The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Gizmo Posters
Agency: Cheevers / Portland
Client: NEVCO Category: Collateral Advertising / Collateral Posters: Campaign
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Collateral Posters: Campaign
Fan
Agency: M&C Saatchi / Sydney
Client: National Gallery Category: Collateral Advertising / Collateral Posters: Campaign
Campaign
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Category: Collateral Advertising / Collateral Posters: Campaign
Beach, Bar, Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Campaign
Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Collateral Advertising / Collateral Posters: Campaign
Living Room, Bedroom, House
Agency: The Jupiter Drawing Room / Johannesburg
Client: Prodec Paints Category: Collateral Advertising / Collateral Posters: Campaign
Generic
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Banners / Banner - Campaign
Good Times
Agency: Ammirati Puris / Toronto
Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Pub
Agency: Ammirati Puris / Toronto
Client: Labatt Breweries of Canada Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: Shrek
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Sixty Second Theater: The Family Man
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Everyone
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Single
Mr. Golf Ball Washer Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Horsedrawn Carriage Driver
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Male Fur Coat Wearer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Public Toilet Paper Refiller
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Supermarket Free Sample Guy
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Wedding Band Guitar Player
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Crazy Cal
Agency: DeVito/Verdi / New York
Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Sushi
Agency: DeVito/Verdi / New York
Client: For Eyes Category: Consumer Radio / Consumer Radio: Single
Cow Friend
Agency: Nail Commuications / Providence
Client: Sublime Juices & Beverages Category: Consumer Radio / Consumer Radio: Single
Smile
Agency: Abbott Mead Vickers.BBDO / London
Client: Guinness Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Where There's Iron, There Can Be Rust
Agency: Almap BBDO Comunicacoes / São Paulo
Client: Tintas Coral Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Lemon
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Sidewalk
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beetle Shapes - Snow Boot
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Driving Around in Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Culture Issue - Window View
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
NYer Music Issue - Car Lighter
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cat
Agency: BBDO / Bangkok
Client: Pepsi-Cola Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Sebastian
Agency: BDDP et Fils / Boulogne Billancourt
Client: BMW France Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Earthquake
Agency: Beast / Hong Kong
Client: Samsonite Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pump
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Your Name Here
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rich & Famous
Agency: Carmichael Lynch / Minneapolis
Client: Gibson Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Airplane
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Uneventful Life
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
What Color
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
'Tab'
Agency: Clemenger BBDO / Wellington
Client: South Pacific Tyres Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Bottle
Agency: Crush / Singapore
Client: Cheng Yong Credit Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cleavage
Agency: Crush / Singapore
Client: Private Shop, The Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Instant Photo
Agency: D'Arcy / Shanghai
Client: Shanghai Toothpaste Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pencils
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single