The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Celica Dog
Agency: Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Conference Room
Agency: Fallon / Minneapolis
Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single
God SMS
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Wireless
Imagination/Whale
Agency: Dentsu / Tokyo
Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
What Are You?, Capture, Fanta Beam
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Newspaper / Newspaper 600 Lines or Less: Single
Clearly the Best Place - Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
digitango cd rom
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Digitango Category: Promotional Advertising / Promotional Advertising - CD-ROM
School Pic
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
Kidsware
Agency: Grey Worldwide / Mumbai
Client: Premsons Bazaar Category: Brand and Corporate Identity / Corporate Identity
Look at Me, Yawn, Father and Son
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Mr. Camouflage Suit Maker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Janine DiGiovanni/Eddie Adams/George Herman
Agency: Adworks / Washington
Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Brotherhood book
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Brotherhood Category: Publication Design / Book Jacket Design
Steve Sandoz Memorial Book
Agency: Sandstrom Design / Portland
Client: Sandstrom Design Category: Publication Design / Book Jacket Design
Ashtray
Agency: Dentsu Young & Rubicam / Singapore
Client: Singapore Cancer Society Category: Outdoor / Guerilla Advertising: Single
Not Playstation 2
Agency: Whybin Lawrence TBWA / Sydney
Client: Sony Computer Entertainment Category: Outdoor / Guerilla Advertising: Single
Street Kids
Agency: Ogilvy & Mather / Frankfurt
Client: Verein Fur Arbeits und Erziehungshilfe Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Cranius Campaign
Agency: Hunt Adkins / Minneapolis
Client: Hi Wire Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Gandhi
Agency: RMG David / Mumbai
Client: Essar Category: Non-Broadcast / Non-Broadcast: Out-of-Home
Website
Agency: Born Magazine / Portland
Client: Born Magazine Category: Non-Profit Organizations / Non-Profit - Web Sites
Marshall Fields Challenge, Tom Lehman Golf Charities
Agency: Periscope / Minneapolis
Client: Marshall Fields Challenge Category: Non-Profit Organizations / Non-Profit - Web Sites
Bannister, Serpentine, Sink
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Category: Trade / Trade Color Full Page or Spread: Campaign
Presto
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Beach
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
City Snow, Dots Fence, Treadmill, Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dog Walker
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Jean-Paul
Agency: BDDP et Fils / Boulogne Billancourt
Client: Le Cidem Category: International Foreign Language Commercial / Foreign Language Television
Willie/Sherry/Phillip
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Missing Piece
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
Polecat, Gobble Gobble, Treats for Santa
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Boat/Leaf Blower/Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
MAAS Product-Folder 2001
Agency: HEBE. Werbung & Design / Leonberg
Client: MAAS Goldsmith Category: Brand and Corporate Identity / Booklet/Brochure
Beautiful Day, Deer Crossing, Rain Rain Go Away
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign
Contract Dispute, Hold Out, Shaving Cream
Agency: Downtown Partners / Toronto
Client: St. Michael's Majors Category: Consumer Radio / Consumer Radio: Campaign
Josip
Agency: TBWA / Berlin
Client: Behinderten-Sportverband Berlin Category: International Foreign Language Commercial / Foreign Language Cinema
Beetle Hardhat
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Belief Creates Possibilities
Agency: Kinetic Interactive Pte Ltd / Singapore
Client: Ad Planet Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Ensenda - Immediate Delivery Service
Agency: a.k.a. Euro RSCG / San Francisco
Client: Ensenda Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Nintendo GameCube
Agency: Blast Radius Inc. / Vancouver
Client: Nintendo of America Category: Promotional Advertising / Promotional Advertising - Web Sites
The Show 2001 CD-ROM
Agency: Periscope / Minneapolis
Client: Ad Fed Minneapolis Category: Self-Promotion / Self-Promotion - CD-ROM
I can't see anything: now I can see it all
Agency: Herraiz Soto & Co. / Madrid
Client: Planeta 2010 Category: Banners / Banner - Campaign
Monster Without a Mouth
Agency: Moonwalk Stockholm/ St. Lukes Sweden / Stockholm
Client: Speedy Tomato Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Schmidtfoto
Agency: n.a.s.a.2.0 Gmbh / Hamburg
Client: Thomas Schmidt Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Blank Book
Agency: D'Arcy / Hong Kong
Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
Foschini Bags
Agency: Jupiter Drawing Room, The / Cape Town
Client: Foschini Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single