The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Domino Agency: D'Arcy / Hong Kong Client: Philips Lighting Category: International Foreign Language Commercial / Foreign Language Television
Jean-Paul Agency: BDDP et Fils / Boulogne Billancourt Client: Le Cidem Category: International Foreign Language Commercial / Foreign Language Television
The Baby Agency: CLM/BBDO / Issy des Moulineaux Client: Midas Category: International Foreign Language Commercial / Foreign Language Television
Absolut LA Agency: TBWA\Chiat\Day / New York Client: Absolut Vodka Category: Outdoor / Outdoor: Single
Missing Piece Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Serie Agency: Agulla & Baccetti / Buenos Aires Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Shade Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist Agency: Bartle Bogle Hegarty / London Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Yawn Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
Christmas Wrapping Paper - Christmas Mailer Agency: Mother / London Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
Blank Book Agency: D'Arcy / Hong Kong Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
The Show 2001 CD-ROM Agency: Periscope / Minneapolis Client: Ad Fed Minneapolis Category: Self-Promotion / Self-Promotion - CD-ROM
Mangos Harmony CD-ROM Game Agency: Mangos / Malvern Client: Mangos Category: Self-Promotion / Self-Promotion - CD-ROM
HP Invent-Music Composer Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners / Banner - Single
Reveal Agency: AgênciaClick / São Paulo Client: C&A Category: Banners / Banner - Single
Eye Agency: AlmapBBDO / São Paulo Client: Audi Category: Banners / Banner - Single
Origami Agency: AgênciaClick / São Paulo Client: WWF Category: Banners / Banner - Single
New Color Agency: AlmapBBDO / São Paulo Client: Intas Coral Category: Banners / Banner - Single
Conference Room Agency: Fallon / Minneapolis Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single
Filthy? Rich? Agency: Carmichael Lynch / Minneapolis Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Janine DiGiovanni/Eddie Adams/George Herman Agency: Adworks / Washington Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Folder Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Presto Agency: Wieden+Kennedy / Tokyo Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pre World Cup Agency: Wieden+Kennedy / Tokyo Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Rainforest, Following Car, Battle Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
What Are You?, Capture, Fanta Beam Agency: Hakuhodo / Tokyo Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
Fist fight/Cliff/London Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Jellies: Living Art CD-ROM Press Kit Agency: ad2, Inc. / Santa Monica Client: Monterey Bay Aquarium Category: Non-Profit Organizations / Non-Profit - CD-ROM
Williams-Sonoma.com Agency: Silverlign Group, Inc. / San Jose Client: Williams-Sonoma Category: E-Commerce / E-Commerce B2C - Web Sites
Gamesmania Web Site Agency: Organic, Inc. / Bloomfield Hills Client: Gamesmania Category: E-Commerce / E-Commerce B2C - Web Sites
vw.com/autoshow Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Nintendo GameCube Agency: Blast Radius Inc. / Vancouver Client: Nintendo of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Website Detroit 2002 Agency: SCHOLZ & VOLKMER / Wiesbaden Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Cigars/Announcements/Labor Agency: Young & Rubicam / Chicago Client: Misericordia Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Willie/Sherry/Phillip Agency: Crispin Porter & Bogusky / Miami Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Blues Name/Mad Libs/Value Agency: Arnika / Richmond Client: Boys & Girls Club of America Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Blank Sheet Agency: Taxi / Toronto Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy Agency: Ogilvy & Mather / Mumbai Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
White Agency: Young & Rubicam / Miami Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Unavailable Perfume Agency: Sagmeister / New York Client: Blue Q Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Foschini Bags Agency: Jupiter Drawing Room, The / Cape Town Client: Foschini Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Artifacts Agency: Reservoir / San Fransico Client: Reservoir Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tazo 3 Stack Tins Agency: Sandstrom Design / Portland Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Sun Educational Services Interactive Business Card Agency: Leopard / Boulder Client: Sun Educational Services Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Collage Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Dots Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Jerome Young Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

2002 Advertising Gold Pencil

D'Arcy / Hong Kong

Philips Lighting

Domino

International Foreign Language Commercial / Foreign Language Television

02092A

2002 Advertising Silver Pencil

BDDP et Fils / Boulogne Billancourt

Le Cidem

Jean-Paul

International Foreign Language Commercial / Foreign Language Television

02093A

2002 Advertising Bronze Pencil

CLM/BBDO / Issy des Moulineaux

Midas

The Baby

International Foreign Language Commercial / Foreign Language Television

02094A

2002 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Absolut Vodka

Absolut LA

Outdoor / Outdoor: Single

02017A

2002 Advertising Silver Pencil

Abbott Mead Vickers.BBDO / London

The Economist

Missing Piece

Outdoor / Outdoor: Single

02018A

2002 Advertising Gold Pencil

Agulla & Baccetti / Buenos Aires

HSBC La Buenos Aires Insurance

Serie

Consumer Television / Consumer Television Over :30 Single

02064A

2002 Advertising Gold Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Odyssey

Consumer Television / Consumer Television Over :30 Single

02065A

2002 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Shade Runner

Consumer Television / Consumer Television Over :30 Single

02066A

2002 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi Strauss

Twist

Consumer Television / Consumer Television Over :30 Single

02067A

2002 Advertising Bronze Pencil

Agulla & Baccetti / Buenos Aires

Telecom

Yawn

Consumer Television / Consumer Television Over :30 Single

02068A

2002 Advertising Gold Pencil

Mother / London

Mother

Christmas Wrapping Paper - Christmas Mailer

Collateral Advertising / Collateral: Self-Promotion

02031A

2002 Advertising Silver Pencil

D'Arcy / Hong Kong

D'Arcy HK

Blank Book

Collateral Advertising / Collateral: Self-Promotion

02032A

2002 Interactive Silver Pencil

Periscope / Minneapolis

Ad Fed Minneapolis

The Show 2001 CD-ROM

Self-Promotion / Self-Promotion - CD-ROM

02054N

2002 Interactive Bronze Pencil

Mangos / Malvern

Mangos

Mangos Harmony CD-ROM Game

Self-Promotion / Self-Promotion - CD-ROM

02055N

2002 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP Invent-Music Composer

Banners / Banner - Single

02001N

2002 Interactive Gold Pencil

AgênciaClick / São Paulo

C&A

Reveal

Banners / Banner - Single

02002N

2002 Interactive Silver Pencil

AlmapBBDO / São Paulo

Audi

Eye

Banners / Banner - Single

02003N

2002 Interactive Silver Pencil

AgênciaClick / São Paulo

WWF

Origami

Banners / Banner - Single

02004N

2002 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Intas Coral

New Color

Banners / Banner - Single

02005N

2002 Advertising Silver Pencil

Fallon / Minneapolis

United Airlines

Conference Room

Trade / Trade Color Full Page or Spread: Single

02023A

2002 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

American Standard

Filthy? Rich?

Trade / Trade Color Full Page or Spread: Single

02024A

2002 Advertising Gold Pencil

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02052A

2002 Advertising Silver Pencil

Adworks / Washington

Newseum

Janine DiGiovanni/Eddie Adams/George Herman

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

02053A

2002 Interactive Gold Pencil

TBWA Hunt Lascaris / Johannesburg

BMW

Folder

Promotional Advertising / Promotional Advertising - Other Digital Advertising

02019N

2002 Advertising Silver Pencil

Wieden+Kennedy / Tokyo

Nike Japan

Presto

Exceptional Innovation in Marketing / Innovative Marketing: Single

02097A

2002 Advertising Bronze Pencil

Wieden+Kennedy / Tokyo

Nike Japan

Pre World Cup

Exceptional Innovation in Marketing / Innovative Marketing: Single

02098A

2002 Advertising Gold Pencil

BMP DDB / London

Guardian Film 4

Rainforest, Following Car, Battle

Consumer Television / Consumer Television :20 and Under: Campaign

02082A

2002 Advertising Silver Pencil

Hakuhodo / Tokyo

Coca-Cola

What Are You?, Capture, Fanta Beam

Consumer Television / Consumer Television :20 and Under: Campaign

02083A

2002 Advertising Bronze Pencil

BMP DDB / London

Guardian Film 4

Fist fight/Cliff/London

Consumer Television / Consumer Television :20 and Under: Campaign

02084A

2002 Interactive Bronze Pencil

ad2, Inc. / Santa Monica

Monterey Bay Aquarium

Jellies: Living Art CD-ROM Press Kit

Non-Profit Organizations / Non-Profit - CD-ROM

02062N

2002 Interactive Silver Pencil

Silverlign Group, Inc. / San Jose

Williams-Sonoma

Williams-Sonoma.com

E-Commerce / E-Commerce B2C - Web Sites

02038N

2002 Interactive Bronze Pencil

Organic, Inc. / Bloomfield Hills

Gamesmania

Gamesmania Web Site

E-Commerce / E-Commerce B2C - Web Sites

02039N

2002 Interactive Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

vw.com/autoshow

Promotional Advertising / Promotional Advertising - Web Sites

02015N

2002 Interactive Silver Pencil

Blast Radius Inc. / Vancouver

Nintendo of America

Nintendo GameCube

Promotional Advertising / Promotional Advertising - Web Sites

02016N

2002 Interactive Bronze Pencil

SCHOLZ & VOLKMER / Wiesbaden

Mercedes-Benz

Website Detroit 2002

Promotional Advertising / Promotional Advertising - Web Sites

02017N

2002 Advertising Gold Pencil

Young & Rubicam / Chicago

Misericordia

Cigars/Announcements/Labor

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02042A

2002 Advertising Silver Pencil

Crispin Porter & Bogusky / Miami

Best Buddies

Willie/Sherry/Phillip

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02043A

2002 Advertising Bronze Pencil

Arnika / Richmond

Boys & Girls Club of America

Blues Name/Mad Libs/Value

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02044A

2002 Advertising Silver Pencil

Taxi / Toronto

ABC Canada Literacy Foundation

Blank Sheet

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02045A

2002 Advertising Silver Pencil

Ogilvy & Mather / Mumbai

Cancer Patients Aid Association

Cowboy

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02046A

2002 Advertising Bronze Pencil

Young & Rubicam / Miami

Amnesty International

White

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02047A

2002 Design Gold Pencil

Sagmeister / New York

Blue Q

Unavailable Perfume

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02017D

2002 Design Silver Pencil

Jupiter Drawing Room, The / Cape Town

Foschini

Foschini Bags

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02018D

2002 Design Silver Pencil

Reservoir / San Fransico

Reservoir

Artifacts

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02019D

2002 Design Bronze Pencil

Sandstrom Design / Portland

Tazo

Tazo 3 Stack Tins

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02020D

2002 Interactive Bronze Pencil

Leopard / Boulder

Sun Educational Services

Sun Educational Services Interactive Business Card

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

02036N

2002 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Collage

Consumer Magazine / Magazine Color Full Page or Spread: Single

02009A

2002 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Dots

Consumer Magazine / Magazine Color Full Page or Spread: Single

02010A

2002 Advertising Silver Pencil

Saatchi & Saatchi / London

Club 18-30

Beach

Consumer Magazine / Magazine Color Full Page or Spread: Single

02011A

2002 Advertising Bronze Pencil

Leagas Delaney / San Francisco

Adidas

Jerome Young

Consumer Magazine / Magazine Color Full Page or Spread: Single

02012A

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