The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Agency

Client

Title

Category

Annual ID

Stairs Agency: M&C Saatchi / Sydney Client: Sydney Aquariaum Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Thin Agency: Ogilvy & Mather / Hong Kong Client: Kimberly-Clark Corporation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Armpit Agency: Borders Perrin Norrander / Portland Client: Duncan Yo-Yo Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Smile Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where There's Iron, There Can Be Rust Agency: Almap BBDO Comunicacoes / São Paulo Client: Tintas Coral Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Lemon Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Sidewalk Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Snow Boot Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Driving Around in Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Culture Issue - Window View Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Music Issue - Car Lighter Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cat Agency: BBDO / Bangkok Client: Pepsi-Cola Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Sebastian Agency: BDDP et Fils / Boulogne Billancourt Client: BMW France Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Earthquake Agency: Beast / Hong Kong Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pump Agency: BMP DDB / London Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Your Name Here Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rich & Famous Agency: Carmichael Lynch / Minneapolis Client: Gibson Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Airplane Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Uneventful Life Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
What Color Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
'Tab' Agency: Clemenger BBDO / Wellington Client: South Pacific Tyres Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bottle Agency: Crush / Singapore Client: Cheng Yong Credit Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cleavage Agency: Crush / Singapore Client: Private Shop, The Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Instant Photo Agency: D'Arcy / Shanghai Client: Shanghai Toothpaste Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pencils Agency: DDB Argentina / Buenos Aires Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Baby Agency: DM9 DDB Publicidade / São Paulo Client: Moto Honda da Amazonia Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Figures Agency: DM9 DDB Publicidade / São Paulo Client: TAM Airlines Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano Agency: DPZ / São Paulo Client: Johnson & Johnson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Socks Agency: DPZ / São Paulo Client: Timberland Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Old Car Agency: Foote Cone & Belding / Sandton Client: SC Johnson/Rally Car Wax Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Freezers Agency: Forsman & Bodenfors / Göthenburg Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Seatbelt Agency: Forsman & Bodenfors / Göthenburg Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where Did We Park The Car? Agency: Forsman & Bodenfors / Göthenburg Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Float Agency: Frog Advertising / Singapore Client: Belluzio Footwear Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Escape Agency: Frog Advertising / Singapore Client: Denim Cartel Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bike Fall Agency: Giovanni Foote Cone & Belding / São Paulo Client: Izzo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Climbing Agency: Giovanni Foote Cone & Belding / São Paulo Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Shelf Agency: Giovanni Foote Cone & Belding / São Paulo Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ojo Agency: Grey Mexico / Mexico City Client: Glaxo Smithkline Beecham Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Garage Agency: Grey Worldwide / Johannesburg Client: Mazda Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Darwin Agency: GSD&M / Austin Client: Land Rover North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Oops Agency: GSD&M / Austin Client: United Healthcare Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Curious George Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Awake Agency: Leo Burnett / Chicago Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Chastity Agency: Leo Burnett / Chicago Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Windshield Agency: Leo Burnett / Chicago Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Tyres Agency: Leo Burnett / McMahons Point Client: Subaru Australia Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Drive In Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Relaxation Clinic Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Blank Page Agency: Lowe / Bangkok Client: Nestle Kit Kat Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

2002 Advertising Merit Award

M&C Saatchi / Sydney

Sydney Aquariaum

Stairs

Consumer Magazine / Magazine B/W Full Page or Spread: Single

02161A

2002 Advertising Merit Award

Ogilvy & Mather / Hong Kong

Kimberly-Clark Corporation

Thin

Consumer Magazine / Magazine B/W Full Page or Spread: Single

02162A

2002 Advertising Merit Award

Borders Perrin Norrander / Portland

Duncan Yo-Yo

Armpit

Consumer Magazine / Magazine B/W Full Page or Spread: Single

02545A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Guinness

Smile

Consumer Magazine / Magazine Color Full Page or Spread: Single

02163A

2002 Advertising Merit Award

Almap BBDO Comunicacoes / São Paulo

Tintas Coral

Where There's Iron, There Can Be Rust

Consumer Magazine / Magazine Color Full Page or Spread: Single

02164A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Beetle Shapes - Lemon

Consumer Magazine / Magazine Color Full Page or Spread: Single

02165A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Beetle Shapes - Sidewalk

Consumer Magazine / Magazine Color Full Page or Spread: Single

02166A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Beetle Shapes - Snow Boot

Consumer Magazine / Magazine Color Full Page or Spread: Single

02167A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Driving Around in Squares

Consumer Magazine / Magazine Color Full Page or Spread: Single

02168A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

NYer Culture Issue - Window View

Consumer Magazine / Magazine Color Full Page or Spread: Single

02169A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

NYer Music Issue - Car Lighter

Consumer Magazine / Magazine Color Full Page or Spread: Single

02170A

2002 Advertising Merit Award

BBDO / Bangkok

Pepsi-Cola

Cat

Consumer Magazine / Magazine Color Full Page or Spread: Single

02171A

2002 Advertising Merit Award

BDDP et Fils / Boulogne Billancourt

BMW France

Sebastian

Consumer Magazine / Magazine Color Full Page or Spread: Single

02172A

2002 Advertising Merit Award

Beast / Hong Kong

Samsonite

Earthquake

Consumer Magazine / Magazine Color Full Page or Spread: Single

02173A

2002 Advertising Merit Award

BMP DDB / London

Volkswagen

Pump

Consumer Magazine / Magazine Color Full Page or Spread: Single

02174A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Your Name Here

Consumer Magazine / Magazine Color Full Page or Spread: Single

02175A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

Gibson Guitars

Rich & Famous

Consumer Magazine / Magazine Color Full Page or Spread: Single

02176A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Airplane

Consumer Magazine / Magazine Color Full Page or Spread: Single

02177A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Uneventful Life

Consumer Magazine / Magazine Color Full Page or Spread: Single

02178A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

Porsche Cars of North America

What Color

Consumer Magazine / Magazine Color Full Page or Spread: Single

02179A

2002 Advertising Merit Award

Clemenger BBDO / Wellington

South Pacific Tyres

'Tab'

Consumer Magazine / Magazine Color Full Page or Spread: Single

02180A

2002 Advertising Merit Award

Crush / Singapore

Cheng Yong Credit

Bottle

Consumer Magazine / Magazine Color Full Page or Spread: Single

02181A

2002 Advertising Merit Award

Crush / Singapore

Private Shop, The

Cleavage

Consumer Magazine / Magazine Color Full Page or Spread: Single

02182A

2002 Advertising Merit Award

D'Arcy / Shanghai

Shanghai Toothpaste Company

Instant Photo

Consumer Magazine / Magazine Color Full Page or Spread: Single

02183A

2002 Advertising Merit Award

DDB Argentina / Buenos Aires

Volkswagen

Pencils

Consumer Magazine / Magazine Color Full Page or Spread: Single

02184A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

Moto Honda da Amazonia

Baby

Consumer Magazine / Magazine Color Full Page or Spread: Single

02185A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

TAM Airlines

Figures

Consumer Magazine / Magazine Color Full Page or Spread: Single

02186A

2002 Advertising Merit Award

DPZ / São Paulo

Johnson & Johnson

Piano

Consumer Magazine / Magazine Color Full Page or Spread: Single

02187A

2002 Advertising Merit Award

DPZ / São Paulo

Timberland

Socks

Consumer Magazine / Magazine Color Full Page or Spread: Single

02188A

2002 Advertising Merit Award

Foote Cone & Belding / Sandton

SC Johnson/Rally Car Wax

Old Car

Consumer Magazine / Magazine Color Full Page or Spread: Single

02189A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Volvo Cars Sweden

Freezers

Consumer Magazine / Magazine Color Full Page or Spread: Single

02190A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Volvo Cars Sweden

Seatbelt

Consumer Magazine / Magazine Color Full Page or Spread: Single

02191A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Volvo Cars Sweden

Where Did We Park The Car?

Consumer Magazine / Magazine Color Full Page or Spread: Single

02192A

2002 Advertising Merit Award

Frog Advertising / Singapore

Belluzio Footwear

Float

Consumer Magazine / Magazine Color Full Page or Spread: Single

02193A

2002 Advertising Merit Award

Frog Advertising / Singapore

Denim Cartel

Escape

Consumer Magazine / Magazine Color Full Page or Spread: Single

02194A

2002 Advertising Merit Award

Giovanni Foote Cone & Belding / São Paulo

Izzo Motors

Bike Fall

Consumer Magazine / Magazine Color Full Page or Spread: Single

02195A

2002 Advertising Merit Award

Giovanni Foote Cone & Belding / São Paulo

Chrysler Brasil

Climbing

Consumer Magazine / Magazine Color Full Page or Spread: Single

02196A

2002 Advertising Merit Award

Giovanni Foote Cone & Belding / São Paulo

Chrysler Brasil

Shelf

Consumer Magazine / Magazine Color Full Page or Spread: Single

02197A

2002 Advertising Merit Award

Grey Mexico / Mexico City

Glaxo Smithkline Beecham

Ojo

Consumer Magazine / Magazine Color Full Page or Spread: Single

02198A

2002 Advertising Merit Award

Grey Worldwide / Johannesburg

Mazda

Garage

Consumer Magazine / Magazine Color Full Page or Spread: Single

02199A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Darwin

Consumer Magazine / Magazine Color Full Page or Spread: Single

02200A

2002 Advertising Merit Award

GSD&M / Austin

United Healthcare

Oops

Consumer Magazine / Magazine Color Full Page or Spread: Single

02201A

2002 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Curious George

Consumer Magazine / Magazine Color Full Page or Spread: Single

02202A

2002 Advertising Merit Award

Leo Burnett / Chicago

Polaroid

Awake

Consumer Magazine / Magazine Color Full Page or Spread: Single

02203A

2002 Advertising Merit Award

Leo Burnett / Chicago

Polaroid

Chastity

Consumer Magazine / Magazine Color Full Page or Spread: Single

02204A

2002 Advertising Merit Award

Leo Burnett / Chicago

Polaroid

Windshield

Consumer Magazine / Magazine Color Full Page or Spread: Single

02205A

2002 Advertising Merit Award

Leo Burnett / McMahons Point

Subaru Australia

Tyres

Consumer Magazine / Magazine Color Full Page or Spread: Single

02206A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Drive In

Consumer Magazine / Magazine Color Full Page or Spread: Single

02207A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Relaxation Clinic

Consumer Magazine / Magazine Color Full Page or Spread: Single

02208A

2002 Advertising Merit Award

Lowe / Bangkok

Nestle Kit Kat

Blank Page

Consumer Magazine / Magazine Color Full Page or Spread: Single

02209A

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