The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Jean-Paul Agency: BDDP et Fils / Boulogne Billancourt Client: Le Cidem Category: International Foreign Language Commercial / Foreign Language Television
Polecat, Gobble Gobble, Treats for Santa Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Boat/Leaf Blower/Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Mr. Camouflage Suit Maker Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Conference Room Agency: Fallon / Minneapolis Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single
digitango cd rom Agency: PeñaBrand/Butler Shine & Stern / Sausalito Client: Digitango Category: Promotional Advertising / Promotional Advertising - CD-ROM
Divan Bench Agency: DM9 DDB Publicidade / São Paulo Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Kidsware Agency: Grey Worldwide / Mumbai Client: Premsons Bazaar Category: Brand and Corporate Identity / Corporate Identity
Delicate/Exotic/Very Personal/Permanent/Waterproof Agency: J. Walter Thompson / Barcelona Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign
Imagination/Whale Agency: Dentsu / Tokyo Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
Street Kids Agency: Ogilvy & Mather / Frankfurt Client: Verein Fur Arbeits und Erziehungshilfe Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
What Are You?, Capture, Fanta Beam Agency: Hakuhodo / Tokyo Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
Beetle Hardhat Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Cranius Campaign Agency: Hunt Adkins / Minneapolis Client: Hi Wire Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Beach Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Home Agency: Fusebox / New York Client: Sanctuary for Families Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Empty Agency: D'Arcy Beijing / Beijing Client: Red Cross Society of China / Beijing Blood Donation Centre Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Willie/Sherry/Phillip Agency: Crispin Porter & Bogusky / Miami Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Belief Creates Possibilities Agency: Kinetic Interactive Pte Ltd / Singapore Client: Ad Planet Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Ensenda - Immediate Delivery Service Agency: a.k.a. Euro RSCG / San Francisco Client: Ensenda Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Blank Sheet Agency: Taxi / Toronto Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy Agency: Ogilvy & Mather / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Call for Entries Agency: Bozell / New York Client: Art Director's Club Category: Direct Mail / Direct Mail: Single
Hatch Adult Swim Posters Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Package Design / Commercial Product Packaging
MAAS Product-Folder 2001 Agency: HEBE. Werbung & Design / Leonberg Client: MAAS Goldsmith Category: Brand and Corporate Identity / Booklet/Brochure
Gandhi Agency: RMG David / Mumbai Client: Essar Category: Non-Broadcast / Non-Broadcast: Out-of-Home
The Show 2001 CD-ROM Agency: Periscope / Minneapolis Client: Ad Fed Minneapolis Category: Self-Promotion / Self-Promotion - CD-ROM
I can't see anything: now I can see it all Agency: Herraiz Soto & Co. / Madrid Client: Planeta 2010 Category: Banners / Banner - Campaign
Openhouse Agency: POP / New York Client: Lifetime Television Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Police Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Celica Dog Agency: Saatchi & Saatchi / Torrance Client: Toyota Motor Sales Category: Consumer Television / Consumer Television :20 and Under: Single
Missing Piece Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Beautiful Day, Deer Crossing, Rain Rain Go Away Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Radio / Consumer Radio: Campaign
Contract Dispute, Hold Out, Shaving Cream Agency: Downtown Partners / Toronto Client: St. Michael's Majors Category: Consumer Radio / Consumer Radio: Campaign
Look at Me, Yawn, Father and Son Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Orbit Mini Games Agency: POP / New York Client: Cartoon Network Category: Beyond the Banner
Brotherhood book Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Brotherhood Category: Publication Design / Book Jacket Design
Steve Sandoz Memorial Book Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Publication Design / Book Jacket Design
God SMS Agency: OgilvyInteractive Singapore / Singapore Client: Love Singapore Group of Churches Category: Wireless
What's Your Anti-Drug? Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Office of National Drug Control Policy Category: Package Design / Product Packaging: Campaign
The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Newspaper / Newspaper 600 Lines or Less: Single
Classifieds Agency: Davidandgoliath / Los Angeles Client: Mattel Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Janine DiGiovanni/Eddie Adams/George Herman Agency: Adworks / Washington Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Blank Book Agency: D'Arcy / Hong Kong Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
Presto Agency: Wieden+Kennedy / Tokyo Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Williams-Sonoma.com Agency: Silverlign Group, Inc. / San Jose Client: Williams-Sonoma Category: E-Commerce / E-Commerce B2C - Web Sites
Blackmail, Nearly There, Treat Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Josip Agency: TBWA / Berlin Client: Behinderten-Sportverband Berlin Category: International Foreign Language Commercial / Foreign Language Cinema

2002 Advertising Silver Pencil

BDDP et Fils / Boulogne Billancourt

Le Cidem

Jean-Paul

International Foreign Language Commercial / Foreign Language Television

02093A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Miller High Life

Polecat, Gobble Gobble, Treats for Santa

Consumer Television / Consumer Television :30/:25 Campaign

02076A

2002 Advertising Silver Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports

Boat/Leaf Blower/Nail Gun

Consumer Television / Consumer Television :30/:25 Campaign

02077A

2002 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Mr. Camouflage Suit Maker

Consumer Radio / Consumer Radio: Single

02059A

2002 Advertising Silver Pencil

Fallon / Minneapolis

United Airlines

Conference Room

Trade / Trade Color Full Page or Spread: Single

02023A

2002 Interactive Silver Pencil

PeñaBrand/Butler Shine & Stern / Sausalito

Digitango

digitango cd rom

Promotional Advertising / Promotional Advertising - CD-ROM

02018N

2002 Advertising Silver Pencil

DM9 DDB Publicidade / São Paulo

MASP São Paulo Museum of Art

Divan Bench

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02040A

2002 Design Silver Pencil

Grey Worldwide / Mumbai

Premsons Bazaar

Kidsware

Brand and Corporate Identity / Corporate Identity

02009D

2002 Advertising Silver Pencil

J. Walter Thompson / Barcelona

Coty Astor S.A.

Delicate/Exotic/Very Personal/Permanent/Waterproof

Collateral Advertising / Collateral Posters: Campaign

02037A

2002 Advertising Silver Pencil

Dentsu / Tokyo

Japan Ad Council

Imagination/Whale

Public Service/Political / Public Service/Political Radio: Single

02055A

2002 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Verein Fur Arbeits und Erziehungshilfe

Street Kids

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

02048A

2002 Advertising Silver Pencil

Hakuhodo / Tokyo

Coca-Cola

What Are You?, Capture, Fanta Beam

Consumer Television / Consumer Television :20 and Under: Campaign

02083A

2002 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beetle Hardhat

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02029A

2002 Interactive Silver Pencil

Hunt Adkins / Minneapolis

Hi Wire

Cranius Campaign

Self-Promotion / Self-Promotion - Other Digital Advertising

02056N

2002 Advertising Silver Pencil

Saatchi & Saatchi / London

Club 18-30

Beach

Consumer Magazine / Magazine Color Full Page or Spread: Single

02011A

2002 Interactive Silver Pencil

Fusebox / New York

Sanctuary for Families

Home

Non-Profit Organizations / Non-Profit - Other Digital Advertising

02064N

2002 Interactive Silver Pencil

D'Arcy Beijing / Beijing

Red Cross Society of China / Beijing Blood Donation Centre

Empty

Non-Profit Organizations / Non-Profit - Other Digital Advertising

02065N

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Shade Runner

Consumer Television / Consumer Television Over :30 Single

02066A

2002 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Twist

Consumer Television / Consumer Television Over :30 Single

02067A

2002 Advertising Silver Pencil

Crispin Porter & Bogusky / Miami

Best Buddies

Willie/Sherry/Phillip

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02043A

2002 Interactive Silver Pencil

Kinetic Interactive Pte Ltd / Singapore

Ad Planet

Belief Creates Possibilities

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02032N

2002 Interactive Silver Pencil

a.k.a. Euro RSCG / San Francisco

Ensenda

Ensenda - Immediate Delivery Service

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02033N

2002 Advertising Silver Pencil

Taxi / Toronto

ABC Canada Literacy Foundation

Blank Sheet

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02045A

2002 Advertising Silver Pencil

Ogilvy & Mather / Mumbai

Cancer Patients Aid Association

Cowboy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02046A

2002 Design Silver Pencil

Bozell / New York

Art Director's Club

Call for Entries

Direct Mail / Direct Mail: Single

02030D

2002 Design Silver Pencil

Cartoon Network / Atlanta

Cartoon Network

Hatch Adult Swim Posters

Package Design / Commercial Product Packaging

02012D

2002 Design Silver Pencil

HEBE. Werbung & Design / Leonberg

MAAS Goldsmith

MAAS Product-Folder 2001

Brand and Corporate Identity / Booklet/Brochure

02006D

2002 Advertising Silver Pencil

RMG David / Mumbai

Essar

Gandhi

Non-Broadcast / Non-Broadcast: Out-of-Home

02091A

2002 Interactive Silver Pencil

Periscope / Minneapolis

Ad Fed Minneapolis

The Show 2001 CD-ROM

Self-Promotion / Self-Promotion - CD-ROM

02054N

2002 Interactive Silver Pencil

Herraiz Soto & Co. / Madrid

Planeta 2010

I can't see anything: now I can see it all

Banners / Banner - Campaign

02007N

2002 Interactive Silver Pencil

POP / New York

Lifetime Television

Openhouse

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

02028N

2002 Advertising Silver Pencil

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Police

Collateral Advertising / Collateral Posters: Single

02034A

2002 Advertising Silver Pencil

Saatchi & Saatchi / Torrance

Toyota Motor Sales

Celica Dog

Consumer Television / Consumer Television :20 and Under: Single

02080A

2002 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Missing Piece

Outdoor / Outdoor: Single

02018A

2002 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beautiful Day, Deer Crossing, Rain Rain Go Away

Consumer Radio / Consumer Radio: Campaign

02062A

2002 Advertising Silver Pencil

Downtown Partners / Toronto

St. Michael's Majors

Contract Dispute, Hold Out, Shaving Cream

Consumer Radio / Consumer Radio: Campaign

02063A

2002 Advertising Silver Pencil

Agulla & Baccetti / Buenos Aires

Telecom

Look at Me, Yawn, Father and Son

Consumer Television / Consumer Television Varying Lengths: Campaign

02086A

2002 Interactive Silver Pencil

POP / New York

Cartoon Network

Orbit Mini Games

Beyond the Banner

02012N

2002 Design Silver Pencil

Ogilvy & Mather/Brand Integration Group / New York

Brotherhood

Brotherhood book

Publication Design / Book Jacket Design

02023D

2002 Design Silver Pencil

Sandstrom Design / Portland

Sandstrom Design

Steve Sandoz Memorial Book

Publication Design / Book Jacket Design

02024D

2002 Interactive Silver Pencil

OgilvyInteractive Singapore / Singapore

Love Singapore Group of Churches

God SMS

Wireless

02048N

2002 Design Silver Pencil

Ogilvy & Mather/Brand Integration Group / New York

Office of National Drug Control Policy

What's Your Anti-Drug?

Package Design / Product Packaging: Campaign

02015D

2002 Advertising Silver Pencil

TBWA / Singapore

Thule Asia

The Shell

Newspaper / Newspaper 600 Lines or Less: Single

02007A

2002 Advertising Silver Pencil

Davidandgoliath / Los Angeles

Mattel

Classifieds

Newspaper / Newspaper 600 Lines or Less: Campaign

02008A

2002 Advertising Silver Pencil

Adworks / Washington

Newseum

Janine DiGiovanni/Eddie Adams/George Herman

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02053A

2002 Advertising Silver Pencil

D'Arcy / Hong Kong

D'Arcy HK

Blank Book

Collateral Advertising / Collateral: Self-Promotion

02032A

2002 Advertising Silver Pencil

Wieden+Kennedy / Tokyo

Nike Japan

Presto

Exceptional Innovation in Marketing / Innovative Marketing: Single

02097A

2002 Interactive Silver Pencil

Silverlign Group, Inc. / San Jose

Williams-Sonoma

Williams-Sonoma.com

E-Commerce / E-Commerce B2C - Web Sites

02038N

2002 Advertising Silver Pencil

Lowe / London

Interbrew UK

Blackmail, Nearly There, Treat

Consumer Television / Consumer Television Over :30 Campaign

02070A

2002 Advertising Silver Pencil

TBWA / Berlin

Behinderten-Sportverband Berlin

Josip

International Foreign Language Commercial / Foreign Language Cinema

02095A

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