Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Yawn Agency: Agulla & Baccetti / Buenos Aires Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
White Agency: Young & Rubicam / Miami Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Fish, Cow, Pig Agency: Tandem Company Gausch DDB / Barcelona Client: Miguel Torres Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sixty Weeks Agency: VCU Adcenter / Richmond Client: VCU Adcenter Category: Direct Mail / Direct Mail: Single
Food Chain Films Corporate Identity Agency: Sandstrom Design / Portland Client: Food Chain Films Category: Brand and Corporate Identity / Corporate Identity
Volvo Museum Agency: OgilvyInteractive Singapore / Singapore Client: Volvo Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
American Photography 17 Agency: 344 Design LLC / Pasadena Client: Amilus, Inc. Category: Publication Design / Book Jacket Design
Office Agency: Schumacher Jersild Wessman & Enander / Stockholm Client: Journal Category: Publication Design / Book Jacket Design
You Never Know Agency: Ogilvy / London Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Radio: Single
Jellies: Living Art CD-ROM Press Kit Agency: ad2, Inc. / Santa Monica Client: Monterey Bay Aquarium Category: Non-Profit Organizations / Non-Profit - CD-ROM
Mangos Harmony CD-ROM Game Agency: Mangos / Malvern Client: Mangos Category: Self-Promotion / Self-Promotion - CD-ROM
Mind Cellars Agency: Wildstudio Design / Porte Alegre Client: 3rd Mercosur Visual Arts Biennial Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Welcome to The Farm Agency: Kinetic Interactive Pte Ltd / Singapore Client: The Picture Farm Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Fiori website Agency: Paris France, Inc. / Portland Client: Fiori, Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
AllType Agency: Leo Burnett / São Paulo Client: Kelloggs Category: Newspaper / Newspaper Over 600 Lines: Campaign
Husband & Wife/Father & Son/Fellow Workers Agency: Dentsu / Tokyo Client: Otsuka Pharmaceutical Category: Consumer Television / Consumer Television Over :30 Campaign
Skinny Latte+ Agency: Leo Burnett / Singapore Client: Ya Kum Coffee Stall Category: Package Design / Commercial Product Packaging
Tazo 3 Stack Tins Agency: Sandstrom Design / Portland Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Brands Error Page Agency: OgilvyInteractive / Singapore Client: Cerebos Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Vibatron Agency: Young & Laramore / Indianapolis Client: Monsoon Audio Systems Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
AD Game Agency: Herraiz Soto & Co. / Madrid Client: Mahou Beer Category: Beyond the Banner
Future Z Micro Site Agency: TBWA\Chiat\Day / Los Angeles Client: Nissan Category: Beyond the Banner
Subtitles, Orchestra, Photograph Agency: Miles Calcraft Briginshaw Duffy / London Client: Aristoc Category: Consumer Television / Consumer Television :30/:25 Campaign
Website Detroit 2002 Agency: SCHOLZ & VOLKMER / Wiesbaden Client: Mercedes-Benz Category: Promotional Advertising / Promotional Advertising - Web Sites
Gamesmania Web Site Agency: Organic, Inc. / Bloomfield Hills Client: Gamesmania Category: E-Commerce / E-Commerce B2C - Web Sites
Issue 1 Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Issue 2 Agency: Ogilvy & Mather/Brand Integration Group / New York Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
New Color Agency: AlmapBBDO / São Paulo Client: Intas Coral Category: Banners / Banner - Single
Ronquido Agency: BBDO Mexico / Mexico City Client: Bayer de Mexico Category: Consumer Television / Consumer Television :20 and Under: Single
Penis Agency: DDB NZ Limited / Auckland Client: SKY Television Category: Outdoor / Guerilla Advertising: Single
csaimages.com Agency: Charles S. Anderson Design / Minneapolis Client: CSA Images Category: E-Commerce / E-Commerce B2B - Web Sites
thoughtbubble Holiday Card Agency: thoughtbubble productions / New York Client: thoughtbubble productions Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Absolut Director Agency: Submarine & TBWA\Chiat\Day / New York Client: Absolut Vodka Category: Brand Gaming / Brand Gaming - Banners
The Shooting Gallery Agency: Kinetic Interactive Pte Ltd / Singapore Client: The Shooting Gallery Category: Brand Gaming / Brand Gaming - Banners
Mia Agency: BVK / Milwaukee Client: Shaken Baby Association Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Be Like Buddy Lee PDA Agency: Fallon / Minneapolis Client: Lee Jeans Category: Wireless
Jerome Young Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Platinum Design Website Agency: Platinum Design, Inc. / New York Client: Platinum Design, Inc. Category: Self-Promotion / Self-Promotion - Web Sites
Sandstrom Design Website Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Self-Promotion / Self-Promotion - Web Sites
Leonard, Gavin, Eric Agency: Forsman & Bodenfors / Göthenburg Client: Comviq Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Fist fight/Cliff/London Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Pre World Cup Agency: Wieden+Kennedy / Tokyo Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Organized Agency: Carmichael Lynch / Minneapolis Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Imagination & Realization Agency: Hakuhodo Inc. / Tokyo Client: SONY MARKETING (JAPAN) INC. Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
The Ego Book Agency: Ogilvy & Mather / Frankfurt Client: Eckes Chantre Cognac Category: Brand and Corporate Identity / Booklet/Brochure
Artists of Brucke Agency: Second Story / Portland Client: Museum Of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Sites
Crossword Agency: TBWA Hunt Lascaris / Johannesburg Client: Bic Category: Newspaper / Newspaper Over 600 Lines: Single
Blood Agency: Saatchi & Saatchi / London Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Slipped Poster Agency: TBWA Hunt Lascaris / Johannesburg Client: Colman's Spray & Cook Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
God Agency: OgilvyInteractive Singapore / Singapore Client: Love Singapore Group of Churches Category: Integrated Branding Campaign

2002 Advertising Bronze Pencil

Agulla & Baccetti / Buenos Aires

Telecom

Yawn

Consumer Television / Consumer Television Over :30 Single

02068A

2002 Advertising Bronze Pencil

Young & Rubicam / Miami

Amnesty International

White

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02047A

2002 Advertising Bronze Pencil

Tandem Company Gausch DDB / Barcelona

Miguel Torres

Fish, Cow, Pig

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

02016A

2002 Design Bronze Pencil

VCU Adcenter / Richmond

VCU Adcenter

Sixty Weeks

Direct Mail / Direct Mail: Single

02031D

2002 Design Bronze Pencil

Sandstrom Design / Portland

Food Chain Films

Food Chain Films Corporate Identity

Brand and Corporate Identity / Corporate Identity

02010D

2002 Interactive Bronze Pencil

OgilvyInteractive Singapore / Singapore

Volvo

Volvo Museum

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

02024N

2002 Design Bronze Pencil

344 Design LLC / Pasadena

Amilus, Inc.

American Photography 17

Publication Design / Book Jacket Design

02025D

2002 Design Bronze Pencil

Schumacher Jersild Wessman & Enander / Stockholm

Journal

Office

Publication Design / Book Jacket Design

02026D

2002 Advertising Bronze Pencil

Ogilvy / London

COI/Child Protection

You Never Know

Public Service/Political / Public Service/Political Radio: Single

02056A

2002 Interactive Bronze Pencil

ad2, Inc. / Santa Monica

Monterey Bay Aquarium

Jellies: Living Art CD-ROM Press Kit

Non-Profit Organizations / Non-Profit - CD-ROM

02062N

2002 Interactive Bronze Pencil

Mangos / Malvern

Mangos

Mangos Harmony CD-ROM Game

Self-Promotion / Self-Promotion - CD-ROM

02055N

2002 Design Bronze Pencil

Wildstudio Design / Porte Alegre

3rd Mercosur Visual Arts Biennial

Mind Cellars

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

02021D

2002 Interactive Bronze Pencil

Kinetic Interactive Pte Ltd / Singapore

The Picture Farm

Welcome to The Farm

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02034N

2002 Interactive Bronze Pencil

Paris France, Inc. / Portland

Fiori, Inc.

Fiori website

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02035N

2002 Advertising Bronze Pencil

Leo Burnett / São Paulo

Kelloggs

AllType

Newspaper / Newspaper Over 600 Lines: Campaign

02006A

2002 Advertising Bronze Pencil

Dentsu / Tokyo

Otsuka Pharmaceutical

Husband & Wife/Father & Son/Fellow Workers

Consumer Television / Consumer Television Over :30 Campaign

02071A

2002 Design Bronze Pencil

Leo Burnett / Singapore

Ya Kum Coffee Stall

Skinny Latte+

Package Design / Commercial Product Packaging

02013D

2002 Design Bronze Pencil

Sandstrom Design / Portland

Tazo

Tazo 3 Stack Tins

Collateral Design / Promotional and Point-of-Purchase Posters: Single

02020D

2002 Interactive Bronze Pencil

OgilvyInteractive / Singapore

Cerebos

Brands Error Page

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

02029N

2002 Interactive Bronze Pencil

Young & Laramore / Indianapolis

Monsoon Audio Systems

Vibatron

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

02030N

2002 Interactive Bronze Pencil

Herraiz Soto & Co. / Madrid

Mahou Beer

AD Game

Beyond the Banner

02013N

2002 Interactive Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Nissan

Future Z Micro Site

Beyond the Banner

02014N

2002 Advertising Bronze Pencil

Miles Calcraft Briginshaw Duffy / London

Aristoc

Subtitles, Orchestra, Photograph

Consumer Television / Consumer Television :30/:25 Campaign

02078A

2002 Interactive Bronze Pencil

SCHOLZ & VOLKMER / Wiesbaden

Mercedes-Benz

Website Detroit 2002

Promotional Advertising / Promotional Advertising - Web Sites

02017N

2002 Interactive Bronze Pencil

Organic, Inc. / Bloomfield Hills

Gamesmania

Gamesmania Web Site

E-Commerce / E-Commerce B2C - Web Sites

02039N

2002 Design Bronze Pencil

Ogilvy & Mather/Brand Integration Group / New York

Ogilvy & Mather

Issue 1

Publication Design / Trade Magazine Full Issue

02027D

2002 Design Bronze Pencil

Ogilvy & Mather/Brand Integration Group / New York

Ogilvy & Mather

Issue 2

Publication Design / Trade Magazine Full Issue

02028D

2002 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Intas Coral

New Color

Banners / Banner - Single

02005N

2002 Advertising Bronze Pencil

BBDO Mexico / Mexico City

Bayer de Mexico

Ronquido

Consumer Television / Consumer Television :20 and Under: Single

02081A

2002 Advertising Bronze Pencil

DDB NZ Limited / Auckland

SKY Television

Penis

Outdoor / Guerilla Advertising: Single

02022A

2002 Interactive Bronze Pencil

Charles S. Anderson Design / Minneapolis

CSA Images

csaimages.com

E-Commerce / E-Commerce B2B - Web Sites

02037N

2002 Interactive Bronze Pencil

thoughtbubble productions / New York

thoughtbubble productions

thoughtbubble Holiday Card

Self-Promotion / Self-Promotion - Other Digital Advertising

02057N

2002 Interactive Bronze Pencil

Submarine & TBWA\Chiat\Day / New York

Absolut Vodka

Absolut Director

Brand Gaming / Brand Gaming - Banners

02046N

2002 Interactive Bronze Pencil

Kinetic Interactive Pte Ltd / Singapore

The Shooting Gallery

The Shooting Gallery

Brand Gaming / Brand Gaming - Banners

02047N

2002 Advertising Bronze Pencil

BVK / Milwaukee

Shaken Baby Association

Mia

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02051A

2002 Interactive Bronze Pencil

Fallon / Minneapolis

Lee Jeans

Be Like Buddy Lee PDA

Wireless

02049N

2002 Advertising Bronze Pencil

Leagas Delaney / San Francisco

Adidas

Jerome Young

Consumer Magazine / Magazine Color Full Page or Spread: Single

02012A

2002 Interactive Bronze Pencil

Platinum Design, Inc. / New York

Platinum Design, Inc.

Platinum Design Website

Self-Promotion / Self-Promotion - Web Sites

02052N

2002 Interactive Bronze Pencil

Sandstrom Design / Portland

Sandstrom Design

Sandstrom Design Website

Self-Promotion / Self-Promotion - Web Sites

02053N

2002 Advertising Bronze Pencil

Forsman & Bodenfors / Göthenburg

Comviq

Leonard, Gavin, Eric

Consumer Television / Consumer Television Varying Lengths: Campaign

02087A

2002 Advertising Bronze Pencil

BMP DDB / London

Guardian Film 4

Fist fight/Cliff/London

Consumer Television / Consumer Television :20 and Under: Campaign

02084A

2002 Advertising Bronze Pencil

Wieden+Kennedy / Tokyo

Nike Japan

Pre World Cup

Exceptional Innovation in Marketing / Innovative Marketing: Single

02098A

2002 Advertising Bronze Pencil

Carmichael Lynch / Minneapolis

IKEA

Organized

Consumer Television / Consumer Television :30/:25 Single

02074A

2002 Interactive Bronze Pencil

Hakuhodo Inc. / Tokyo

SONY MARKETING (JAPAN) INC.

Imagination & Realization

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

02027N

2002 Design Bronze Pencil

Ogilvy & Mather / Frankfurt

Eckes Chantre Cognac

The Ego Book

Brand and Corporate Identity / Booklet/Brochure

02007D

2002 Interactive Bronze Pencil

Second Story / Portland

Museum Of Modern Art

Artists of Brucke

Non-Profit Organizations / Non-Profit - Web Sites

02061N

2002 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Bic

Crossword

Newspaper / Newspaper Over 600 Lines: Single

02003A

2002 Advertising Bronze Pencil

Saatchi & Saatchi / London

Emma

Blood

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

02041A

2002 Advertising Bronze Pencil

TBWA Hunt Lascaris / Johannesburg

Colman's Spray & Cook

Slipped Poster

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02030A

2002 Interactive Bronze Pencil

OgilvyInteractive Singapore / Singapore

Love Singapore Group of Churches

God

Integrated Branding Campaign

02044N


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info:


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