporate Identity
brooklyn woods corporate identity system
Agency: Powell / New York
Client: Brooklyn Woods Category: Brand and Corporate Identity / Corporate Identity
Powell identity system
Agency: Powell / New York
Client: Powell Category: Brand and Corporate Identity / Corporate Identity
Recycled business card
Agency: Rethink / Vancouver
Client: Rethink Category: Brand and Corporate Identity / Corporate Identity
Letterhead Package
Agency: Rick Johnson & Company / Albuquerque
Client: Crusty Underwear Category: Brand and Corporate Identity / Corporate Identity
Kombucha Wonder Drink Corporate Identity
Agency: Sandstrom Design / Portland
Client: Kombucha Wonder Drink Category: Brand and Corporate Identity / Corporate Identity
Portland Advertising Federation Corporate Identity
Agency: Sandstrom Design / Portland
Client: Portland Advertising Federation Category: Brand and Corporate Identity / Corporate Identity
Surround Collaborative Architects Corporate Identity
Agency: Sandstrom Design / Portland
Client: Surround Collaborative Architects Category: Brand and Corporate Identity / Corporate Identity
GR8 Design
Agency: TBWA Gavin Reddy / Houghton
Client: GR8 Design Category: Brand and Corporate Identity / Corporate Identity
Tingler
Agency: Agency Eleven / Minneapolis
Client: Gage Category: Direct Mail / Direct Mail: Single
Cote Mailer
Agency: Agency Eleven / Minneapolis
Client: UPM Category: Direct Mail / Direct Mail: Single
Feel the Love Direct Mail Campaign
Agency: Alpern Lehman / Scottsdale
Client: Breitfeld & Schliekert Category: Direct Mail / Direct Mail: Single
Rejection letters
Agency: Bouvier Kelly / Greensboro
Client: Ad Club of the Triad Category: Direct Mail / Direct Mail: Single
Giving Birth
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Microwave
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sunburn
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Wasp
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
The Bubble
Agency: Butler Shine & Stern / Sausalito
Client: Nuance Communications Category: Direct Mail / Direct Mail: Single
Promo
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: PeñaBrand Category: Direct Mail / Direct Mail: Single
CN 2002 Calendar
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Direct Mail / Direct Mail: Single
Off Site In Chinatown
Agency: Core 77 / New York
Client: Off Site Category: Direct Mail / Direct Mail: Single
Truth Book
Agency: Crispin Porter & Bogusky / Miami
Client: Florida Department of Health Category: Direct Mail / Direct Mail: Single
Book of Motoring
Agency: Crispin Porter & Bogusky / Miami
Client: MINI Category: Direct Mail / Direct Mail: Single
Archipelago Pennies Direct Mail Piece
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Direct Mail / Direct Mail: Single
Archipelago Racing Direct Mail Piece
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Direct Mail / Direct Mail: Single
Ad-O-Matic
Agency: Eisner Underground / Baltimore
Client: Advertising Association of Baltimore Category: Direct Mail / Direct Mail: Single
F & M Boxes
Agency: Eisner Communications / Baltimore
Client: Farmers & Mechanics Bank Category: Direct Mail / Direct Mail: Single
Exercise Mat
Agency: Foote Cone & Belding / Seattle
Client: Precor Category: Direct Mail / Direct Mail: Single
Book
Agency: Gosh Advertising / Singapore
Client: Stonesoft Singapore Category: Direct Mail / Direct Mail: Single
Papermill Presentation
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Wallpaper
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Wrapping Paper
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Hunt Adkins Holiday Gift 01/02
Agency: Hunt Adkins / Minneapolis
Client: Hunt Adkins Category: Direct Mail / Direct Mail: Single
Thunderbird Collection
Agency: J. Walter Thompson / Detroit
Client: Ford Motor Company Category: Direct Mail / Direct Mail: Single
Suction Cup
Agency: J. Walter Thompson / Hong Kong
Client: Jaguar X-Type Category: Direct Mail / Direct Mail: Single
OgilvyPhant
Agency: OgilvyOne worldwide / Singapore
Client: OgilvyOne worldwide Category: Direct Mail / Direct Mail: Single
Powerplant
Agency: Publicis Dialog / San Francisco
Client: Hewlett-Packard Category: Direct Mail / Direct Mail: Single
Promotional Mailer
Agency: R&R Partners / Las Vegas
Client: R&R Live Category: Direct Mail / Direct Mail: Single
Holiday Card
Agency: Rick Johnson & Company / Albuquerque
Client: United Blood Services Category: Direct Mail / Direct Mail: Single
BOTTLED TAP WATER
Agency: Saatchi & Saatchi / Johannesburg
Client: Saatchi & Saatchi Category: Direct Mail / Direct Mail: Single
Mark Hooper 2001 Promotional Mailer
Agency: Sandstrom Design / Portland
Client: Mark Hooper Photography Category: Direct Mail / Direct Mail: Single
Promotional Series
Agency: Templin Brink Design / San Francisco
Client: Sharpe & Associates Category: Direct Mail / Direct Mail: Single
2002 Promotional Gift Calendar
Agency: Templin Brink Design / San Francisco
Client: Turner Classic Movies Category: Direct Mail / Direct Mail: Single
Bowl Cut Call for Entries
Agency: WONGDOODY / Seattle
Client: Belding Awards Category: Direct Mail / Direct Mail: Single
Subground
Agency: Aimaq Rapp Stolle / Berlin
Client: Nike International Category: Package Design / Commercial Product Packaging
Snowflake
Agency: Batey / Singapore
Client: Singapore Airlines Category: Package Design / Commercial Product Packaging
Radio VW Posters
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Package Design / Commercial Product Packaging
Radiovw - Turntable
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Package Design / Commercial Product Packaging
Award:
2002 Design Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Yellowbox Studios
Title:
Yellowbox
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02077D
Award:
2002 Design Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
Church in the City
Title:
Corporate ID
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02078D
Award:
2002 Design Merit Award
Agency:
Powell / New York
Client:
Brooklyn Woods
Title:
brooklyn woods corporate identity system
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02079D
Award:
2002 Design Merit Award
Agency:
Powell / New York
Client:
Powell
Title:
Powell identity system
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02080D
Award:
2002 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Rethink
Title:
Recycled business card
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02081D
Award:
2002 Design Merit Award
Agency:
Rick Johnson & Company / Albuquerque
Client:
Crusty Underwear
Title:
Letterhead Package
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02082D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Kombucha Wonder Drink
Title:
Kombucha Wonder Drink Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02083D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Portland Advertising Federation
Title:
Portland Advertising Federation Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02084D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Surround Collaborative Architects
Title:
Surround Collaborative Architects Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02085D
Award:
2002 Design Merit Award
Agency:
TBWA Gavin Reddy / Houghton
Client:
GR8 Design
Title:
GR8 Design
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02086D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
Gage
Title:
Tingler
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02155D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
UPM
Title:
Cote Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02156D
Award:
2002 Design Merit Award
Agency:
Alpern Lehman / Scottsdale
Client:
Breitfeld & Schliekert
Title:
Feel the Love Direct Mail Campaign
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02157D
Award:
2002 Design Merit Award
Agency:
Bouvier Kelly / Greensboro
Client:
Ad Club of the Triad
Title:
Rejection letters
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02158D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Giving Birth
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02159D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Microwave
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02160D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Sunburn
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02161D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Wasp
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02162D
Award:
2002 Design Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Nuance Communications
Title:
The Bubble
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02163D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
PeñaBrand
Title:
Promo
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02164D
Award:
2002 Design Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
CN 2002 Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02165D
Award:
2002 Design Merit Award
Agency:
Core 77 / New York
Client:
Off Site
Title:
Off Site In Chinatown
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02166D
Award:
2002 Design Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Florida Department of Health
Title:
Truth Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02167D
Award:
2002 Design Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
MINI
Title:
Book of Motoring
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02168D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Pennies Direct Mail Piece
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02169D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Racing Direct Mail Piece
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02170D
Award:
2002 Design Merit Award
Agency:
Eisner Underground / Baltimore
Client:
Advertising Association of Baltimore
Title:
Ad-O-Matic
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02171D
Award:
2002 Design Merit Award
Agency:
Eisner Communications / Baltimore
Client:
Farmers & Mechanics Bank
Title:
F & M Boxes
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02172D
Award:
2002 Design Merit Award
Agency:
Foote Cone & Belding / Seattle
Client:
Precor
Title:
Exercise Mat
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02173D
Award:
2002 Design Merit Award
Agency:
Gosh Advertising / Singapore
Client:
Stonesoft Singapore
Title:
Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02174D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Munkedals AB
Title:
Papermill Presentation
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02175D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Munkedals AB
Title:
Wallpaper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02176D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Munkedals AB
Title:
Wrapping Paper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02177D
Award:
2002 Design Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
Hunt Adkins
Title:
Hunt Adkins Holiday Gift 01/02
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02178D
Award:
2002 Design Merit Award
Agency:
J. Walter Thompson / Detroit
Client:
Ford Motor Company
Title:
Thunderbird Collection
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02179D
Award:
2002 Design Merit Award
Agency:
J. Walter Thompson / Hong Kong
Client:
Jaguar X-Type
Title:
Suction Cup
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02180D
Award:
2002 Design Merit Award
Agency:
Lowe / New York
Client:
Montblanc
Title:
Signature
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02181D
Award:
2002 Design Merit Award
Agency:
OgilvyOne worldwide / Singapore
Client:
OgilvyOne worldwide
Title:
OgilvyPhant
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02182D
Award:
2002 Design Merit Award
Agency:
Publicis Dialog / San Francisco
Client:
Hewlett-Packard
Title:
Powerplant
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02183D
Award:
2002 Design Merit Award
Agency:
R&R Partners / Las Vegas
Client:
R&R Live
Title:
Promotional Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02184D
Award:
2002 Design Merit Award
Agency:
Rick Johnson & Company / Albuquerque
Client:
United Blood Services
Title:
Holiday Card
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02185D
Award:
2002 Design Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Saatchi & Saatchi
Title:
BOTTLED TAP WATER
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02186D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Mark Hooper Photography
Title:
Mark Hooper 2001 Promotional Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02187D
Award:
2002 Design Merit Award
Agency:
Templin Brink Design / San Francisco
Client:
Sharpe & Associates
Title:
Promotional Series
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02188D
Award:
2002 Design Merit Award
Agency:
Templin Brink Design / San Francisco
Client:
Turner Classic Movies
Title:
2002 Promotional Gift Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02189D
Award:
2002 Design Merit Award
Agency:
WONGDOODY / Seattle
Client:
Belding Awards
Title:
Bowl Cut Call for Entries
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02190D
Award:
2002 Design Merit Award
Agency:
Aimaq Rapp Stolle / Berlin
Client:
Nike International
Title:
Subground
Category:
Package Design / Commercial Product Packaging
Annual ID:
02092D
Award:
2002 Design Merit Award
Agency:
Batey / Singapore
Client:
Singapore Airlines
Title:
Snowflake
Category:
Package Design / Commercial Product Packaging
Annual ID:
02093D
Award:
2002 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Radio VW Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02094D
Award:
2002 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Radiovw - Turntable
Category:
Package Design / Commercial Product Packaging
Annual ID:
02095D