The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Skinny Latte+ Agency: Leo Burnett / Singapore Client: Ya Kum Coffee Stall Category: Package Design / Commercial Product Packaging
Imagination & Realization Agency: Hakuhodo Inc. / Tokyo Client: SONY MARKETING (JAPAN) INC. Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Jerome Young Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Box Agency: BBDO / Bangkok Client: Federal Express Category: Collateral Advertising / Collateral Posters: Single
White Agency: Young & Rubicam / Miami Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Leonard, Gavin, Eric Agency: Forsman & Bodenfors / Göthenburg Client: Comviq Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Fist fight/Cliff/London Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
New Color Agency: AlmapBBDO / São Paulo Client: Intas Coral Category: Banners / Banner - Single
AllType Agency: Leo Burnett / São Paulo Client: Kelloggs Category: Newspaper / Newspaper Over 600 Lines: Campaign
Mangos Harmony CD-ROM Game Agency: Mangos / Malvern Client: Mangos Category: Self-Promotion / Self-Promotion - CD-ROM
Be the One Agency: Cramer-Krasselt / Milwaukee Client: Milwaukee Urban League Category: Package Design / Product Packaging: Campaign
Blues Name/Mad Libs/Value Agency: Arnika / Richmond Client: Boys & Girls Club of America Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

2002 Design Bronze Pencil

Leo Burnett / Singapore

Ya Kum Coffee Stall

Skinny Latte+

Package Design / Commercial Product Packaging

02013D

2002 Interactive Bronze Pencil

Hakuhodo Inc. / Tokyo

SONY MARKETING (JAPAN) INC.

Imagination & Realization

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

02027N

2002 Advertising Bronze Pencil

Leagas Delaney / San Francisco

Adidas

Jerome Young

Consumer Magazine / Magazine Color Full Page or Spread: Single

02012A

2002 Advertising Bronze Pencil

BBDO / Bangkok

Federal Express

Box

Collateral Advertising / Collateral Posters: Single

02035A

2002 Advertising Bronze Pencil

Young & Rubicam / Miami

Amnesty International

White

Public Service/Political / Public Service/Political Outdoor and Posters: Single

02047A

2002 Advertising Bronze Pencil

Forsman & Bodenfors / Göthenburg

Comviq

Leonard, Gavin, Eric

Consumer Television / Consumer Television Varying Lengths: Campaign

02087A

2002 Advertising Bronze Pencil

BMP DDB / London

Guardian Film 4

Fist fight/Cliff/London

Consumer Television / Consumer Television :20 and Under: Campaign

02084A

2002 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Intas Coral

New Color

Banners / Banner - Single

02005N

2002 Advertising Bronze Pencil

Leo Burnett / São Paulo

Kelloggs

AllType

Newspaper / Newspaper Over 600 Lines: Campaign

02006A

2002 Interactive Bronze Pencil

Mangos / Malvern

Mangos

Mangos Harmony CD-ROM Game

Self-Promotion / Self-Promotion - CD-ROM

02055N

2002 Design Bronze Pencil

Cramer-Krasselt / Milwaukee

Milwaukee Urban League

Be the One

Package Design / Product Packaging: Campaign

02016D

2002 Advertising Bronze Pencil

Arnika / Richmond

Boys & Girls Club of America

Blues Name/Mad Libs/Value

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02044A

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