The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Domino
Agency: D'Arcy / Hong Kong
Client: Philips Lighting Category: International Foreign Language Commercial / Foreign Language Television
Jean-Paul
Agency: BDDP et Fils / Boulogne Billancourt
Client: Le Cidem Category: International Foreign Language Commercial / Foreign Language Television
The Baby
Agency: CLM/BBDO / Issy des Moulineaux
Client: Midas Category: International Foreign Language Commercial / Foreign Language Television
Absolut LA
Agency: TBWA\Chiat\Day / New York
Client: Absolut Vodka Category: Outdoor / Outdoor: Single
Missing Piece
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
Serie
Agency: Agulla & Baccetti / Buenos Aires
Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Yawn
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
Christmas Wrapping Paper - Christmas Mailer
Agency: Mother / London
Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
Blank Book
Agency: D'Arcy / Hong Kong
Client: D'Arcy HK Category: Collateral Advertising / Collateral: Self-Promotion
The Show 2001 CD-ROM
Agency: Periscope / Minneapolis
Client: Ad Fed Minneapolis Category: Self-Promotion / Self-Promotion - CD-ROM
Mangos Harmony CD-ROM Game
Agency: Mangos / Malvern
Client: Mangos Category: Self-Promotion / Self-Promotion - CD-ROM
HP Invent-Music Composer
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Banners / Banner - Single
Conference Room
Agency: Fallon / Minneapolis
Client: United Airlines Category: Trade / Trade Color Full Page or Spread: Single
Filthy? Rich?
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Janine DiGiovanni/Eddie Adams/George Herman
Agency: Adworks / Washington
Client: Newseum Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Folder
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Presto
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pre World Cup
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Rainforest, Following Car, Battle
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
What Are You?, Capture, Fanta Beam
Agency: Hakuhodo / Tokyo
Client: Coca-Cola Category: Consumer Television / Consumer Television :20 and Under: Campaign
Fist fight/Cliff/London
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Jellies: Living Art CD-ROM Press Kit
Agency: ad2, Inc. / Santa Monica
Client: Monterey Bay Aquarium Category: Non-Profit Organizations / Non-Profit - CD-ROM
Williams-Sonoma.com
Agency: Silverlign Group, Inc. / San Jose
Client: Williams-Sonoma Category: E-Commerce / E-Commerce B2C - Web Sites
Gamesmania Web Site
Agency: Organic, Inc. / Bloomfield Hills
Client: Gamesmania Category: E-Commerce / E-Commerce B2C - Web Sites
vw.com/autoshow
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Nintendo GameCube
Agency: Blast Radius Inc. / Vancouver
Client: Nintendo of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Website Detroit 2002
Agency: SCHOLZ & VOLKMER / Wiesbaden
Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Cigars/Announcements/Labor
Agency: Young & Rubicam / Chicago
Client: Misericordia Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Willie/Sherry/Phillip
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Blues Name/Mad Libs/Value
Agency: Arnika / Richmond
Client: Boys & Girls Club of America Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Blank Sheet
Agency: Taxi / Toronto
Client: ABC Canada Literacy Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
White
Agency: Young & Rubicam / Miami
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Unavailable Perfume
Agency: Sagmeister / New York
Client: Blue Q Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Foschini Bags
Agency: Jupiter Drawing Room, The / Cape Town
Client: Foschini Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Artifacts
Agency: Reservoir / San Fransico
Client: Reservoir Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tazo 3 Stack Tins
Agency: Sandstrom Design / Portland
Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Sun Educational Services Interactive Business Card
Agency: Leopard / Boulder
Client: Sun Educational Services Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Dots
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Jerome Young
Agency: Leagas Delaney / San Francisco
Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Gold Pencil
Agency:
D'Arcy / Hong Kong
Client:
Philips Lighting
Title:
Domino
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
02092A
Award:
2002 Advertising Silver Pencil
Agency:
BDDP et Fils / Boulogne Billancourt
Client:
Le Cidem
Title:
Jean-Paul
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
02093A
Award:
2002 Advertising Bronze Pencil
Agency:
CLM/BBDO / Issy des Moulineaux
Client:
Midas
Title:
The Baby
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
02094A
Award:
2002 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Absolut Vodka
Title:
Absolut LA
Category:
Outdoor / Outdoor: Single
Annual ID:
02017A
Award:
2002 Advertising Silver Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Missing Piece
Category:
Outdoor / Outdoor: Single
Annual ID:
02018A
Award:
2002 Advertising Gold Pencil
Agency:
Agulla & Baccetti / Buenos Aires
Client:
HSBC La Buenos Aires Insurance
Title:
Serie
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02064A
Award:
2002 Advertising Gold Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Odyssey
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02065A
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02066A
Award:
2002 Advertising Silver Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Twist
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02067A
Award:
2002 Advertising Bronze Pencil
Agency:
Agulla & Baccetti / Buenos Aires
Client:
Telecom
Title:
Yawn
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02068A
Award:
2002 Advertising Gold Pencil
Agency:
Mother / London
Client:
Mother
Title:
Christmas Wrapping Paper - Christmas Mailer
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02031A
Award:
2002 Advertising Silver Pencil
Agency:
D'Arcy / Hong Kong
Client:
D'Arcy HK
Title:
Blank Book
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02032A
Award:
2002 Interactive Silver Pencil
Agency:
Periscope / Minneapolis
Client:
Ad Fed Minneapolis
Title:
The Show 2001 CD-ROM
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
02054N
Award:
2002 Interactive Bronze Pencil
Agency:
Mangos / Malvern
Client:
Mangos
Title:
Mangos Harmony CD-ROM Game
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
02055N
Award:
2002 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
HP Invent-Music Composer
Category:
Banners / Banner - Single
Annual ID:
02001N
Award:
2002 Interactive Gold Pencil
Agency:
AgênciaClick / São Paulo
Client:
C&A
Title:
Reveal
Category:
Banners / Banner - Single
Annual ID:
02002N
Award:
2002 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Eye
Category:
Banners / Banner - Single
Annual ID:
02003N
Award:
2002 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
WWF
Title:
Origami
Category:
Banners / Banner - Single
Annual ID:
02004N
Award:
2002 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Intas Coral
Title:
New Color
Category:
Banners / Banner - Single
Annual ID:
02005N
Award:
2002 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
United Airlines
Title:
Conference Room
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02023A
Award:
2002 Advertising Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Filthy? Rich?
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02024A
Award:
2002 Advertising Gold Pencil
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
02052A
Award:
2002 Advertising Silver Pencil
Agency:
Adworks / Washington
Client:
Newseum
Title:
Janine DiGiovanni/Eddie Adams/George Herman
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
02053A
Award:
2002 Interactive Gold Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW
Title:
Folder
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
02019N
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
Presto
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02097A
Award:
2002 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
Pre World Cup
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02098A
Award:
2002 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Guardian Film 4
Title:
Rainforest, Following Car, Battle
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02082A
Award:
2002 Advertising Silver Pencil
Agency:
Hakuhodo / Tokyo
Client:
Coca-Cola
Title:
What Are You?, Capture, Fanta Beam
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02083A
Award:
2002 Advertising Bronze Pencil
Agency:
BMP DDB / London
Client:
Guardian Film 4
Title:
Fist fight/Cliff/London
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02084A
Award:
2002 Interactive Bronze Pencil
Agency:
ad2, Inc. / Santa Monica
Client:
Monterey Bay Aquarium
Title:
Jellies: Living Art CD-ROM Press Kit
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
02062N
Award:
2002 Interactive Silver Pencil
Agency:
Silverlign Group, Inc. / San Jose
Client:
Williams-Sonoma
Title:
Williams-Sonoma.com
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
02038N
Award:
2002 Interactive Bronze Pencil
Agency:
Organic, Inc. / Bloomfield Hills
Client:
Gamesmania
Title:
Gamesmania Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
02039N
Award:
2002 Interactive Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
vw.com/autoshow
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02015N
Award:
2002 Interactive Silver Pencil
Agency:
Blast Radius Inc. / Vancouver
Client:
Nintendo of America
Title:
Nintendo GameCube
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02016N
Award:
2002 Interactive Bronze Pencil
Agency:
SCHOLZ & VOLKMER / Wiesbaden
Client:
Mercedes-Benz
Title:
Website Detroit 2002
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02017N
Award:
2002 Advertising Gold Pencil
Agency:
Young & Rubicam / Chicago
Client:
Misericordia
Title:
Cigars/Announcements/Labor
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02042A
Award:
2002 Advertising Silver Pencil
Agency:
Crispin Porter & Bogusky / Miami
Client:
Best Buddies
Title:
Willie/Sherry/Phillip
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02043A
Award:
2002 Advertising Bronze Pencil
Agency:
Arnika / Richmond
Client:
Boys & Girls Club of America
Title:
Blues Name/Mad Libs/Value
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02044A
Award:
2002 Advertising Silver Pencil
Agency:
Taxi / Toronto
Client:
ABC Canada Literacy Foundation
Title:
Blank Sheet
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02045A
Award:
2002 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Mumbai
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02046A
Award:
2002 Advertising Bronze Pencil
Agency:
Young & Rubicam / Miami
Client:
Amnesty International
Title:
White
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02047A
Award:
2002 Design Gold Pencil
Agency:
Sagmeister / New York
Client:
Blue Q
Title:
Unavailable Perfume
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02017D
Award:
2002 Design Silver Pencil
Agency:
Jupiter Drawing Room, The / Cape Town
Client:
Foschini
Title:
Foschini Bags
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02018D
Award:
2002 Design Silver Pencil
Agency:
Reservoir / San Fransico
Client:
Reservoir
Title:
Artifacts
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02019D
Award:
2002 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo 3 Stack Tins
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02020D
Award:
2002 Interactive Bronze Pencil
Agency:
Leopard / Boulder
Client:
Sun Educational Services
Title:
Sun Educational Services Interactive Business Card
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
02036N
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02009A
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Dots
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02010A
Award:
2002 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Beach
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02011A
Award:
2002 Advertising Bronze Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas
Title:
Jerome Young
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02012A
