The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
9 to 5
Agency: Axmith McIntyre Wicht / Toronto
Client: Labatt Breweries Category: Collateral Advertising / Collateral Posters: Single
White Tiger
Agency: Batey / Singapore
Client: Singapore Zoological Gardens Category: Collateral Advertising / Collateral Posters: Single
Guarantee
Agency: Bubba's Deli / Roswell
Client: Go With the Flow Category: Collateral Advertising / Collateral Posters: Single
Black Power
Agency: DM9 DDB Publicidade / São Paulo
Client: Antarctica/Malzbier Category: Collateral Advertising / Collateral Posters: Single
As A Male Skater
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Skiers
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Drive-In
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Travel & Tourism Category: Collateral Advertising / Collateral Posters: Single
Old Jeans
Agency: Ogilvy & Mather / Mexico City
Client: Mattel Matchbox Category: Collateral Advertising / Collateral Posters: Single
Pause
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Guinness Anchor Berhad Category: Collateral Advertising / Collateral Posters: Single
Worm
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Beach
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Musical Notes
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Malaysia Category: Collateral Advertising / Collateral Posters: Single
Speedy
Agency: TBWA / Berlin
Client: Kawasaki Motoren GmbH Category: Collateral Advertising / Collateral Posters: Single
Crossword
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Bic Category: Collateral Advertising / Collateral Posters: Single
Evolution
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW C1 Category: Collateral Advertising / Collateral Posters: Single
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Collateral Advertising / Collateral Posters: Single
Turtle
Agency: Vinizius Young & Rubicam / Barcelona
Client: Swatch Category: Collateral Advertising / Collateral Posters: Single
CHOCOLATE
Agency: BBDO / Singapore
Client: Bayer S.E.A Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hard Day Calendar
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Incredibly Powerful Amplifier
Agency: Tom Gianfagna Inc. / New York
Client: Blue Note Music Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Before
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tummy
Agency: Grey Worldwide / Kuala Lumpur
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Good Vibrations
Agency: Ogilvy & Mather / Frankfurt
Client: Schlampenladen Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blurred Sticker
Agency: Quadrant Communications / Mumbai
Client: Toshiba India Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug
Agency: Sawyer Riley Compton / Atlanta
Client: Ellicott City Infiniti Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Contour Map
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW X5 Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Black Box
Agency: TBWA / Singapore
Client: Samsonite Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Mr. AKA's Hairdo Helper
Agency: a.k.a.Robaire / Los Angeles
Client: a.k.a.Robaire Category: Collateral Advertising / Collateral: Self-Promotion
Dark Cynical Thinking
Agency: Robaire and Hogshead / Los Angeles
Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
The Garbage
Agency: BDDP et Fils / Boulogne Billancourt
Client: BDDP et Fils Category: Collateral Advertising / Collateral: Self-Promotion
Tube Map
Agency: BDH\TBWA / Manchester
Client: BDH/TBWA Category: Collateral Advertising / Collateral: Self-Promotion
Cannes Congratulations
Agency: Butler Shine & Stern / Sausalito
Client: Butler Shine & Stern Category: Collateral Advertising / Collateral: Self-Promotion
Blood Bag
Agency: David Stone Copywriting / Broomfield
Client: David Stone Category: Collateral Advertising / Collateral: Self-Promotion
Take Your Children to Work Day
Agency: Lowe / New York
Client: Lowe Lintas & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Coupon
Agency: Mad Dogs & Englishmen / San Francisco
Client: Mad Dogs San Francisco Category: Collateral Advertising / Collateral: Self-Promotion
Ping Pong
Agency: Mullen / Wenham
Client: Mullen Category: Collateral Advertising / Collateral: Self-Promotion
Victor Ng
Agency: Leo Burnett / Singapore
Client: Victor Ng Category: Collateral Advertising / Collateral: Self-Promotion
Meaningless Comment
Agency: Saatchi & Saatchi / Torrance
Client: Saatchi & Saatchi Category: Collateral Advertising / Collateral: Self-Promotion
Bowl Cut Call For Entries
Agency: WONGDOODY / Seattle
Client: Belding Awards Category: Collateral Advertising / Collateral: Self-Promotion
Gizmo Posters
Agency: Cheevers / Portland
Client: NEVCO Category: Collateral Advertising / Collateral Posters: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Collateral Posters: Campaign
Fan
Agency: M&C Saatchi / Sydney
Client: National Gallery Category: Collateral Advertising / Collateral Posters: Campaign
Campaign
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Category: Collateral Advertising / Collateral Posters: Campaign
Beach, Bar, Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Campaign
Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Collateral Advertising / Collateral Posters: Campaign
Living Room, Bedroom, House
Agency: The Jupiter Drawing Room / Johannesburg
Client: Prodec Paints Category: Collateral Advertising / Collateral Posters: Campaign