The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Flavor Suggestions Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation PULL FROM BOOK Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
The Power of Advertising Agency: Kohnke Hanneken / Milwaukee Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Holly Agency: Ogilvy / London Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Homestead Poster Campaign Agency: Archrival / Lincoln Client: Homestead of America Category: Package Design / Product Packaging: Campaign
Beacon + Agency: Beacon Communications / Tokyo Client: Beacon Communications Category: Package Design / Product Packaging: Campaign
Jars of Clay Agency: PeñaBrand/Butler Shine & Stern / Sausalito Client: Amnesty International Category: Package Design / Product Packaging: Campaign
Sorry for the Confusion Agency: Duffy Design / Minneapolis Client: Art and Architecture Category: Package Design / Product Packaging: Campaign
Coastal Cleanup Day Poster Series Agency: Eleven / San Francisco Client: California Coastal Commission Category: Package Design / Product Packaging: Campaign
Block Party Agency: Goodby Silverstein & Partners / San Francisco Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Crissy Field Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Egret Agency: Goodby Silverstein & Partners / San Francisco Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Flying Circus Agency: Goodby Silverstein & Partners / San Francisco Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Kite Agency: Goodby Silverstein & Partners / San Francisco Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Red Cross Poster Agency: Graham Clifford Design / New York Client: Residents of New York City Category: Package Design / Product Packaging: Campaign
9/11 Poster Agency: Griffith Phillips Creative / Dallas Client: Salvation Army of Texas Category: Package Design / Product Packaging: Campaign
See the city Agency: Happy Forsman & Bodenfors / Göthenburg Client: Arkitektur Museet Category: Package Design / Product Packaging: Campaign
The eye Agency: Happy Forsman & Bodenfors / Göthenburg Client: Arkitektur Museet Category: Package Design / Product Packaging: Campaign
Bjorn Dahlstrom Agency: Happy Forsman & Bodenfors / Göthenburg Client: Rohsska Museet Category: Package Design / Product Packaging: Campaign
Watercloset workshop: sit beautiful! Agency: Happy Forsman & Bodenfors / Göthenburg Client: Rohsska Museet Category: Package Design / Product Packaging: Campaign
TV/Flowerpot/Fishtank Agency: Kinetic Interactive / Singapore Client: Residents' Committee Category: Package Design / Product Packaging: Campaign
Camo Agency: Kinetic Interactive / Singapore Client: Singapore Cancer Society Category: Package Design / Product Packaging: Campaign
Shirt/Blouse/Sweater Agency: Kinetic Interactive / Singapore Client: Singapore Petroleum Limited Category: Package Design / Product Packaging: Campaign
what's the story behind old glory Agency: McWhorter Design / Decatur Client: McWhorter Design Category: Package Design / Product Packaging: Campaign
Goethe, Holbein, Passavant Agency: Ogilvy & Mather / Frankfurt Client: Frankfurter Museum Category: Package Design / Product Packaging: Campaign
AIGA Chicago Annual Meeting 2001 Poster Agency: Pivot Design / Chicago Client: AIGA Category: Package Design / Product Packaging: Campaign
Institute for Nanotechnology at Northwestern University Recruitment Poster Agency: Pivot Design / Chicago Client: Institute for Nanotechnology Category: Package Design / Product Packaging: Campaign
Black World History Museum Poster Campaign Agency: Rodgers Townsend / St. Louis Client: Black World History Museum Category: Package Design / Product Packaging: Campaign
Much Ado Poster Agency: St. John & Partners / Jacksonville Client: Much Ado About Books Category: Package Design / Product Packaging: Campaign
Anti-Corruption Agency: TBWA / Shanghai Client: Shenzen Social Protection Governor Category: Package Design / Product Packaging: Campaign
2002 year of Agency: WBA HK Limited / Hong Kong Client: WBA HK Limited Category: Package Design / Product Packaging: Campaign
Product Recall - Please note this spot first aired nationwide on April Fools Day Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Faces Agency: DM9 DDB Publicidade / São Paulo Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Radio: Single
Hey White Fella Agency: M&C Saatchi / London Client: Kick Racism Out of Football Category: Public Service/Political / Public Service/Political Radio: Single
Tourists Agency: BBDO / New York Client: Citizens Against Terrorism Category: Public Service/Political / Public Service/Political Radio: Single
Desert Agency: Suburban / Larchmont Client: Companion Animal Placement Category: Public Service/Political / Public Service/Political Radio: Single
The Colonel Agency: Cole & Weber/Red Cell / Seattle Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Radio: Single
Death Penalty Agency: Saatchi & Saatchi / Milan Client: MTV Category: Public Service/Political / Public Service/Political Radio: Single
Cam Agency: ZiG / Toronto Client: Breast Cancer Society Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Abel & Baker / Stockholm Client: Cedderoth Category: Promotional Advertising / Promotional Advertising - Web Sites
microbus Agency: Arnold Worldwide / Boston Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
radiovw.com Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Deepend Sydney / Redfern Client: Nokia Australia Category: Promotional Advertising / Promotional Advertising - Web Sites
Audi A4 Agency: DoubleYou / Barcelona Client: Audi Spain Category: Promotional Advertising / Promotional Advertising - Web Sites
Audi A4 Avant Agency: DoubleYou / Barcelona Client: Audi Spain Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: moonwalk sthml/St. Lukes Sweden / Stockholm Client: darling magazine Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Olson & Company / Minneapolis Client: Phillips Beverage Co Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Sudden Industries / New York Client: Universal Music Group Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Tarantula / New York Client: Bialystock & Bloom Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: thoughtbubble productions / New York Client: Warner Bros. Category: Promotional Advertising / Promotional Advertising - Web Sites
Agency: Cartoon Network / Atlanta Client: Cartoon Network Category: Promotional Advertising / Promotional Advertising - CD-ROM

2002 Advertising Merit Award

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation PULL FROM BOOK

Flavor Suggestions

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02427A

2002 Advertising Merit Award

Kohnke Hanneken / Milwaukee

William F. Eisner Museum of Advertising & Design

The Power of Advertising

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02428A

2002 Advertising Merit Award

Ogilvy / London

COI/Child Protection

Holly

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

02429A

2002 Design Merit Award

Archrival / Lincoln

Homestead of America

Homestead Poster Campaign

Package Design / Product Packaging: Campaign

02110D

2002 Design Merit Award

Beacon Communications / Tokyo

Beacon Communications

Beacon +

Package Design / Product Packaging: Campaign

02111D

2002 Design Merit Award

PeñaBrand/Butler Shine & Stern / Sausalito

Amnesty International

Jars of Clay

Package Design / Product Packaging: Campaign

02112D

2002 Design Merit Award

Duffy Design / Minneapolis

Art and Architecture

Sorry for the Confusion

Package Design / Product Packaging: Campaign

02113D

2002 Design Merit Award

Eleven / San Francisco

California Coastal Commission

Coastal Cleanup Day Poster Series

Package Design / Product Packaging: Campaign

02114D

2002 Design Merit Award

Goodby Silverstein & Partners / San Francisco

Golden Gate National Parks

Block Party

Package Design / Product Packaging: Campaign

02115D

2002 Design Merit Award

Goodby Silverstein & Partners / San Francisco

Golden Gate National Parks

Crissy Field Campaign

Package Design / Product Packaging: Campaign

02116D

2002 Design Merit Award

Goodby Silverstein & Partners / San Francisco

Golden Gate National Parks

Egret

Package Design / Product Packaging: Campaign

02117D

2002 Design Merit Award

Goodby Silverstein & Partners / San Francisco

Golden Gate National Parks

Flying Circus

Package Design / Product Packaging: Campaign

02118D

2002 Design Merit Award

Goodby Silverstein & Partners / San Francisco

Golden Gate National Parks

Kite

Package Design / Product Packaging: Campaign

02119D

2002 Design Merit Award

Graham Clifford Design / New York

Residents of New York City

Red Cross Poster

Package Design / Product Packaging: Campaign

02120D

2002 Design Merit Award

Griffith Phillips Creative / Dallas

Salvation Army of Texas

9/11 Poster

Package Design / Product Packaging: Campaign

02121D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Arkitektur Museet

See the city

Package Design / Product Packaging: Campaign

02122D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Arkitektur Museet

The eye

Package Design / Product Packaging: Campaign

02123D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Rohsska Museet

Bjorn Dahlstrom

Package Design / Product Packaging: Campaign

02124D

2002 Design Merit Award

Happy Forsman & Bodenfors / Göthenburg

Rohsska Museet

Watercloset workshop: sit beautiful!

Package Design / Product Packaging: Campaign

02125D

2002 Design Merit Award

Kinetic Interactive / Singapore

Residents' Committee

TV/Flowerpot/Fishtank

Package Design / Product Packaging: Campaign

02126D

2002 Design Merit Award

Kinetic Interactive / Singapore

Singapore Cancer Society

Camo

Package Design / Product Packaging: Campaign

02127D

2002 Design Merit Award

Kinetic Interactive / Singapore

Singapore Petroleum Limited

Shirt/Blouse/Sweater

Package Design / Product Packaging: Campaign

02128D

2002 Design Merit Award

McWhorter Design / Decatur

McWhorter Design

what's the story behind old glory

Package Design / Product Packaging: Campaign

02129D

2002 Design Merit Award

Ogilvy & Mather / Frankfurt

Frankfurter Museum

Goethe, Holbein, Passavant

Package Design / Product Packaging: Campaign

02130D

2002 Design Merit Award

Pivot Design / Chicago

AIGA

AIGA Chicago Annual Meeting 2001 Poster

Package Design / Product Packaging: Campaign

02131D

2002 Design Merit Award

Pivot Design / Chicago

Institute for Nanotechnology

Institute for Nanotechnology at Northwestern University Recruitment Poster

Package Design / Product Packaging: Campaign

02132D

2002 Design Merit Award

Rodgers Townsend / St. Louis

Black World History Museum

Black World History Museum Poster Campaign

Package Design / Product Packaging: Campaign

02133D

2002 Design Merit Award

St. John & Partners / Jacksonville

Much Ado About Books

Much Ado Poster

Package Design / Product Packaging: Campaign

02134D

2002 Design Merit Award

TBWA / Shanghai

Shenzen Social Protection Governor

Anti-Corruption

Package Design / Product Packaging: Campaign

02135D

2002 Design Merit Award

WBA HK Limited / Hong Kong

WBA HK Limited

2002 year of

Package Design / Product Packaging: Campaign

02136D

2002 Advertising Merit Award

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Product Recall - Please note this spot first aired nationwide on April Fools Day

Public Service/Political / Public Service/Political Radio: Single

02430A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

MASP São Paulo Museum of Art

Faces

Public Service/Political / Public Service/Political Radio: Single

02431A

2002 Advertising Merit Award

M&C Saatchi / London

Kick Racism Out of Football

Hey White Fella

Public Service/Political / Public Service/Political Radio: Single

02432A

2002 Advertising Merit Award

BBDO / New York

Citizens Against Terrorism

Tourists

Public Service/Political / Public Service/Political Radio: Single

02433A

2002 Advertising Merit Award

Suburban / Larchmont

Companion Animal Placement

Desert

Public Service/Political / Public Service/Political Radio: Single

02434A

2002 Advertising Merit Award

Cole & Weber/Red Cell / Seattle

American Civil Liberties Union

The Colonel

Public Service/Political / Public Service/Political Radio: Single

02435A

2002 Advertising Merit Award

Saatchi & Saatchi / Milan

MTV

Death Penalty

Public Service/Political / Public Service/Political Radio: Single

02436A

2002 Advertising Merit Award

ZiG / Toronto

Breast Cancer Society

Cam

Public Service/Political / Public Service/Political Radio: Single

02437A

2002 Interactive Merit Award

Abel & Baker / Stockholm

Cedderoth

Promotional Advertising / Promotional Advertising - Web Sites

02107N

2002 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen

microbus

Promotional Advertising / Promotional Advertising - Web Sites

02108N

2002 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen of America

radiovw.com

Promotional Advertising / Promotional Advertising - Web Sites

02109N

2002 Interactive Merit Award

Deepend Sydney / Redfern

Nokia Australia

Promotional Advertising / Promotional Advertising - Web Sites

02110N

2002 Interactive Merit Award

DoubleYou / Barcelona

Audi Spain

Audi A4

Promotional Advertising / Promotional Advertising - Web Sites

02111N

2002 Interactive Merit Award

DoubleYou / Barcelona

Audi Spain

Audi A4 Avant

Promotional Advertising / Promotional Advertising - Web Sites

02112N

2002 Interactive Merit Award

moonwalk sthml/St. Lukes Sweden / Stockholm

darling magazine

Promotional Advertising / Promotional Advertising - Web Sites

02113N

2002 Interactive Merit Award

Olson & Company / Minneapolis

Phillips Beverage Co

Promotional Advertising / Promotional Advertising - Web Sites

02114N

2002 Interactive Merit Award

Sudden Industries / New York

Universal Music Group

Promotional Advertising / Promotional Advertising - Web Sites

02115N

2002 Interactive Merit Award

Tarantula / New York

Bialystock & Bloom

Promotional Advertising / Promotional Advertising - Web Sites

02116N

2002 Interactive Merit Award

thoughtbubble productions / New York

Warner Bros.

Promotional Advertising / Promotional Advertising - Web Sites

02117N

2002 Interactive Merit Award

Cartoon Network / Atlanta

Cartoon Network

Promotional Advertising / Promotional Advertising - CD-ROM

02118N

Follow Us