The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Engineering Symphony Agency: Carmichael Lynch / Minneapolis Client: Porsche Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Agency: Periscope / Minneapolis Client: MasterCraft Boats Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Jay Leno Agency: OgilvyInteractive worldwide / Hong Kong Client: The Economist Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Star Trek: Armada II Email Campaign Agency: R/GA / New York Client: Activision Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Agency: Watkinsworldwide / Brooklyn Client: RCA - Commute Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Agency: Grey Interactive / New York Client: Robert Allen Group Category: E-Commerce / E-Commerce B2B - Web Sites
weightwatchers.com Agency: Modem Media / Norwalk Client: Weight Watchers Category: E-Commerce / E-Commerce B2C - Web Sites
Washington Mutual Home Loans Agency: Organic, Inc. / Bloomfield Hills Client: Washington Mutual Category: E-Commerce / E-Commerce B2C - Web Sites
Agency: Bent Media / New Orleans Client: Healthy Lifestyle Choices Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Agency: Abel & Baker / Stockholm Client: Cedderoth Category: Promotional Advertising / Promotional Advertising - Web Sites
microbus Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
radiovw.com Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Deepend Sydney / Redfern Client: Nokia Australia Category: Promotional Advertising / Promotional Advertising - Web Sites
Audi A4 Agency: DoubleYou / Barcelona Client: Audi Spain Category: Promotional Advertising / Promotional Advertising - Web Sites
Audi A4 Avant Agency: DoubleYou / Barcelona Client: Audi Spain Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: moonwalk sthml/St. Lukes Sweden / Stockholm Client: darling magazine Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Olson & Company / Minneapolis Client: Phillips Beverage Co Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Sudden Industries / New York Client: Universal Music Group Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Tarantula / New York Client: Bialystock & Bloom Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: thoughtbubble productions / New York Client: Warner Bros. Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Watkinsworldwide / Brooklyn Client: RCA Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Rain Forest Agency: AgênciaClick / São Paulo Client: O' Boticario Category: Banners / Banner - Single
Bed Agency: AlmapBBDO / São Paulo Client: BOL Category: Banners / Banner - Single
Memory Agency: AlmapBBDO / São Paulo Client: EFFEM Category: Banners / Banner - Single
Chainsaw Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Banners / Banner - Single
Habitat Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Banners / Banner - Single
Agency: Blattner Brunner / Pittsburgh Client: Zippo Category: Banners / Banner - Single
Underwear Agency: DM9 DDB Publicidade / São Paulo Client: Calisere Category: Banners / Banner - Single
Acne Agency: DM9 DDB Publicidade / São Paulo Client: Clean & Clear Category: Banners / Banner - Single
Hungry Burger Agency: DM9 DDB Publicidade / São Paulo Client: Parmalat/Ketchup Category: Banners / Banner - Single
Tornado Agency: DoubleYou / Barcelona Client: Lynx Category: Banners / Banner - Single
Small/Sharp Agency: Foote Cone Belding - San Francisco / San Francisco Client: Compaq Computer Corp. Category: Banners / Banner - Single
Coca-Cola Agency: OgilvyInteractive / São Paulo Client: Coca-Cola Category: Banners / Banner - Single
IBM Agency: OgilvyInteractive / New York Client: IBM Category: Banners / Banner - Single
Love Singapore Group of Churches Agency: OgilvyInteractive Singapore / Singapore Client: Love Singapore Group of Churches Category: Banners / Banner - Single
Fish Agency: OgilvyInteractive Singapore / Singapore Client: Travel Bug Category: Banners / Banner - Single
Focus Agency: OgilvyInteractive worldwide / Hong Kong Client: The Economist Category: Banners / Banner - Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Dunlop Tyres Category: Banners / Banner - Single
Agency: Team One Advertising / El Segundo Client: Lexus Category: Banners / Banner - Single
How to impress your friends Agency: Tribal DDB Canada / Vancouver Client: Kia Category: Banners / Banner - Single
Agency: ComGroup / Atlanta Client: ComGroup Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: FUSE, Inc. / St. Louis Client: Missouri Division of Tourism Category: Promotional Advertising / Promotional Advertising - CD-ROM
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Integrated Branding Campaign
You Can't Be Too Organized Agency: Carmichael Lynch / Minneapolis Client: IKEA Category: Integrated Branding Campaign
Agency: Merkley Newman Harty & Partners / New York Client: BMW Motorcycles.com Category: Integrated Branding Campaign
Agency: Showtime Networks Inc / New York Client: Showtime Networks Inc Category: Integrated Branding Campaign
Agency: AKQA / London Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
vw.com Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Agency: Bent Media / New Orleans Client: McIlhenny Company Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

2002 Interactive Merit Award

Carmichael Lynch / Minneapolis

Porsche

Engineering Symphony

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

02147N

2002 Interactive Merit Award

Periscope / Minneapolis

MasterCraft Boats

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

02148N

2002 Interactive Merit Award

OgilvyInteractive worldwide / Hong Kong

The Economist

Jay Leno

Promotional Advertising / Promotional Advertising - Other Digital Advertising

02120N

2002 Interactive Merit Award

R/GA / New York

Activision

Star Trek: Armada II Email Campaign

Promotional Advertising / Promotional Advertising - Other Digital Advertising

02121N

2002 Interactive Merit Award

Watkinsworldwide / Brooklyn

RCA - Commute

Promotional Advertising / Promotional Advertising - Other Digital Advertising

02122N

2002 Interactive Merit Award

Grey Interactive / New York

Robert Allen Group

E-Commerce / E-Commerce B2B - Web Sites

02157N

2002 Interactive Merit Award

Modem Media / Norwalk

Weight Watchers

weightwatchers.com

E-Commerce / E-Commerce B2C - Web Sites

02158N

2002 Interactive Merit Award

Organic, Inc. / Bloomfield Hills

Washington Mutual

Washington Mutual Home Loans

E-Commerce / E-Commerce B2C - Web Sites

02159N

2002 Interactive Merit Award

Bent Media / New Orleans

Healthy Lifestyle Choices

Non-Profit Organizations / Non-Profit - Other Digital Advertising

02177N

2002 Interactive Merit Award

Abel & Baker / Stockholm

Cedderoth

Promotional Advertising / Promotional Advertising - Web Sites

02107N

2002 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

microbus

Promotional Advertising / Promotional Advertising - Web Sites

02108N

2002 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen of America

radiovw.com

Promotional Advertising / Promotional Advertising - Web Sites

02109N

2002 Interactive Merit Award

Deepend Sydney / Redfern

Nokia Australia

Promotional Advertising / Promotional Advertising - Web Sites

02110N

2002 Interactive Merit Award

DoubleYou / Barcelona

Audi Spain

Audi A4

Promotional Advertising / Promotional Advertising - Web Sites

02111N

2002 Interactive Merit Award

DoubleYou / Barcelona

Audi Spain

Audi A4 Avant

Promotional Advertising / Promotional Advertising - Web Sites

02112N

2002 Interactive Merit Award

moonwalk sthml/St. Lukes Sweden / Stockholm

darling magazine

Promotional Advertising / Promotional Advertising - Web Sites

02113N

2002 Interactive Merit Award

Olson & Company / Minneapolis

Phillips Beverage Co

Promotional Advertising / Promotional Advertising - Web Sites

02114N

2002 Interactive Merit Award

Sudden Industries / New York

Universal Music Group

Promotional Advertising / Promotional Advertising - Web Sites

02115N

2002 Interactive Merit Award

Tarantula / New York

Bialystock & Bloom

Promotional Advertising / Promotional Advertising - Web Sites

02116N

2002 Interactive Merit Award

thoughtbubble productions / New York

Warner Bros.

Promotional Advertising / Promotional Advertising - Web Sites

02117N

2002 Interactive Merit Award

Watkinsworldwide / Brooklyn

RCA

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

02149N

2002 Interactive Merit Award

AgênciaClick / São Paulo

O' Boticario

Rain Forest

Banners / Banner - Single

02066N

2002 Interactive Merit Award

AlmapBBDO / São Paulo

BOL

Bed

Banners / Banner - Single

02067N

2002 Interactive Merit Award

AlmapBBDO / São Paulo

EFFEM

Memory

Banners / Banner - Single

02068N

2002 Interactive Merit Award

AlmapBBDO / São Paulo

Greenpeace

Chainsaw

Banners / Banner - Single

02069N

2002 Interactive Merit Award

AlmapBBDO / São Paulo

Greenpeace

Habitat

Banners / Banner - Single

02070N

2002 Interactive Merit Award

Blattner Brunner / Pittsburgh

Zippo

Banners / Banner - Single

02071N

2002 Interactive Merit Award

DM9 DDB Publicidade / São Paulo

Calisere

Underwear

Banners / Banner - Single

02072N

2002 Interactive Merit Award

DM9 DDB Publicidade / São Paulo

Clean & Clear

Acne

Banners / Banner - Single

02073N

2002 Interactive Merit Award

DM9 DDB Publicidade / São Paulo

Parmalat/Ketchup

Hungry Burger

Banners / Banner - Single

02074N

2002 Interactive Merit Award

DoubleYou / Barcelona

Lynx

Tornado

Banners / Banner - Single

02075N

2002 Interactive Merit Award

Foote Cone Belding - San Francisco / San Francisco

Compaq Computer Corp.

Small/Sharp

Banners / Banner - Single

02076N

2002 Interactive Merit Award

OgilvyInteractive / São Paulo

Coca-Cola

Coca-Cola

Banners / Banner - Single

02078N

2002 Interactive Merit Award

OgilvyInteractive / New York

IBM

IBM

Banners / Banner - Single

02079N

2002 Interactive Merit Award

OgilvyInteractive Singapore / Singapore

Love Singapore Group of Churches

Love Singapore Group of Churches

Banners / Banner - Single

02080N

2002 Interactive Merit Award

OgilvyInteractive Singapore / Singapore

Travel Bug

Fish

Banners / Banner - Single

02081N

2002 Interactive Merit Award

OgilvyInteractive worldwide / Hong Kong

The Economist

Focus

Banners / Banner - Single

02082N

2002 Interactive Merit Award

TBWA Hunt Lascaris / Johannesburg

Dunlop Tyres

Banners / Banner - Single

02083N

2002 Interactive Merit Award

Team One Advertising / El Segundo

Lexus

Banners / Banner - Single

02084N

2002 Interactive Merit Award

Tribal DDB Canada / Vancouver

Kia

How to impress your friends

Banners / Banner - Single

02085N

2002 Interactive Merit Award

ComGroup / Atlanta

ComGroup

Self-Promotion / Self-Promotion - Other Digital Advertising

02176N

2002 Interactive Merit Award

Cartoon Network / Atlanta

Cartoon Network

Promotional Advertising / Promotional Advertising - CD-ROM

02118N

2002 Interactive Merit Award

FUSE, Inc. / St. Louis

Missouri Division of Tourism

Promotional Advertising / Promotional Advertising - CD-ROM

02119N

2002 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Integrated Branding Campaign

02160N

2002 Interactive Merit Award

Carmichael Lynch / Minneapolis

IKEA

You Can't Be Too Organized

Integrated Branding Campaign

02161N

2002 Interactive Merit Award

Merkley Newman Harty & Partners / New York

BMW Motorcycles.com

Integrated Branding Campaign

02162N

2002 Interactive Merit Award

Showtime Networks Inc / New York

Showtime Networks Inc

Integrated Branding Campaign

02163N

2002 Interactive Merit Award

AKQA / London

Nike

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02123N

2002 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen of America

vw.com

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02124N

2002 Interactive Merit Award

Bent Media / New Orleans

McIlhenny Company

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02125N

Follow Us