The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Garage, Gaziger, Everyone
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Campaign
Frank, Phrase, Thong
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Operation/Dandruff/Ice Cream
Agency: BMP DDB / London
Client: Volkswagen Passat Category: Consumer Television / Consumer Television Over :30 Campaign
reception
Agency: Claydonheeleyjonesmason / London
Client: Claydonheeleyjonesmason Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Capabilities Brochure
Agency: Agency Eleven / Minneapolis
Client: Gage Category: Brand and Corporate Identity / Booklet/Brochure
TruthZine
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Brand and Corporate Identity / Booklet/Brochure
Moments
Agency: Bates Brasil / São Paulo
Client: Coca-Cola Category: Brand and Corporate Identity / Booklet/Brochure
BBDO Asia Pacific
Agency: BBDO / Kuala Lumpur
Client: BBDO Malaysia Category: Brand and Corporate Identity / Booklet/Brochure
Voice Brochure
Agency: Cahan & Associates / San Francisco
Client: AIGA Category: Brand and Corporate Identity / Booklet/Brochure
Client Stories; Business Reviews
Agency: Cahan & Associates / San Francisco
Client: Stroock & Stroock & Lavan Category: Brand and Corporate Identity / Booklet/Brochure
Brochure/Book
Agency: Connelly Partners / Boston
Client: Druker A505 Category: Brand and Corporate Identity / Booklet/Brochure
Volume 9
Agency: Design: MW / New York
Client: Takashimaya New York Category: Brand and Corporate Identity / Booklet/Brochure
Faszination Clie
Agency: Euro RSCG Thomsen Roehle / Dusseldorf
Client: Sony Category: Brand and Corporate Identity / Booklet/Brochure
V408 Book
Agency: Fuse / St. Louis
Client: Eddie Robinson Foundation, The Category: Brand and Corporate Identity / Booklet/Brochure
Bjorn Dahlstrom catalogue
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Rohsska Museet Category: Brand and Corporate Identity / Booklet/Brochure
Watercloset workship: sit beautiful!
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Rohsska Museet Category: Brand and Corporate Identity / Booklet/Brochure
Leatherman Tools 2001 Product Catalog
Agency: Hornall Anderson Design Works / Seattle
Client: Leatherman Tool Group Category: Brand and Corporate Identity / Booklet/Brochure
Media Kit
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Brill's Content Category: Brand and Corporate Identity / Booklet/Brochure
Heffernan Icons
Agency: Pentagram Design / San Francisco
Client: Terry Heffernan Category: Brand and Corporate Identity / Booklet/Brochure
Precision Brochure
Agency: Saatchi & Saatchi / Sydney
Client: Spicers Paper Category: Brand and Corporate Identity / Booklet/Brochure
Waggener Edstrom Book
Agency: Sandstrom Design / Portland
Client: Waggener Edstrom Category: Brand and Corporate Identity / Booklet/Brochure
Target Brand Mrktg. Book and DVD
Agency: Graphiculture / Minneapolis
Client: Target Corporation Category: Brand and Corporate Identity / Booklet/Brochure
John Varvatos
Agency: Toth Brand Imaging / Concord
Client: John Varvatos Category: Brand and Corporate Identity / Booklet/Brochure
How to Think
Agency: Turner Duckworth / San Francisco
Client: Virgin Atlantic Category: Brand and Corporate Identity / Booklet/Brochure
Sixty Weeks
Agency: VCU Adcenter / Richmond
Client: VCU Adcenter Category: Brand and Corporate Identity / Booklet/Brochure
B&R Trip Guide 2002
Agency: Viva Dolan / Toronto
Client: Butterfield & Robinson Category: Brand and Corporate Identity / Booklet/Brochure
In the Gutter
Agency: Viva Dolan / Toronto
Client: Curious Collection-Arjo Wiggins Category: Brand and Corporate Identity / Booklet/Brochure
Curious Swatchbooks-North America
Agency: Viva Dolan / Toronto
Client: Curious Collection-Arjo Wiggins Category: Brand and Corporate Identity / Booklet/Brochure
Do You See What I See?
Agency: VSA Partners / Chicago
Client: Fox River Paper Co. Category: Brand and Corporate Identity / Booklet/Brochure
Free Time 2002 Engagement Calendar
Agency: VSA Partners / Chicago
Client: Fox River Paper Co. Category: Brand and Corporate Identity / Booklet/Brochure
Nike Women's Apparel Book - Encyclopedia of Addictions
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Brand and Corporate Identity / Booklet/Brochure
Nike Women's Apparel Book - No More Miss Nice Guy
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Brand and Corporate Identity / Booklet/Brochure
Nike Women's Apparel Book - The Art of Contracts
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Brand and Corporate Identity / Booklet/Brochure
Nike Women's Apparel Books - Book of Lies
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Brand and Corporate Identity / Booklet/Brochure
Siemens Brand Fact Book
Agency: Wieden+Kennedy / Amsterdam
Client: Siemens AG Category: Brand and Corporate Identity / Booklet/Brochure
Siemens Mobile Devices, Brand Manual and Creative Guidelines
Agency: Wieden+Kennedy / Amsterdam
Client: Siemens AG Category: Brand and Corporate Identity / Booklet/Brochure
Phillip
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Sherry
Agency: Crispin Porter & Bogusky / Miami
Client: Best Buddies Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Lump
Agency: BBDO / Atlanta
Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Trailer
Agency: Cole Henderson Drake / Atlanta
Client: Dahlonega Film Festival Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Gay Rights
Agency: DeVito/Verdi / New York
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Tombstone
Agency: DeVito/Verdi / New York
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Perfume 1
Agency: DM9 DDB Publicidade / São Paulo
Client: Project Take Part/Iguatemi Mall Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Perfume 2
Agency: DM9 DDB Publicidade / São Paulo
Client: Project Take Part/Iguatemi Mall Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
200 Kroner
Agency: Leo Burnett / Oslo
Client: Save the Children Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Before/After
Agency: Leo Burnett / Mumbai
Client: Tarun Mitra Mandal Eye Donation Movement Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Teeth
Agency: Leo Burnett / Singapore
Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wright Brothers
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina First Flight Centennial Commission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WA Street
Agency: Nail Commuications / Providence
Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Garage, Gaziger, Everyone
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02455A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Frank, Phrase, Thong
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02456A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen Passat
Title:
Operation/Dandruff/Ice Cream
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02476A
Award:
2002 Design Merit Award
Agency:
Claydonheeleyjonesmason / London
Client:
Claydonheeleyjonesmason
Title:
reception
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
02154D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
Gage
Title:
Capabilities Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02037D
Award:
2002 Design Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
TruthZine
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02038D
Award:
2002 Design Merit Award
Agency:
Bates Brasil / São Paulo
Client:
Coca-Cola
Title:
Moments
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02039D
Award:
2002 Design Merit Award
Agency:
BBDO / Kuala Lumpur
Client:
BBDO Malaysia
Title:
BBDO Asia Pacific
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02040D
Award:
2002 Design Merit Award
Agency:
Cahan & Associates / San Francisco
Client:
AIGA
Title:
Voice Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02041D
Award:
2002 Design Merit Award
Agency:
Cahan & Associates / San Francisco
Client:
Stroock & Stroock & Lavan
Title:
Client Stories; Business Reviews
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02042D
Award:
2002 Design Merit Award
Agency:
Connelly Partners / Boston
Client:
Druker A505
Title:
Brochure/Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02043D
Award:
2002 Design Merit Award
Agency:
Design: MW / New York
Client:
Takashimaya New York
Title:
Volume 9
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02044D
Award:
2002 Design Merit Award
Agency:
Euro RSCG Thomsen Roehle / Dusseldorf
Client:
Sony
Title:
Faszination Clie
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02045D
Award:
2002 Design Merit Award
Agency:
Fuse / St. Louis
Client:
Eddie Robinson Foundation, The
Title:
V408 Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02046D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Rohsska Museet
Title:
Bjorn Dahlstrom catalogue
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02047D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Rohsska Museet
Title:
Watercloset workship: sit beautiful!
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02048D
Award:
2002 Design Merit Award
Agency:
Hornall Anderson Design Works / Seattle
Client:
Leatherman Tool Group
Title:
Leatherman Tools 2001 Product Catalog
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02049D
Award:
2002 Design Merit Award
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Brill's Content
Title:
Media Kit
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02050D
Award:
2002 Design Merit Award
Agency:
Pentagram Design / San Francisco
Client:
Terry Heffernan
Title:
Heffernan Icons
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02051D
Award:
2002 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Spicers Paper
Title:
Precision Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02052D
Award:
2002 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Waggener Edstrom
Title:
Waggener Edstrom Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02053D
Award:
2002 Design Merit Award
Agency:
Graphiculture / Minneapolis
Client:
Target Corporation
Title:
Target Brand Mrktg. Book and DVD
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02054D
Award:
2002 Design Merit Award
Agency:
Toth Brand Imaging / Concord
Client:
John Varvatos
Title:
John Varvatos
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02055D
Award:
2002 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Virgin Atlantic
Title:
How to Think
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02056D
Award:
2002 Design Merit Award
Agency:
VCU Adcenter / Richmond
Client:
VCU Adcenter
Title:
Sixty Weeks
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02057D
Award:
2002 Design Merit Award
Agency:
Viva Dolan / Toronto
Client:
Butterfield & Robinson
Title:
B&R Trip Guide 2002
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02058D
Award:
2002 Design Merit Award
Agency:
Viva Dolan / Toronto
Client:
Curious Collection-Arjo Wiggins
Title:
In the Gutter
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02059D
Award:
2002 Design Merit Award
Agency:
Viva Dolan / Toronto
Client:
Curious Collection-Arjo Wiggins
Title:
Curious Swatchbooks-North America
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02060D
Award:
2002 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Fox River Paper Co.
Title:
Do You See What I See?
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02061D
Award:
2002 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Fox River Paper Co.
Title:
Free Time 2002 Engagement Calendar
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02062D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Nike Women's Apparel Book - Encyclopedia of Addictions
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02063D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Nike Women's Apparel Book - No More Miss Nice Guy
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02064D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Nike Women's Apparel Book - The Art of Contracts
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02065D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Nike Women's Apparel Books - Book of Lies
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02066D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Siemens AG
Title:
Siemens Brand Fact Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02067D
Award:
2002 Design Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Siemens AG
Title:
Siemens Mobile Devices, Brand Manual and Creative Guidelines
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02068D
Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Best Buddies
Title:
Phillip
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02159A
Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Best Buddies
Title:
Sherry
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02160A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Georgia Breast Cancer Coalition
Title:
Lump
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02385A
Award:
2002 Advertising Merit Award
Agency:
Cole Henderson Drake / Atlanta
Client:
Dahlonega Film Festival
Title:
Trailer
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02386A
Award:
2002 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
American Civil Liberties Union
Title:
Gay Rights
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02387A
Award:
2002 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
American Civil Liberties Union
Title:
Tombstone
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02388A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Project Take Part/Iguatemi Mall
Title:
Perfume 1
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02389A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
Project Take Part/Iguatemi Mall
Title:
Perfume 2
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02390A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Oslo
Client:
Save the Children
Title:
200 Kroner
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02391A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Mumbai
Client:
Tarun Mitra Mandal Eye Donation Movement
Title:
Before/After
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02392A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Singapore
Client:
Ocean Environment
Title:
Teeth
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02393A
Award:
2002 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina First Flight Centennial Commission
Title:
Wright Brothers
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02394A
Award:
2002 Advertising Merit Award
Agency:
Nail Commuications / Providence
Client:
United Way
Title:
WA Street
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02395A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
02396A
