The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Moving Fast Agency: Leo Burnett / Hong Kong Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Riot Agency: Abbott Mead Vickers.BBDO / London Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Single
Hollywood Agency: Clemenger BBDO / Melbourne Client: AXA Australia Health Insurance Category: Consumer Television / Consumer Television :20 and Under: Single
Football Agency: D'Arcy / Shanghai Client: Bright Dairy Category: Consumer Television / Consumer Television :20 and Under: Single
Nail Gun Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Leaf Blower Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Germans/Helicopter/Theatre Audience Agency: BMP DDB / London Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Kids Parties, Motivational Speaker, Pilot Agency: Brown Melhuish Fishlock / Sydney Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Campaign
Riot, Looting, War, Court Agency: Abbott Mead Vickers.BBDO / London Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Campaign
Umpire/Peek/Sniff Agency: TBWA Hunt Lascaris / Johannesburg Client: Nashua Category: Consumer Television / Consumer Television :20 and Under: Campaign
Clearly the Best Place - Aquaman Agency: Cartoon Network Latin America / Atlanta Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Divac Agency: Publicis & Hal Riney / San Francisco Client: Sacramento Kings Category: Consumer Television / Consumer Television Under $50,000 Budget
TASTE TEST Agency: Saatchi & Saatchi / Johannesburg Client: Eukanuba Category: Consumer Television / Consumer Television Under $50,000 Budget
Short, Inner, White Agency: BBDO / New York Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Pitch From Above, Mob, Western Agency: Pearson Miller / New York Client: Rainbow Media/Independent Film Channel Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Just, Sit Up, Night Runner Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Raining Runners, Snowplow, Off-Road Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Surgeon Agency: Abbott Mead Vickers.BBDO / London Client: Kaliber Category: Consumer Television / Consumer Television :30/:25 Single
Aqueduct Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
White Man Dancing Agency: BBDO / New York Client: Guinness/Red Stripe Category: Consumer Television / Consumer Television :30/:25 Single
Heads Agency: Carmichael Lynch / Minneapolis Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Budget.com Man Agency: Cliff Freeman and Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30/:25 Single
Time Agency: DM9 DDB Publicidade / São Paulo Client: Johnson & Johnson - Neutrogena Category: Consumer Television / Consumer Television :30/:25 Single
Apartment Agency: Fallon / Minneapolis Client: Lee Apparel Co./Buddy Lee, The Category: Consumer Television / Consumer Television :30/:25 Single
Airport Agency: Fallon / New York Client: Conseco Category: Consumer Television / Consumer Television :30/:25 Single
Sonogram Agency: Foote Cone & Belding / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Monkey II Agency: Goodby Silverstein & Partners / San Francisco Client: E-Trade Category: Consumer Television / Consumer Television :30/:25 Single
Rycharde Hawkes Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television :30/:25 Single
State Reception Agency: Grabarz & Partners / Hamburg Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
Boat Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
P.E.V.R. Agency: Venables Bell & Partners / San Francisco Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Single
Pool Agency: La Comunidad / Buenos Aires Client: MTV Category: Consumer Television / Consumer Television :30/:25 Single
Brown Agency: Leo Burnett / Chicago Client: Crayola Category: Consumer Television / Consumer Television :30/:25 Single
Growl for a Grand Agency: Leo Burnett / London Client: Kellogg's Category: Consumer Television / Consumer Television :30/:25 Single
Boys Room Agency: Leo Burnett / Chicago Client: Polaroid iZone Category: Consumer Television / Consumer Television :30/:25 Single
Rubber Band Agency: Ogilvy & Mather Rightford Searle-Tripp & Makin / Cape Town Client: Volkswagen SA Category: Consumer Television / Consumer Television :30/:25 Single
Jackson Agency: Publicis & Hal Riney / San Francisco Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Single
Amnesia Agency: Young & Rubicam / New York Client: Computer Associates Category: Consumer Television / Consumer Television :30/:25 Single
Great Idea Agency: BBDO / New York Client: Federal Express Category: Consumer Television / Consumer Television :30/:25 Single
Newlywed Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Treats for Santa Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Take Me Out to the Ballgame Agency: Wieden+Kennedy / Portland Client: Nike Baseball Category: Consumer Television / Consumer Television :30/:25 Single
Old Man Agency: Saatchi & Saatchi / Bangkok Client: Sylvania Category: Consumer Television / Consumer Television :30/:25 Single
Classroom Agency: Saatchi & Saatchi / Hong Kong Client: Oxygen Broadband Category: Consumer Television / Consumer Television :30/:25 Single
Larry the Crime Donkey Agency: Secret Weapon Marketing / Santa Monica Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Single
Dress Agency: TBWA Hunt Lascaris / Johannesburg Client: Fresh Category: Consumer Television / Consumer Television :30/:25 Single
Lucy - Who let the dogs out Agency: The Martin Agency / Richmond Client: TV Land PULL THIS PIECE!!!! Category: Consumer Television / Consumer Television :30/:25 Single
Pole Cat Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
Kelly Leek Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Moon Agency: Young & Rubicam Mattingly / Melbourne Client: Melbourne International Comedy Festival Category: Consumer Television / Consumer Television :30/:25 Single

2002 Advertising Merit Award

Leo Burnett / Hong Kong

IKEA

Moving Fast

Consumer Television / Consumer Television :20 and Under: Single

02495A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

BBC News 24

Riot

Consumer Television / Consumer Television :20 and Under: Single

02523A

2002 Advertising Merit Award

Clemenger BBDO / Melbourne

AXA Australia Health Insurance

Hollywood

Consumer Television / Consumer Television :20 and Under: Single

02524A

2002 Advertising Merit Award

D'Arcy / Shanghai

Bright Dairy

Football

Consumer Television / Consumer Television :20 and Under: Single

02525A

2002 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

Fox Sports

Nail Gun

Consumer Television / Consumer Television :20 and Under: Single

02526A

2002 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

Fox Sports

Leaf Blower

Consumer Television / Consumer Television :20 and Under: Single

02528A

2002 Advertising Merit Award

BMP DDB / London

Guardian Film 4

Germans/Helicopter/Theatre Audience

Consumer Television / Consumer Television :20 and Under: Campaign

02529A

2002 Advertising Merit Award

Brown Melhuish Fishlock / Sydney

IKEA

Kids Parties, Motivational Speaker, Pilot

Consumer Television / Consumer Television :20 and Under: Campaign

02530A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

BBC News 24

Riot, Looting, War, Court

Consumer Television / Consumer Television :20 and Under: Campaign

02531A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Nashua

Umpire/Peek/Sniff

Consumer Television / Consumer Television :20 and Under: Campaign

02532A

2002 Advertising Merit Award

Cartoon Network Latin America / Atlanta

Cartoon Network Latin America

Clearly the Best Place - Aquaman

Consumer Television / Consumer Television Under $50,000 Budget

02538A

2002 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Sacramento Kings

Divac

Consumer Television / Consumer Television Under $50,000 Budget

02539A

2002 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Eukanuba

TASTE TEST

Consumer Television / Consumer Television Under $50,000 Budget

02540A

2002 Advertising Merit Award

BBDO / New York

Guinness/Red Stripe

Short, Inner, White

Consumer Television / Consumer Television Varying Lengths: Campaign

02533A

2002 Advertising Merit Award

Pearson Miller / New York

Rainbow Media/Independent Film Channel

Pitch From Above, Mob, Western

Consumer Television / Consumer Television Varying Lengths: Campaign

02534A

2002 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Just, Sit Up, Night Runner

Consumer Television / Consumer Television Varying Lengths: Campaign

02536A

2002 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Raining Runners, Snowplow, Off-Road

Consumer Television / Consumer Television Varying Lengths: Campaign

02537A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Kaliber

Surgeon

Consumer Television / Consumer Television :30/:25 Single

02477A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Aqueduct

Consumer Television / Consumer Television :30/:25 Single

02478A

2002 Advertising Merit Award

BBDO / New York

Guinness/Red Stripe

White Man Dancing

Consumer Television / Consumer Television :30/:25 Single

02479A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

IKEA

Heads

Consumer Television / Consumer Television :30/:25 Single

02480A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Budget

Budget.com Man

Consumer Television / Consumer Television :30/:25 Single

02481A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

Johnson & Johnson - Neutrogena

Time

Consumer Television / Consumer Television :30/:25 Single

02482A

2002 Advertising Merit Award

Fallon / Minneapolis

Lee Apparel Co./Buddy Lee, The

Apartment

Consumer Television / Consumer Television :30/:25 Single

02483A

2002 Advertising Merit Award

Fallon / New York

Conseco

Airport

Consumer Television / Consumer Television :30/:25 Single

02484A

2002 Advertising Merit Award

Foote Cone & Belding / San Francisco

Fox Sports

Sonogram

Consumer Television / Consumer Television :30/:25 Single

02485A

2002 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

E-Trade

Monkey II

Consumer Television / Consumer Television :30/:25 Single

02486A

2002 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

Rycharde Hawkes

Consumer Television / Consumer Television :30/:25 Single

02487A

2002 Advertising Merit Award

Grabarz & Partners / Hamburg

Volkswagen AG

State Reception

Consumer Television / Consumer Television :30/:25 Single

02488A

2002 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

Fox Sports

Boat

Consumer Television / Consumer Television :30/:25 Single

02489A

2002 Advertising Merit Award

Venables Bell & Partners / San Francisco

Ultimate TV

P.E.V.R.

Consumer Television / Consumer Television :30/:25 Single

02490A

2002 Advertising Merit Award

La Comunidad / Buenos Aires

MTV

Pool

Consumer Television / Consumer Television :30/:25 Single

02491A

2002 Advertising Merit Award

Leo Burnett / Chicago

Crayola

Brown

Consumer Television / Consumer Television :30/:25 Single

02492A

2002 Advertising Merit Award

Leo Burnett / London

Kellogg's

Growl for a Grand

Consumer Television / Consumer Television :30/:25 Single

02493A

2002 Advertising Merit Award

Leo Burnett / Chicago

Polaroid iZone

Boys Room

Consumer Television / Consumer Television :30/:25 Single

02494A

2002 Advertising Merit Award

Ogilvy & Mather Rightford Searle-Tripp & Makin / Cape Town

Volkswagen SA

Rubber Band

Consumer Television / Consumer Television :30/:25 Single

02496A

2002 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Sacramento Kings

Jackson

Consumer Television / Consumer Television :30/:25 Single

02497A

2002 Advertising Merit Award

Young & Rubicam / New York

Computer Associates

Amnesia

Consumer Television / Consumer Television :30/:25 Single

02498A

2002 Advertising Merit Award

BBDO / New York

Federal Express

Great Idea

Consumer Television / Consumer Television :30/:25 Single

02499A

2002 Advertising Merit Award

Wieden+Kennedy / Portland

Miller High Life

Newlywed

Consumer Television / Consumer Television :30/:25 Single

02500A

2002 Advertising Merit Award

Wieden+Kennedy / Portland

Miller High Life

Treats for Santa

Consumer Television / Consumer Television :30/:25 Single

02501A

2002 Advertising Merit Award

Wieden+Kennedy / Portland

Nike Baseball

Take Me Out to the Ballgame

Consumer Television / Consumer Television :30/:25 Single

02502A

2002 Advertising Merit Award

Saatchi & Saatchi / Bangkok

Sylvania

Old Man

Consumer Television / Consumer Television :30/:25 Single

02503A

2002 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Oxygen Broadband

Classroom

Consumer Television / Consumer Television :30/:25 Single

02504A

2002 Advertising Merit Award

Secret Weapon Marketing / Santa Monica

Jack in the Box

Larry the Crime Donkey

Consumer Television / Consumer Television :30/:25 Single

02505A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Fresh

Dress

Consumer Television / Consumer Television :30/:25 Single

02506A

2002 Advertising Merit Award

The Martin Agency / Richmond

TV Land PULL THIS PIECE!!!!

Lucy - Who let the dogs out

Consumer Television / Consumer Television :30/:25 Single

02507A

2002 Advertising Merit Award

Wieden+Kennedy / Portland

Miller High Life

Pole Cat

Consumer Television / Consumer Television :30/:25 Single

02508A

2002 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Kelly Leek

Consumer Television / Consumer Television :30/:25 Single

02509A

2002 Advertising Merit Award

Young & Rubicam Mattingly / Melbourne

Melbourne International Comedy Festival

Moon

Consumer Television / Consumer Television :30/:25 Single

02510A

Follow Us