The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Cheryl & Me Agency: Black Rocket / San Francisco Client: Lucky Magazine Category: Non-Broadcast / Non-Broadcast: Cinema
Domino Agency: D'Arcy / Hong Kong Client: Philips Lighting Category: International Foreign Language Commercial / Foreign Language Television
Christmas Wrapping Paper - Christmas Mailer Agency: Mother / London Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
Queen, Churchill, Pope Mobile, Ostrich Egg Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Made You Look Agency: Sagmeister / New York Client: Booth Clibborn Category: Publication Design / Book Jacket Design
Sixty Second Theater: Hannibal Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
RSVP All-in-One Stationery Agency: King James RSVP / Cape Town Client: King James RSVP Category: Brand and Corporate Identity / Corporate Identity
Sixty Second Theater: Hannibal, The Grinch, The Family Man Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Absolut LA Agency: TBWA\Chiat\Day / New York Client: Absolut Vodka Category: Outdoor / Outdoor: Single
Matchbook Agency: BBDO / New York Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Rainforest, Following Car, Battle Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Serie Agency: Agulla & Baccetti / Buenos Aires Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
School Agency: Saatchi & Saatchi / London Client: Toyota GB Category: Consumer Television / Consumer Television :30/:25 Single
Clearly the Best Place - Fred Car Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Rome Street Football - SPQR Agency: Wieden + Kennedy / Amsterdam Client: Nike Italy Category: Direct Mail / Direct Mail: Single
Hearse Sponsorship Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Kill Your Speed Agency: Abbott Mead Vickers.BBDO / London Client: DETR Category: Public Service/Political / Public Service/Political Radio: Single
Allied Works Architecture website Agency: Paris France, Inc. / Portland Client: Allied Works Architecture Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Worm/Police/Speed Limit Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Campaign
Bar Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
The Weight Check Agency: Hakuhodo / Tokyo Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single
MID-TOKYO MAPS Agency: Transform / IMG SRC, INC. / Tokyo Client: Mori Building Co.,Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Freestyle Agency: Framfab Denmark / Copenhagen Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Folder Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Tock Tick Agency: Saatchi & Saatchi / Cape Town Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
Beach Bar Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn Agency: Lowe Bull Calvert Pace / Johannesburg Client: Dulux Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Collage Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Dots Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cecilia, Marco, Antoni Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Campaign
Business Class Agency: AlmapBBDO / São Paulo Client: Iberia Category: Beyond the Banner
Vodafone Agency: Wieden+Kennedy / Amsterdam Client: Vodafone Ltd. UK Category: Beyond the Banner
thetruth.com Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Tag, Tailgating, Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Maxygen 2000 Annual Report Agency: Cahan & Associates / San Francisco Client: Maxygen Category: Brand and Corporate Identity Design / Annual Report
HP Invent-Music Composer Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Single
Reveal Agency: AgênciaClick / São Paulo Client: C&A Category: Banners / Banner - Single
http://www.lobo.cx Agency: Lobo Filmes / São Paulo Client: Lobo Filmes Category: Self-Promotion / Self-Promotion - Web Sites
Website Ralf Wengenmayr Agency: SCHOLZ & VOLKMER / Wiesbaden Client: Ralf Wengenmayr, music for film & advertising Category: Self-Promotion / Self-Promotion - Web Sites
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Archipelago Pennies Poster Campaign Agency: Duffy Design / Minneapolis Client: Archipelago Category: Package Design / Commercial Product Packaging
HP Invent Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Campaign
Newspaper/Blanket Agency: Publicis Mojo / Auckland Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Identifying Courage Agency: Slaughter Hanson / Birmingham Client: Alabama Vets Category: Brand and Corporate Identity / Booklet/Brochure
White Book Agency: Happy Forsman & Bodenfors / Göthenburg Client: White Arkitekter Category: Brand and Corporate Identity / Booklet/Brochure
vw.com/autoshow Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Breast Exam Agency: Contacto Marketing & Communications / Coral Gables Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Unavailable Perfume Agency: Sagmeister / New York Client: Blue Q Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single

2002 Advertising Gold Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02052A

2002 Advertising Gold Pencil

Black Rocket / San Francisco

Lucky Magazine

Cheryl & Me

Non-Broadcast / Non-Broadcast: Cinema

02090A

2002 Advertising Gold Pencil

D'Arcy / Hong Kong

Philips Lighting

Domino

International Foreign Language Commercial / Foreign Language Television

02092A

2002 Advertising Gold Pencil

Mother / London

Mother

Christmas Wrapping Paper - Christmas Mailer

Collateral Advertising / Collateral: Self-Promotion

02031A

2002 Advertising Gold Pencil

GSD&M / Austin

Land Rover North America

Queen, Churchill, Pope Mobile, Ostrich Egg

Newspaper / Newspaper Over 600 Lines: Campaign

02004A

2002 Design Gold Pencil

Sagmeister / New York

Booth Clibborn

Made You Look

Publication Design / Book Jacket Design

02022D

2002 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: Hannibal

Consumer Radio / Consumer Radio: Single

02058A

2002 Design Gold Pencil

King James RSVP / Cape Town

King James RSVP

RSVP All-in-One Stationery

Brand and Corporate Identity / Corporate Identity

02008D

2002 Advertising Gold Pencil

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: Hannibal, The Grinch, The Family Man

Consumer Radio / Consumer Radio: Campaign

02061A

2002 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Absolut Vodka

Absolut LA

Outdoor / Outdoor: Single

02017A

2002 Advertising Gold Pencil

BBDO / New York

Guinness

Matchbook

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02028A

2002 Advertising Gold Pencil

BMP DDB / London

Guardian Film 4

Rainforest, Following Car, Battle

Consumer Television / Consumer Television :20 and Under: Campaign

02082A

2002 Advertising Gold Pencil

Agulla & Baccetti / Buenos Aires

HSBC La Buenos Aires Insurance

Serie

Consumer Television / Consumer Television Over :30 Single

02064A

2002 Advertising Gold Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Odyssey

Consumer Television / Consumer Television Over :30 Single

02065A

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Toyota GB

School

Consumer Television / Consumer Television :30/:25 Single

02072A

2002 Advertising Gold Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Fred Car

Consumer Television / Consumer Television Under $50,000 Budget

02088A

2002 Design Gold Pencil

Wieden + Kennedy / Amsterdam

Nike Italy

Rome Street Football - SPQR

Direct Mail / Direct Mail: Single

02029D

2002 Advertising Gold Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Hearse Sponsorship

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02049A

2002 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

DETR

Kill Your Speed

Public Service/Political / Public Service/Political Radio: Single

02054A

2002 Interactive Gold Pencil

Paris France, Inc. / Portland

Allied Works Architecture

Allied Works Architecture website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02031N

2002 Advertising Gold Pencil

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Worm/Police/Speed Limit

Collateral Advertising / Collateral Posters: Campaign

02036A

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Club 18-30

Bar

Collateral Advertising / Collateral Posters: Single

02033A

2002 Advertising Gold Pencil

Hakuhodo / Tokyo

Coca-Cola Japan

The Weight Check

Consumer Television / Consumer Television :20 and Under: Single

02079A

2002 Interactive Gold Pencil

Transform / IMG SRC, INC. / Tokyo

Mori Building Co.,Ltd.

MID-TOKYO MAPS

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02020N

2002 Interactive Gold Pencil

Framfab Denmark / Copenhagen

Nike Europe

Nike Freestyle

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02021N

2002 Interactive Gold Pencil

TBWA Hunt Lascaris / Johannesburg

BMW

Folder

Promotional Advertising / Promotional Advertising - Other Digital Advertising

02019N

2002 Advertising Gold Pencil

Saatchi & Saatchi / Cape Town

Procter & Gamble-Oil of Olay

Tock Tick

Newspaper / Newspaper Over 600 Lines: Single

02001A

2002 Advertising Gold Pencil

Saatchi & Saatchi / London

Club 18-30

Beach Bar Pool

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02013A

2002 Advertising Gold Pencil

Lowe Bull Calvert Pace / Johannesburg

Dulux

Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02014A

2002 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Collage

Consumer Magazine / Magazine Color Full Page or Spread: Single

02009A

2002 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Dots

Consumer Magazine / Magazine Color Full Page or Spread: Single

02010A

2002 Advertising Gold Pencil

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Cecilia, Marco, Antoni

Trade / Trade Color Full Page or Spread: Campaign

02025A

2002 Interactive Gold Pencil

AlmapBBDO / São Paulo

Iberia

Business Class

Beyond the Banner

02010N

2002 Interactive Gold Pencil

Wieden+Kennedy / Amsterdam

Vodafone Ltd. UK

Vodafone

Beyond the Banner

02011N

2002 Interactive Gold Pencil

Arnold Worldwide / Boston

American Legacy Foundation

thetruth.com

Non-Profit Organizations / Non-Profit - Web Sites

02058N

2002 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Tag, Tailgating, Shade Runner

Consumer Television / Consumer Television Over :30 Campaign

02069A

2002 Design Gold Pencil

Cahan & Associates / San Francisco

Maxygen

Maxygen 2000 Annual Report

Brand and Corporate Identity Design / Annual Report

02003D

2002 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP Invent-Music Composer

Banners / Banner - Single

02001N

2002 Interactive Gold Pencil

AgênciaClick / São Paulo

C&A

Reveal

Banners / Banner - Single

02002N

2002 Interactive Gold Pencil

Lobo Filmes / São Paulo

Lobo Filmes

http://www.lobo.cx

Self-Promotion / Self-Promotion - Web Sites

02050N

2002 Interactive Gold Pencil

SCHOLZ & VOLKMER / Wiesbaden

Ralf Wengenmayr, music for film & advertising

Website Ralf Wengenmayr

Self-Promotion / Self-Promotion - Web Sites

02051N

2002 Advertising Gold Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave

Consumer Television / Consumer Television Varying Lengths: Campaign

02085A

2002 Design Gold Pencil

Duffy Design / Minneapolis

Archipelago

Archipelago Pennies Poster Campaign

Package Design / Commercial Product Packaging

02011D

2002 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP Invent Banner Campaign

Banners / Banner - Campaign

02006N

2002 Advertising Gold Pencil

Publicis Mojo / Auckland

Auckland City Mission

Newspaper/Blanket

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02039A

2002 Design Gold Pencil

Slaughter Hanson / Birmingham

Alabama Vets

Identifying Courage

Brand and Corporate Identity / Booklet/Brochure

02004D

2002 Design Gold Pencil

Happy Forsman & Bodenfors / Göthenburg

White Arkitekter

White Book

Brand and Corporate Identity / Booklet/Brochure

02005D

2002 Interactive Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

vw.com/autoshow

Promotional Advertising / Promotional Advertising - Web Sites

02015N

2002 Interactive Gold Pencil

Contacto Marketing & Communications / Coral Gables

American Cancer Society

Breast Exam

Non-Profit Organizations / Non-Profit - Other Digital Advertising

02063N

2002 Design Gold Pencil

Sagmeister / New York

Blue Q

Unavailable Perfume

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02017D

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