The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
Awe
Agency: Batey / Singapore
Client: Daimler Chrysler Category: Newspaper / Newspaper Over 600 Lines: Single
Shadow Boxer
Agency: BBDO Canada / Toronto
Client: Federal Express Canada Category: Newspaper / Newspaper Over 600 Lines: Single
Bricks
Agency: Berry Bush BBDO / Cape Town
Client: Isuzu Category: Newspaper / Newspaper Over 600 Lines: Single
Dinner
Agency: BMP DDB / London
Client: Guardian Category: Newspaper / Newspaper Over 600 Lines: Single
Newspaper
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Blue Chip
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Red Ken
Agency: Abbot Mead Vickers.BBDO / London
Client: The Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Plate
Agency: DDB / Dallas
Client: McIlhenny Co. Category: Newspaper / Newspaper Over 600 Lines: Single
Weeping Guitar
Agency: Dentsu Young & Rubicam / Singapore
Client: Class 95FM Category: Newspaper / Newspaper Over 600 Lines: Single
Feels Like a Million
Agency: Fallon / Minneapolis
Client: BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24 Category: Newspaper / Newspaper Over 600 Lines: Single
Poem
Agency: Fallon / Minneapolis
Client: United Airlines Category: Newspaper / Newspaper Over 600 Lines: Single
Nations Collide
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Ostrich Egg
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Pope Mobile
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Queen
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Wilks
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Single
Harrison
Agency: La Comunidad / Buenos Aires
Client: Rolling Stone Category: Newspaper / Newspaper Over 600 Lines: Single
Stocking
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Guinness Anchor Berhad Category: Newspaper / Newspaper Over 600 Lines: Single
Bogey@5
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Pit Stop
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Newspaper / Newspaper Over 600 Lines: Single
Tennis
Agency: Ogilvy / Bangkok
Client: Red Bull Beverage Category: Newspaper / Newspaper Over 600 Lines: Single
Tree Trunk
Agency: Saatchi & Saatchi / Johannesburg
Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single
Pre - Newspaper
Agency: Saatchi & Saatchi / Torrance
Client: Oregon Sports Hall of Fame Category: Newspaper / Newspaper Over 600 Lines: Single
Bandits
Agency: TBWA/Capsula / São Paulo
Client: Wendler Category: Newspaper / Newspaper Over 600 Lines: Single
Price Tags
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Colman's Spray & Cook Category: Newspaper / Newspaper Over 600 Lines: Single
Thumb
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Single
Swing, Kite, Clothesline
Agency: Ambience D'Arcy / Mumbai
Client: Marico Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fish, Birdcage, Paint, Puppy
Agency: Bozell / New York
Client: Datek Category: Newspaper / Newspaper Over 600 Lines: Campaign
Suicide, Back Seat, Boot
Agency: Contrapunto / Madrid
Client: Smart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Honey, I'm Home; Careful, They're Still Hot; Sorry, I'm Early
Agency: Far East Public Company / Bangkok
Client: Yontrakit Intersales Category: Newspaper / Newspaper Over 600 Lines: Campaign
Wilks, Lourve, Nations Collide
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bigmart
Agency: Impiric / Singapore
Client: Giant Hypermart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Newspaper / Newspaper Over 600 Lines: Campaign
Nike, Apple, Body-shop, Harley Davidson
Agency: Ogilvy & Mather / Mumbai
Client: Bennett Coleman & Co. Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fevicol Sea Face, Dog, Heads
Agency: Ogilvy & Mather / Mumbai
Client: Pidilite Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Car Park, FootPrints, Speed Camera, Have You Seen
Agency: Saatchi & Saatchi / London
Client: Toyota Corolla Category: Newspaper / Newspaper Over 600 Lines: Campaign
Equalizer, Afro, Reggae
Agency: Taxi / Toronto
Client: Milestone Category: Newspaper / Newspaper Over 600 Lines: Campaign
Couch, Vase, Window
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Interflora Category: Newspaper / Newspaper Over 600 Lines: Campaign
Hitchcock
Agency: BBDO / Atlanta
Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Single
Fence
Agency: BBDO/Guerrero Ortega / Makati City
Client: Adidas Philippines Category: Newspaper / Newspaper 600 Lines or Less: Single
Cannibal
Agency: Clarke Goward / Boston
Client: Ragged Mountain Category: Newspaper / Newspaper 600 Lines or Less: Single
Queen Mother
Agency: Crispin Porter & Bogusky / Miami
Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Single
Sunflowers
Agency: Foote Cone & Belding / Singapore
Client: Shin Chin Distributors Category: Newspaper / Newspaper 600 Lines or Less: Single
New
Agency: Lowe Lintas GGK AG / Zürich
Client: AMAG Volkswagen Category: Newspaper / Newspaper 600 Lines or Less: Single
Coin Requital
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Distend
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Peregrinate
Agency: Mullen / Wenham
Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Single
Scott Emulsion - Mother
Agency: Ogilvy & Mather / Singapore
Client: Glaxo Smithkline Category: Newspaper / Newspaper 600 Lines or Less: Single
Keyboard as Tire
Agency: Ogilvy & Mather / Frankfurt
Client: IBM Germany Category: Newspaper / Newspaper 600 Lines or Less: Single
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
Guinness
Title:
Smile
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02099A
Award:
2002 Advertising Merit Award
Agency:
Batey / Singapore
Client:
Daimler Chrysler
Title:
Awe
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02100A
Award:
2002 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Federal Express Canada
Title:
Shadow Boxer
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02101A
Award:
2002 Advertising Merit Award
Agency:
Berry Bush BBDO / Cape Town
Client:
Isuzu
Title:
Bricks
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02102A
Award:
2002 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Guardian
Title:
Dinner
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02103A
Award:
2002 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Newspaper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02104A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Blue Chip
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02105A
Award:
2002 Advertising Merit Award
Agency:
Abbot Mead Vickers.BBDO / London
Client:
The Economist
Title:
Red Ken
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02106A
Award:
2002 Advertising Merit Award
Agency:
DDB / Dallas
Client:
McIlhenny Co.
Title:
Plate
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02107A
Award:
2002 Advertising Merit Award
Agency:
Dentsu Young & Rubicam / Singapore
Client:
Class 95FM
Title:
Weeping Guitar
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02108A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW RAN LAST YEAR - DO NOT INCLUDE IN THE ONE SHOW V. 24
Title:
Feels Like a Million
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02109A
Award:
2002 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
United Airlines
Title:
Poem
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02110A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Nations Collide
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02111A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Ostrich Egg
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02112A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Pope Mobile
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02113A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Queen
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02114A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Wilks
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02115A
Award:
2002 Advertising Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Rolling Stone
Title:
Harrison
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02116A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Guinness Anchor Berhad
Title:
Stocking
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02117A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Bogey@5
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02118A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Pit Stop
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02119A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy / Bangkok
Client:
Red Bull Beverage
Title:
Tennis
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02120A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Procter & Gamble-Oil of Olay
Title:
Tree Trunk
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02122A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Torrance
Client:
Oregon Sports Hall of Fame
Title:
Pre - Newspaper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02123A
Award:
2002 Advertising Merit Award
Agency:
TBWA/Capsula / São Paulo
Client:
Wendler
Title:
Bandits
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02124A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Colman's Spray & Cook
Title:
Price Tags
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02125A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Sony PlayStation
Title:
Thumb
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02126A
Award:
2002 Advertising Merit Award
Agency:
Ambience D'Arcy / Mumbai
Client:
Marico Industries
Title:
Swing, Kite, Clothesline
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02127A
Award:
2002 Advertising Merit Award
Agency:
Bozell / New York
Client:
Datek
Title:
Fish, Birdcage, Paint, Puppy
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02128A
Award:
2002 Advertising Merit Award
Agency:
Contrapunto / Madrid
Client:
Smart
Title:
Suicide, Back Seat, Boot
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02129A
Award:
2002 Advertising Merit Award
Agency:
Far East Public Company / Bangkok
Client:
Yontrakit Intersales
Title:
Honey, I'm Home; Careful, They're Still Hot; Sorry, I'm Early
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02130A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Wilks, Lourve, Nations Collide
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02131A
Award:
2002 Advertising Merit Award
Agency:
Impiric / Singapore
Client:
Giant Hypermart
Title:
Bigmart
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02132A
Award:
2002 Advertising Merit Award
Agency:
Lowe Bull Calvert Pace / Johannesburg
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02133A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Bennett Coleman & Co.
Title:
Nike, Apple, Body-shop, Harley Davidson
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02134A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Pidilite Industries
Title:
Fevicol Sea Face, Dog, Heads
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02135A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Toyota Corolla
Title:
Car Park, FootPrints, Speed Camera, Have You Seen
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02136A
Award:
2002 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
Milestone
Title:
Equalizer, Afro, Reggae
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02137A
Award:
2002 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Interflora
Title:
Couch, Vase, Window
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02138A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Stamps Unlimited
Title:
Hitchcock
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02139A
Award:
2002 Advertising Merit Award
Agency:
BBDO/Guerrero Ortega / Makati City
Client:
Adidas Philippines
Title:
Fence
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02140A
Award:
2002 Advertising Merit Award
Agency:
Clarke Goward / Boston
Client:
Ragged Mountain
Title:
Cannibal
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02141A
Award:
2002 Advertising Merit Award
Agency:
Crispin Porter & Bogusky / Miami
Client:
Fifth Avenue Stamp Gallery
Title:
Queen Mother
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02142A
Award:
2002 Advertising Merit Award
Agency:
Foote Cone & Belding / Singapore
Client:
Shin Chin Distributors
Title:
Sunflowers
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02143A
Award:
2002 Advertising Merit Award
Agency:
Lowe Lintas GGK AG / Zürich
Client:
AMAG Volkswagen
Title:
New
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02144A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Coin Requital
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02145A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Distend
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02146A
Award:
2002 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
American Heritage Dictionary
Title:
Peregrinate
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02147A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Glaxo Smithkline
Title:
Scott Emulsion - Mother
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02148A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
IBM Germany
Title:
Keyboard as Tire
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02149A
