The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

E=IQ2 Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Pie Chart Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
White Tiger Agency: Batey / Singapore Client: Singapore Zoological Gardens Category: Outdoor / Outdoor: Single
Line Up Agency: M&C Saatchi / Melbourne Client: Public Transport Corporation Category: Outdoor / Outdoor: Single
No Middle Ground Billboard Agency: OgilvyOne worldwide / Makati City Client: The Economist Category: Outdoor / Outdoor: Single
Cubicles Agency: Publicis in the West / Seattle Client: Washington State Lottery Category: Outdoor / Outdoor: Single
Beach Agency: Saatchi & Saatchi / London Client: Club 18-30 Category: Outdoor / Outdoor: Single
Absolut Alternative Agency: TBWA/Chiat/Day / New York Client: Absolut Vodka Category: Outdoor / Outdoor: Single
reception Agency: Claydonheeleyjonesmason / London Client: Claydonheeleyjonesmason Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Smile Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where There's Iron, There Can Be Rust Agency: Almap BBDO Comunicacoes / São Paulo Client: Tintas Coral Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Lemon Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Sidewalk Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Snow Boot Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Driving Around in Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Culture Issue - Window View Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Music Issue - Car Lighter Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cat Agency: BBDO / Bangkok Client: Pepsi-Cola Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Sebastian Agency: BDDP et Fils / Boulogne Billancourt Client: BMW France Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Earthquake Agency: Beast / Hong Kong Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pump Agency: BMP DDB / London Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Your Name Here Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rich & Famous Agency: Carmichael Lynch / Minneapolis Client: Gibson Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Airplane Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Uneventful Life Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
What Color Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
'Tab' Agency: Clemenger BBDO / Wellington Client: South Pacific Tyres Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bottle Agency: Crush / Singapore Client: Cheng Yong Credit Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cleavage Agency: Crush / Singapore Client: Private Shop, The Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Instant Photo Agency: D'Arcy / Shanghai Client: Shanghai Toothpaste Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pencils Agency: DDB Argentina / Buenos Aires Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Baby Agency: DM9 DDB Publicidade / São Paulo Client: Moto Honda da Amazonia Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Figures Agency: DM9 DDB Publicidade / São Paulo Client: TAM Airlines Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano Agency: DPZ / São Paulo Client: Johnson & Johnson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Socks Agency: DPZ / São Paulo Client: Timberland Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Old Car Agency: Foote Cone & Belding / Sandton Client: SC Johnson/Rally Car Wax Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Freezers Agency: Forsman & Bodenfors / Göthenburg Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Seatbelt Agency: Forsman & Bodenfors / Göthenburg Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where Did We Park The Car? Agency: Forsman & Bodenfors / Göthenburg Client: Volvo Cars Sweden Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Float Agency: Frog Advertising / Singapore Client: Belluzio Footwear Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Escape Agency: Frog Advertising / Singapore Client: Denim Cartel Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bike Fall Agency: Giovanni Foote Cone & Belding / São Paulo Client: Izzo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Climbing Agency: Giovanni Foote Cone & Belding / São Paulo Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Shelf Agency: Giovanni Foote Cone & Belding / São Paulo Client: Chrysler Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ojo Agency: Grey Mexico / Mexico City Client: Glaxo Smithkline Beecham Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Garage Agency: Grey Worldwide / Johannesburg Client: Mazda Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Darwin Agency: GSD&M / Austin Client: Land Rover North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Oops Agency: GSD&M / Austin Client: United Healthcare Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Curious George Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Awake Agency: Leo Burnett / Chicago Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

E=IQ2

Outdoor / Outdoor: Single

02274A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Pie Chart

Outdoor / Outdoor: Single

02275A

2002 Advertising Merit Award

Batey / Singapore

Singapore Zoological Gardens

White Tiger

Outdoor / Outdoor: Single

02276A

2002 Advertising Merit Award

M&C Saatchi / Melbourne

Public Transport Corporation

Line Up

Outdoor / Outdoor: Single

02277A

2002 Advertising Merit Award

OgilvyOne worldwide / Makati City

The Economist

No Middle Ground Billboard

Outdoor / Outdoor: Single

02278A

2002 Advertising Merit Award

Publicis in the West / Seattle

Washington State Lottery

Cubicles

Outdoor / Outdoor: Single

02279A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Club 18-30

Beach

Outdoor / Outdoor: Single

02280A

2002 Advertising Merit Award

TBWA/Chiat/Day / New York

Absolut Vodka

Absolut Alternative

Outdoor / Outdoor: Single

02281A

2002 Design Merit Award

Claydonheeleyjonesmason / London

Claydonheeleyjonesmason

reception

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

02154D

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Guinness

Smile

Consumer Magazine / Magazine Color Full Page or Spread: Single

02163A

2002 Advertising Merit Award

Almap BBDO Comunicacoes / São Paulo

Tintas Coral

Where There's Iron, There Can Be Rust

Consumer Magazine / Magazine Color Full Page or Spread: Single

02164A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Beetle Shapes - Lemon

Consumer Magazine / Magazine Color Full Page or Spread: Single

02165A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Beetle Shapes - Sidewalk

Consumer Magazine / Magazine Color Full Page or Spread: Single

02166A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Beetle Shapes - Snow Boot

Consumer Magazine / Magazine Color Full Page or Spread: Single

02167A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Driving Around in Squares

Consumer Magazine / Magazine Color Full Page or Spread: Single

02168A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

NYer Culture Issue - Window View

Consumer Magazine / Magazine Color Full Page or Spread: Single

02169A

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

NYer Music Issue - Car Lighter

Consumer Magazine / Magazine Color Full Page or Spread: Single

02170A

2002 Advertising Merit Award

BBDO / Bangkok

Pepsi-Cola

Cat

Consumer Magazine / Magazine Color Full Page or Spread: Single

02171A

2002 Advertising Merit Award

BDDP et Fils / Boulogne Billancourt

BMW France

Sebastian

Consumer Magazine / Magazine Color Full Page or Spread: Single

02172A

2002 Advertising Merit Award

Beast / Hong Kong

Samsonite

Earthquake

Consumer Magazine / Magazine Color Full Page or Spread: Single

02173A

2002 Advertising Merit Award

BMP DDB / London

Volkswagen

Pump

Consumer Magazine / Magazine Color Full Page or Spread: Single

02174A

2002 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Your Name Here

Consumer Magazine / Magazine Color Full Page or Spread: Single

02175A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

Gibson Guitars

Rich & Famous

Consumer Magazine / Magazine Color Full Page or Spread: Single

02176A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Airplane

Consumer Magazine / Magazine Color Full Page or Spread: Single

02177A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Uneventful Life

Consumer Magazine / Magazine Color Full Page or Spread: Single

02178A

2002 Advertising Merit Award

Carmichael Lynch / Minneapolis

Porsche Cars of North America

What Color

Consumer Magazine / Magazine Color Full Page or Spread: Single

02179A

2002 Advertising Merit Award

Clemenger BBDO / Wellington

South Pacific Tyres

'Tab'

Consumer Magazine / Magazine Color Full Page or Spread: Single

02180A

2002 Advertising Merit Award

Crush / Singapore

Cheng Yong Credit

Bottle

Consumer Magazine / Magazine Color Full Page or Spread: Single

02181A

2002 Advertising Merit Award

Crush / Singapore

Private Shop, The

Cleavage

Consumer Magazine / Magazine Color Full Page or Spread: Single

02182A

2002 Advertising Merit Award

D'Arcy / Shanghai

Shanghai Toothpaste Company

Instant Photo

Consumer Magazine / Magazine Color Full Page or Spread: Single

02183A

2002 Advertising Merit Award

DDB Argentina / Buenos Aires

Volkswagen

Pencils

Consumer Magazine / Magazine Color Full Page or Spread: Single

02184A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

Moto Honda da Amazonia

Baby

Consumer Magazine / Magazine Color Full Page or Spread: Single

02185A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

TAM Airlines

Figures

Consumer Magazine / Magazine Color Full Page or Spread: Single

02186A

2002 Advertising Merit Award

DPZ / São Paulo

Johnson & Johnson

Piano

Consumer Magazine / Magazine Color Full Page or Spread: Single

02187A

2002 Advertising Merit Award

DPZ / São Paulo

Timberland

Socks

Consumer Magazine / Magazine Color Full Page or Spread: Single

02188A

2002 Advertising Merit Award

Foote Cone & Belding / Sandton

SC Johnson/Rally Car Wax

Old Car

Consumer Magazine / Magazine Color Full Page or Spread: Single

02189A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Volvo Cars Sweden

Freezers

Consumer Magazine / Magazine Color Full Page or Spread: Single

02190A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Volvo Cars Sweden

Seatbelt

Consumer Magazine / Magazine Color Full Page or Spread: Single

02191A

2002 Advertising Merit Award

Forsman & Bodenfors / Göthenburg

Volvo Cars Sweden

Where Did We Park The Car?

Consumer Magazine / Magazine Color Full Page or Spread: Single

02192A

2002 Advertising Merit Award

Frog Advertising / Singapore

Belluzio Footwear

Float

Consumer Magazine / Magazine Color Full Page or Spread: Single

02193A

2002 Advertising Merit Award

Frog Advertising / Singapore

Denim Cartel

Escape

Consumer Magazine / Magazine Color Full Page or Spread: Single

02194A

2002 Advertising Merit Award

Giovanni Foote Cone & Belding / São Paulo

Izzo Motors

Bike Fall

Consumer Magazine / Magazine Color Full Page or Spread: Single

02195A

2002 Advertising Merit Award

Giovanni Foote Cone & Belding / São Paulo

Chrysler Brasil

Climbing

Consumer Magazine / Magazine Color Full Page or Spread: Single

02196A

2002 Advertising Merit Award

Giovanni Foote Cone & Belding / São Paulo

Chrysler Brasil

Shelf

Consumer Magazine / Magazine Color Full Page or Spread: Single

02197A

2002 Advertising Merit Award

Grey Mexico / Mexico City

Glaxo Smithkline Beecham

Ojo

Consumer Magazine / Magazine Color Full Page or Spread: Single

02198A

2002 Advertising Merit Award

Grey Worldwide / Johannesburg

Mazda

Garage

Consumer Magazine / Magazine Color Full Page or Spread: Single

02199A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Darwin

Consumer Magazine / Magazine Color Full Page or Spread: Single

02200A

2002 Advertising Merit Award

GSD&M / Austin

United Healthcare

Oops

Consumer Magazine / Magazine Color Full Page or Spread: Single

02201A

2002 Advertising Merit Award

Leo Burnett / Chicago

Altoids

Curious George

Consumer Magazine / Magazine Color Full Page or Spread: Single

02202A

2002 Advertising Merit Award

Leo Burnett / Chicago

Polaroid

Awake

Consumer Magazine / Magazine Color Full Page or Spread: Single

02203A

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