The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Website Detroit 2002 Agency: SCHOLZ & VOLKMER / Wiesbaden Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Tazo 3 Stack Tins Agency: Sandstrom Design / Portland Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Microprojector Campaign Agency: Foote Cone Belding - San Francisco / San Francisco Client: Compaq Computer Corp. Category: Banners / Banner - Campaign
Cayenne Banner Campaign Agency: Carmichael Lynch / Minneapolis Client: Porsche Category: Banners / Banner - Campaign
You Never Know Agency: Ogilvy / London Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Radio: Single
Artists of Brucke Agency: Second Story / Portland Client: Museum Of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Sites
Ronquido Agency: BBDO Mexico / Mexico City Client: Bayer de Mexico Category: Consumer Television / Consumer Television :20 and Under: Single
Gamesmania Web Site Agency: Organic, Inc. / Bloomfield Hills Client: Gamesmania Category: E-Commerce / E-Commerce B2C - Web Sites
Blues Name/Mad Libs/Value Agency: Arnika / Richmond Client: Boys & Girls Club of America Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
American Photography 17 Agency: 344 Design LLC / Pasadena Client: Amilus, Inc. Category: Publication Design / Book Jacket Design
Office Agency: Schumacher Jersild Wessman & Enander / Stockholm Client: Journal Category: Publication Design / Book Jacket Design
Sun Educational Services Interactive Business Card Agency: Leopard / Boulder Client: Sun Educational Services Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Imagination & Realization Agency: Hakuhodo Inc. / Tokyo Client: SONY MARKETING (JAPAN) INC. Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Yawn Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
Slipped Poster Agency: TBWA Hunt Lascaris / Johannesburg Client: Colman's Spray & Cook Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Jerome Young Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Skinny Latte+ Agency: Leo Burnett / Singapore Client: Ya Kum Coffee Stall Category: Package Design / Commercial Product Packaging
AllType Agency: Leo Burnett / São Paulo Client: Kelloggs Category: Newspaper / Newspaper Over 600 Lines: Campaign
Welcome to The Farm Agency: Kinetic Interactive Pte Ltd / Singapore Client: The Picture Farm Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Fiori website Agency: Paris France, Inc. / Portland Client: Fiori, Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
White Agency: Young & Rubicam / Miami Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
AD Game Agency: Herraiz Soto & Co. / Madrid Client: Mahou Beer Category: Beyond the Banner
Future Z Micro Site Agency: TBWA\Chiat\Day / Los Angeles Client: Nissan Category: Beyond the Banner
God Agency: OgilvyInteractive Singapore / Singapore Client: Love Singapore Group of Churches Category: Integrated Branding Campaign
C-Coupe Campaign Agency: Critical Mass / Calgary Client: Mercedes Benz USA Category: Integrated Branding Campaign
Lance Armstrong, Palm Trees, Sand, Skiers Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Campaign
Pre World Cup Agency: Wieden+Kennedy / Tokyo Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Sixty Weeks Agency: VCU Adcenter / Richmond Client: VCU Adcenter Category: Direct Mail / Direct Mail: Single
Mangos Harmony CD-ROM Game Agency: Mangos / Malvern Client: Mangos Category: Self-Promotion / Self-Promotion - CD-ROM
Penis Agency: DDB NZ Limited / Auckland Client: SKY Television Category: Outdoor / Guerilla Advertising: Single
Crossword Agency: TBWA Hunt Lascaris / Johannesburg Client: Bic Category: Newspaper / Newspaper Over 600 Lines: Single
Mr. Company Computer Guy Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Fist fight/Cliff/London Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Fish, Cow, Pig Agency: Tandem Company Gausch DDB / Barcelona Client: Miguel Torres Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Filthy? Rich? Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Volvo Museum Agency: OgilvyInteractive Singapore / Singapore Client: Volvo Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Leonard, Gavin, Eric Agency: Forsman & Bodenfors / Göthenburg Client: Comviq Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Brands Error Page Agency: OgilvyInteractive / Singapore Client: Cerebos Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Vibatron Agency: Young & Laramore / Indianapolis Client: Monsoon Audio Systems Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Platinum Design Website Agency: Platinum Design, Inc. / New York Client: Platinum Design, Inc. Category: Self-Promotion / Self-Promotion - Web Sites
Sandstrom Design Website Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Self-Promotion / Self-Promotion - Web Sites
Mind Cellars Agency: Wildstudio Design / Porte Alegre Client: 3rd Mercosur Visual Arts Biennial Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Harvey, Dave, Matti, Melissa, John Agency: Black Rocket / San Francisco Client: MTV International Category: Trade / Trade Color Full Page or Spread: Campaign
Mia Agency: BVK / Milwaukee Client: Shaken Baby Association Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Absolut Director Agency: Submarine & TBWA\Chiat\Day / New York Client: Absolut Vodka Category: Brand Gaming / Brand Gaming - Banners
The Shooting Gallery Agency: Kinetic Interactive Pte Ltd / Singapore Client: The Shooting Gallery Category: Brand Gaming / Brand Gaming - Banners
New Color Agency: AlmapBBDO / São Paulo Client: Intas Coral Category: Banners / Banner - Single
Blood Agency: Saatchi & Saatchi / London Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Subtitles, Orchestra, Photograph Agency: Miles Calcraft Briginshaw Duffy / London Client: Aristoc Category: Consumer Television / Consumer Television :30/:25 Campaign
The Baby Agency: CLM/BBDO / Issy des Moulineaux Client: Midas Category: International Foreign Language Commercial / Foreign Language Television

2002 Interactive Bronze Pencil

SCHOLZ & VOLKMER / Wiesbaden

Mercedes-Benz

Website Detroit 2002

Promotional Advertising / Promotional Advertising - Web Sites

02017N

2002 Design Bronze Pencil

Sandstrom Design / Portland

Tazo

Tazo 3 Stack Tins

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02020D

2002 Interactive Bronze Pencil

Foote Cone Belding - San Francisco / San Francisco

Compaq Computer Corp.

Microprojector Campaign

Banners / Banner - Campaign

02008N

2002 Interactive Bronze Pencil

Carmichael Lynch / Minneapolis

Porsche

Cayenne Banner Campaign

Banners / Banner - Campaign

02009N

2002 Advertising Bronze Pencil

Ogilvy / London

COI/Child Protection

You Never Know

Public Service/Political / Public Service/Political Radio: Single

02056A

2002 Interactive Bronze Pencil

Second Story / Portland

Museum Of Modern Art

Artists of Brucke

Non-Profit Organizations / Non-Profit - Web Sites

02061N

2002 Advertising Bronze Pencil

BBDO Mexico / Mexico City

Bayer de Mexico

Ronquido

Consumer Television / Consumer Television :20 and Under: Single

02081A

2002 Interactive Bronze Pencil

Organic, Inc. / Bloomfield Hills

Gamesmania

Gamesmania Web Site

E-Commerce / E-Commerce B2C - Web Sites

02039N

2002 Advertising Bronze Pencil

Arnika / Richmond

Boys & Girls Club of America

Blues Name/Mad Libs/Value

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02044A

2002 Design Bronze Pencil

344 Design LLC / Pasadena

Amilus, Inc.

American Photography 17

Publication Design / Book Jacket Design

02025D

2002 Design Bronze Pencil

Schumacher Jersild Wessman & Enander / Stockholm

Journal

Office

Publication Design / Book Jacket Design

02026D

2002 Interactive Bronze Pencil

Leopard / Boulder

Sun Educational Services

Sun Educational Services Interactive Business Card

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

02036N

2002 Interactive Bronze Pencil

Hakuhodo Inc. / Tokyo

SONY MARKETING (JAPAN) INC.

Imagination & Realization

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

02027N

2002 Advertising Bronze Pencil

Agulla & Baccetti / Buenos Aires

Telecom

Yawn

Consumer Television / Consumer Television Over :30 Single

02068A

2002 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Colman's Spray & Cook

Slipped Poster

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02030A

2002 Advertising Bronze Pencil

Leagas Delaney / San Francisco

Adidas

Jerome Young

Consumer Magazine / Magazine Color Full Page or Spread: Single

02012A

2002 Design Bronze Pencil

Leo Burnett / Singapore

Ya Kum Coffee Stall

Skinny Latte+

Package Design / Commercial Product Packaging

02013D

2002 Advertising Bronze Pencil

Leo Burnett / São Paulo

Kelloggs

AllType

Newspaper / Newspaper Over 600 Lines: Campaign

02006A

2002 Interactive Bronze Pencil

Kinetic Interactive Pte Ltd / Singapore

The Picture Farm

Welcome to The Farm

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02034N

2002 Interactive Bronze Pencil

Paris France, Inc. / Portland

Fiori, Inc.

Fiori website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02035N

2002 Advertising Bronze Pencil

Young & Rubicam / Miami

Amnesty International

White

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02047A

2002 Interactive Bronze Pencil

Herraiz Soto & Co. / Madrid

Mahou Beer

AD Game

Beyond the Banner

02013N

2002 Interactive Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Nissan

Future Z Micro Site

Beyond the Banner

02014N

2002 Interactive Bronze Pencil

OgilvyInteractive Singapore / Singapore

Love Singapore Group of Churches

God

Integrated Branding Campaign

02044N

2002 Interactive Bronze Pencil

Critical Mass / Calgary

Mercedes Benz USA

C-Coupe Campaign

Integrated Branding Campaign

02045N

2002 Advertising Bronze Pencil

Fallon / Minneapolis

Sports Illustrated

Lance Armstrong, Palm Trees, Sand, Skiers

Collateral Advertising / Collateral Posters: Campaign

02038A

2002 Advertising Bronze Pencil

Wieden+Kennedy / Tokyo

Nike Japan

Pre World Cup

Exceptional Innovation in Marketing / Innovative Marketing: Single

02098A

2002 Design Bronze Pencil

VCU Adcenter / Richmond

VCU Adcenter

Sixty Weeks

Direct Mail / Direct Mail: Single

02031D

2002 Interactive Bronze Pencil

Mangos / Malvern

Mangos

Mangos Harmony CD-ROM Game

Self-Promotion / Self-Promotion - CD-ROM

02055N

2002 Advertising Bronze Pencil

DDB NZ Limited / Auckland

SKY Television

Penis

Outdoor / Guerilla Advertising: Single

02022A

2002 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Bic

Crossword

Newspaper / Newspaper Over 600 Lines: Single

02003A

2002 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Mr. Company Computer Guy

Consumer Radio / Consumer Radio: Single

02060A

2002 Advertising Bronze Pencil

BMP DDB / London

Guardian Film 4

Fist fight/Cliff/London

Consumer Television / Consumer Television :20 and Under: Campaign

02084A

2002 Advertising Bronze Pencil

Tandem Company Gausch DDB / Barcelona

Miguel Torres

Fish, Cow, Pig

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02016A

2002 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

American Standard

Filthy? Rich?

Trade / Trade Color Full Page or Spread: Single

02024A

2002 Interactive Bronze Pencil

OgilvyInteractive Singapore / Singapore

Volvo

Volvo Museum

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02024N

2002 Advertising Bronze Pencil

Forsman & Bodenfors / Göthenburg

Comviq

Leonard, Gavin, Eric

Consumer Television / Consumer Television Varying Lengths: Campaign

02087A

2002 Interactive Bronze Pencil

OgilvyInteractive / Singapore

Cerebos

Brands Error Page

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

02029N

2002 Interactive Bronze Pencil

Young & Laramore / Indianapolis

Monsoon Audio Systems

Vibatron

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

02030N

2002 Interactive Bronze Pencil

Platinum Design, Inc. / New York

Platinum Design, Inc.

Platinum Design Website

Self-Promotion / Self-Promotion - Web Sites

02052N

2002 Interactive Bronze Pencil

Sandstrom Design / Portland

Sandstrom Design

Sandstrom Design Website

Self-Promotion / Self-Promotion - Web Sites

02053N

2002 Design Bronze Pencil

Wildstudio Design / Porte Alegre

3rd Mercosur Visual Arts Biennial

Mind Cellars

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

02021D

2002 Advertising Bronze Pencil

Black Rocket / San Francisco

MTV International

Harvey, Dave, Matti, Melissa, John

Trade / Trade Color Full Page or Spread: Campaign

02027A

2002 Advertising Bronze Pencil

BVK / Milwaukee

Shaken Baby Association

Mia

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02051A

2002 Interactive Bronze Pencil

Submarine & TBWA\Chiat\Day / New York

Absolut Vodka

Absolut Director

Brand Gaming / Brand Gaming - Banners

02046N

2002 Interactive Bronze Pencil

Kinetic Interactive Pte Ltd / Singapore

The Shooting Gallery

The Shooting Gallery

Brand Gaming / Brand Gaming - Banners

02047N

2002 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Intas Coral

New Color

Banners / Banner - Single

02005N

2002 Advertising Bronze Pencil

Saatchi & Saatchi / London

Emma

Blood

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02041A

2002 Advertising Bronze Pencil

Miles Calcraft Briginshaw Duffy / London

Aristoc

Subtitles, Orchestra, Photograph

Consumer Television / Consumer Television :30/:25 Campaign

02078A

2002 Advertising Bronze Pencil

CLM/BBDO / Issy des Moulineaux

Midas

The Baby

International Foreign Language Commercial / Foreign Language Television

02094A

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