The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Discipline
-
Discipline
All
- All
- Advertising
- Design
- Interactive
Category
-
Category
Select Category
- Select Category
- Banners
- Beyond the Banner
- Brand and Corporate Identity
- Brand and Corporate Identity Design
- Brand Gaming
- Broadcast Design
- Collateral Advertising
- Collateral Design
- Consumer Magazine
- Consumer Radio
- Consumer Television
- Corporate Image-Business to Business
- Corporate Image-Business to Consumer
- Direct Mail
- E-Commerce
- Environmental Design
- Exceptional Innovation in Marketing
- Integrated Branding Campaign
- International Foreign Language Commercial
- Newspaper
- Non-Broadcast
- Non-Profit Organizations
- Outdoor
- Package Design
- Promotional Advertising
- Public Service/Political
- Publication Design
- Self-Promotion
- Trade
- Wireless
Filter
Award
Agency
Client
Title
Category
Annual ID

The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Newspaper / Newspaper 600 Lines or Less: Single


Imagination/Whale
Agency: Dentsu / Tokyo
Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single


Home
Agency: Fusebox / New York
Client: Sanctuary for Families Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising


Empty
Agency: D'Arcy Beijing / Beijing
Client: Red Cross Society of China / Beijing Blood Donation Centre Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising


Delicate/Exotic/Very Personal/Permanent/Waterproof
Agency: J. Walter Thompson / Barcelona
Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign


Designed for Movement
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike (SA) Category: Integrated Branding Campaign


Codernauts Lotus Phase
Agency: OgilvyInteractive worldwide / New York
Client: IBM Category: Integrated Branding Campaign


What's Your Anti-Drug?
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Office of National Drug Control Policy Category: Package Design / Product Packaging: Campaign


Ashtray
Agency: Dentsu Young & Rubicam / Singapore
Client: Singapore Cancer Society Category: Outdoor / Guerilla Advertising: Single


Not Playstation 2
Agency: Whybin Lawrence TBWA / Sydney
Client: Sony Computer Entertainment Category: Outdoor / Guerilla Advertising: Single


Presto
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single


Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single


Twist
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single


Blackmail, Nearly There, Treat
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign


Openhouse
Agency: POP / New York
Client: Lifetime Television Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising


Foschini Bags
Agency: Jupiter Drawing Room, The / Cape Town
Client: Foschini Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Artifacts
Agency: Reservoir / San Fransico
Client: Reservoir Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Clearly the Best Place - Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget


Mr. Camouflage Suit Maker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single


Polecat, Gobble Gobble, Treats for Santa
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign


Boat/Leaf Blower/Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign


Police
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single


Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single


Hatch Adult Swim Posters
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Package Design / Commercial Product Packaging


Beach
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Brotherhood book
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Brotherhood Category: Publication Design / Book Jacket Design


Steve Sandoz Memorial Book
Agency: Sandstrom Design / Portland
Client: Sandstrom Design Category: Publication Design / Book Jacket Design


Website
Agency: Born Magazine / Portland
Client: Born Magazine Category: Non-Profit Organizations / Non-Profit - Web Sites


Marshall Fields Challenge, Tom Lehman Golf Charities
Agency: Periscope / Minneapolis
Client: Marshall Fields Challenge Category: Non-Profit Organizations / Non-Profit - Web Sites


Belief Creates Possibilities
Agency: Kinetic Interactive Pte Ltd / Singapore
Client: Ad Planet Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


Ensenda - Immediate Delivery Service
Agency: a.k.a. Euro RSCG / San Francisco
Client: Ensenda Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


City Snow, Dots Fence, Treadmill, Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


What Are You?, Capture, Fanta Beam
Agency: Hakuhodo / Tokyo
Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign


I can't see anything: now I can see it all
Agency: Herraiz Soto & Co. / Madrid
Client: Planeta 2010 Category: Banners / Banner - Campaign


MAAS Product-Folder 2001
Agency: HEBE. Werbung & Design / Leonberg
Client: MAAS Goldsmith Category: Brand and Corporate Identity / Booklet/Brochure


Dog Walker
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail


Sampoerna Annual Report 2000
Agency: Epigram / Singapore
Client: Sampoerna Category: Brand and Corporate Identity Design / Annual Report


2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Linear Technology Category: Brand and Corporate Identity Design / Annual Report


Blank Book
Agency: D'Arcy / Hong Kong
Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion


Celica Dog
Agency: Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single


Call for Entries
Agency: Bozell / New York
Client: Art Director's Club Category: Direct Mail / Direct Mail: Single


Local Knowledge
Agency: Forsman & Bodenfors / Göthenburg
Client: Göteborgs Posten Category: Outdoor / Outdoor: Campaign


God SMS
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Wireless


Winter Sale
Agency: BMP DDB / London
Client: Harvey Nichols Category: Newspaper / Newspaper Over 600 Lines: Campaign


School Pic
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single


Look at Me, Yawn, Father and Son
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom Category: Consumer Television / Consumer Television Varying Lengths: Campaign


Beetle Hardhat
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign


Award:
2002 Advertising Silver Pencil
Agency:
TBWA / Singapore
Client:
Thule Asia
Title:
The Shell
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02007A

Award:
2002 Advertising Silver Pencil
Agency:
Dentsu / Tokyo
Client:
Japan Ad Council
Title:
Imagination/Whale
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02055A

Award:
2002 Interactive Silver Pencil
Agency:
Fusebox / New York
Client:
Sanctuary for Families
Title:
Home
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02064N

Award:
2002 Interactive Silver Pencil
Agency:
D'Arcy Beijing / Beijing
Client:
Red Cross Society of China / Beijing Blood Donation Centre
Title:
Empty
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02065N

Award:
2002 Advertising Silver Pencil
Agency:
J. Walter Thompson / Barcelona
Client:
Coty Astor S.A.
Title:
Delicate/Exotic/Very Personal/Permanent/Waterproof
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02037A

Award:
2002 Interactive Silver Pencil
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Nike (SA)
Title:
Designed for Movement
Category:
Integrated Branding Campaign
Annual ID:
02042N

Award:
2002 Interactive Silver Pencil
Agency:
OgilvyInteractive worldwide / New York
Client:
IBM
Title:
Codernauts Lotus Phase
Category:
Integrated Branding Campaign
Annual ID:
02043N

Award:
2002 Design Silver Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Office of National Drug Control Policy
Title:
What's Your Anti-Drug?
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02015D

Award:
2002 Advertising Silver Pencil
Agency:
Dentsu Young & Rubicam / Singapore
Client:
Singapore Cancer Society
Title:
Ashtray
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02020A

Award:
2002 Advertising Silver Pencil
Agency:
Whybin Lawrence TBWA / Sydney
Client:
Sony Computer Entertainment
Title:
Not Playstation 2
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02021A

Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
Presto
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02097A

Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02066A

Award:
2002 Advertising Silver Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Twist
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02067A

Award:
2002 Advertising Silver Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Blackmail, Nearly There, Treat
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02070A

Award:
2002 Interactive Silver Pencil
Agency:
POP / New York
Client:
Lifetime Television
Title:
Openhouse
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
02028N

Award:
2002 Design Silver Pencil
Agency:
Jupiter Drawing Room, The / Cape Town
Client:
Foschini
Title:
Foschini Bags
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02018D

Award:
2002 Design Silver Pencil
Agency:
Reservoir / San Fransico
Client:
Reservoir
Title:
Artifacts
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02019D

Award:
2002 Advertising Silver Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Jane Jetson Microwave
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02089A

Award:
2002 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Camouflage Suit Maker
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02059A

Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
Polecat, Gobble Gobble, Treats for Santa
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02076A

Award:
2002 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Boat/Leaf Blower/Nail Gun
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02077A

Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Police
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02034A

Award:
2002 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02073A

Award:
2002 Design Silver Pencil
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
Hatch Adult Swim Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02012D

Award:
2002 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02011A

Award:
2002 Design Silver Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Brotherhood
Title:
Brotherhood book
Category:
Publication Design / Book Jacket Design
Annual ID:
02023D

Award:
2002 Design Silver Pencil
Agency:
Sandstrom Design / Portland
Client:
Sandstrom Design
Title:
Steve Sandoz Memorial Book
Category:
Publication Design / Book Jacket Design
Annual ID:
02024D

Award:
2002 Interactive Silver Pencil
Agency:
Born Magazine / Portland
Client:
Born Magazine
Title:
Website
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
02059N

Award:
2002 Interactive Silver Pencil
Agency:
Periscope / Minneapolis
Client:
Marshall Fields Challenge
Title:
Marshall Fields Challenge, Tom Lehman Golf Charities
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
02060N

Award:
2002 Interactive Silver Pencil
Agency:
Kinetic Interactive Pte Ltd / Singapore
Client:
Ad Planet
Title:
Belief Creates Possibilities
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02032N

Award:
2002 Interactive Silver Pencil
Agency:
a.k.a. Euro RSCG / San Francisco
Client:
Ensenda
Title:
Ensenda - Immediate Delivery Service
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02033N

Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
City Snow, Dots Fence, Treadmill, Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
02015A

Award:
2002 Advertising Silver Pencil
Agency:
Hakuhodo / Tokyo
Client:
Coca-Cola
Title:
What Are You?, Capture, Fanta Beam
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02083A

Award:
2002 Interactive Silver Pencil
Agency:
Herraiz Soto & Co. / Madrid
Client:
Planeta 2010
Title:
I can't see anything: now I can see it all
Category:
Banners / Banner - Campaign
Annual ID:
02007N

Award:
2002 Interactive Silver Pencil
Agency:
POP / New York
Client:
Cartoon Network
Title:
Orbit Mini Games
Category:
Beyond the Banner
Annual ID:
02012N

Award:
2002 Design Silver Pencil
Agency:
HEBE. Werbung & Design / Leonberg
Client:
MAAS Goldsmith
Title:
MAAS Product-Folder 2001
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02006D

Award:
2002 Advertising Silver Pencil
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Dog Walker
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02050A

Award:
2002 Design Silver Pencil
Agency:
Epigram / Singapore
Client:
Sampoerna
Title:
Sampoerna Annual Report 2000
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02001D

Award:
2002 Design Silver Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Linear Technology
Title:
2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02002D

Award:
2002 Advertising Silver Pencil
Agency:
D'Arcy / Hong Kong
Client:
D'Arcy HK
Title:
Blank Book
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02032A

Award:
2002 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Torrance
Client:
Toyota Motor Sales
Title:
Celica Dog
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02080A

Award:
2002 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Eye
Category:
Banners / Banner - Single
Annual ID:
02003N

Award:
2002 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
WWF
Title:
Origami
Category:
Banners / Banner - Single
Annual ID:
02004N

Award:
2002 Design Silver Pencil
Agency:
Bozell / New York
Client:
Art Director's Club
Title:
Call for Entries
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02030D

Award:
2002 Advertising Silver Pencil
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Göteborgs Posten
Title:
Local Knowledge
Category:
Outdoor / Outdoor: Campaign
Annual ID:
02019A

Award:
2002 Interactive Silver Pencil
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Love Singapore Group of Churches
Title:
God SMS
Category:
Wireless
Annual ID:
02048N

Award:
2002 Advertising Silver Pencil
Agency:
BMP DDB / London
Client:
Harvey Nichols
Title:
Winter Sale
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02005A

Award:
2002 Advertising Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Sony PlayStation
Title:
School Pic
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02002A

Award:
2002 Advertising Silver Pencil
Agency:
Agulla & Baccetti / Buenos Aires
Client:
Telecom
Title:
Look at Me, Yawn, Father and Son
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02086A
