The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Bannister, Serpentine, Sink Agency: Ogilvy & Mather / Frankfurt Client: Mattel Category: Trade / Trade Color Full Page or Spread: Campaign
God SMS Agency: OgilvyInteractive Singapore / Singapore Client: Love Singapore Group of Churches Category: Wireless
Ashtray Agency: Dentsu Young & Rubicam / Singapore Client: Singapore Cancer Society Category: Outdoor / Guerilla Advertising: Single
Not Playstation 2 Agency: Whybin Lawrence TBWA / Sydney Client: Sony Computer Entertainment Category: Outdoor / Guerilla Advertising: Single
I can't see anything: now I can see it all Agency: Herraiz Soto & Co. / Madrid Client: Planeta 2010 Category: Banners / Banner - Campaign
School Pic Agency: TBWA Hunt Lascaris / Johannesburg Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
Beetle Hardhat Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Clearly the Best Place - Jane Jetson Microwave Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Blackmail, Nearly There, Treat Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Willie/Sherry/Phillip Agency: Crispin Porter & Bogusky / Miami Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Foschini Bags Agency: Jupiter Drawing Room, The / Cape Town Client: Foschini Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Artifacts Agency: Reservoir / San Fransico Client: Reservoir Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Local Knowledge Agency: Forsman & Bodenfors / Göthenburg Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign
Imagination/Whale Agency: Dentsu / Tokyo Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
Cranius Campaign Agency: Hunt Adkins / Minneapolis Client: Hi Wire Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Belief Creates Possibilities Agency: Kinetic Interactive Pte Ltd / Singapore Client: Ad Planet Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Ensenda - Immediate Delivery Service Agency: a.k.a. Euro RSCG / San Francisco Client: Ensenda Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
digitango cd rom Agency: PeñaBrand/Butler Shine & Stern / Sausalito Client: Digitango Category: Promotional Advertising / Promotional Advertising - CD-ROM
Delicate/Exotic/Very Personal/Permanent/Waterproof Agency: J. Walter Thompson / Barcelona Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign
Openhouse Agency: POP / New York Client: Lifetime Television Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Designed for Movement Agency: The Jupiter Drawing Room / Johannesburg Client: Nike (SA) Category: Integrated Branding Campaign
Codernauts Lotus Phase Agency: OgilvyInteractive worldwide / New York Client: IBM Category: Integrated Branding Campaign
Kidsware Agency: Grey Worldwide / Mumbai Client: Premsons Bazaar Category: Brand and Corporate Identity / Corporate Identity
Josip Agency: TBWA / Berlin Client: Behinderten-Sportverband Berlin Category: International Foreign Language Commercial / Foreign Language Cinema
Eye Agency: AlmapBBDO / São Paulo Client: Audi Category: Banners / Banner - Single
Origami Agency: AgênciaClick / São Paulo Client: WWF Category: Banners / Banner - Single
Conference Room Agency: Fallon / Minneapolis Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single
Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
The Show 2001 CD-ROM Agency: Periscope / Minneapolis Client: Ad Fed Minneapolis Category: Self-Promotion / Self-Promotion - CD-ROM
Celica Dog Agency: Saatchi & Saatchi / Torrance Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Missing Piece Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Home Agency: Fusebox / New York Client: Sanctuary for Families Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Empty Agency: D'Arcy Beijing / Beijing Client: Red Cross Society of China / Beijing Blood Donation Centre Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Divan Bench Agency: DM9 DDB Publicidade / São Paulo Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
City Snow, Dots Fence, Treadmill, Collage Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Blank Book Agency: D'Arcy / Hong Kong Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
Hatch Adult Swim Posters Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Package Design / Commercial Product Packaging
Blank Sheet Agency: Taxi / Toronto Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy Agency: Ogilvy & Mather / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Mr. Camouflage Suit Maker Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Gandhi Agency: RMG David / Mumbai Client: Essar Category: Non-Broadcast / Non-Broadcast: Out-of-Home
Look at Me, Yawn, Father and Son Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Presto Agency: Wieden+Kennedy / Tokyo Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Beautiful Day, Deer Crossing, Rain Rain Go Away Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign
Contract Dispute, Hold Out, Shaving Cream Agency: Downtown Partners / Toronto Client: St. Michael's Majors Category: Consumer Radio / Consumer Radio: Campaign
Police Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Winter Sale Agency: BMP DDB / London Client: Harvey Nichols Category: Newspaper / Newspaper Over 600 Lines: Campaign
Orbit Mini Games Agency: POP / New York Client: Cartoon Network Category: Beyond the Banner
Monster Without a Mouth Agency: Moonwalk Stockholm/ St. Lukes Sweden / Stockholm Client: Speedy Tomato Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

2002 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Mattel

Bannister, Serpentine, Sink

Trade / Trade Color Full Page or Spread: Campaign

02026A

2002 Interactive Silver Pencil

OgilvyInteractive Singapore / Singapore

Love Singapore Group of Churches

God SMS

Wireless

02048N

2002 Advertising Silver Pencil

Dentsu Young & Rubicam / Singapore

Singapore Cancer Society

Ashtray

Outdoor / Guerilla Advertising: Single

02020A

2002 Advertising Silver Pencil

Whybin Lawrence TBWA / Sydney

Sony Computer Entertainment

Not Playstation 2

Outdoor / Guerilla Advertising: Single

02021A

2002 Interactive Silver Pencil

Herraiz Soto & Co. / Madrid

Planeta 2010

I can't see anything: now I can see it all

Banners / Banner - Campaign

02007N

2002 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

Sony PlayStation

School Pic

Newspaper / Newspaper Over 600 Lines: Single

02002A

2002 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beetle Hardhat

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02029A

2002 Advertising Silver Pencil

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Jane Jetson Microwave

Consumer Television / Consumer Television Under $50,000 Budget

02089A

2002 Advertising Silver Pencil

Lowe / London

Interbrew UK

Blackmail, Nearly There, Treat

Consumer Television / Consumer Television Over :30 Campaign

02070A

2002 Advertising Silver Pencil

Crispin Porter & Bogusky / Miami

Best Buddies

Willie/Sherry/Phillip

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02043A

2002 Design Silver Pencil

Jupiter Drawing Room, The / Cape Town

Foschini

Foschini Bags

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02018D

2002 Design Silver Pencil

Reservoir / San Fransico

Reservoir

Artifacts

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02019D

2002 Advertising Silver Pencil

Forsman & Bodenfors / Göthenburg

Göteborgs Posten

Local Knowledge

Outdoor / Outdoor: Campaign

02019A

2002 Advertising Silver Pencil

Dentsu / Tokyo

Japan Ad Council

Imagination/Whale

Public Service/Political / Public Service/Political Radio: Single

02055A

2002 Interactive Silver Pencil

Hunt Adkins / Minneapolis

Hi Wire

Cranius Campaign

Self-Promotion / Self-Promotion - Other Digital Advertising

02056N

2002 Interactive Silver Pencil

Kinetic Interactive Pte Ltd / Singapore

Ad Planet

Belief Creates Possibilities

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02032N

2002 Interactive Silver Pencil

a.k.a. Euro RSCG / San Francisco

Ensenda

Ensenda - Immediate Delivery Service

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02033N

2002 Interactive Silver Pencil

PeñaBrand/Butler Shine & Stern / Sausalito

Digitango

digitango cd rom

Promotional Advertising / Promotional Advertising - CD-ROM

02018N

2002 Advertising Silver Pencil

J. Walter Thompson / Barcelona

Coty Astor S.A.

Delicate/Exotic/Very Personal/Permanent/Waterproof

Collateral Advertising / Collateral Posters: Campaign

02037A

2002 Interactive Silver Pencil

POP / New York

Lifetime Television

Openhouse

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

02028N

2002 Interactive Silver Pencil

The Jupiter Drawing Room / Johannesburg

Nike (SA)

Designed for Movement

Integrated Branding Campaign

02042N

2002 Interactive Silver Pencil

OgilvyInteractive worldwide / New York

IBM

Codernauts Lotus Phase

Integrated Branding Campaign

02043N

2002 Design Silver Pencil

Grey Worldwide / Mumbai

Premsons Bazaar

Kidsware

Brand and Corporate Identity / Corporate Identity

02009D

2002 Advertising Silver Pencil

TBWA / Berlin

Behinderten-Sportverband Berlin

Josip

International Foreign Language Commercial / Foreign Language Cinema

02095A

2002 Interactive Silver Pencil

AlmapBBDO / São Paulo

Audi

Eye

Banners / Banner - Single

02003N

2002 Interactive Silver Pencil

AgênciaClick / São Paulo

WWF

Origami

Banners / Banner - Single

02004N

2002 Advertising Silver Pencil

Fallon / Minneapolis

United Airlines

Conference Room

Trade / Trade Color Full Page or Spread: Single

02023A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Shade Runner

Consumer Television / Consumer Television Over :30 Single

02066A

2002 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Twist

Consumer Television / Consumer Television Over :30 Single

02067A

2002 Interactive Silver Pencil

Periscope / Minneapolis

Ad Fed Minneapolis

The Show 2001 CD-ROM

Self-Promotion / Self-Promotion - CD-ROM

02054N

2002 Advertising Silver Pencil

Saatchi & Saatchi / Torrance

Toyota Motor Sales

Celica Dog

Consumer Television / Consumer Television :20 and Under: Single

02080A

2002 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Missing Piece

Outdoor / Outdoor: Single

02018A

2002 Interactive Silver Pencil

Fusebox / New York

Sanctuary for Families

Home

Non-Profit Organizations / Non-Profit - Other Digital Advertising

02064N

2002 Interactive Silver Pencil

D'Arcy Beijing / Beijing

Red Cross Society of China / Beijing Blood Donation Centre

Empty

Non-Profit Organizations / Non-Profit - Other Digital Advertising

02065N

2002 Advertising Silver Pencil

DM9 DDB Publicidade / São Paulo

MASP São Paulo Museum of Art

Divan Bench

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02040A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

City Snow, Dots Fence, Treadmill, Collage

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02015A

2002 Advertising Silver Pencil

D'Arcy / Hong Kong

D'Arcy HK

Blank Book

Collateral Advertising / Collateral: Self-Promotion

02032A

2002 Design Silver Pencil

Cartoon Network / Atlanta

Cartoon Network

Hatch Adult Swim Posters

Package Design / Commercial Product Packaging

02012D

2002 Advertising Silver Pencil

Taxi / Toronto

ABC Canada Literacy Foundation

Blank Sheet

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02045A

2002 Advertising Silver Pencil

Ogilvy & Mather / Mumbai

Cancer Patients Aid Association

Cowboy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02046A

2002 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Mr. Camouflage Suit Maker

Consumer Radio / Consumer Radio: Single

02059A

2002 Advertising Silver Pencil

RMG David / Mumbai

Essar

Gandhi

Non-Broadcast / Non-Broadcast: Out-of-Home

02091A

2002 Advertising Silver Pencil

Agulla & Baccetti / Buenos Aires

Telecom

Look at Me, Yawn, Father and Son

Consumer Television / Consumer Television Varying Lengths: Campaign

02086A

2002 Advertising Silver Pencil

Wieden+Kennedy / Tokyo

Nike Japan

Presto

Exceptional Innovation in Marketing / Innovative Marketing: Single

02097A

2002 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beautiful Day, Deer Crossing, Rain Rain Go Away

Consumer Radio / Consumer Radio: Campaign

02062A

2002 Advertising Silver Pencil

Downtown Partners / Toronto

St. Michael's Majors

Contract Dispute, Hold Out, Shaving Cream

Consumer Radio / Consumer Radio: Campaign

02063A

2002 Advertising Silver Pencil

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Police

Collateral Advertising / Collateral Posters: Single

02034A

2002 Advertising Silver Pencil

BMP DDB / London

Harvey Nichols

Winter Sale

Newspaper / Newspaper Over 600 Lines: Campaign

02005A

2002 Interactive Silver Pencil

POP / New York

Cartoon Network

Orbit Mini Games

Beyond the Banner

02012N

2002 Interactive Silver Pencil

Moonwalk Stockholm/ St. Lukes Sweden / Stockholm

Speedy Tomato

Monster Without a Mouth

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02022N

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