The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
WOW Posters
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Package Design / Commercial Product Packaging
DIY CALENDAR
Agency: Saatchi & Saatchi / Johannesburg
Client: Petervale Category: Package Design / Commercial Product Packaging
Promotional Campaign
Agency: Templin Brink Design / San Francisco
Client: Art Real Screen Printers Category: Package Design / Commercial Product Packaging
Sperm/Brain/Attractive
Agency: Jupiter Drawing Room, The / Johannesburg
Client: Discovery Health Category: Package Design / Commercial Product Packaging
Film San Antonio Logo
Agency: Bromley Communications / San Antoino
Client: San Antonio Convention & Visitors Bureau Category: Brand and Corporate Identity Design / Logo/Trademark
Logo/Business Card
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Amino Category: Brand and Corporate Identity Design / Logo/Trademark
Trip on a Tank Full
Agency: Colle + McVoy / Minneapolis
Client: Minnesota Office of Tourism Category: Brand and Corporate Identity Design / Logo/Trademark
Archipelago Logo Series
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Brand and Corporate Identity Design / Logo/Trademark
Bob Reuter Photography logo
Agency: Rodgers Townsend / St. Louis
Client: Bob Reuter Category: Brand and Corporate Identity Design / Logo/Trademark
12 Songs
Agency: Bozell / New York
Client: Kevin Brady Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Oil Can
Agency: Carmichael Lynch / Minneapolis
Client: Potlatch Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
CSA Images Royalty Free CDs
Agency: Charles S. Anderson Design / Minneapolis
Client: CSA Images Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tea Tins
Agency: Clarke Goward / Boston
Client: Tealuxe Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Jonnie Walker Bottle
Agency: Claydonheeleyjonesmason / London
Client: UDV Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
VS Sassoon Colour
Agency: Dew Gibbons / London
Client: Procter & Gamble Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Reebok Fitness Water
Agency: Karacters Design Group / Vancouver
Client: CC Beverage Corp. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
My Half-Boat
Agency: Periscope / Minneapolis
Client: Buffalo Wild Wings Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Beefeater's Spire Gin
Agency: Powell / New York
Client: Allied Domecq POWELL WANTS TO PULL FROM BOOK! Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Kink Live IV CD
Agency: Sandstrom Design / Portland
Client: Kink fm102 Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Kombucha Wonder Drink Holiday Gift Box
Agency: Sandstrom Design / Portland
Client: Kombucha Wonder Drink Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tazo 20 count Cartons
Agency: Sandstrom Design / Portland
Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Montepulciano
Agency: Schumacher Jersild Wessman & Enander / Stockholm
Client: Asprit/Amfora Vinhuis Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Corporate Identity
Agency: Schumacher Jersild Wessman & Enander / Stockholm
Client: R.O.O.M. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Smoke Packaging Series
Agency: Signal / Addison
Client: Supre Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Corel
Agency: Taxi / Toronto
Client: Corel Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Special Brew 211
Agency: Turner Duckworth / San Francisco
Client: McKenzie River Corp. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tingler
Agency: Agency Eleven / Minneapolis
Client: Gage Category: Direct Mail / Direct Mail: Single
Cote Mailer
Agency: Agency Eleven / Minneapolis
Client: UPM Category: Direct Mail / Direct Mail: Single
Feel the Love Direct Mail Campaign
Agency: Alpern Lehman / Scottsdale
Client: Breitfeld & Schliekert Category: Direct Mail / Direct Mail: Single
Rejection letters
Agency: Bouvier Kelly / Greensboro
Client: Ad Club of the Triad Category: Direct Mail / Direct Mail: Single
Giving Birth
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Microwave
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Sunburn
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Wasp
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
The Bubble
Agency: Butler Shine & Stern / Sausalito
Client: Nuance Communications Category: Direct Mail / Direct Mail: Single
Promo
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: PeñaBrand Category: Direct Mail / Direct Mail: Single
CN 2002 Calendar
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Direct Mail / Direct Mail: Single
Off Site In Chinatown
Agency: Core 77 / New York
Client: Off Site Category: Direct Mail / Direct Mail: Single
Truth Book
Agency: Crispin Porter & Bogusky / Miami
Client: Florida Department of Health Category: Direct Mail / Direct Mail: Single
Book of Motoring
Agency: Crispin Porter & Bogusky / Miami
Client: MINI Category: Direct Mail / Direct Mail: Single
Archipelago Pennies Direct Mail Piece
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Direct Mail / Direct Mail: Single
Archipelago Racing Direct Mail Piece
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Direct Mail / Direct Mail: Single
Ad-O-Matic
Agency: Eisner Underground / Baltimore
Client: Advertising Association of Baltimore Category: Direct Mail / Direct Mail: Single
F & M Boxes
Agency: Eisner Communications / Baltimore
Client: Farmers & Mechanics Bank Category: Direct Mail / Direct Mail: Single
Exercise Mat
Agency: Foote Cone & Belding / Seattle
Client: Precor Category: Direct Mail / Direct Mail: Single
Book
Agency: Gosh Advertising / Singapore
Client: Stonesoft Singapore Category: Direct Mail / Direct Mail: Single
Papermill Presentation
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Wallpaper
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Wrapping Paper
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Munkedals AB Category: Direct Mail / Direct Mail: Single
Hunt Adkins Holiday Gift 01/02
Agency: Hunt Adkins / Minneapolis
Client: Hunt Adkins Category: Direct Mail / Direct Mail: Single
Award:
2002 Design Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
WOW Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02106D
Award:
2002 Design Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Petervale
Title:
DIY CALENDAR
Category:
Package Design / Commercial Product Packaging
Annual ID:
02107D
Award:
2002 Design Merit Award
Agency:
Templin Brink Design / San Francisco
Client:
Art Real Screen Printers
Title:
Promotional Campaign
Category:
Package Design / Commercial Product Packaging
Annual ID:
02108D
Award:
2002 Design Merit Award
Agency:
Jupiter Drawing Room, The / Johannesburg
Client:
Discovery Health
Title:
Sperm/Brain/Attractive
Category:
Package Design / Commercial Product Packaging
Annual ID:
02109D
Award:
2002 Design Merit Award
Agency:
Bromley Communications / San Antoino
Client:
San Antonio Convention & Visitors Bureau
Title:
Film San Antonio Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02087D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
Amino
Title:
Logo/Business Card
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02088D
Award:
2002 Design Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Minnesota Office of Tourism
Title:
Trip on a Tank Full
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02089D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Logo Series
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02090D
Award:
2002 Design Merit Award
Agency:
Rodgers Townsend / St. Louis
Client:
Bob Reuter
Title:
Bob Reuter Photography logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
02091D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Kevin Brady
Title:
12 Songs
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02137D
Award:
2002 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Potlatch
Title:
Oil Can
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02138D
Award:
2002 Design Merit Award
Agency:
Charles S. Anderson Design / Minneapolis
Client:
CSA Images
Title:
CSA Images Royalty Free CDs
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02139D
Award:
2002 Design Merit Award
Agency:
Clarke Goward / Boston
Client:
Tealuxe
Title:
Tea Tins
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02140D
Award:
2002 Design Merit Award
Agency:
Claydonheeleyjonesmason / London
Client:
UDV
Title:
Jonnie Walker Bottle
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02141D
Award:
2002 Design Merit Award
Agency:
Dew Gibbons / London
Client:
Procter & Gamble
Title:
VS Sassoon Colour
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02142D
Award:
2002 Design Merit Award
Agency:
Karacters Design Group / Vancouver
Client:
CC Beverage Corp.
Title:
Reebok Fitness Water
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02143D
Award:
2002 Design Merit Award
Agency:
Periscope / Minneapolis
Client:
Buffalo Wild Wings
Title:
My Half-Boat
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02144D
Award:
2002 Design Merit Award
Agency:
Powell / New York
Client:
Allied Domecq POWELL WANTS TO PULL FROM BOOK!
Title:
Beefeater's Spire Gin
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02145D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Kink fm102
Title:
Kink Live IV CD
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02146D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Kombucha Wonder Drink
Title:
Kombucha Wonder Drink Holiday Gift Box
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02147D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo 20 count Cartons
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02148D
Award:
2002 Design Merit Award
Agency:
Schumacher Jersild Wessman & Enander / Stockholm
Client:
Asprit/Amfora Vinhuis
Title:
Montepulciano
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02149D
Award:
2002 Design Merit Award
Agency:
Schumacher Jersild Wessman & Enander / Stockholm
Client:
R.O.O.M.
Title:
Corporate Identity
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02150D
Award:
2002 Design Merit Award
Agency:
Signal / Addison
Client:
Supre
Title:
Smoke Packaging Series
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02151D
Award:
2002 Design Merit Award
Agency:
Taxi / Toronto
Client:
Corel
Title:
Corel
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02152D
Award:
2002 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
McKenzie River Corp.
Title:
Special Brew 211
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02153D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
Gage
Title:
Tingler
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02155D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
UPM
Title:
Cote Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02156D
Award:
2002 Design Merit Award
Agency:
Alpern Lehman / Scottsdale
Client:
Breitfeld & Schliekert
Title:
Feel the Love Direct Mail Campaign
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02157D
Award:
2002 Design Merit Award
Agency:
Bouvier Kelly / Greensboro
Client:
Ad Club of the Triad
Title:
Rejection letters
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02158D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Giving Birth
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02159D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Microwave
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02160D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Sunburn
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02161D
Award:
2002 Design Merit Award
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Wasp
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02162D
Award:
2002 Design Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Nuance Communications
Title:
The Bubble
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02163D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
PeñaBrand
Title:
Promo
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02164D
Award:
2002 Design Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
CN 2002 Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02165D
Award:
2002 Design Merit Award
Agency:
Core 77 / New York
Client:
Off Site
Title:
Off Site In Chinatown
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02166D
Award:
2002 Design Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Florida Department of Health
Title:
Truth Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02167D
Award:
2002 Design Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
MINI
Title:
Book of Motoring
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02168D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Pennies Direct Mail Piece
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02169D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Racing Direct Mail Piece
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02170D
Award:
2002 Design Merit Award
Agency:
Eisner Underground / Baltimore
Client:
Advertising Association of Baltimore
Title:
Ad-O-Matic
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02171D
Award:
2002 Design Merit Award
Agency:
Eisner Communications / Baltimore
Client:
Farmers & Mechanics Bank
Title:
F & M Boxes
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02172D
Award:
2002 Design Merit Award
Agency:
Foote Cone & Belding / Seattle
Client:
Precor
Title:
Exercise Mat
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02173D
Award:
2002 Design Merit Award
Agency:
Gosh Advertising / Singapore
Client:
Stonesoft Singapore
Title:
Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02174D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Munkedals AB
Title:
Papermill Presentation
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02175D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Munkedals AB
Title:
Wallpaper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02176D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Munkedals AB
Title:
Wrapping Paper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02177D
Award:
2002 Design Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
Hunt Adkins
Title:
Hunt Adkins Holiday Gift 01/02
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02178D