Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


ENTER NOW. CHANGE YOUR DESTINY.

Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

CHOCOLATE Agency: BBDO / Singapore Client: Bayer S.E.A Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hard Day Calendar Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Incredibly Powerful Amplifier Agency: Tom Gianfagna Inc. / New York Client: Blue Note Music Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Before Agency: Grey Worldwide / Kuala Lumpur Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tummy Agency: Grey Worldwide / Kuala Lumpur Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Good Vibrations Agency: Ogilvy & Mather / Frankfurt Client: Schlampenladen Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blurred Sticker Agency: Quadrant Communications / Mumbai Client: Toshiba India Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug Agency: Sawyer Riley Compton / Atlanta Client: Ellicott City Infiniti Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Contour Map Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW X5 Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Black Box Agency: TBWA / Singapore Client: Samsonite Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Mr. AKA's Hairdo Helper Agency: a.k.a.Robaire / Los Angeles Client: a.k.a.Robaire Category: Collateral Advertising / Collateral: Self-Promotion
Dark Cynical Thinking Agency: Robaire and Hogshead / Los Angeles Client: Robaire and Hogshead Category: Collateral Advertising / Collateral: Self-Promotion
The Garbage Agency: BDDP et Fils / Boulogne Billancourt Client: BDDP et Fils Category: Collateral Advertising / Collateral: Self-Promotion
Tube Map Agency: BDH\TBWA / Manchester Client: BDH/TBWA Category: Collateral Advertising / Collateral: Self-Promotion
Cannes Congratulations Agency: Butler Shine & Stern / Sausalito Client: Butler Shine & Stern Category: Collateral Advertising / Collateral: Self-Promotion
Blood Bag Agency: David Stone Copywriting / Broomfield Client: David Stone Category: Collateral Advertising / Collateral: Self-Promotion
Take Your Children to Work Day Agency: Lowe / New York Client: Lowe Lintas & Partners Category: Collateral Advertising / Collateral: Self-Promotion
Coupon Agency: Mad Dogs & Englishmen / San Francisco Client: Mad Dogs San Francisco Category: Collateral Advertising / Collateral: Self-Promotion
Ping Pong Agency: Mullen / Wenham Client: Mullen Category: Collateral Advertising / Collateral: Self-Promotion
Victor Ng Agency: Leo Burnett / Singapore Client: Victor Ng Category: Collateral Advertising / Collateral: Self-Promotion
Meaningless Comment Agency: Saatchi & Saatchi / Torrance Client: Saatchi & Saatchi Category: Collateral Advertising / Collateral: Self-Promotion
Bowl Cut Call For Entries Agency: WONGDOODY / Seattle Client: Belding Awards Category: Collateral Advertising / Collateral: Self-Promotion
9 to 5 Agency: Axmith McIntyre Wicht / Toronto Client: Labatt Breweries Category: Collateral Advertising / Collateral Posters: Single
White Tiger Agency: Batey / Singapore Client: Singapore Zoological Gardens Category: Collateral Advertising / Collateral Posters: Single
Guarantee Agency: Bubba's Deli / Roswell Client: Go With the Flow Category: Collateral Advertising / Collateral Posters: Single
Black Power Agency: DM9 DDB Publicidade / São Paulo Client: Antarctica/Malzbier Category: Collateral Advertising / Collateral Posters: Single
As A Male Skater Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Skiers Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Single
Drive-In Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Collateral Advertising / Collateral Posters: Single
Old Jeans Agency: Ogilvy & Mather / Mexico City Client: Mattel Matchbox Category: Collateral Advertising / Collateral Posters: Single
Pause Agency: Ogilvy & Mather / Kuala Lumpur Client: Guinness Anchor Berhad Category: Collateral Advertising / Collateral Posters: Single
Worm Agency: Ogilvy & Mather / Kuala Lumpur Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Single
Beach Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single
Musical Notes Agency: Saatchi & Saatchi / Petaling Jaya Client: Procter & Gamble Malaysia Category: Collateral Advertising / Collateral Posters: Single
Speedy Agency: TBWA / Berlin Client: Kawasaki Motoren GmbH Category: Collateral Advertising / Collateral Posters: Single
Crossword Agency: TBWA Hunt Lascaris / Johannesburg Client: Bic Category: Collateral Advertising / Collateral Posters: Single
Evolution Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW C1 Category: Collateral Advertising / Collateral Posters: Single
The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Collateral Advertising / Collateral Posters: Single
Turtle Agency: Vinizius Young & Rubicam / Barcelona Client: Swatch Category: Collateral Advertising / Collateral Posters: Single
Gizmo Posters Agency: Cheevers / Portland Client: NEVCO Category: Collateral Advertising / Collateral Posters: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn Agency: Lowe Bull Calvert Pace / Johannesburg Client: Dulux Category: Collateral Advertising / Collateral Posters: Campaign
Fan Agency: M&C Saatchi / Sydney Client: National Gallery Category: Collateral Advertising / Collateral Posters: Campaign
Campaign Agency: Ogilvy & Mather / Frankfurt Client: Mattel Category: Collateral Advertising / Collateral Posters: Campaign
Beach, Bar, Pool Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Campaign
Cecilia, Marco, Antoni Agency: Saatchi & Saatchi / Hong Kong Client: Campaign Brief Asia Category: Collateral Advertising / Collateral Posters: Campaign
Living Room, Bedroom, House Agency: The Jupiter Drawing Room / Johannesburg Client: Prodec Paints Category: Collateral Advertising / Collateral Posters: Campaign

2002 Advertising Merit Award

BBDO / Singapore

Bayer S.E.A

CHOCOLATE

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02337A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Hard Day Calendar

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02338A

2002 Advertising Merit Award

Tom Gianfagna Inc. / New York

Blue Note Music

Incredibly Powerful Amplifier

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02339A

2002 Advertising Merit Award

Grey Worldwide / Kuala Lumpur

Nike

Before

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02340A

2002 Advertising Merit Award

Grey Worldwide / Kuala Lumpur

Nike

Tummy

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02341A

2002 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Schlampenladen

Good Vibrations

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02342A

2002 Advertising Merit Award

Quadrant Communications / Mumbai

Toshiba India

Blurred Sticker

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02343A

2002 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Ellicott City Infiniti

Bug

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02344A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW X5

Contour Map

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02345A

2002 Advertising Merit Award

TBWA / Singapore

Samsonite Asia

Black Box

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02346A

2002 Advertising Merit Award

TBWA / Singapore

Thule Asia

The Shell

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02347A

2002 Advertising Merit Award

a.k.a.Robaire / Los Angeles

a.k.a.Robaire

Mr. AKA's Hairdo Helper

Collateral Advertising / Collateral: Self-Promotion

02348A

2002 Advertising Merit Award

Robaire and Hogshead / Los Angeles

Robaire and Hogshead

Dark Cynical Thinking

Collateral Advertising / Collateral: Self-Promotion

02349A

2002 Advertising Merit Award

BDDP et Fils / Boulogne Billancourt

BDDP et Fils

The Garbage

Collateral Advertising / Collateral: Self-Promotion

02350A

2002 Advertising Merit Award

BDH\TBWA / Manchester

BDH/TBWA

Tube Map

Collateral Advertising / Collateral: Self-Promotion

02351A

2002 Advertising Merit Award

Butler Shine & Stern / Sausalito

Butler Shine & Stern

Cannes Congratulations

Collateral Advertising / Collateral: Self-Promotion

02352A

2002 Advertising Merit Award

David Stone Copywriting / Broomfield

David Stone

Blood Bag

Collateral Advertising / Collateral: Self-Promotion

02353A

2002 Advertising Merit Award

Lowe / New York

Lowe Lintas & Partners

Take Your Children to Work Day

Collateral Advertising / Collateral: Self-Promotion

02354A

2002 Advertising Merit Award

Mad Dogs & Englishmen / San Francisco

Mad Dogs San Francisco

Coupon

Collateral Advertising / Collateral: Self-Promotion

02355A

2002 Advertising Merit Award

Mullen / Wenham

Mullen

Ping Pong

Collateral Advertising / Collateral: Self-Promotion

02356A

2002 Advertising Merit Award

Leo Burnett / Singapore

Victor Ng

Victor Ng

Collateral Advertising / Collateral: Self-Promotion

02357A

2002 Advertising Merit Award

Saatchi & Saatchi / Torrance

Saatchi & Saatchi

Meaningless Comment

Collateral Advertising / Collateral: Self-Promotion

02358A

2002 Advertising Merit Award

WONGDOODY / Seattle

Belding Awards

Bowl Cut Call For Entries

Collateral Advertising / Collateral: Self-Promotion

02359A

2002 Advertising Merit Award

Axmith McIntyre Wicht / Toronto

Labatt Breweries

9 to 5

Collateral Advertising / Collateral Posters: Single

02360A

2002 Advertising Merit Award

Batey / Singapore

Singapore Zoological Gardens

White Tiger

Collateral Advertising / Collateral Posters: Single

02361A

2002 Advertising Merit Award

Bubba's Deli / Roswell

Go With the Flow

Guarantee

Collateral Advertising / Collateral Posters: Single

02362A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

Antarctica/Malzbier

Black Power

Collateral Advertising / Collateral Posters: Single

02363A

2002 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

As A Male Skater

Collateral Advertising / Collateral Posters: Single

02364A

2002 Advertising Merit Award

Fallon / Minneapolis

Sports Illustrated

Skiers

Collateral Advertising / Collateral Posters: Single

02365A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Drive-In

Collateral Advertising / Collateral Posters: Single

02366A

2002 Advertising Merit Award

Ogilvy & Mather / Mexico City

Mattel Matchbox

Old Jeans

Collateral Advertising / Collateral Posters: Single

02367A

2002 Advertising Merit Award

Ogilvy & Mather / Kuala Lumpur

Guinness Anchor Berhad

Pause

Collateral Advertising / Collateral Posters: Single

02368A

2002 Advertising Merit Award

Ogilvy & Mather / Kuala Lumpur

Mattel Southeast Asia

Worm

Collateral Advertising / Collateral Posters: Single

02369A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Beach

Collateral Advertising / Collateral Posters: Single

02370A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Pool

Collateral Advertising / Collateral Posters: Single

02371A

2002 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Procter & Gamble Malaysia

Musical Notes

Collateral Advertising / Collateral Posters: Single

02372A

2002 Advertising Merit Award

TBWA / Berlin

Kawasaki Motoren GmbH

Speedy

Collateral Advertising / Collateral Posters: Single

02373A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Bic

Crossword

Collateral Advertising / Collateral Posters: Single

02374A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW C1

Evolution

Collateral Advertising / Collateral Posters: Single

02375A

2002 Advertising Merit Award

TBWA / Singapore

Thule Asia

The Shell

Collateral Advertising / Collateral Posters: Single

02376A

2002 Advertising Merit Award

Vinizius Young & Rubicam / Barcelona

Swatch

Turtle

Collateral Advertising / Collateral Posters: Single

02377A

2002 Advertising Merit Award

Cheevers / Portland

NEVCO

Gizmo Posters

Collateral Advertising / Collateral Posters: Campaign

02378A

2002 Advertising Merit Award

Lowe Bull Calvert Pace / Johannesburg

Dulux

Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn

Collateral Advertising / Collateral Posters: Campaign

02379A

2002 Advertising Merit Award

M&C Saatchi / Sydney

National Gallery

Fan

Collateral Advertising / Collateral Posters: Campaign

02380A

2002 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Mattel

Campaign

Collateral Advertising / Collateral Posters: Campaign

02381A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Beach, Bar, Pool

Collateral Advertising / Collateral Posters: Campaign

02382A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Campaign Brief Asia

Cecilia, Marco, Antoni

Collateral Advertising / Collateral Posters: Campaign

02383A

2002 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

Prodec Paints

Living Room, Bedroom, House

Collateral Advertising / Collateral Posters: Campaign

02384A


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info:


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