The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Product Recall - Please note this spot first aired nationwide on April Fools Day Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Faces Agency: DM9 DDB Publicidade / São Paulo Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Radio: Single
Hey White Fella Agency: M&C Saatchi / London Client: Kick Racism Out of Football Category: Public Service/Political / Public Service/Political Radio: Single
Tourists Agency: BBDO / New York Client: Citizens Against Terrorism Category: Public Service/Political / Public Service/Political Radio: Single
Desert Agency: Suburban / Larchmont Client: Companion Animal Placement Category: Public Service/Political / Public Service/Political Radio: Single
The Colonel Agency: Cole & Weber/Red Cell / Seattle Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Radio: Single
Death Penalty Agency: Saatchi & Saatchi / Milan Client: MTV Category: Public Service/Political / Public Service/Political Radio: Single
Cam Agency: ZiG / Toronto Client: Breast Cancer Society Category: Public Service/Political / Public Service/Political Radio: Single
McKnight Annual Report Agency: Agency Eleven / Minneapolis Client: McKnight Foundation, The Category: Brand and Corporate Identity Design / Annual Report
Gartner 2001 Annual Report Agency: Cahan & Associates / San Francisco Client: Gartner Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report Agency: Cahan & Associates / San Francisco Client: Silicon Valley National Bank Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report Agency: Eleven / San Francisco Client: Williams Sonoma Category: Brand and Corporate Identity Design / Annual Report
Annual Report 2000 Agency: Maksimovic & Partners / Saarbrucken Client: Vereinigte Volksbanken VVBS Category: Brand and Corporate Identity Design / Annual Report
The Outdoors Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Evil Nemesis Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal, The Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Drive In Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Travel & Tourism Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Baywatch Agency: Palmer Jarvis DDB / Vancouver Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Guest Parking Agency: Palmer Jarvis DDB / Vancouver Client: KVOS TV Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Dry Grass Agency: Saatchi & Saatchi / Bangkok Client: Procter & Gamble Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
CHOCOLATE Agency: BBDO / Singapore Client: Bayer S.E.A Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hard Day Calendar Agency: Cliff Freeman and Partners / New York Client: Mike's Hard Lemonade Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Incredibly Powerful Amplifier Agency: Tom Gianfagna Inc. / New York Client: Blue Note Music Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Before Agency: Grey Worldwide / Kuala Lumpur Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tummy Agency: Grey Worldwide / Kuala Lumpur Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Good Vibrations Agency: Ogilvy & Mather / Frankfurt Client: Schlampenladen Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blurred Sticker Agency: Quadrant Communications / Mumbai Client: Toshiba India Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug Agency: Sawyer Riley Compton / Atlanta Client: Ellicott City Infiniti Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Contour Map Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW X5 Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Black Box Agency: TBWA / Singapore Client: Samsonite Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Shell Agency: TBWA / Singapore Client: Thule Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Dog Agency: Ogilvy & Mather / Hong Kong Client: Sing Pao Daily News Category: International Foreign Language Commercial / Foreign Language Television
Icee Perfect, Snack Flip, Bathroom Key, Tow In Agency: Wieden+Kennedy / New York Client: ESPN - Summer X Games Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Auto Trader Wrecks Agency: Clemenger BBDO / Wellington Client: Land Transport Safety Authority Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Crab Agency: Leo Burnett / Kuala Lumpur Client: Malaysian Nature Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Sharks of the World Agency: Leo Burnett / Singapore Client: Ocean Environment Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Changi Prison Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Open Here+ Agency: Saatchi & Saatchi / Sydney Client: Pedestrian Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Bears Agency: Saatchi & Saatchi / Singapore Client: Acres Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Stamps Unlimited Campaign Agency: BBDO / Atlanta Client: Stamps Unlimited Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Koufax, Clinton, Movies, Queen Mother Agency: Crispin Porter & Bogusky / Miami Client: Fifth Avenue Stamp Gallery Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Toenails Agency: Leo Burnett / New Delhi Client: Dabur India Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Upgrade your language Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Reliable Agency: NET#WORK BBDO / Johannesburg Client: Delta Motor Corporation Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Abel & Baker / Stockholm Client: MTV Nordic Category: Beyond the Banner
Agency: Abel & Baker / Stockholm Client: MTV Nordic Category: Beyond the Banner
Agency: Abel & Baker / Stockholm Client: MTV Nordic / MSN Category: Beyond the Banner
Gessy Lever Agency: AgênciaClick / São Paulo Client: Gessy Lever Category: Beyond the Banner
Pepsi Agency: AlmapBBDO / São Paulo Client: Pepsi Category: Beyond the Banner
newbeetle Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Beyond the Banner
Agency: Bolt Interativa / Belo Horizonte Client: Shopping DiamondMall Category: Beyond the Banner

2002 Advertising Merit Award

Arnold Worldwide/Crispin Porter & Bogusky / Boston

American Legacy Foundation

Product Recall - Please note this spot first aired nationwide on April Fools Day

Public Service/Political / Public Service/Political Radio: Single

02430A

2002 Advertising Merit Award

DM9 DDB Publicidade / São Paulo

MASP São Paulo Museum of Art

Faces

Public Service/Political / Public Service/Political Radio: Single

02431A

2002 Advertising Merit Award

M&C Saatchi / London

Kick Racism Out of Football

Hey White Fella

Public Service/Political / Public Service/Political Radio: Single

02432A

2002 Advertising Merit Award

BBDO / New York

Citizens Against Terrorism

Tourists

Public Service/Political / Public Service/Political Radio: Single

02433A

2002 Advertising Merit Award

Suburban / Larchmont

Companion Animal Placement

Desert

Public Service/Political / Public Service/Political Radio: Single

02434A

2002 Advertising Merit Award

Cole & Weber/Red Cell / Seattle

American Civil Liberties Union

The Colonel

Public Service/Political / Public Service/Political Radio: Single

02435A

2002 Advertising Merit Award

Saatchi & Saatchi / Milan

MTV

Death Penalty

Public Service/Political / Public Service/Political Radio: Single

02436A

2002 Advertising Merit Award

ZiG / Toronto

Breast Cancer Society

Cam

Public Service/Political / Public Service/Political Radio: Single

02437A

2002 Design Merit Award

Agency Eleven / Minneapolis

McKnight Foundation, The

McKnight Annual Report

Brand and Corporate Identity Design / Annual Report

02032D

2002 Design Merit Award

Cahan & Associates / San Francisco

Gartner

Gartner 2001 Annual Report

Brand and Corporate Identity Design / Annual Report

02033D

2002 Design Merit Award

Cahan & Associates / San Francisco

Silicon Valley National Bank

2000 Annual Report

Brand and Corporate Identity Design / Annual Report

02034D

2002 Design Merit Award

Eleven / San Francisco

Williams Sonoma

2000 Annual Report

Brand and Corporate Identity Design / Annual Report

02035D

2002 Design Merit Award

Maksimovic & Partners / Saarbrucken

Vereinigte Volksbanken VVBS

Annual Report 2000

Brand and Corporate Identity Design / Annual Report

02036D

2002 Advertising Merit Award

Borders Perrin Norrander / Portland

Columbia Sportswear

The Outdoors

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02265A

2002 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal, The

Evil Nemesis

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02266A

2002 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Travel & Tourism

Drive In

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02267A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

KVOS TV

Baywatch

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02268A

2002 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

KVOS TV

Guest Parking

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02269A

2002 Advertising Merit Award

Saatchi & Saatchi / Bangkok

Procter & Gamble

Dry Grass

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

02270A

2002 Advertising Merit Award

BBDO / Singapore

Bayer S.E.A

CHOCOLATE

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02337A

2002 Advertising Merit Award

Cliff Freeman and Partners / New York

Mike's Hard Lemonade

Hard Day Calendar

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02338A

2002 Advertising Merit Award

Tom Gianfagna Inc. / New York

Blue Note Music

Incredibly Powerful Amplifier

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02339A

2002 Advertising Merit Award

Grey Worldwide / Kuala Lumpur

Nike

Before

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02340A

2002 Advertising Merit Award

Grey Worldwide / Kuala Lumpur

Nike

Tummy

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02341A

2002 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Schlampenladen

Good Vibrations

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02342A

2002 Advertising Merit Award

Quadrant Communications / Mumbai

Toshiba India

Blurred Sticker

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02343A

2002 Advertising Merit Award

Sawyer Riley Compton / Atlanta

Ellicott City Infiniti

Bug

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02344A

2002 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW X5

Contour Map

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02345A

2002 Advertising Merit Award

TBWA / Singapore

Samsonite Asia

Black Box

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02346A

2002 Advertising Merit Award

TBWA / Singapore

Thule Asia

The Shell

Collateral Advertising / Trade B/W or Color Any Size: Campaign

02347A

2002 Advertising Merit Award

Ogilvy & Mather / Hong Kong

Sing Pao Daily News

Dog

International Foreign Language Commercial / Foreign Language Television

02544A

2002 Advertising Merit Award

Wieden+Kennedy / New York

ESPN - Summer X Games

Icee Perfect, Snack Flip, Bathroom Key, Tow In

Exceptional Innovation in Marketing / Innovative Marketing: Single

02546A

2002 Advertising Merit Award

Clemenger BBDO / Wellington

Land Transport Safety Authority

Auto Trader Wrecks

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02405A

2002 Advertising Merit Award

Leo Burnett / Kuala Lumpur

Malaysian Nature Society

Crab

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02406A

2002 Advertising Merit Award

Leo Burnett / Singapore

Ocean Environment

Sharks of the World

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02407A

2002 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Changi Prison

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02408A

2002 Advertising Merit Award

Saatchi & Saatchi / Sydney

Pedestrian Council

Open Here+

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02409A

2002 Advertising Merit Award

Saatchi & Saatchi / Singapore

Acres

Bears

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

02410A

2002 Advertising Merit Award

BBDO / Atlanta

Stamps Unlimited

Stamps Unlimited Campaign

Newspaper / Newspaper 600 Lines or Less: Campaign

02154A

2002 Advertising Merit Award

Crispin Porter & Bogusky / Miami

Fifth Avenue Stamp Gallery

Koufax, Clinton, Movies, Queen Mother

Newspaper / Newspaper 600 Lines or Less: Campaign

02155A

2002 Advertising Merit Award

Leo Burnett / New Delhi

Dabur India

Toenails

Newspaper / Newspaper 600 Lines or Less: Campaign

02156A

2002 Advertising Merit Award

Mullen / Wenham

American Heritage Dictionary

Upgrade your language

Newspaper / Newspaper 600 Lines or Less: Campaign

02157A

2002 Advertising Merit Award

NET#WORK BBDO / Johannesburg

Delta Motor Corporation

Reliable

Newspaper / Newspaper 600 Lines or Less: Campaign

02158A

2002 Interactive Merit Award

Abel & Baker / Stockholm

MTV Nordic

Beyond the Banner

02093N

2002 Interactive Merit Award

Abel & Baker / Stockholm

MTV Nordic

Beyond the Banner

02094N

2002 Interactive Merit Award

Abel & Baker / Stockholm

MTV Nordic / MSN

Beyond the Banner

02095N

2002 Interactive Merit Award

AgênciaClick / São Paulo

Gessy Lever

Gessy Lever

Beyond the Banner

02096N

2002 Interactive Merit Award

AlmapBBDO / São Paulo

Pepsi

Pepsi

Beyond the Banner

02097N

2002 Interactive Merit Award

Arnold Worldwide / Boston

Volkswagen of America

newbeetle

Beyond the Banner

02098N

2002 Interactive Merit Award

Bolt Interativa / Belo Horizonte

Shopping DiamondMall

Beyond the Banner

02099N

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