The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Swing, Kite, Clothesline Agency: Ambience D'Arcy / Mumbai Client: Marico Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fish, Birdcage, Paint, Puppy Agency: Bozell / New York Client: Datek Category: Newspaper / Newspaper Over 600 Lines: Campaign
Suicide, Back Seat, Boot Agency: Contrapunto / Madrid Client: Smart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Honey, I'm Home; Careful, They're Still Hot; Sorry, I'm Early Agency: Far East Public Company / Bangkok Client: Yontrakit Intersales Category: Newspaper / Newspaper Over 600 Lines: Campaign
Wilks, Lourve, Nations Collide Agency: GSD&M / Austin Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bigmart Agency: Impiric / Singapore Client: Giant Hypermart Category: Newspaper / Newspaper Over 600 Lines: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn Agency: Lowe Bull Calvert Pace / Johannesburg Client: Dulux Category: Newspaper / Newspaper Over 600 Lines: Campaign
Nike, Apple, Body-shop, Harley Davidson Agency: Ogilvy & Mather / Mumbai Client: Bennett Coleman & Co. Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fevicol Sea Face, Dog, Heads Agency: Ogilvy & Mather / Mumbai Client: Pidilite Industries Category: Newspaper / Newspaper Over 600 Lines: Campaign
Car Park, FootPrints, Speed Camera, Have You Seen Agency: Saatchi & Saatchi / London Client: Toyota Corolla Category: Newspaper / Newspaper Over 600 Lines: Campaign
Equalizer, Afro, Reggae Agency: Taxi / Toronto Client: Milestone Category: Newspaper / Newspaper Over 600 Lines: Campaign
Couch, Vase, Window Agency: TBWA Hunt Lascaris / Johannesburg Client: Interflora Category: Newspaper / Newspaper Over 600 Lines: Campaign
Agency: AGI GmbH / Stuttgart Client: Phoenix Product Design Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Agency: Leopard / Boulder Client: Leopard Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Agency: O'Donnell Advertising Inc. / San Diego Client: O'Donnell Advertising Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Agency: Pentagram Design, Inc. / San Francisco Client: Potlatch Paper Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Agency: Winning Strategies Advertising / Mt. Laurel Client: Winning Strategies Advertising Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Toronto Film Festival - Ticket Booth Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Trade / Trade B/W Full Page or Spread: Single
Hammock Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Velux America Category: Trade / Trade B/W Full Page or Spread: Single
Committed To Excellence Agency: Publicis & Hal Riney / San Francisco Client: Publicis & Hal Riney Category: Trade / Trade B/W Full Page or Spread: Single
McKnight Annual Report Agency: Agency Eleven / Minneapolis Client: McKnight Foundation, The Category: Brand and Corporate Identity Design / Annual Report
Gartner 2001 Annual Report Agency: Cahan & Associates / San Francisco Client: Gartner Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report Agency: Cahan & Associates / San Francisco Client: Silicon Valley National Bank Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report Agency: Eleven / San Francisco Client: Williams Sonoma Category: Brand and Corporate Identity Design / Annual Report
Annual Report 2000 Agency: Maksimovic & Partners / Saarbrucken Client: Vereinigte Volksbanken VVBS Category: Brand and Corporate Identity Design / Annual Report
The Outdoors Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Evil Nemesis Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal, The Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Drive In Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Baywatch Agency: Palmer Jarvis DDB / Vancouver Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Guest Parking Agency: Palmer Jarvis DDB / Vancouver Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Dry Grass Agency: Saatchi & Saatchi / Bangkok Client: Procter & Gamble Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Good Times Agency: Ammirati Puris / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Pub Agency: Ammirati Puris / Toronto Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: Shrek Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: The Family Man Agency: Cliff Freeman and Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Everyone Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Single
Mr. Golf Ball Washer Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Horsedrawn Carriage Driver Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Male Fur Coat Wearer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Public Toilet Paper Refiller Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Supermarket Free Sample Guy Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Wedding Band Guitar Player Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Crazy Cal Agency: DeVito/Verdi / New York Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Sushi Agency: DeVito/Verdi / New York Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Cow Friend Agency: Nail Commuications / Providence Client: Sublime Juices & Beverages Category: Consumer Radio / Consumer Radio: Single
Agency: Abel & Baker / Stockholm Client: Cedderoth Category: Promotional Advertising / Promotional Advertising - Web Sites
microbus Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
radiovw.com Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Deepend Sydney / Redfern Client: Nokia Australia Category: Promotional Advertising / Promotional Advertising - Web Sites
Audi A4 Agency: DoubleYou / Barcelona Client: Audi Spain Category: Promotional Advertising / Promotional Advertising - Web Sites

2002 Advertising Merit Award

Ambience D'Arcy / Mumbai

Marico Industries

Swing, Kite, Clothesline

Newspaper / Newspaper Over 600 Lines: Campaign

02127A

2002 Advertising Merit Award

Bozell / New York

Datek

Fish, Birdcage, Paint, Puppy

Newspaper / Newspaper Over 600 Lines: Campaign

02128A

2002 Advertising Merit Award

Contrapunto / Madrid

Smart

Suicide, Back Seat, Boot

Newspaper / Newspaper Over 600 Lines: Campaign

02129A

2002 Advertising Merit Award

Far East Public Company / Bangkok

Yontrakit Intersales

Honey, I'm Home; Careful, They're Still Hot; Sorry, I'm Early

Newspaper / Newspaper Over 600 Lines: Campaign

02130A

2002 Advertising Merit Award

GSD&M / Austin

Land Rover North America

Wilks, Lourve, Nations Collide

Newspaper / Newspaper Over 600 Lines: Campaign

02131A

2002 Advertising Merit Award

Impiric / Singapore

Giant Hypermart

Bigmart

Newspaper / Newspaper Over 600 Lines: Campaign

02132A

2002 Advertising Merit Award

Lowe Bull Calvert Pace / Johannesburg

Dulux

Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn

Newspaper / Newspaper Over 600 Lines: Campaign

02133A

2002 Advertising Merit Award

Ogilvy & Mather / Mumbai

Bennett Coleman & Co.

Nike, Apple, Body-shop, Harley Davidson

Newspaper / Newspaper Over 600 Lines: Campaign

02134A

2002 Advertising Merit Award

Ogilvy & Mather / Mumbai

Pidilite Industries

Fevicol Sea Face, Dog, Heads

Newspaper / Newspaper Over 600 Lines: Campaign

02135A

2002 Advertising Merit Award

Saatchi & Saatchi / London

Toyota Corolla

Car Park, FootPrints, Speed Camera, Have You Seen

Newspaper / Newspaper Over 600 Lines: Campaign

02136A

2002 Advertising Merit Award

Taxi / Toronto

Milestone

Equalizer, Afro, Reggae

Newspaper / Newspaper Over 600 Lines: Campaign

02137A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Interflora

Couch, Vase, Window

Newspaper / Newspaper Over 600 Lines: Campaign

02138A

2002 Interactive Merit Award

AGI GmbH / Stuttgart

Phoenix Product Design

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02150N

2002 Interactive Merit Award

Leopard / Boulder

Leopard

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02151N

2002 Interactive Merit Award

O'Donnell Advertising Inc. / San Diego

O'Donnell Advertising Inc.

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02152N

2002 Interactive Merit Award

Pentagram Design, Inc. / San Francisco

Potlatch Paper

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02153N

2002 Interactive Merit Award

Winning Strategies Advertising / Mt. Laurel

Winning Strategies Advertising

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

02154N

2002 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Toronto Film Festival - Ticket Booth

Trade / Trade B/W Full Page or Spread: Single

02299A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Velux America

Hammock

Trade / Trade B/W Full Page or Spread: Single

02300A

2002 Advertising Merit Award

Publicis & Hal Riney / San Francisco

Publicis & Hal Riney

Committed To Excellence

Trade / Trade B/W Full Page or Spread: Single

02301A

2002 Design Merit Award

Agency Eleven / Minneapolis

McKnight Foundation, The

McKnight Annual Report

Brand and Corporate Identity Design / Annual Report

02032D

2002 Design Merit Award

Cahan & Associates / San Francisco

Gartner

Gartner 2001 Annual Report

Brand and Corporate Identity Design / Annual Report

02033D

2002 Design Merit Award

Cahan & Associates / San Francisco

Silicon Valley National Bank

2000 Annual Report

Brand and Corporate Identity Design / Annual Report

02034D

2002 Design Merit Award

Eleven / San Francisco

Williams Sonoma

2000 Annual Report

Brand and Corporate Identity Design / Annual Report

02035D

2002 Design Merit Award

Maksimovic & Partners / Saarbrucken

Vereinigte Volksbanken VVBS

Annual Report 2000

Brand and Corporate Identity Design / Annual Report

02036D

2002 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

The Outdoors

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02265A

2002 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal, The

Evil Nemesis

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02266A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Drive In

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02267A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

KVOS TV

Baywatch

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02268A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

KVOS TV

Guest Parking

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02269A

2002 Advertising Merit Award

Saatchi & Saatchi / Bangkok

Procter & Gamble

Dry Grass

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02270A

2002 Advertising Merit Award

Ammirati Puris / Toronto

Labatt Breweries of Canada

Good Times

Consumer Radio / Consumer Radio: Single

02441A

2002 Advertising Merit Award

Ammirati Puris / Toronto

Labatt Breweries of Canada

Pub

Consumer Radio / Consumer Radio: Single

02442A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: Shrek

Consumer Radio / Consumer Radio: Single

02443A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Hollywood Video

Sixty Second Theater: The Family Man

Consumer Radio / Consumer Radio: Single

02444A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Everyone

Consumer Radio / Consumer Radio: Single

02445A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Golf Ball Washer Inventor

Consumer Radio / Consumer Radio: Single

02446A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Horsedrawn Carriage Driver

Consumer Radio / Consumer Radio: Single

02447A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Male Fur Coat Wearer

Consumer Radio / Consumer Radio: Single

02448A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Public Toilet Paper Refiller

Consumer Radio / Consumer Radio: Single

02449A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Supermarket Free Sample Guy

Consumer Radio / Consumer Radio: Single

02450A

2002 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Wedding Band Guitar Player

Consumer Radio / Consumer Radio: Single

02451A

2002 Advertising Merit Award

DeVito/Verdi / New York

For Eyes

Crazy Cal

Consumer Radio / Consumer Radio: Single

02452A

2002 Advertising Merit Award

DeVito/Verdi / New York

For Eyes

Sushi

Consumer Radio / Consumer Radio: Single

02453A

2002 Advertising Merit Award

Nail Commuications / Providence

Sublime Juices & Beverages

Cow Friend

Consumer Radio / Consumer Radio: Single

02454A

2002 Interactive Merit Award

Abel & Baker / Stockholm

Cedderoth

Promotional Advertising / Promotional Advertising - Web Sites

02107N

2002 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

microbus

Promotional Advertising / Promotional Advertising - Web Sites

02108N

2002 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen of America

radiovw.com

Promotional Advertising / Promotional Advertising - Web Sites

02109N

2002 Interactive Merit Award

Deepend Sydney / Redfern

Nokia Australia

Promotional Advertising / Promotional Advertising - Web Sites

02110N

2002 Interactive Merit Award

DoubleYou / Barcelona

Audi Spain

Audi A4

Promotional Advertising / Promotional Advertising - Web Sites

02111N

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