The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Imagination & Realization
Agency: Hakuhodo Inc. / Tokyo
Client: SONY MARKETING (JAPAN) INC. Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
csaimages.com
Agency: Charles S. Anderson Design / Minneapolis
Client: CSA Images Category: E-Commerce / E-Commerce B2B - Web Sites
Subtitles, Orchestra, Photograph
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Aristoc Category: Consumer Television / Consumer Television :30/:25 Campaign
Harvey, Dave, Matti, Melissa, John
Agency: Black Rocket / San Francisco
Client: MTV International Category: Trade / Trade Color Full Page or Spread: Campaign
Gamesmania Web Site
Agency: Organic, Inc. / Bloomfield Hills
Client: Gamesmania Category: E-Commerce / E-Commerce B2C - Web Sites
Penis
Agency: DDB NZ Limited / Auckland
Client: SKY Television Category: Outdoor / Guerilla Advertising: Single
You Never Know
Agency: Ogilvy / London
Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Radio: Single
Jellies: Living Art CD-ROM Press Kit
Agency: ad2, Inc. / Santa Monica
Client: Monterey Bay Aquarium Category: Non-Profit Organizations / Non-Profit - CD-ROM
Mia
Agency: BVK / Milwaukee
Client: Shaken Baby Association Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Leonard, Gavin, Eric
Agency: Forsman & Bodenfors / Göthenburg
Client: Comviq Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Issue 1
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Issue 2
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Mr. Company Computer Guy
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Website Detroit 2002
Agency: SCHOLZ & VOLKMER / Wiesbaden
Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Filthy? Rich?
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Mind Cellars
Agency: Wildstudio Design / Porte Alegre
Client: 3rd Mercosur Visual Arts Biennial Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Crossword
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Bic Category: Newspaper / Newspaper Over 600 Lines: Single
The Baby
Agency: CLM/BBDO / Issy des Moulineaux
Client: Midas Category: International Foreign Language Commercial / Foreign Language Television
Lance Armstrong, Palm Trees, Sand, Skiers
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Campaign
Brands Error Page
Agency: OgilvyInteractive / Singapore
Client: Cerebos Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Vibatron
Agency: Young & Laramore / Indianapolis
Client: Monsoon Audio Systems Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Blood
Agency: Saatchi & Saatchi / London
Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Tazo 3 Stack Tins
Agency: Sandstrom Design / Portland
Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Blues Name/Mad Libs/Value
Agency: Arnika / Richmond
Client: Boys & Girls Club of America Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Food Chain Films Corporate Identity
Agency: Sandstrom Design / Portland
Client: Food Chain Films Category: Brand and Corporate Identity / Corporate Identity
thoughtbubble Holiday Card
Agency: thoughtbubble productions / New York
Client: thoughtbubble productions Category: Self-Promotion / Self-Promotion - Other Digital Advertising
God
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Integrated Branding Campaign
C-Coupe Campaign
Agency: Critical Mass / Calgary
Client: Mercedes Benz USA Category: Integrated Branding Campaign
Volvo Museum
Agency: OgilvyInteractive Singapore / Singapore
Client: Volvo Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Jerome Young
Agency: Leagas Delaney / San Francisco
Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ronquido
Agency: BBDO Mexico / Mexico City
Client: Bayer de Mexico Category: Consumer Television / Consumer Television :20 and Under: Single
American Photography 17
Agency: 344 Design LLC / Pasadena
Client: Amilus, Inc. Category: Publication Design / Book Jacket Design
Office
Agency: Schumacher Jersild Wessman & Enander / Stockholm
Client: Journal Category: Publication Design / Book Jacket Design
Skinny Latte+
Agency: Leo Burnett / Singapore
Client: Ya Kum Coffee Stall Category: Package Design / Commercial Product Packaging
Artists of Brucke
Agency: Second Story / Portland
Client: Museum Of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Sites
Husband & Wife/Father & Son/Fellow Workers
Agency: Dentsu / Tokyo
Client: Otsuka Pharmaceutical Category: Consumer Television / Consumer Television Over :30 Campaign
Microprojector Campaign
Agency: Foote Cone Belding - San Francisco / San Francisco
Client: Compaq Computer Corp. Category: Banners / Banner - Campaign
Cayenne Banner Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Category: Banners / Banner - Campaign
Be the One
Agency: Cramer-Krasselt / Milwaukee
Client: Milwaukee Urban League Category: Package Design / Product Packaging: Campaign
Pre World Cup
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
The Ego Book
Agency: Ogilvy & Mather / Frankfurt
Client: Eckes Chantre Cognac Category: Brand and Corporate Identity / Booklet/Brochure
Slipped Poster
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Colman's Spray & Cook Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Box
Agency: BBDO / Bangkok
Client: Federal Express Category: Collateral Advertising / Collateral Posters: Single
Yawn
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
Sixty Weeks
Agency: VCU Adcenter / Richmond
Client: VCU Adcenter Category: Direct Mail / Direct Mail: Single
White
Agency: Young & Rubicam / Miami
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Interactive Bronze Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
SONY MARKETING (JAPAN) INC.
Title:
Imagination & Realization
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02027N
Award:
2002 Interactive Bronze Pencil
Agency:
Charles S. Anderson Design / Minneapolis
Client:
CSA Images
Title:
csaimages.com
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
02037N
Award:
2002 Advertising Bronze Pencil
Agency:
Miles Calcraft Briginshaw Duffy / London
Client:
Aristoc
Title:
Subtitles, Orchestra, Photograph
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02078A
Award:
2002 Advertising Bronze Pencil
Agency:
Black Rocket / San Francisco
Client:
MTV International
Title:
Harvey, Dave, Matti, Melissa, John
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02027A
Award:
2002 Interactive Bronze Pencil
Agency:
Organic, Inc. / Bloomfield Hills
Client:
Gamesmania
Title:
Gamesmania Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
02039N
Award:
2002 Advertising Bronze Pencil
Agency:
DDB NZ Limited / Auckland
Client:
SKY Television
Title:
Penis
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02022A
Award:
2002 Advertising Bronze Pencil
Agency:
Ogilvy / London
Client:
COI/Child Protection
Title:
You Never Know
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02056A
Award:
2002 Interactive Bronze Pencil
Agency:
ad2, Inc. / Santa Monica
Client:
Monterey Bay Aquarium
Title:
Jellies: Living Art CD-ROM Press Kit
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
02062N
Award:
2002 Advertising Bronze Pencil
Agency:
BVK / Milwaukee
Client:
Shaken Baby Association
Title:
Mia
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02051A
Award:
2002 Advertising Bronze Pencil
Agency:
Forsman & Bodenfors / Göthenburg
Client:
Comviq
Title:
Leonard, Gavin, Eric
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02087A
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Ogilvy & Mather
Title:
Issue 1
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
02027D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Ogilvy & Mather
Title:
Issue 2
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
02028D
Award:
2002 Advertising Bronze Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Company Computer Guy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02060A
Award:
2002 Interactive Bronze Pencil
Agency:
SCHOLZ & VOLKMER / Wiesbaden
Client:
Mercedes-Benz
Title:
Website Detroit 2002
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02017N
Award:
2002 Advertising Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Filthy? Rich?
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02024A
Award:
2002 Design Bronze Pencil
Agency:
Wildstudio Design / Porte Alegre
Client:
3rd Mercosur Visual Arts Biennial
Title:
Mind Cellars
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
02021D
Award:
2002 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Bic
Title:
Crossword
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02003A
Award:
2002 Advertising Bronze Pencil
Agency:
CLM/BBDO / Issy des Moulineaux
Client:
Midas
Title:
The Baby
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
02094A
Award:
2002 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
Sports Illustrated
Title:
Lance Armstrong, Palm Trees, Sand, Skiers
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02038A
Award:
2002 Interactive Bronze Pencil
Agency:
OgilvyInteractive / Singapore
Client:
Cerebos
Title:
Brands Error Page
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
02029N
Award:
2002 Interactive Bronze Pencil
Agency:
Young & Laramore / Indianapolis
Client:
Monsoon Audio Systems
Title:
Vibatron
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
02030N
Award:
2002 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Intas Coral
Title:
New Color
Category:
Banners / Banner - Single
Annual ID:
02005N
Award:
2002 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / London
Client:
Emma
Title:
Blood
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02041A
Award:
2002 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo 3 Stack Tins
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02020D
Award:
2002 Advertising Bronze Pencil
Agency:
Arnika / Richmond
Client:
Boys & Girls Club of America
Title:
Blues Name/Mad Libs/Value
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02044A
Award:
2002 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Food Chain Films
Title:
Food Chain Films Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02010D
Award:
2002 Interactive Bronze Pencil
Agency:
thoughtbubble productions / New York
Client:
thoughtbubble productions
Title:
thoughtbubble Holiday Card
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
02057N
Award:
2002 Interactive Bronze Pencil
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Love Singapore Group of Churches
Title:
God
Category:
Integrated Branding Campaign
Annual ID:
02044N
Award:
2002 Interactive Bronze Pencil
Agency:
Critical Mass / Calgary
Client:
Mercedes Benz USA
Title:
C-Coupe Campaign
Category:
Integrated Branding Campaign
Annual ID:
02045N
Award:
2002 Interactive Bronze Pencil
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Volvo
Title:
Volvo Museum
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02024N
Award:
2002 Advertising Bronze Pencil
Agency:
Leagas Delaney / San Francisco
Client:
Adidas
Title:
Jerome Young
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02012A
Award:
2002 Advertising Bronze Pencil
Agency:
BBDO Mexico / Mexico City
Client:
Bayer de Mexico
Title:
Ronquido
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02081A
Award:
2002 Interactive Bronze Pencil
Agency:
Herraiz Soto & Co. / Madrid
Client:
Mahou Beer
Title:
AD Game
Category:
Beyond the Banner
Annual ID:
02013N
Award:
2002 Interactive Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Nissan
Title:
Future Z Micro Site
Category:
Beyond the Banner
Annual ID:
02014N
Award:
2002 Design Bronze Pencil
Agency:
344 Design LLC / Pasadena
Client:
Amilus, Inc.
Title:
American Photography 17
Category:
Publication Design / Book Jacket Design
Annual ID:
02025D
Award:
2002 Design Bronze Pencil
Agency:
Schumacher Jersild Wessman & Enander / Stockholm
Client:
Journal
Title:
Office
Category:
Publication Design / Book Jacket Design
Annual ID:
02026D
Award:
2002 Design Bronze Pencil
Agency:
Leo Burnett / Singapore
Client:
Ya Kum Coffee Stall
Title:
Skinny Latte+
Category:
Package Design / Commercial Product Packaging
Annual ID:
02013D
Award:
2002 Interactive Bronze Pencil
Agency:
Second Story / Portland
Client:
Museum Of Modern Art
Title:
Artists of Brucke
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
02061N
Award:
2002 Advertising Bronze Pencil
Agency:
Dentsu / Tokyo
Client:
Otsuka Pharmaceutical
Title:
Husband & Wife/Father & Son/Fellow Workers
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02071A
Award:
2002 Interactive Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
Lee Jeans
Title:
Be Like Buddy Lee PDA
Category:
Wireless
Annual ID:
02049N
Award:
2002 Interactive Bronze Pencil
Agency:
Foote Cone Belding - San Francisco / San Francisco
Client:
Compaq Computer Corp.
Title:
Microprojector Campaign
Category:
Banners / Banner - Campaign
Annual ID:
02008N
Award:
2002 Interactive Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche
Title:
Cayenne Banner Campaign
Category:
Banners / Banner - Campaign
Annual ID:
02009N
Award:
2002 Design Bronze Pencil
Agency:
Cramer-Krasselt / Milwaukee
Client:
Milwaukee Urban League
Title:
Be the One
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02016D
Award:
2002 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
Pre World Cup
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02098A
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather / Frankfurt
Client:
Eckes Chantre Cognac
Title:
The Ego Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02007D
Award:
2002 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Colman's Spray & Cook
Title:
Slipped Poster
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02030A
Award:
2002 Advertising Bronze Pencil
Agency:
BBDO / Bangkok
Client:
Federal Express
Title:
Box
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02035A
Award:
2002 Advertising Bronze Pencil
Agency:
Agulla & Baccetti / Buenos Aires
Client:
Telecom
Title:
Yawn
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02068A
Award:
2002 Design Bronze Pencil
Agency:
VCU Adcenter / Richmond
Client:
VCU Adcenter
Title:
Sixty Weeks
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02031D
Award:
2002 Advertising Bronze Pencil
Agency:
Young & Rubicam / Miami
Client:
Amnesty International
Title:
White
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02047A
