The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

vw.com/autoshow Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Nintendo GameCube Agency: Blast Radius Inc. / Vancouver Client: Nintendo of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Website Detroit 2002 Agency: SCHOLZ & VOLKMER / Wiesbaden Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
thetruth.com Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Website Agency: Born Magazine / Portland Client: Born Magazine Category: Non-Profit Organizations / Non-Profit - Web Sites
Marshall Fields Challenge, Tom Lehman Golf Charities Agency: Periscope / Minneapolis Client: Marshall Fields Challenge Category: Non-Profit Organizations / Non-Profit - Web Sites
Artists of Brucke Agency: Second Story / Portland Client: Museum Of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Sites
Christmas Wrapping Paper - Christmas Mailer Agency: Mother / London Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
Blank Book Agency: D'Arcy / Hong Kong Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
Beach Bar Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn Agency: Lowe Bull Calvert Pace / Johannesburg Client: Dulux Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
City Snow, Dots Fence, Treadmill, Collage Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fish, Cow, Pig Agency: Tandem Company Gausch DDB / Barcelona Client: Miguel Torres Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
csaimages.com Agency: Charles S. Anderson Design / Minneapolis Client: CSA Images Category: E-Commerce / E-Commerce B2B - Web Sites
Identifying Courage Agency: Slaughter Hanson / Birmingham Client: Alabama Vets Category: Brand and Corporate Identity / Booklet/Brochure
White Book Agency: Happy Forsman & Bodenfors / Göthenburg Client: White Arkitekter Category: Brand and Corporate Identity / Booklet/Brochure
MAAS Product-Folder 2001 Agency: HEBE. Werbung & Design / Leonberg Client: MAAS Goldsmith Category: Brand and Corporate Identity / Booklet/Brochure
The Ego Book Agency: Ogilvy & Mather / Frankfurt Client: Eckes Chantre Cognac Category: Brand and Corporate Identity / Booklet/Brochure
RSVP All-in-One Stationery Agency: King James RSVP / Cape Town Client: King James RSVP Category: Brand and Corporate Identity / Corporate Identity
Kidsware Agency: Grey Worldwide / Mumbai Client: Premsons Bazaar Category: Brand and Corporate Identity / Corporate Identity
Food Chain Films Corporate Identity Agency: Sandstrom Design / Portland Client: Food Chain Films Category: Brand and Corporate Identity / Corporate Identity
Williams-Sonoma.com Agency: Silverlign Group, Inc. / San Jose Client: Williams-Sonoma Category: E-Commerce / E-Commerce B2C - Web Sites
Gamesmania Web Site Agency: Organic, Inc. / Bloomfield Hills Client: Gamesmania Category: E-Commerce / E-Commerce B2C - Web Sites
http://www.lobo.cx Agency: Lobo Filmes / São Paulo Client: Lobo Filmes Category: Self-Promotion / Self-Promotion - Web Sites
Website Ralf Wengenmayr Agency: SCHOLZ & VOLKMER / Wiesbaden Client: Ralf Wengenmayr, music for film & advertising Category: Self-Promotion / Self-Promotion - Web Sites
Platinum Design Website Agency: Platinum Design, Inc. / New York Client: Platinum Design, Inc. Category: Self-Promotion / Self-Promotion - Web Sites
Sandstrom Design Website Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Self-Promotion / Self-Promotion - Web Sites
Rainforest, Following Car, Battle Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
What Are You?, Capture, Fanta Beam Agency: Hakuhodo / Tokyo Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
Fist fight/Cliff/London Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Jellies: Living Art CD-ROM Press Kit Agency: ad2, Inc. / Santa Monica Client: Monterey Bay Aquarium Category: Non-Profit Organizations / Non-Profit - CD-ROM
Domino Agency: D'Arcy / Hong Kong Client: Philips Lighting Category: International Foreign Language Commercial / Foreign Language Television
Jean-Paul Agency: BDDP et Fils / Boulogne Billancourt Client: Le Cidem Category: International Foreign Language Commercial / Foreign Language Television
The Baby Agency: CLM/BBDO / Issy des Moulineaux Client: Midas Category: International Foreign Language Commercial / Foreign Language Television
Folder Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Hearse Sponsorship Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Dog Walker Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Mia Agency: BVK / Milwaukee Client: Shaken Baby Association Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
School Agency: Saatchi & Saatchi / London Client: Toyota GB Category: Consumer Television / Consumer Television :30/:25 Single
Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Organized Agency: Carmichael Lynch / Minneapolis Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Street Kids Agency: Ogilvy & Mather / Frankfurt Client: Verein Fur Arbeits und Erziehungshilfe Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
HP Invent Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Campaign
I can't see anything: now I can see it all Agency: Herraiz Soto & Co. / Madrid Client: Planeta 2010 Category: Banners / Banner - Campaign
Microprojector Campaign Agency: Foote Cone Belding - San Francisco / San Francisco Client: Compaq Computer Corp. Category: Banners / Banner - Campaign
Cayenne Banner Campaign Agency: Carmichael Lynch / Minneapolis Client: Porsche Category: Banners / Banner - Campaign
Coronation, Moonwalk, Boxing Agency: Concept Farm, The / New York Client: International Division of the History Channel Category: Consumer Television / Consumer Television :30/:25 Campaign
Polecat, Gobble Gobble, Treats for Santa Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Boat/Leaf Blower/Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Subtitles, Orchestra, Photograph Agency: Miles Calcraft Briginshaw Duffy / London Client: Aristoc Category: Consumer Television / Consumer Television :30/:25 Campaign

2002 Interactive Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

vw.com/autoshow

Promotional Advertising / Promotional Advertising - Web Sites

02015N

2002 Interactive Silver Pencil

Blast Radius Inc. / Vancouver

Nintendo of America

Nintendo GameCube

Promotional Advertising / Promotional Advertising - Web Sites

02016N

2002 Interactive Bronze Pencil

SCHOLZ & VOLKMER / Wiesbaden

Mercedes-Benz

Website Detroit 2002

Promotional Advertising / Promotional Advertising - Web Sites

02017N

2002 Interactive Gold Pencil

Arnold Worldwide / Boston

American Legacy Foundation

thetruth.com

Non-Profit Organizations / Non-Profit - Web Sites

02058N

2002 Interactive Silver Pencil

Born Magazine / Portland

Born Magazine

Website

Non-Profit Organizations / Non-Profit - Web Sites

02059N

2002 Interactive Silver Pencil

Periscope / Minneapolis

Marshall Fields Challenge

Marshall Fields Challenge, Tom Lehman Golf Charities

Non-Profit Organizations / Non-Profit - Web Sites

02060N

2002 Interactive Bronze Pencil

Second Story / Portland

Museum Of Modern Art

Artists of Brucke

Non-Profit Organizations / Non-Profit - Web Sites

02061N

2002 Advertising Gold Pencil

Mother / London

Mother

Christmas Wrapping Paper - Christmas Mailer

Collateral Advertising / Collateral: Self-Promotion

02031A

2002 Advertising Silver Pencil

D'Arcy / Hong Kong

D'Arcy HK

Blank Book

Collateral Advertising / Collateral: Self-Promotion

02032A

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Club 18-30

Beach Bar Pool

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02013A

2002 Advertising Gold Pencil

Lowe Bull Calvert Pace / Johannesburg

Dulux

Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02014A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

City Snow, Dots Fence, Treadmill, Collage

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02015A

2002 Advertising Bronze Pencil

Tandem Company Gausch DDB / Barcelona

Miguel Torres

Fish, Cow, Pig

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02016A

2002 Interactive Bronze Pencil

Charles S. Anderson Design / Minneapolis

CSA Images

csaimages.com

E-Commerce / E-Commerce B2B - Web Sites

02037N

2002 Design Gold Pencil

Slaughter Hanson / Birmingham

Alabama Vets

Identifying Courage

Brand and Corporate Identity / Booklet/Brochure

02004D

2002 Design Gold Pencil

Happy Forsman & Bodenfors / Göthenburg

White Arkitekter

White Book

Brand and Corporate Identity / Booklet/Brochure

02005D

2002 Design Silver Pencil

HEBE. Werbung & Design / Leonberg

MAAS Goldsmith

MAAS Product-Folder 2001

Brand and Corporate Identity / Booklet/Brochure

02006D

2002 Design Bronze Pencil

Ogilvy & Mather / Frankfurt

Eckes Chantre Cognac

The Ego Book

Brand and Corporate Identity / Booklet/Brochure

02007D

2002 Design Gold Pencil

King James RSVP / Cape Town

King James RSVP

RSVP All-in-One Stationery

Brand and Corporate Identity / Corporate Identity

02008D

2002 Design Silver Pencil

Grey Worldwide / Mumbai

Premsons Bazaar

Kidsware

Brand and Corporate Identity / Corporate Identity

02009D

2002 Design Bronze Pencil

Sandstrom Design / Portland

Food Chain Films

Food Chain Films Corporate Identity

Brand and Corporate Identity / Corporate Identity

02010D

2002 Interactive Silver Pencil

Silverlign Group, Inc. / San Jose

Williams-Sonoma

Williams-Sonoma.com

E-Commerce / E-Commerce B2C - Web Sites

02038N

2002 Interactive Bronze Pencil

Organic, Inc. / Bloomfield Hills

Gamesmania

Gamesmania Web Site

E-Commerce / E-Commerce B2C - Web Sites

02039N

2002 Interactive Gold Pencil

Lobo Filmes / São Paulo

Lobo Filmes

http://www.lobo.cx

Self-Promotion / Self-Promotion - Web Sites

02050N

2002 Interactive Gold Pencil

SCHOLZ & VOLKMER / Wiesbaden

Ralf Wengenmayr, music for film & advertising

Website Ralf Wengenmayr

Self-Promotion / Self-Promotion - Web Sites

02051N

2002 Interactive Bronze Pencil

Platinum Design, Inc. / New York

Platinum Design, Inc.

Platinum Design Website

Self-Promotion / Self-Promotion - Web Sites

02052N

2002 Interactive Bronze Pencil

Sandstrom Design / Portland

Sandstrom Design

Sandstrom Design Website

Self-Promotion / Self-Promotion - Web Sites

02053N

2002 Advertising Gold Pencil

BMP DDB / London

Guardian Film 4

Rainforest, Following Car, Battle

Consumer Television / Consumer Television :20 and Under: Campaign

02082A

2002 Advertising Silver Pencil

Hakuhodo / Tokyo

Coca-Cola

What Are You?, Capture, Fanta Beam

Consumer Television / Consumer Television :20 and Under: Campaign

02083A

2002 Advertising Bronze Pencil

BMP DDB / London

Guardian Film 4

Fist fight/Cliff/London

Consumer Television / Consumer Television :20 and Under: Campaign

02084A

2002 Interactive Bronze Pencil

ad2, Inc. / Santa Monica

Monterey Bay Aquarium

Jellies: Living Art CD-ROM Press Kit

Non-Profit Organizations / Non-Profit - CD-ROM

02062N

2002 Advertising Gold Pencil

D'Arcy / Hong Kong

Philips Lighting

Domino

International Foreign Language Commercial / Foreign Language Television

02092A

2002 Advertising Silver Pencil

BDDP et Fils / Boulogne Billancourt

Le Cidem

Jean-Paul

International Foreign Language Commercial / Foreign Language Television

02093A

2002 Advertising Bronze Pencil

CLM/BBDO / Issy des Moulineaux

Midas

The Baby

International Foreign Language Commercial / Foreign Language Television

02094A

2002 Interactive Gold Pencil

TBWA Hunt Lascaris / Johannesburg

BMW

Folder

Promotional Advertising / Promotional Advertising - Other Digital Advertising

02019N

2002 Advertising Gold Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Hearse Sponsorship

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02049A

2002 Advertising Silver Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Dog Walker

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02050A

2002 Advertising Bronze Pencil

BVK / Milwaukee

Shaken Baby Association

Mia

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02051A

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Toyota GB

School

Consumer Television / Consumer Television :30/:25 Single

02072A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Nail Gun

Consumer Television / Consumer Television :30/:25 Single

02073A

2002 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

IKEA

Organized

Consumer Television / Consumer Television :30/:25 Single

02074A

2002 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Verein Fur Arbeits und Erziehungshilfe

Street Kids

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

02048A

2002 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP Invent Banner Campaign

Banners / Banner - Campaign

02006N

2002 Interactive Silver Pencil

Herraiz Soto & Co. / Madrid

Planeta 2010

I can't see anything: now I can see it all

Banners / Banner - Campaign

02007N

2002 Interactive Bronze Pencil

Foote Cone Belding - San Francisco / San Francisco

Compaq Computer Corp.

Microprojector Campaign

Banners / Banner - Campaign

02008N

2002 Interactive Bronze Pencil

Carmichael Lynch / Minneapolis

Porsche

Cayenne Banner Campaign

Banners / Banner - Campaign

02009N

2002 Advertising Gold Pencil

Concept Farm, The / New York

International Division of the History Channel

Coronation, Moonwalk, Boxing

Consumer Television / Consumer Television :30/:25 Campaign

02075A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Miller High Life

Polecat, Gobble Gobble, Treats for Santa

Consumer Television / Consumer Television :30/:25 Campaign

02076A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Boat/Leaf Blower/Nail Gun

Consumer Television / Consumer Television :30/:25 Campaign

02077A

2002 Advertising Bronze Pencil

Miles Calcraft Briginshaw Duffy / London

Aristoc

Subtitles, Orchestra, Photograph

Consumer Television / Consumer Television :30/:25 Campaign

02078A

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